Professional Documents
Culture Documents
AND
MOBILIZATION
1) What is community?
2) When is community health education needed?
3) What is Community participation?
4) How do you approach to community for participation?
5) What is community/social mobilization?
What is community?
The word community can be understood from two
aspects.
Structurally
A place or small geographical area; where people
reside or an area of land that belong to community
Functionally
A group of people who share some common interest, values,
common history, culture, and accept certain forms of behaviors
as normal for all community members.
By Takele G. (MPH, Asst. Prof.) 9/5/2021
Introduction …
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By Takele 9/5/2021
G. (MPH, Asst. Prof.)
Key Principles…
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Types of CE…
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1. Inform
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Where appropriate
No room for maneuver
Inappropriate
Seeking to empower community
Methods: Newsletters, press release, radio, TV
Where appropriate:
Organizer want to improve a service
Limited range of options.
The initiator of the proposals can handle feedback and
is prepared to use
Inappropriate
Organizers aren’t going to take any notice of what
people say
Organizers are seeking to empower community
Organizers don’t have the resources or skills to carry
out option presented (Level 4 & 5 )
Methods: meetings, written …
By Takele G. (MPH, Asst. Prof.) 9/5/2021
3. Involve
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Where appropriate
It is important that other people ‘own’ the solution.
Fresh ideas needed
There is enough time
Inappropriate
Have little room for maneuver (Inform and consult
level may enough)
If organizer can’t implement decisions by own
Methods:
Information-giving methods to start the process.
Where appropriate:
One party can not achieve what they want on their own.
The involved all get some extra benefit from acting
together.
There is commitment to the time and effort needed to
develop a partnership.
Inappropriate
One party holds all the power and resources and uses
this to impose its own solutions (level 1 and 2 enough)
The commitment to partnership is superficial
Methods
Team building exercises, Working parties and steering
committee By Takele G. (MPH, Asst. Prof.) 9/5/2021
5. Empower
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themselves.
Goal: is to place final decision-making in the hands of
the public.
Where appropriate
Where there is a commitment to empower individuals
or groups within the community.
Where people are interested in starting and running an
initiative.
Not appropriate
Community initiatives are seen as ‘a good thing’ in the
abstract and pushed on people from the top down.
(Inform, consult and involve levels may enough).
Where there is no commitment to training and
support.
By Takele G. (MPH, Asst. Prof.) 9/5/2021
Approaches to engage communities
• Community engagement – empowering the community to
practice and move towards better change
• Social mobilization
• Communication for development
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II. The Participation Process
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2. Structures
Both interim and longer-term organizational
structures are used in participation processes.
It range from working parties and advisory
committees to organizations like development trusts,
and community-based cooperatives.
3. Longer-term programs
These are processes for participation, planned over
a period of time, which may involve staff devoted
partly or completely to the program as well as the
use of techniques and structures.
Defined as:
A capacity building process through which community,
individuals, groups, and organizations plan, carry out,
and evaluate activities on a participatory and sustained
basis to achieve an agreed upon goal.
project.
Determine the effectiveness of the approach.
implementing partners.
Secure funding and other resources.
system.
Support institutional development for scale.
Leadership
Which groups are represented in the leadership?
What types of leadership is it?
Organization
Which groups are involved in the organization who makes
up the organization’s staff? Are they paid?
Who owns the program ?
Resources mobilization
What have beneficiaries contributed?
What resources are being brought into play?
Community participation
Community leadership
Community structures
External supports
Resource mobilization
Skills, knowledge
Sense of community
Community power
By Takele G. (MPH, Asst. Prof.) 9/5/2021
Reference
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