Functions of Management

 DIRECTING
 COORDINATING
 CONTROLLING

Prof. Atul Agalawe

 Directing
2
 It is the process of
instructing, guiding,
communicating,
inspiring, motivating and
supervising the
employees to achieve
predetermined goals of
an organization.
 ―Life Spark of an
Enterprise‖
 ―Heart of management
process‖

Prof. Atul Agalawe

 Directing- Definition
3

 According to Theo Haimann, ―Direction consists of the process and

techniques utilizing in issuing instructions and making certain that
operations are carried out a planned‖.
 According to Earnest Dale, ―Directing is what has to be done and in
what manner through dictating the procedures and policies for
accomplising performance standards‖.
 According To Earnest Dale, ―Direction is telling people what to do and
seeing that they do it to the best of their ability. It includes making
assignments, corresponding procedures, seeing that mistakes are
corrected, providing on-the-job instruction and of course issuing
orders.‖
 ―Direction is the sum total of managerial efforts that are applied for
guiding and inspiring the working terms to make better
accomplishments in the organisation. ‖ —S.S. Chatterjee
 According to Urwick and Breach ―Directing is the guidance, the
inspiration, the leadership of those men and women that constitute the
real core of the responsibilities of management.‖
Prof. Atul Agalawe
 Elements of Directing
4

Motivation Communication

Supervision Leadership

Elements of
Directing

Prof. Atul Agalawe

 Importance of Directing
5

 Initiates Action
 Integration Efforts
 Means of Motivation
 Provides Stability
 Coping up with the Changes
 Effective Utilization of Resources
 Creates Team Spirit
 Explores Capabilities of Individuals
 Increases Efficiency level
 Cooperation

Prof. Atul Agalawe

 Coordinating
6

Prof. Atul Agalawe

 Coordination – Definitions
7

 Mcfarland: ―Coordination is the process where by an

executive develops an orderly pattern of group
efforts among his subordinates and secures unity of
actions in the pursuit of a common purpose.‖
 Henry Fayol: ―To co-ordinate is to harmonize all the
activities of a concern to facilitate its working and its
success.‖
 Mooney and Reeley: ―Coordination is orderly
arrangement of group efforts to provide unity of
action in the pursuit of common goals‖.

Prof. Atul Agalawe

 Importance of Coordinating
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1. Encourages Team Spirit

2. Give Proper Direction
3. Facilitates Motivation
4. Optimum Utilization of Resources
5. Achieve Organizational Objectives
6. Improves Relation
7. Leads to Higher Efficiency
8. Improves Goodwill
9. Unity of Direction
10. Specialization
Prof. Atul Agalawe
 Controlling
9
 Last function

Prof. Atul Agalawe

 Controlling – Definitions
10

 Koontz and O’Donnell: ―Managerial control implies

the measurement of accomplishment against the
standard and the correction of deviations to assure
attainment of objectives according to plans.‖
 Dale Henning: ―Control is the process of bringing
about conformity of performance with planned
action.‖
 Philip Kotler: ―Control is the process of taking steps
to bring actual results and desired results closer
together.‖

Prof. Atul Agalawe

 Process of Controlling
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Comparing
Setting Measurement of
Actual
Performance Actual
Performance
Standards Performance
with Standards

Taking
Analyzing
Corrective
Deviations
Action

Prof. Atul Agalawe

 Importance of Controlling
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1. Fulfilling Goals of Organization

2. Making Efficient Utilization of Resources
3. Accuracy of Standards
4. Motivates Employee
5. Ensures Order and Discipline
6. Facilitates Coordination
7. Psychological Pressure
8. Ensures Organizational Efficiency and Effectiveness
9. Builds Good Corporate Image
10. Acts as a Guide
Prof. Atul Agalawe