SOCIAL, MOBILE,

AND LOCAL
MARKETING
SOCIAL MARKETING
PROCESS MODEL
 SOCIAL MEDIA MARKETING
PROCESS
1 2 3
FAN
ACQUISITION ENGAGEMENT AMPLIFICATION
SOCIAL MEDIA MARKETING
PROCESS

4 5
COMMUNITY BRAND STRENTH
 BACKGROUND

2010
2011
FAN ACQUISITION

Allows its users to post pictures, videos, and contents.

Gives its users the ability to modify posts locally or personalized.

Have app features such as unlimited story additions, modified

contents, and schedule posts.
FAN ACQUISITION

Decline of Flickr Dominant

presence of older
generations in
Facebook
FAN ACQUISITION

Apple released Mimics how real

iPhone 4 with 5
megapixels life communication
works
FAN ACQUISITION

Fb accounts can Can set specific

be linked to boost filters to the ads to
business reach specific
interaction. audiences.
ENGAGEMENT
GENERATE

Users can posts pictures, videos,

and stories.
ENGAGEMENT
GENERATE

Users can interact Users can interact

with posts using with posts through
likes, comments, screenshots, and
shares, and saves. swipe-ups.
ENGAGEMENT
GENERATE

Shows relevant Replies and

post along with comments will be
the trending read by the user
hashtags. only
ENGAGEMENT
GENERATE

1 billion active 428 million active

monthly users monthly users
ENGAGEMENT
GENERATE

Advertising is Not yet widely

available on used for small
business profiles,
and Facebook ads businesses
manager
AMPLIFICATION

By posting photos, videos, and

contents consistently.
AMPLIFICATION

Can modify the By checking

audience, budget, and SnapScore and
duration of the posts continuously making
or ads while using snaps, stories and
boost in profile opening unread snaps
COMMUNITY

Can communicate with other users

using group chats and linked
accounts.
COMMUNITY

Higher capability to Unlike Instagram, only

create community/ user's contact with
accounts can be associated account of
Snapchat can be
linked to other interacted
platforms
COMMUNITY

Higher active user Relatively small active

daily, engagement user, and user only-
through like,shares, friendly/content
provider advantage.
comments, and
saves.
COMMUNITY

Post products Using deep linking, when

you swipe up on a
within the app and brand's content, you can
real-time response be led to a custom, fully-
from other users. functioning landing page
within the app
BRAND STRENGTH

Generate mostly of their revenues

through advertising.
BRAND STRENGTH

As of 2019, As of 2021,
Instagram has $20 Instagram has $2.6
billion in advertising billion in advertising
revenue revenue
RECOMMENDATIONS
Acknowledged the problem of web-traffic.

Make the app more safe from kids' mental health.

Filters which is one of the feture of the app can

somehow skew the viewer's perception of reality.
Make filters more on the realistic side.

Apply changes in the application in a normal

manner as other user find it hard as there is major
changes as the application improves.
RECOMMENDATIONS
Make Snapchat experience more vast, and more
dimensional rather than user/content pprovider-
only.

Address the lack of right metrics for the

advertisers as they are the one that tracks their
advertisement activities and performances.

Make the Snapchat stories more relevant to the

younger generation as the clones of other apps
such as Instagram slowed-down the growth of
Snapchat stories by 86%
THANK YOU