Institute of Management & Information Science

STRATEGIC MANAGEMENT
Name of the Professor: Dr. Dindayal Swain CODE: C-302
302
Session Duration: 75 minutes TERM- III
Telephone: +91-9178165343 Credit: 2
E mail: dindayalswain@gmail.com Batch: PGDM (2019-21)
(20
Course Manual
Preamble
The course emphasizes the value and process of strategic management. In addition to familiarizing students
with new subject matter, students are expected to integrate and apply their prior learning to strategic decision
making in organizations. The Strategic Management course is designed to explore an organization’s vision,
mission, examine principles, techniques and models of organizational and environmental analysis, discuss the
theory and practice of strategy formulation and implementation such as corporate governance and business
ethics for the development of effective strategic leadership. In addition to focusing on for-profit
for businesses, this
section includes a module on strategy in non non-profits as well. You will put yourselves in the shoes of top
management and make the really important "Big Picture" decisions. You will develop expertise in the analysis
of complex business situations and in clearly presenting your findings both orally and in writing. You will also
further develop your ability to work effectively in teams.

Course Objectives
On completion of this course, students will be able to:
1. Understand the strategic decisions that organizations make and have an ability to engage in strategic
planning.
2. Explain the basic concepts, principles and practices associated with strategy formulation and
implementation.
3. Integrate and apply knowledge gained in basic courses to the formulation and Implementation of
strategy from holistic and multi
multi-functional perspectives.
4. Analyze and evaluate critically real life company situations and develop creative solutions, using a
strategic management perspective.
5. Conduct and present a credible business analysis in a team setting.

Pedagogy
An appropriate mix of:

Interactive Lectures and Classroom Discussions.

Case Discussions
(Prior reading, analysis and preparation of the case is a prerequisite for class attendance)

Activity based Design Exercises and Assignments

Role Plays

Market Study

Evaluation Criteria (%)

A. Active Class Participation,

articipation, Class Contribution (10%)
B. Quiz (10%)
C. Case Assignment (Written
(Written- 10% + Oral Presentation 10%) (20%)
D. Mid Term Examination (20%)
E. End term examination (40%)
Total 100%
Guidelines
Active Class Participation in Case and Class Discussions
1. Relevant contribution in case and class discussions will be evaluated in each session on the basis of
quality of contribution to the learning experience.

Case Project / Assignment

• The details of the assignment will be given by the faculty in the first session.
• The maximum page limit for the assignment will be 10 pages (Excluding Annexure).
• The assignment must be an original work.
• The name, address and contact no of the experts and persons contacted personally during the study
must be annexed.
• The study should be undertaken only on the topic that has been assigned by the instructor. Any
discrepancy will lead to disqualification on the term assignment.
th
• Deadline for submission of the term assignment and presentation is before 14 Session of the
Course. Deviations from the deadlines are strictly prohibited and will be considered as
academic indiscipline.

Text Book (TB)

1. Strategic Management by Hills and Jones, Biztantra Publications.

Reference Book (RB)

1. Business policy and strategic Management by P. Subba Rao
Session Plan
Session Topic
No.
1-2 Overview of strategic
Management: Strategic
planning process, Levels of
strategic management;
corporate level, business level
and functional level.
3-4 Strategy, Mission, Values,
Vision, Goal and Objectives
5-6 Corporate Governance and
Ethics & CSR
7-8 Understanding Competition,
Five Forces theory
Red Ocean VS Blue Ocean
Strategy
Reading/Case/Exercise
Strategic Management by Hills and Jones (Chapter-
1)
Case let : Reliance Industries
Reading.: Marketing Myopia, Theodore Levitt,
Harvard Publishing
Strategic Management by Hills and Jones (Chapter-
1)
In house workshop: How to write a vision & mission
statement?
Strategic Management by Hills and Jones (Chapter-
1)
Case let: TATA Group
Reading: Building an Insights Engine, Harvard
Publishing
Strategic Management by Hills and Jones (Chapter-
2)
Case : AMAZONS KIRANA NOW: The Indian
Online Grocery Market (HBR Case)

Reading: How Competitive Forces Shape Strategy,

Harvard Publishing

Reading: Blue Ocean Strategy, Expanded Edition:

How to Create Uncontested Market Space and Make
the Competition Irrelevant, 1. Creating Blue Oceans
W. Chan Kim; Renee A. Mauborgne, Harvard
Publishing

MID TERM EXAMINATION

9-10 Models in appraising business Strategic Management by Hills and Jones (Chapter-
portfolios, BCG matrix, GE 3)
model, Competitive Advantage Case: Competing with Patanjali: Can You Bend
and Core Competence Like the Baba?(HBR Case)
11-12 Corporate Level Strategy Strategic Management by Hills and Jones (Chapter-
Vertical Integration, 10)
Outsourcing, Diversification,
Acquisition and Restructuring, Case: TATA Tea Ltd & TETLEY PLC. (HBR Case)
Strategies in Global
Environment—strategic
choice, choice of entry mode,
strategic alliances and joint
ventures.
13-14 Business Level Strategy Strategic Management by Hills and Jones (Chapter-
Cost leadership Strategy, 4- 5)
Differentiation Strategy;
Choosing an Investment Case : Himalaya Herbal Toothpaste: Category
Strategy at the Business level. and Brand Involvement in an Emerging Market
(HBR Case)
Functional Strategy
Achieving superior Efficiency,
Achieving Superior Quality,
Achieving superior Innovation,
and Achieving Superior
Customer Responsiveness

15-16 Managing Change & Business Policy & Strategic Management by P.

Leadership Subba Rao (Chapter-12)
Managing Change Elements
and Leadership Dynamics. Case Let :
• RATAN TATA
• TAJ TERROR Case
End Term Examination

* Each session is of one hour fifteen minutes duration

Most Urgent
• Case presentations are imbibed in the sessions.
• Most part of the course will be offered in case mode with class discussions.
• It is expected that whatever reading material is supplied to the students they have to come prepared to
the class.
• Cell phones are needed to be switched off.
• Deadlines need to be met at any cost.
• Prior Case Preparation is mandatory.
• The term project write- up need to be submitted in soft copy to the faculty at ddswain@imis.ac.in along
with PPT.
• The Hard Copy of the assignment will be submitted to the faculty in person.