NAME- RASHI BANSAL

ROLL NO. - PG20211013

COURSE- PGDM
BATCH- 2021-23
CAMPUS- LODHI ROAD
SUBJECT- BUSINESS RESEARCH METHODS

RESEARCH ON SAMSUNG PRODUCTS

ELECTRONICS INDUSTRY
The electronics industry, especially meaning consumer electronics, emerged in the 20th
century and has now become a global industry worth billions of dollars. Contemporary
society uses all manner of electronic devices built in automated or semi-automated factories
operated by the industry. Products are assembled from integrated circuits, principally by
photolithography of printed circuit boards. The size of the industry and the use of toxic
materials, as well as the difficulty of recycling has led to a series of problems with electronic
waste. International regulation and environmental legislation has been developed in an
attempt to address Consumer electronics are electronic equipment intended for everyday use,
most often in entertainment, communications and office productivity. In British English they
are often called brown goods by producers and sellers. Radio broadcasting in the early 20th
century brought the first major consumer product, the broadcast receiver. Later products
include personal computers, telephones, MP3 players, audio equipment, televisions,
calculators, GPS automotive electronics, digital cameras and players and recorders using
video media such as DVDs, VCRs or camcorders. Increasingly these products have become
based on digital technologies, and have largely merged with the computer industry in what is
increasingly referred to as the consumerization of information technology. The CEA
(Consumer Electronics Association) estimated the value of 2007 consumer electronics sales
at US$150 billion. HISTORY The electric power industry began in the 19th century and this
led to the development of all manner of inventions. 

SAMSUNG
Samsung Electronics Co., Ltd. is a South Korean multinational electronics company
headquartered in Suwon, South Korea. It is the flagship subsidiary of the Samsung Group,
accounting for 70% of the group's revenue in 2012, and has been the world's largest
information technology company by revenue since 2009. Samsung Electronics has assembly
plants and sales networks in 80 countries and employs around 370,000 people. Since 2012,
the CEO is Kwon Oh-Hyun. Samsung has long been a major manufacturer of electronic
components such as lithium-ion batteries, semiconductors, chips, flash memory and hard
drive devices for clients such as Apple, Sony, HTC and Nokia. In recent years, the company
has diversified into consumer electronics. It is the world's largest manufacturer of mobile
phones and smartphones fuelled by the popularity of its Samsung Galaxy line of devices. The
company is also a major vendor of tablet computers, particularly its Android-powered
Samsung Galaxy Tab collection, and is generally regarded as pioneering the phablet market
through the Samsung Galaxy Note family of devices. Samsung has been the world's largest
manufacturer of LCD panels since 2002, the world's largest television manufacturer since
2006, and world's largest manufacturer of mobile phones since 2011. Samsung Electronics
displaced Apple Inc. as the world's largest technology company in 2011 and is a major part of
the South Korean economy. In June 2014 Samsung published the Tizen OS with the new
Samsung Z. For over 70 years, Samsung has been dedicated to making a better world through
diverse businesses that today span advanced technology, semiconductors, skyscraper and
plant construction, petrochemicals, fashion, medicine, finance, hotels, and more

OBJECTIVE
To have a better understanding of the company's market position. To find out how well-
known the products are on the market. To analyze the information gathered and draw
conclusions from it.

RESEARCH QUESTION
Should Samsung invest in high end products or gain in capturing market share?

TYPES OF RESEARCH
Primary data was collected through a questionnaires. Secondary data were gathered through
Journals, articles, internet and other published materials.

HYPOTHESIS

Samsung Mobile is becoming more affordable and favourable mobile phone to Indian
consumers.

Another appliances from Samsung affect the consumer’s perception for a brand.

DATA COLLECTION

We will collect data from primary and secondary research. The primary research will help to
find the consumer preferences for Samsung through a questionnaire.

CONCLUSION

The aim of this study is to analyse the marketing strategy of Samsung Mobile and future
scope for the company. We have gathered data from various sources. Samsung produces
other appliances like Computer, Camera and Home appliances. These products also affect the
mobile market.