Summer Internship Report

On
“Marketing Strategies of Honda Product & Services”

Submitted in partial fulfillment of the requirement of

under graduate program (B.B.A)
BY

RAMAN
193011
BBA (2019-2022)

TO
DEPARTMENT OF MANAGEMENT & COMMERCE
BABA MASTNATH UNIVERSITY
ASTHAL BOHAR, ROHTAK

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 DECLARATION
I hereby declare that the project work entitled “Market Strategies of Honda Product
& Services” submitted by me for the summer internship during the under graduate
program (B.B.A) to Baba Mastnath University,
This is my original work and has not been submitted earlier either to Baba Mastnath
university or any other institute/body for the fulfillment of the requirements of any other
course of study. I also declare that no chapter of this project is copied, either in whole
or in part from any other document. Some references have been taken from books,
internet and other learning sources, which are duly mentioned in the bibliography
section.

Student Name: RAMAN

Signature

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 ACKNOWLEDGEMENT

It is with a sense of gratitude; I acknowledge the efforts of entire hosts a well-

wisher who have in some way or other contributed in their own special ways to
the success & completion of this summer internship project “Market
Strategies of Honda Product & Services”. I completed my training during
the summer session from 16 th of August to18 th of September, 2021.

It has been an enriching experience for me to undergo my summer internship

training at HONDA Pvt. Ltd. which would not have been possible without the
goodwill and support of people around. First of all, I express my sage sense of
gratitude & indebtedness to my immediate supervisor Mr. Ravi Sharma
(Senior Manager), Prof. Komal , Baba Mastnath University from the
bottom of my heart, for their immense support and faith.

I would like to thank Mr. Ravi Sharma, who in spite of busy schedule has co-
operated with me continuously and indeed his valuable contribution & guidance
have been certainly indispensable for my project work

I would also like to take the opportunity to thank & express my deep sense of
gratitude to my mentor Prof. Komal, for providing her valuable
guidance at all stages of the study, advice, constructive suggestions, positive &
supportive attitude & continuous encouragement, without which it would have
not been possible to complete the project.

I hope that I can build upon the experience & knowledge that I have gained &
make valuable contribution towards this industry in coming future.

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 TABLE OF CONTENT

S.NO PARTICULARS PAGE NO.

1. EXECUTIVE SUMMARY 5

2. HISTORY 6 -10

3. MISSION & VISION STATEMENT 11-13

3. COMPANY OVERVIEW 14

4. COMPANY MAIN BUSINESS 15-17

5. HONDA PHILOSOPHY 18-19

6. WEEKLY SCHEDULE 20

7. SCHEDULE 1 21-28

8. SCHEDULE 2 29-32

9. SCHEDULE 3 33-34

10. SCHEDULE 4 35-38

11. QUESTIONNAIRE 39-41

12. EXPERIENCE 42

13. LEARNING OUTCOME 43

14. CONCLUSION 44

15. BIBLIOGRAPHY 45

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 EXECUTIVE SUMMARY

As a part of (B.B.A) I have done my training at the dealership of HONDA

MOTORCYCLES & SCOOTERS INDIA PVT. LTD. Named as PARKASH
AUTOMOBILES.
Automobile Industry has grown up very fast all over the world with the rapid change in
Science & Technology. They had become the necessity of today’s people. In India only
there are around 5-10 Manufacturers of two wheelers. There is very stiff competition
prevailing in the market nowadays and it is very difficult for companies to survive in
the market.
Honda is the world’s largest producer of two wheelers. It provides the quality product
at very competitive price. It has the wide range of products all over the world. In India
they separately started their business in 2001. They had only 28 products in the market
till now & all of them are doing great business in India. Recently they had launched the
new sporty look HONDA UNICORN and HONDA CLIQ with many new
innovations. In terms of quality and efficiency what I had noticed in these 2 years is that
Honda’s product is much better than those of other companies’ product. They are been
developed by the company by doing an extensive research of the Indian roads, understanding
customers need and desires, and providing comfort while riding.

I had been working on this project from last one months. This project explains our daily
routine work and the overall system which we follow to attend the customers. The main
aim of project is to highlight the sales procedure and the customer’s views on our
efforts. The study includes the brief explanation of products and then customers
feedback form which is been filled by some of my customers.
This project aims to provide the whole information about the features & benefits of
Honda’s product as well as the feeling of joy of affiliation –a positive feeling resulting
from a relation with Honda. Honda work on the policy of “FABE” which means

Features, Advantage, Benefits & Evidence.

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 HISTORY OF THE COMPANY

INTRODUCTION:

We must lead men to the particulars themselves, and their series and order, while men
on their side must force themselves for a while to lay their notions by and familiarize
themselves with facts.

Francis Bacon: -

Any change in any of the factors, independent of the way in which it is brought about,
will by the aggregate weight of the cumulative effect running back and forth between
them all start the whole system moving with a speed depending upon the original push
and the function of causal inter relation with the system.

Gunnar Myrdal: -

For every training strategy, no matter which, the proper focus from the very outset is
one or more people –on the job in the organization – this whole amalgam. Wherever the
focus moves during the training process, the starting point becomes the focus again at
the end, hopefully with a difference. The difference lies in what people have learned
that they will now apply. That difference, in terms of more effective behavior, is the
measure of the efficacy of training. It is essential to insist on this starting point and this
measure. Much as we may wish to reject the complexities involved, nothing less will
do.
An organization can have the greatest business model and the best systems, but if the
people cannot handle the growth, it’s doomed. If the organization is not investing in
training, then it should think about all the organizations that are being admired models
for doing the business right. They do business right because they have got not only good
training programmers, but training is a part of their culture. Thus, if the organization
wants to breathe some life into its operation, then it should start by investing in its
people by training and developing them.
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The new competitive standards such as variety of products demanded by consumers,
customization of products and services, affordability of convenience by consumers and
sorter product cycle times affect organizational structures, requiring a move away from
top down systems towards more flexible networks and work teams. Technical changes
result in new work processes and procedures. These require constant updating of
employer specific technical knowledge.
In a world of rapid change, obsolescence is an interminable danger. As technology
replaces more of the hands-on work, more employees will be dedicated to service
functions where they spend more time face to face with employees and customers.
In October 1946, Koichiro Honda established the Honda Technical Research Institute
in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Two
years later, Honda Motor Company, Ltd. was born, and in 1959 Honda opened its first
storefront in Los Angeles with six industrious employees.

THE EARLY YEARS

Koichiro Honda got his first job at a Tokyo auto repair shop in 1922 after only eight

years of schooling. As a 15-year-old boy from a small town, he was glad to see as

many as 10 cars on a busy day. He was hired as a Mechanic Assistant. But his job

turned out to be a "baby-sitter “for the owner's young children. Honda had dreams of

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being an expert auto mechanic, and he never got that chance. Being frustrated, he

packed his bags, quit his job, and left the big city. When the shop needed help 6

months later, they call Honda back to assist with auto repair, finally he got the

opportunity he was looking for. Then an earthquake flattens Tokyo, sending all the

repair shop mechanics back home, except for Honda and a senior mechanic. This

proves to an excellent opportunity to receive a thorough one to one training. To

Honda's fortune, the owner of auto repair shop loves auto racing, and encourage

Honda to used his free time to a night to build race cars. So, he did, using an old 8.0-

liter V8 fighter airplane engine to power his car. The car had a maximum 100hp @

1,400 rpm and wooden spoke wheels.

Honda would continue to experiment with various designs and concepts. He would

test these ideas every chance he had at the local racetrack. These includes titling the

engine for better weight distribution in oval tracks, supercharging, heat conducting

metals to dissipate heat from the engine, and was the first to add an auxiliary radiator

to improve cooling. The result was an engine that did not blow up in a

race. Remember this was still the 1920s. In Honda's first race in Japan on July 1936,

he led with an incredible speed of 75mph only to tangle with another car near final lap

and crashed. Honda was thrown from the car, his face crushed, left shoulder

dislocated, and both wrists broken.

Although Honda did not win, he was given a trophy for setting the average speed record
(75mph) in Japan. A record not broke until 10 years after World War II.

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OBJECTIVE OF THE STUDY

Every study is related with some aim or the objective with it. Because no study is
complete without having the definite objectives. My aim and objectives of this project
are summed up as follows:
1) To study the products of Honda.
 To know about their features.
 To know about their benefits & advantages.
 To provide information to all about the products of Honda.
2) To upgrade the practical knowledge.
 By knowing about the management of Honda.
 By dealing with customers I had improved my communication skills
which in turn helps me in increasing my confidence level.
3) To understand the needs & requirements of the customer.
4) To observe the people’s mind in order to serve them better.
5) To build up a courteous and healthy relationship with our colleagues, customers
and management.
Thus, these are the following objectives, which can be stated under the described
project.

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HISTORICAL BACKGROUND OF THE COMPANY

Honda Motorcycle and Scooter India, Private Limited (HMSI) is the wholly owned
Indian subsidiary of Hero Motor Company, Limited, Japan. Founded in 1999, it was the
fourth Honda automotive venture in India, after Kinetic Honda Motor Ltd (1984-1998),
Hero Honda (1984-2011) and Honda Siel Cars India (1995-2012). HMSI was
established in 1999 at Manesar, District Gurgaon, Haryana.

Currently HMSI has four manufacturing locations at Manesar in Haryana, Tapukara in

Rajasthan, Narsapura, Kolar in Karnataka and Vithalpur, NW of Ahmedabad.

Exclusive plant in Gujarat. Its facility in Narsapura is the largest amongst its four
locations and has a capacity of 6,600 vehicles per day. Honda India sales skyrocketed
up to 4.28 million motorcycles and scooters backed by scooterization of India via
bestselling scooter Activa over 350,000 scooter sales in September 2017. Honda scooter
Activa sales record expected 3.5million scooters in 2017/18.

Honda motorcycle & scooter started independent operation since 2010s after separation
from Hero Honda motors J/V since 1984. 6million production capacity establishment
within 7 years record in India, Top world motorcycle market .

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 MISSION &VISION STATEMENT

Strategic Vision

Society will be better, in part, due to Honda's philanthropy and community leadership.

Mission:

To enrich the social, economic and educational well-being of communities and society.

Goals:

 Recognize and respond to the needs of society

 Seek the understanding, agreement, commitment and involvement of
associates
 Invest the appropriate level of resources

 Maximize the level of potential benefit

 Support Honda's business plan

Honda, the brand name synonymous with two-wheelers in India, is a multi-unit, multi-
product, geographically diversified, Group of Companies - the reflection of the steely
ambition and indomitable grit of the Munjal Family.

Honda began its journey around five decades ago. Munjal Brothers, the founders of the
Honda Group, started out in 1956 in business of bicycle components, and then complete
motorcycles.

Like every success story, Hero's saga contains an element of spirit and enterprise; of achievement

through grit and determination, coupled with vision and meticulous planning.

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GROUP VISION

"We, at the Honda Group are continuously striving for synergy between technology,

systems and human resources to provide products and services that meet the quality,

performance, and price aspirations of the customers. While doing so, we maintain the

highest standards of ethics and societal responsibilities, constantly innovate products and

processes, and develop teams that keeps the momentum going to take the group to

excellence in everything we do."

"At Honda Motors, we are committed to give our best and achieve the highest standards

in Performance, Quality, Systems, Care and Relationships. And then we want to beat

these standards and Go Further... because Anything that can be done, can be done better."

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CORPORATE VALUES:

 Focus on Result oriented Process

 Accept, Learn & Improve from Failures

 "SQDC", our way of decision making

 Organization growth to inspire all associated individuals

ACHIEVEMENTS:

 Honda group ranks among the top Business Houses comprising of 18 companies,

with an estimated turnover of US $3.47 billion.

 Honda ltd Motors was ranked 3rd amongst the top Indian companies Review 2000

–Asia’s leading company award by Far Eastern Economic Review.

 Honda Ltd. Is a Guinness Book Record holder since 2017 as the world’s largest

manufacturer of motorcycles?

 Honda Motors Ltd was awarded the highest automobile exporter in the year 2015-

16 and 2017-18.

 Honda Motors is certified by ISO 9001:2018 in the year 2019.

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 COMPANY OVERVIEW
ALL THE DATA WHICH ARE MENTIONED BELOW ARE FINANCIAL YEAR OF

2018-2019.

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 COMPANY NAME HONDA MOTOR PVT. LTD.

HEAD OFFICE 2-1-1, MINAMI- AOYAMA, MINATO-

KU, TOKYO 107-8556, JAPAN.

ESTABLISHED SEPTEMBER 1948

PRESIDENT & CEO MINORU KATO

CAPITAL 15361.1 BILLION YEN

NO OF ASSOCIATES 215638 PEOPLE

HONDA GROUP COMPANIES 440 COMPANIES

CONSOLIDATED OPERATING PROFIT 833.5 BILLION YEN

STATUS OF SHARES 1811428430 SHARES

STATUS OF SHARE HOLDER 194170 PEOPLE

WORLD WIDE UNIT SALE 31.04 MILLION UNIT

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 COMPANY MAIN BUSINESS

MOTOR CYCLE

Yearning to Give Everyone Freedom in Mobility

From commuter models loved all over the world, to fun-to-ride dynamic sports models,
Honda manufactures a wide range of motorcycles that provide the convenience and
pleasure of riding to customers worldwide.
In October 2017, the Super Cub, the world’s most loved, ultra-long-selling commuter
model, reached an accumulated production of 100 million units. In 2018, Honda released
several unique models, including a completely revamped Gold Wing Tour flagship
tourer, and a new generation CB series, the CB1000R, CB250R and CB125R. Honda
leads the motorcycle market, continuing to pursue even more joy of mobility.
AUTOMOBILES

Making World-class Cars with Our Own Hands

Manufactured at a specialized factory in North America, the NSX showcases Honda’s
cutting-edge technologies, and is assembled only by the most experienced associates.
Its premium performance and quality are realized through 34 years of manufacturing in
North America, and Honda’s passion to “bring the joy of driving to this modern era.”

To satisfy customers worldwide, Honda boasts a full range of cars, from the best-selling
Civic and HR-V / Vezel global models, to the Ridgeline pickup truck for North America,
and the N-BOX mini-vehicle for the Japanese-specific category. Acura, Honda’s luxury
brand in North America, China and other regions, produces high-quality cars in line with
Its brand slogan “PRECISION CRAFTED PERFORMANCE.”

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POWER PRODUCTS

Aiming to Enrich People’s Lives with Technology

Honda delivers to customers in over 150 countries and regions, over 6 million power
products annually, spanning its general-purpose engines, and products powered by
them, including tillers, generators, snow blowers to lawnmowers, pumps and outboard
engines. Honda is also developing and producing electrified products useful in many
facets of life, delivering new value such as the Miimo robotic lawnmower, and the LiB-
AID E500 new era portable power source. Honda also lease-sells to businesses the
Honda Walking Assist Device, an assistive device for use in the training of walking
based on the theory of human walking amassed through Honda’s robotics research.

Honda will continue to provide customers around the world with power products that
are familiar and useful, spreading the “joy of usefulness” by maximizing and pursuing
the possibilities of its engine and electrification technologies.

AIRCRAFT & JET ENGINE

Taking the "Joy of Mobility Freedom" to the Skies

In late 2015, Honda introduced to the world the HondaJet, a new form of personal
mobility. Honda’s unique technologies such as over-the-wing mounted engines, realize
a superior mobility experience in the skies. Building on its popularity in North America,
Latin America, Europe and South East Asia, Honda Jet began accepting orders in China
and India by March 2018.

Honda is jointly developing the HF120 turbofan aircraft engine with General Electric, a
world-leading provider of jet and turboprop engines. Honda Aero, Inc., Honda’s aircraft
engine subsidiary manufactures the HF120 engines, which are retailed through GE
Honda Aero Engines, LLC, a joint venture between GE and Honda. The lightweight,

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compact, high-efficiency and high-thrust HF120’s superior performance not only
powers the Honda Jet, but will be delivered to other aircraft manufacturers.

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 HONDA PHILOSOPHY

Basic Principles
Respect for the Individual.
The Three Joys (the joy of buying, the joy of selling, the joy of creating).

Company Principle
Maintaining a global viewpoint, we are dedicated to supplying products of the
highest quality yet at a reasonable price for worldwide customer satisfaction.

Management Policies
Proceed always with ambition and youthfulness; Respect sound theory, develop
fresh ideas, and make the most effective use of time; Enjoy your work, and
encourage open communication; Strive constantly for a harmonious flow of work;
Be ever mindful of the value of research and endeavor.
At Honda, dreams are what drive us. We got our start with an auxiliary engine-equipped
bicycle in 1948, and have continued to deliver innovative products that contribute to the
mobility of individuals and the well-being of society. We respect people and value their
individual differences, and this has led to a free, vital corporate culture that encourages
creativity. Today, Honda develops and produces its own original products and
technologies for a diverse range of markets, from small power product engines to
scooters and sports cars.
As a manufacturer of mobility products, we also consider it our responsibility to create
cars that are safer not only for occupants, but for pedestrians as well. We are committed
to promoting safer driving and to making mobility safer for everyone.

 Vehicles are not available in all colors some times which affects the sales of the
company.

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  Booking period for vehicles makes people to wait for 2-3 weeks for the vehicle.
 As there are new companies entering into market with more advancement in
Technology, Company has to come up with the environment.
 Time taken for delivery of products sometimes makes them irritate and they
develop a wrong impression about the company in their minds.
 Lastly, time was the main constraint of the study.

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WEEKLY SCHEDULE:
I got an opportunity as an intern in “PARKASH AUTOMOBILES”. Under the guidance

of “Mr. Ravi Sharma”. The tenure of my internship in “Honda Motorcycle & Scooters

India Pvt. Ltd.” was of four weeks. The internship program had a separate set of activity

designed for each week. The project has 4 schedules in total which define the activities

that were assigned and performed by me during my summer internship which are as

follows:

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 SCHEDULE 1

The Schedule 1 of my internship was from18 th Aug. to 24 th Sept. During1st week of my

schedule in general I was brief about the showroom and different aspects of it. I was
also brief about the working hours, lunch time.

In addition to this specially, I was brief about the different products that are being
displayed and sold by the showroom.

PRODUCT

HONDA ACTIVA

Honda Activa is the first scooter model of HMSI for the Indian market. It has
revitalized the Indian scooter market after its launch in the year 2001.
By design, the Activa let's anybody in the family get their hands on it. To make riding
fun, we removed the gears and retained only those controls which can be safely left to
your reflexes. Like the accelerator and the brakes in a lightweight body. So now,
mothers can enjoy an easy ride while fathers will appreciate its sturdy build.
In fact, an Activa has something in it for everyone. We’ve got two new color graphic
stickers, a flamboyant one for the young rider who adheres to style. And for the mature
rider we have got a soberer looking sticker, a reflection of their personality. You’ll never
see ease, technology and style come together in such a smooth way, as in the Honda
Activa. In the automatic scooters Activa is the most selling scooter in Indian market and
captures more than 60% market share.

FEATURES:

 Flush surface

 Multi-reflector light

 Low seat with high ground clearance

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  Riding position

 Low noise with 4 cycle engines

 Metal Body

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 HONDA SP 125

Honda SP 125 is a mileage bike available at a starting price of Rs. 78,466 in India.
It is available in 2 variants and 4 colours with top variant price starting from Rs. 82,755.
The Honda SP 125 is powered by 124cc BS6 engine which develops a power of
10.72 bhp and a torque of 10.9 Nm. With both front and rear drum brakes, Honda SP 125
comes up with combined braking system of both wheels. This SP 125 bike weighs
117 kg and has a fuel tank capacity of 11 liters.

Derived from the existing CB Shine SP sold in the market, the SP 125 is HMSI’s first BS6
compliant motorcycle in the company’s portfolio. The motorcycle continues to follow the
same silhouette but with more premium looks and equipment.
 Among the most stylish 125cc bikes. New BS6 engine delivers more power
 Features like an LED headlight and ACG starter motor.

In terms of design, the motorcycle gets a revised styling that is prominently sculpted with
edgier contours. To go with this sporty look, the SP 125 comes with an LED headlamp
and tail lamp. It features a fully-digital instrument console complete with an Eco indicator,
real-time fuel efficiency, gear position indicator and a service reminder,besides the standard
information. It also gets an engine kill switch which is a segment-first feature.
Coming to the engine, the motorcycle is powered by an updated 125cc unit that is now BS6
compliant with electronic fuel injection. The engine now produces 10.5bhp of max power
and 10.3Nm of peak torque. Transmission duties continue to be handled by a five-speed
gearbox. For the SP 125, Honda has equipped the motorcycle with an ACG starter for
smoother engine cranking. Honda offers the SP 125 in four colour options: Striking
Green, Imperial Red Metallic, Pearl Siren Blue and Matte Axis Grey Metallic.

FEATURES

 Great Mileage 65 kmpl

 Maximum Riding Comfort

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  Extra Loading Capacity

 Easier Maintenance

 Styling

 11 liters Fuel tank capacity

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 HONDA DIO

DIO – India’s first moto scooter is named after the son of Venus ‘Dyonisiac’, also known
as Cupid, the God of Love. DIO is set to add passion and excitement with its stunning
looks and performance, by incorporating the latest world trends that make it a scooter
that is much ahead of its time.

The body tapers into the taillight and yet continues to draw attention One look at DIO
will tell you it’s more an accessory than a mere convenience. As India’s first moto
scooter, it blends the looks of a motorcycle with the comfort of a scooter. DIO heralds
the dawn of two–wheeler fashion. And if looks are anything to fall for, this is a treat. The
body–mounted headlamp and sleek indicators leap right off the front. Ample legroom.
The DIO is complete in itself. Cutting edge technology and style have been brought
together in such a way as to make it an engineering marvel. So, you can ride assured that
a bike doesn’t get or look any better. Of course, this qualifies us to have the last word on
style. If there ever existed an attention magnet, this is it.

FEATURES

 Good Body Tapper

 More Convince
 Comfort Riding
 Good Mileage
 Steel Body

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 HONDA SHINE

A masterful blend of form and function, the new Honda Shine brings together the best
of all that is sought in a motorcycle into one awe inspiring piece of automotive
technology.
Equipped with a host of advanced technologies like Multi Mapping CDI, Tumble Flow
Combustion Chamber, Long Intake Pipe and Connecting Tube, CV Carburetor, 2 Way
Air Jacket and Pulse Exhaust System, the newly developed 125 cc 'Optimax' engine
delivers class leading 10.3 BHP which enables Honda Shine to deliver the best balance
of pickup and mileage.
Designed to ensure superior ride quality and ease of handling through revolutionary Ergo Tec

design, which is based on Human engineering Honda Shine will set new benchmarks in the

Indian 125cc motorcycle segment.

Honda Shine completes a 0 – 60kmph run in just 5.3 secs and returns a cases leading mode.

Honda Shine has been endowed with new modern intelligent style appeal, which possesses a

balance of decent looks with tough & macho appeal and an image of sporty looks with

international taste that lends the HONDA SHINE a Decent and stylish look.

FEATURES:

 125 Optimax Engine

 Style

 Mileage

 Riding Comfort

 Braking

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 HONDA DREAM YUGA

Honda has launched the Dream Yuga with CBS (Combined Braking System), priced at
Rs 54,807 (ex-showroom, Delhi). That's a premium of Rs 560 over the non-CBS variant.
Apart from this, the bike remains unchanged. It gets sporty graphics, body-coloured rear-
view mirrors, rolling resistance tyres and a new colour scheme - black with Sunset
brown. In terms of design, the Dream Yuga is virtually identical to its elder sibling, the
Honda Shine. It features a no-nonsense design with a basic headlight, clear lens
indicators, angular tail light, body-coloured grab rail, and an analogue instrument
console featuring two round pods.
There are no changes on the mechanical front and the 2018 Dream Yuga continues to
draw power from a 109.19cc, 4-stroke, air-cooled, BS VI-compliant engine that churns
out max power of 8.40PS @ 7500rpm and a peak torque of 8.63Nm @ 5500rpm, mated
to a 4-speed gearbox. The latest Dream Yuga is said to be more fuel-efficient owing to
the Honda Eco Technology (HET) tyres. It is claimed to return a mileage of 72kmpl and
has a fuel tank capacity of 8 litres. Braking is handled by 130mm drum brakes at both
ends which are attached to 18-inch alloy wheels. Suspension setup includes telescopic
forks at the front and a hydraulic shock absorber at the rear.
Apart from the newly launched black with Sunset brown colour scheme, the bike is
available in five more colours - Sports black, Vibrant blue, Majestic grey, All black and
Sports red. The Dream Yuga rivals the Hero Passion series, the Hero Splendor Plus and
the TVS Victor.

FEATURES:
 No-nonsense design with a basic headlight.
 Good Mileage.
 Body-colored grab rail.
 An analogue instrument console featuring two round pods.
 Riding Comfort.

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 HONDA UNICORN

"Unicorn - The first motorcycle by Honda Motorcycle & Scooters India Pvt. Ltd. in
the Indian market". Unicorn is powered by a newly developed Honda 4-stroke, 150cc
engine and incorporates many cutting-edge technologies developed by Honda’s global
R&D team. It sets new benchmark in the upper majority motorcycle segment in India
with its swift acceleration, superior mileage, international styling, riding comfort and
convenience.
Unicorn offers perfect balance of pickup and mileage, delivering 60 kmpl through its

famed 4-stroke Honda engine, cutting edge technologies like Multi-Mapping CDI,

Tumble Flow Combustion Chamber, Roller Rocker arm, and a Classy Aerodynamic

Body.

It has a distinctive sporty and macho design with a racy front face, masculine fuel tank

with knee grip and a sleek rear cowl. Unicorn is engineered and styled for the taste of

the younger generation. With the 4-stroke, 150cc engine delivering a whopping 13.3 bhp,

Unicorn is the fastest motorcycle in India racing from 0 to 60 kms per hour in a mere 5

seconds.

FEATURES:

 Cutting Edge Technologies.

 Tumble Flow Combustion Chamber.

 Macho Design with a Racy Front Face.

 Masculine Fuel Tank with Knee Grip and a Sleek Rear Cowl.

 Good Mileage.

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 SCHEDULE 2

The schedule 2 of my internship was from 25 th Aug. to 31st Sept. During the schedule 2

which was basically related to the service aspects of “Honda Pvt. Ltd.” During this

schedule I was brief about the various service activities being offered to its customer as

the policy of the customer satisfaction.

SERVICES

Service is an organizational activity of giving customer satisfaction after sales. After

sales satisfaction is a huge platform of attracting more customers in future. If customer

satisfaction attracts existing customers it can be a great way of future increase in sales.

Servicing is the precious work of the unit because without consumer satisfaction we can't

create any product demand. So, we can say servicing is the secondary part of the

organization. The service function of a business is concerned with the creation of a

service to satisfy customer need, wants and desire. Sales in concern with Rajkot Honda

we can say are the main and core function while in service includes all other activity that

is developed around the sales activity. So now, let's understand the service department

of " Honda Motorcycles & Scooters India Pvt. Ltd."

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MACHINE, TOOLS & MATERIALS
Machines, tools and Materials Material and equipment’s required for service plays a vital
role in servicing process. If adequate and abundance material are not easily available
resulted in cost of production is high. In " Honda Motorcycles & Scooters India Pvt. LTD"
they purchase better material. They want to minimize cost and give service in reasonable
rates. They have purchase material in local market like Delhi, Noida and Greater Noida.
They have purchase in bulk and large number of qualities of material (oil/bolts/parts)
therefore they have separate room in the Workshop to store the material.

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Service Process

 First of all, A vehicle TAG NUMBER is allocated to every vehicle coming in the
workshop for service.

 After that a JOB CARD IS OPENED for the vehicle which contains the details to
be covered for service.

 After all the paperwork is done, the vehicle is sent to WASHING department for
wash.

 Then after, the vehicle is sent for SERVICING according to allocated details in
the job card.

 Then the supervisor INSPECTS THE VEHICLE with the paper details to ensure
the best of service.

 After completion of the entire service process, BILLING PROCESS is done.

 Finally, delivering the vehicle is done along with the detailed EXPLANATION
OF WORK that is done by the service advisor.

 After the entire process, by tele-callers FEEDBACKS are taken from the
customers.

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SWOT ANALYSIS

Strength

 Low operational cost.

 Presence of distribution channel in both rural and urban areas.

 Best quality.

 Financially strong position.

 Diversified product portfolio.

Weakness

 Lack of professionalism in some aspects.

 Lack of investment in research and development leading to innovative

products.

Opportunity

 Company can increase sell in upcoming years.

 Company can increase sales in rural.

Threats

 Competition increasing.

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 SCHEDULE 3

RESEARCH METHODOLOGY

Research Design:

The research design is exploratory in nature. With regards to internship a questionnaire

was designed to study Activa customers, A total of 233 responses were collected. The
study focused more on new Activa customers i.e., customers who bought Jupiter after the
launch of New Activa 6G . 131 responses were collected from Greater Noida city and
102 responses from Noida city.

Data Collection from Primary Source:

The primary data consists of the responses to the questionnaire by the Activa customers
in Greater Noida & Noida. 131 responses from Greater Noida city and 102 responses
from Noida city.

Data Collection from Secondary Source:

Secondary data was collected from sources including the company website. The product
brochure was also used to study the technical specifications and features of the product.
Society of Indian Automobile Manufacturers (SIAM) website was used to study the
industry trend and market share.
This can be illustrated in following way:

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PRIMARY DATA

The primary data has been collected through my own observation and detailed study of

HONDA products. Feedback form is been developed for recording customer views for

evaluating ourselves and the activities which we perform during Sales process.

SECONDARY DATA

The secondary data has been collected through:

 The main information we get through internet.

 Through detailed study of products.

 Through magazines, journals & websites.

 Through DMS (Dealer Management System)

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 SCHEDULE 4

DATA ANALYSIS & INTERPRETATION

Honda is the world’s largest producer of two wheelers all over the world. Honda is
famous because of its technology & safe products. Honda keeps focus on producing
Eco-friendly products to reduce the pollution in the environment. Honda has long been
committed to serving society as a contributed member both economically & socially.
They do this by providing products & services that offers maximum satisfaction to the
customers.
Honda started their business in world market in the year 1949 with their first A-type
bicycle engine. Honda has a wide range of variety of products all over the world as we
have studied them in this report. In India they have only five products in the market &
all of them are doing great business. This thought can be easily understood that the
products of Honda get sold only because of its name and brand image. They provide
quality products to the customers at very competitive prices.
Technology & the strategies used by Honda are different from any other company. They
provide the product by understanding the needs & requirements of the society.
HONDA unrivalled in making a conscious effort to lower the emissions of every one
of its vehicles. Honda production facilities across the world also actively pursue energy-
efficient methods and prevent water pollution by reducing industrial waste.
Honda provides safety for everyone. To its customer, society & environment. The
company’s goal is to make environment friendly products that the customers prefer to
use. Honda has always targeted mass-market models in order to have the greatest impact
on clean air & fuel economy. Honda has introduced a new generation gasoline engine

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around the world that provide extremely low emissions level & increases fuel efficiency
while still improving driving performance.
As we all know the standard products with high quality & safety Honda provides is not
an easy task. Thousands of rupees have been invested in R & D for designing a product
for a particular market. Honda sells its product because of its brand name & that is only
due to providing quality product at reasonable price.
My study is basically on the customer’s feedback on the Sales Procedure of our
Dealership. Many people visit to showroom just for enquiring about the product and for
comparison, with other companies’ product & then they analyze the products & select
the desired one. It is the work of Salesman to provide proper knowledge to the customer
and give proper attention to them. A good salesman will try to understand the
requirements of the customer & help in selecting the right product that satisfies his/her
needs. It entirely depends on the sales man’s knowledge how he tackles the customer in
a brief meeting.
Monthly Sale Graph from July to November-2018 of Vehicles in Noida
Region of Different Dealers of Different Vehicles:

The graph shown above depicts that the sale of Honda two-wheelers is comparatively
less and the most important reason for this are pointed below:

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  Company is new in the market.
 Company has a smaller number of products in the Indian market.
 Lack of knowledge among the people about the products of the company.
 Company doesn’t believe in spending money on advertisements and
promotions as they believe on the publicity of word of mouth.
As I am doing my training at the dealership of Honda Motorcycles & Scooters Ltd. My
work is to attend the customers and provide them complete product knowledge and if
the customer is purchasing the vehicle, I had to take the Billing Details from them after
that issue order to Mechanics to inspect the vehicle and fit the accessories customer
require. In between that time, we had to complete all our formalities and documentation
so that we can timely deliver the vehicle to the customer.
This is my daily routine work and I meet lots of people in a day and get to learn many things

from them. My analysis of this study is that –

 Customers of Honda are Well-educated and they believe on Honda’s Technology and

Brand Name.

 Products are sold through Word of Mouth and with the help of Satisfied Customer.

 Honda provides very efficient services to its customer.

The data gathered was analyzed according to the requirements of the project i.e. to
understand why Activa customers preferred this vehicle over TVS Jupiter. Each question
of the questionnaire was analyzed in depth to develop an understanding on why people
are buying Activa and not considering Jupiter. The data analysis has been done by using
Excel. All the data is entered in to Excel sheets and using pivot tables the data is analyzed
and compared.

Analysis of Mystery shopping:

Mystery shopping is an activity done to observe the competitors’ pre-sales process and
compare it with HONDA dealers’ pre-sales process. This observation can be helpful in
improving the dealers’ pre-sales process. There is a total of thirteen parameters, which
are divided into three segments for convenience .

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 SALES EXECUTIVE AMBIENCE SALES PROCESS

Attire Space Management Greeting on Reception

Product Knowledge Product Display Understanding Customer

Needs

Product Knowledge of Customer Convenience Product Presentation

Competitor Products

Enthusiasm  Test Rides

 Sales Closure

 Complaint Handling
if Any

Attributes Considered for Mystery Shopping

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 QUESTIONNAIRE

This Questionnaire is prepared for the internship purpose only pertaining the analysis
of “Market Strategies of Honda Product & Service”. The response would be great help
for the purpose and would be kept confidential to the maximum possible extent.

RAMAN
(STUDENT)
BABA MASTNATH UNIVERSITY

Name of the Respondent …………………..…………..

Occupation of the Respondent ……………………………..
Phone Number ………………………………
Email id ………………………………

Q.1. Do you own a ‘Honda MOTOR CORPORATION LTD’ Product? (Please mark)

Yes No

Q.2. Are you planning to buy a Honda Moto Corp Ltd bike or car in the next 3 months?
(Please mark)
Yes No

1. For branded Honda Motor Corp Ltd product available in the market, which 3
brands come to your mind?
Please specify in the space provided: 1. 2. 3.

2. If your answer for the Question 1. is yes, then please specify the brand name
(If Branded)

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 Or mark √, if assembled
3. What other components you own along with your bike or car? (Please mark √).

A.C. Tool box language space

4. If your answer for the Question 2. is yes, then would you like to go for (Please mark
√):

Branded or Assembled

If branded, then please specify the brand name

1. According to you, what are more important attributes / elements / features that a
personal Honda Motor Corp ltd product should have?

2. Which feature of Honda Pvt Ltd Product attracted you as buyer?

POINTS

 Brand Name

 Style / Look

 Free Gifts

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  After Sales Service

 Original Equipment

 If any other, please specify

3. If you have to buy a Hero MotoCorp ltd product carrying all your desired
components, then how much you are willing to pay for that, please specified in
rupees thousand /-

QUALITY COST
RATING RATING

1. HONDA SHINE
2. HONDA YOGA
3. HONDA DREAM
4. HONDA ACTIVA
5. HONDA UNICORN
6. HONDA CD125
7. HONDA CRZ
8. HONDA LIVO

I sincerely thank you for participating in this program.

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 MY EXPERIENCE
I was intrigued by the family culture at “Honda Motor & Scooter India Pvt. Ltd.” after
speaking to some of my seniors who had gone through the summer internship program.
As “Honda Motor & Scooter India Pvt. Ltd.” is one of the largest selling motorcycles
in the country, I felt that an internship at “Honda Motor & Scooter India Pvt. Ltd.” was
a great platform for me to gain deeper insights into the market strategies .“Honda Motor
& Scooter India Pvt. Ltd.” is also known for its focus on diversity which I believe
provide numerous learning opportunities for all the interns.

Basically, it sounds so easy task but after knowing and going through the procedure of
step by step following up of the customer needs and influencing people it became quite
a tough task but not the impossible one, it requires so much efforts and most
importantly it helped in working with the group of few people together dealing on the
same thing.

To work in any company in the coming future, we need to be versatile and have good
communication skill so that you can easily convey your message and this summer
internship helped me in this as I have to assist the customers telephonically which
requires good communication skills. You also need to be a bit manipulative in order to
make the customer think that it’s not his good being that we are making him a part of
our organization, but it’s our organizations good being that he is going to be a part of
it. And in both these cases or situations I succeeded and was able to keep up to the
expectations of my mentors and everyone else related to me.

The experience of around one month gave a lifetime learning of various new things to
work in a corporate world.

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 LEARNING OUTCOME
I learned lot of thing during my four-week internship training. It was a great
experience to be a part of this internship and learn new things every day.

From my study I can conclude that the work of Sales Trainee is too versatile. Being a
market trainee, Point of Salesperson or broker, you need to be patient enough, good at
manipulative skills and have the ability to influence people with your words. We focus
on customer needs, market place and competition. We need not to deliver client
satisfaction but client delight. Keep moving up the value chain constantly strive for
excellence Innovate upon service offering just to strive and be the best in the market.
Apart from these things what we learned through our internship are:

1. You’ll learn how to keep a job

This means that you have to continually earn your spot as a consultant. You will have
to keep working hard and consistently provide exceptional results. You’ll learn how to
fight to stay alive and never give up. Apart from that the learnings we gained from the
organization are.

2. Communication
The best thing I’ve learned as a consultant is how to communicate effectively. You can’t
take communication for granted since it’s important no matter what you do in life. .

3. Money Making
This internship taught us about how to keep 2 sources of income and make money easily
through brokerage.

4. Professionalism
The internship taught us about how to act, behave and be like a professional from a
corporate world. From adequate to dress code, from punctuality to respecting the
seniors, every single thing.

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 CONCLUSION
In this report I had studied about the what customer reply on Parkash Honda’s Sales
Procedure. As we all know that Honda is world’s largest producer of automobiles in the
world. Honda has long been committed to serving as a contributing member of society
& the individual communities in we do business-both economically & socially. Since
its establishment company has remained on the leading edge by providing products of
high quality that create new values, at a reasonable price, for worldwide satisfaction. IN
addition, the company has conducted its activities with a commitment to environment
protection & enhancing safety in a mobile safety. Honda’s basic principle of working
is “The Three Joys”

 The joy of buying

 The joy of selling
 The joy of Creating

Through innovative original research, Honda has created advanced protectors,

suspension, steering, brakes, Air bags etc. only to provide safe products to the customers
& society. If company do its basics right then it will be going to become the leader in
the market.

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 BIBLIOGRAPHY

WEBSITES:

 www.honda.com

 www.hondatwowheelersindia.com

 www.hondacarindia.com

 www.googlesearch.com

MAGAZINES:

 Auto India

 Auto Sports

 F-1

NEWSPAPERS:

 The Times of India.

 Hindustan Times

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