Brand Management MCQs [set-3]

51. It is a form of advertising which focuses primarily on helping

consumers experience a brand.

A. experiential marketing

B. managemen t marketing

C. one to one marketing

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D. cause marketing
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Answer: A
a
52. Short term q M
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A. trade M
B. push money

C. trade contest

D. price deal

Answer: A

53. The offering of all brands and the brand lines by a particular company
is considered as?

A. company portfolio

B. brand line portfolio

C. brand portfolio

D. corporate portfolio

Answer: C

54. The abililty of the marketing program to affect the customer mind-set
will depend on its

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 A. technonlogy

B. salesperson

C. quality

D. price

Answer: C

55. In this marketing, the privilege (not the right) of delivering anticipated,
personal and relevant messages is only to those people who actually want
them.
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A. relationship marketing
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B. permission marketing a
C. experiential marketing
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D. one to one marketing c
Answer: B
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56. Distribution channel's are categorized by number of intermediaries
among manufacturers and?

A. employees

B. customers

C. employers

D. producers

Answer: B

57. Which of the following car brand no longer exists?

A. maruti suzuki

B. tesla

C. bmw

D. hummer

Answer: D

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58. This majorly focuses on maintaining the Brand Equity

A. sponsorship

B. modifier

C. brand reinforcemen t

D. branding

Answer: C

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59. The task of any business is to deliver ____________at a profit.

e
A. customer needs
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B. customer value
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C. products and services
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D. improved quality M
Answer: B

60. The solution to price competition is to develop a

differentiated:__________

A. Product, price, and promotion.

B. Offer, delivery, and image.

C. Package and label.

D. International Web site.

Answer: B

61. Buying goods and services for further processing or for use in the
production process refers to which of the following markets?

A. Consumer markets

B. Government markets

C. Business markets

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 D. International markets

Answer: C

62. Marketing managers should adapt the marketing mix to

____________and constantly monitor value changes and differences in
both domestic and global markets.

A. Sales strategies

B. Marketing concepts

C. Cultural values
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D. Brand images
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Answer: C a
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63. The _____________referscto the various companies that are involved in
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moving a product from its manufacturer into the hands of its buyer.

A. distribution chain

B. network chain

C. supply chain

D. promotion network

Answer: A

64. ______________is the study of how individuals, groups, and

organizations select, buy, use, and dispose of goods, services, ideas, or
experiences to satisfy their needs and wants.

A. Target marketing

B. Psychographic segmentation

C. Product Differentiation

D. Consumer behaviour

Answer: D

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65. The Word "brand" is frequently used as a_____________

A. customers

B. marketing

C. advertising

D. metonym

Answer: D

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66. Advertising to today’s consumers, we need to look beyond the
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_____________media of print, radio, and television.
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A. traditional a
B. non - traditional
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C. social

D. new
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Answer: A

67. The cost of an advertisement or a schedule of ads is often based on

_______________.

A. CPP

B. CPR

C. CPI

D. CPM

Answer: D

68. Complete the following definition of advertising media. The advertising

media is a marketing communications umbrella concept that covers
________________to the prospective consumer.

A. Media vehicles

B. Advertising messages

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 C. Brand

D. Channels

Answer: B

69. Mainly, chief resource of authority throughout allocation channel

is________________

A. company

B. brand

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C. distributor
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D. customer
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Answer: B

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70. Clearness regarding proportions

A. functions of brand
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B. aspects of differentiation

C. Function & aspect of given options

D. disadvantages of given options

Answer: C

71. Media strategy is making media decisions based on____________

A. Understanding customers wants and needs

B. The clients wishes

C. Whims of the market

D. Brand awareness

Answer: A

72. Careful brand management look for to build product or services related
to the_____________

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 A. target audience

B. cost

C. profit

D. Nature

Answer: A

73. Branding strategy is also called______________

A. brand architecture
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B. branding rate
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C. brand earnings
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D. brand responsiveness
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Answer: A
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74. When companies combine existing brand with new brands, brands are
called_______________

A. parent brand

B. product extension

C. brand extension

D. sub-brand

Answer: D

75. Brand which is result of extension in brand or sub-brand is classified

as______________

A. brand extension

B. sub-brand

C. parent brand

D. product extension

Answer: C

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