Public

Relations

BY
Student of BMCC
V. M. R.
Legend of Starbucks
At Starbucks
 Public relations is about influencing, engaging and
building a relationship with key stakeholders across
numerous platforms in order to shape and frame the
public perception of an organization.

Definition
 Social media has changed communications.

The Evolution
of PR
 No one can provide a magic formula for figuring out
what form and nature of PR an organization will
need.

Nature and
scope
 A research plan gathers needed information chalks
out at this stage. Research design is blueprint for
conducting the market research.

Objectives
 A research plan gathers needed information chalks
out at this stage. Research design is blueprint for
conducting the market research.

Importance
 A research plan gathers needed information chalks
out at this stage. Research design is blueprint for
conducting the market research.

Types
 A research plan gathers needed information chalks
out at this stage. Research design is blueprint for
conducting the market research.

Functions
 A research plan gathers needed information chalks
out at this stage. Research design is blueprint for
conducting the market research.

Role of public
relation officer in
modern offices
 Public relation is all about building trust and
The conclusion name recognition. Once that is done, it
becomes about adding to those and keeping
what Company earned safe.
Thank you
Reference

https://www.inc.com/amy-george/the-4-most-inspiring-public-relations-campaigns-of-2018.html
https://www.forbes.com/sites/cherylsnappconner/2016/12/29/companies-can-excel-at-pr-by-making-a-mem
orable-difference/?sh=186d283afd30
https://www.forbes.com/sites/forbesagencycouncil/2016/11/28/where-public-relations-is-headed-in-the-mod
ern-era/?sh=7bc955894d70
https://egyankosh.ac.in/bitstream/123456789/7614/1/Unit-1.pdf
https://www.5wpr.com/new/what-is-public-relations-and-why-is-it-important/#:~:text=Public%20Relations%
20Increases%20Brand%20Credibility,-Whatever%20the%20industry&text=To%20bridge%20that%20trust%
2Dgap,and%20increasing%20their%20overall%20reputation.
https://theinvestorsbook.com/public-relations.html