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You are here : Moneycontrol » Markets »Company Background - Godrej Consumer Products

Godrej Consumer Products

BSE: 532424  |  NSE: GODREJCP  |  ISIN: INE102D01028  |  Personal Care

Get Quote

 Overview
 Financials
 Annual Report
 Competition
 Co Info
 News
 Notices
 Charts
 Comments
 Management

 History

 Background

 Listing

 Locations

 Board Meetings
  AGM/EGM

 Dividends

 Bonus

 Rights

 Splits

Company History - Godrej Consumer Products

2001

- Godrej Consumer Products Ltd (GCPL) is setting up a parallel board of directors known as
the Young Executive Board.

2002

-Godrej Consumer Products Ltd has informed BSE that it would buyback
its own fully paid up
equity shares of face value of Rs.4 each from the open market.

-GCPL has entered into the deodrants category with the launch of
Cinthol International
Perfumed deodrant.

-Godrej has entered the traditional powdered 'henna' market with the
launch of powdered henna
under the brand 'Nupur', which is priced at Rs.12 for an 80gm pack.

-Whirlpool of India and Godrej Appliances have filed complaints with

MRTPC against
LG Electronics India alleging that company was over-claiming the
litre-capacity of its
frost-free refrigerators.

-GCPL has relaunched Godrej FairGlow, India's first and largest

selling fairness soap,
with an improved product blend.

-GCPL has classified its business into two groups: soaps and personal
care.

-As per ORG-GFK figures, Whirlpool and Godrej are in the top 2
positions among
refrigerator brands during the festival season.

2003

-ICRA has assigned SVG2 & CGR2 ratings to Godrej consumer products
Ltd.

-Godrej Consumer Products Ltd test-launched for the Southern region a

new soap under
 its Rs.80cr FairGlow brand, the FairGlow Saffron Toilet soap.

-Contract Advertising's umbai office has won the creative duties for
Godrej Shaving cream and
Godrej Shaving gel.

-GCPL has entered into an agreement with Shogun Diapers Ltd. for
acquisition of trademark
and copyright relating to the brand 'snuggy'.

-Godrej consumer products has relaunched its shaving cream range and
introduced
four new variants including Rich Foam, Lime fresh, Menthol Mist and
Protect plus.

-GCPl has unveiled new Ayurvedic soap in Kerala under the Godrej No.1
Brand.

-Godrej Consumer Products has launched Godrej Ezee Silk Liquid

detergent in Kerala, which
is specially formulated liquid detergent with a new pH balance
technology.

-Received intimation from Citibank NA on March 03, 2004 that their

client RBS Stewart Ivory Asia Pacific was holding 31,82,811 shares of

the company and the same has been transferred to a new entity, First
State Asia Pacific Fund. The date of acquisition is February 26, 2004
and the mode of acquisition is by way of : Off market transaction. The
shareholding of First State Asia Pacific Fund after the said
acquisition is 31,82,811 shares amounting to 5.593% of the total paid

up capital of Godrej Consumer Products Limited.

-Dlist from the Ahmedabad Stock Exchange (ASE) with effect from
October 15, 2004.

2005

-Delist equity shares from The Calcutta Stock Exchange Association

Ltd (CSE) w.e.f. March 30, 2005.

- Godrej Consumer Products Ltd (GCPL), ropes in Mona Singh of Jassi

Jaissi Koi Nahin (a popular serial on the Sony channel) to be the
brand ambassador for Godrej No.1 soaps.

-Godrej Consumer acquires FMCG company Keyline Brands Ltd, U.K.

Source : Religare Technova

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Business News Udayan's Comments Earnings Calendar News
Earnings Analyst Comments Results Red Herring Doc
Rupee Updates Editors' Columns Pre Result Poll Calendar
Economic Updates Market Interviews Management Interviews Expert Advice
Political Updates Stock Interviews Prospectus
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FII Interviews PF Forum
Market Interviews
CNBC-TV18 Matrix SENSEX15922.34 141.27NIFTY4732.35 44.15 Refresh

You are here : Moneycontrol » Markets »Company Background - Godrej Consumer Products

Godrej Consumer Products

BSE: 532424  |  NSE: GODREJCP  |  ISIN: INE102D01028  |  Personal Care

Get Quote

 Overview
 Financials
 Annual Report
 Competition
 Co Info
 News
  Notices
 Charts
 Comments
 Management

 History

 Background

 Listing

 Locations

 Board Meetings

 AGM/EGM

 Dividends

 Bonus

 Rights

 Splits

Company History - Godrej Consumer Products

2001

- Godrej Consumer Products Ltd (GCPL) is setting up a parallel board of directors known as
the Young Executive Board.

2002

-Godrej Consumer Products Ltd has informed BSE that it would buyback
its own fully paid up
equity shares of face value of Rs.4 each from the open market.

-GCPL has entered into the deodrants category with the launch of
Cinthol International
Perfumed deodrant.

-Godrej has entered the traditional powdered 'henna' market with the
launch of powdered henna
under the brand 'Nupur', which is priced at Rs.12 for an 80gm pack.

-Whirlpool of India and Godrej Appliances have filed complaints with

MRTPC against
LG Electronics India alleging that company was over-claiming the
litre-capacity of its
frost-free refrigerators.

-GCPL has relaunched Godrej FairGlow, India's first and largest

selling fairness soap,
with an improved product blend.

-GCPL has classified its business into two groups: soaps and personal
care.

-As per ORG-GFK figures, Whirlpool and Godrej are in the top 2
positions among
refrigerator brands during the festival season.

2003

-ICRA has assigned SVG2 & CGR2 ratings to Godrej consumer products
Ltd.

-Godrej Consumer Products Ltd test-launched for the Southern region a

new soap under
its Rs.80cr FairGlow brand, the FairGlow Saffron Toilet soap.

-Contract Advertising's umbai office has won the creative duties for
Godrej Shaving cream and
Godrej Shaving gel.

-GCPL has entered into an agreement with Shogun Diapers Ltd. for
acquisition of trademark
and copyright relating to the brand 'snuggy'.

-Godrej consumer products has relaunched its shaving cream range and
introduced
four new variants including Rich Foam, Lime fresh, Menthol Mist and
Protect plus.

-GCPl has unveiled new Ayurvedic soap in Kerala under the Godrej No.1
Brand.

-Godrej Consumer Products has launched Godrej Ezee Silk Liquid

detergent in Kerala, which
is specially formulated liquid detergent with a new pH balance
technology.

-Received intimation from Citibank NA on March 03, 2004 that their

client RBS Stewart Ivory Asia Pacific was holding 31,82,811 shares of

the company and the same has been transferred to a new entity, First
State Asia Pacific Fund. The date of acquisition is February 26, 2004
and the mode of acquisition is by way of : Off market transaction. The
shareholding of First State Asia Pacific Fund after the said
acquisition is 31,82,811 shares amounting to 5.593% of the total paid

up capital of Godrej Consumer Products Limited.

-Dlist from the Ahmedabad Stock Exchange (ASE) with effect from
October 15, 2004.

2005
 -Delist equity shares from The Calcutta Stock Exchange Association
Ltd (CSE) w.e.f. March 30, 2005.

- Godrej Consumer Products Ltd (GCPL), ropes in Mona Singh of Jassi

Jaissi Koi Nahin (a popular serial on the Sony channel) to be the
brand ambassador for Godrej No.1 soaps.

-Godrej Consumer acquires FMCG company Keyline Brands Ltd, U.K.

Source : Religare Technova

Sign in / Register 
Feedback
Make this your Home

Chat

Ramesh Damani
Member BSE ,
(01 Sep- 16:00hrs)
What's good investment now?  
Upcoming Chat Schedule »
Previous Chat Transcripts »
What the stars foretell

Bejan Daruwala
Ganeshaspeaks: Market prediction for Aug 28
View all astrologers

India over 10 years

See what's improved/ worsened
FII Investments »
FDI »
Exports »
Imports »
GNP »
See all »

For hassle-free instant subscription just us give your mobile number and we'll deliver a copy at your doorstep

Mobile:

OR

Poll

333

Will you buy Tata Steel after its quarterly numbers?

Yes No

Can't Say
  
View Result  View all comments

Explore Moneycontrol
NEWS
Business News
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(transcripts)
Economic News
BSE&NSE Notices
CNBC-TV18 Transcripts
STOCKS & IPO
Stock Advice
Technical Calls
Brokerage Reports
IPO News
IPO Expert Advice
 
EARNINGS
Pre Result Estimates
Results
Boardroom (transcripts)
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Brokerage Reports
MF & PF
Wealth Tips
Expert Advice
MF News
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Indian Market Updates
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ADR/ GDRs
 
ON CNBC-TV18
Udayan's Comments
Market Interviews (transcripts)
FII Interviews (transcripts)
Your Stocks
Management Interviews (transcripts)
Boardroom Interviews (transcripts)
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All CNBC-TV18 Transcripts
 
 STOCKS     A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | Others
MUTUAL FUNDS     A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
172.29.16.21
News | Markets | IPO | Technicals | Mutual Fund | Commodities | Best Portfolio Manager | Moneybhai | Budgeting |
Insurance | Tax | Retirement | Property | Stocks & Funds | Fixed Income | Credit Cards | Loans | Salary and
negotiation | Entrepreneurship | Tools and Calculators | Advertising & Marketing | Message Board | Budget 2009 |
| Connect.in.com
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Godrej company - Presentation Transcript

1. Hello
my name is
2. PRESENTATION
ON
3. PHILOSOPHY
When we said we'll build an empire, we also meant we'll build an empire where values such as integrity,
trust and respect would be the corner stones. And when you build an empire on such values, there is little doubt that
you'll go wrong. So it should hardly come as a surprise that we are an integral part of millions of people's
lives, enriching it in more ways than they can imagine. Today, for most people we are the shinning example of
enduring ideals in a changing world.
4. VISION
Godrej in Every Home and Work Place
 MISSION
Enriching Quality of Life
Everyday Everywhere
VALUES
Integrity| Trust| To Serve
Respect| Environment
5. HISTORY
What's in a name, you might ask. Until you come across one that evokes pride and confidence in the heart of
every Indian, seemingly blessed with a rare , almost magical, power. It is the name Godrej.
This indomitable force was born in 1897, when a young man called Ardeshi Godrej gave up law and turned to lock
making. He was the first Indian manufacturer to displace well-entrenched foreign brands from the market. The word
Godrej, etched into the metal of his locks, became a symbol of self-reliance for the generations that followed.
6. With each new product Ardeshir changed perceptions about industry in India. He produced the finest security
equipment, and then stunned the world by creating a soap from vegetable oils.  What started as a dream had become
a movement. But it was left to another man to carry it forward. Ardeshir's brother, Pirojsha.
Pirojsha Godrej laid the foundations for a throbbing enterprise at a sprawling industrial garden township outside
Mumbai. It was here that the Godrej vision took concrete shape.
7. On 7th May, 1897 Godrej & Boyce the holding company
On 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej and Boyce Mfg. Co. Ltd., was
established at Lalbaug, Mumbai. This was the holding company of the Godrej Group. On 3rd March, 1932, it was
incorporated with limited liability. Even though Boyce was a business partner for a limited period only, his name was
retained for legal purposes
The Godrej Name
The Godrej Name displaced well established foreign brands from the Indian market. The name 'Godrej'
engraved into the shiny metal of the Godrej Locks came to be known as a symbol of self reliance, trust-worthiness,
assertiveness and progressiveness for a new generation of Indians.
8. Timeline
1897 - Godrej & Boyce Mfg. Co. Ltd was established
1918 - Godrej Soaps Limited was incorporated
1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps
1974 - Veg oils division in Wadala, Mumbai was acquired
1990 - Godrej Properties Limited, another subsidiary, was established
1991 - Foods business started
1991 - Godrej Agrovet Limited was incorporated
1994 - Transelektra Domestic Products was acquired
1995 - Transelektra forged a strategic alliance with Sara Lee USA
1999 - Transelektra was named Godrej Sara Lee Limited
2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej Soaps Limited. Godrej Soaps
was renamed Godrej Industries Limited
2002 - Godrej Tea Limited was set up
2003 - We entered the BPO solutions and services space with Godrej Global Solutions Limited
2004 - Godrej HiCare Limited was set up to provide a Safe Healthy Environment to customers by providing
professional pest management services
2006 - The foods business was merged with Godrej Tea and Godrej Tea was renamed Godrej Beverages & Foods
Limited
2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company of North America and the
company was renamed Godrej Hershey Foods & Beverages Limited
2008 - Godrej relaunched itself with new colourful logo and a fresh identity music
9. INCORPORATION
Established in 1897, the Company was incorporated with limited liability on March 3, 1932, under the Indian
Companies Act, 1913.
GODREJ COMPANIES
Godrej & Boyce
Godrej Consumer Products
Godrej Industries
Geometric Limited
Godrej InfoTech
Godrej Agro vet
Godrej Sara lee
Godrej Hicare
Godrej Efacec
 Godrej Properties
Overseas Establishments
10. GODREJ PRODUCTS
Appliances
Locks
Furniture
Security Equipment
Office Automation
Conferencing Solutions
Typewriters
Vending Machines
Soaps & Personal Care
Foods
Air Care
Household Insecticides
Housing
Pest Management Services
Storage Solutions
Automated Warehousing
Material Handling Equipment Process Equipment
Precision Components & SystemsMachine Tool Service
Electrical & Electronic Tooling
IT Solutions
PLM Solutions
Medical Diagnostics
Agro Products
Chemical
Construction Material & Services
11. Board of Directors
J. N. Godrej (Chairman and Managing Director),
A. B. Godrej, N.B. Godrej, V. M. Crishna, K. N. Petigara, B. A. Hathikhanavala, F.P. Sarkari, P. P. Shah, A
Ramchandran, P. D. Lam (Executive Director & President ) and K. A. Palia [Executive Director (Finance)]
Sales (Unconsolidated)Sales including Excise Duty (Fiscal Year 2006-07): Rs. 28,896 million (US$ 710 million) 
Registered Office, Head Office and Mumbai branch
Pirojshanagar, Vikhroli, Mumbai (Bombay) 400 079, IndiaPhone : 91 - 22 - 6796 5656 / 6796 5959 / 6796 1300Godrej
Response Centre toll-free number:
1-800-22 55 11Corporate Website : http://www.godrej.com
12. BRANCHES (SALES & SERVICE) AND BRANDED RETAIL CHAIN (GODREJ LIFESPACE)
MUMBAI, Ahmedabad, Bhopal, Dombivli, Indore, Jabalpur, Pune, Raipur, Thane
NEW DELHI, Chandigarh, Faridabad, Ghaziabad, Gurgoan, Jaipur, Jalandhar, Jammu, Kanpur, Lucknow, Noida
CHENNAI, Bangalore, Coimbatore, Hyderabad, Kochi, Secunderabad, Trivandrum, Visakhapatnamharitable trust.
The Company has a network of 48 Company-owned Godrej Lifespace Retail Stores, more than 2,200 Wholesale
Dealers, and more than 18,000 Retail Outlets.
The Company has Representative Offices in Sharjah (UAE), Nairobi (Kenya), Colombo (Sri Lanka), Riyadh (Saudi
Arabia) and Guangzhou (China-PRC).
13. A Positive Work Culture
It has been said that the success of an organization depends upon the quality of work, co-operation at all levels and
adherence to a constructive / pro-active management policy that translates into a positive work culture.
Divisionalization
Quality itself is globalized: Quality needs must compete globally.
An advertisement issued in the national press on 24 September 1955 referred to Godrej as 'Guardian of the
Nation's Wealth', providing 'SAFE and CLEAN Service'.
Values do not die.
Total Quality Management
14. STRENGTHS of Godrej & Boyce Mfg. Co. Ltd
STRONG BRAND NAME
QUALITY
GOOD REPUTATION AMONG THE CUSTOMERS
SERVICE MANAGEMENT
SUPLY CHAIN MANAGEMENT
EXCLUSIVE ACCESS TO HIGH GRADE NATURAL RESOURCES
FAVOURABLE ACCESS TO DISTRIBUTION NETWORKS
 MANAGEMENT
EMPLOYEE
INNOVATIVE ASPECTS
FINANCIAL RESERVES
MARKET LEADER
WEAKNESSES of Godrej & Boyce Mfg. Co. Ltd
COST OF PRODUCT
MARKETING
EMPLOYEE TURN OVER RATIO
CENTRALISATION
15. OPPOTUNITIES of Godrej & Boyce Mfg. Co. Ltd
INDUSTRY OR LIFESTYLE TRENDS
COMPETITOR’S VULNERABILITIES
MARKET DEVELOPMENT
TECHNOLOGY DEVELOPMENT AND INNOVATION
GLOBAL INFLUENCES
NEW MARKETS
NICHES TARGET MARKET
BUSINESS AND PRODUCT DEVELOPMENT
INFORMATION AND RESEARCH
THREATS of Godrej & Boyce Mfg. Co. Ltd
COMPETITORS INTENTION
MARKET DEMAND
NEW TECHNOLOGIES, SERVICES, IDEAS
OBSTRACLES FACED
LOSS OF KEY STAFF
SEASONALITY
COUNTRY’S ECONOMY
16. Marketing and Branding Strategy
Revitalizes Master Brand strategy and identity for greater synergies across business and brand portfolio
Creates new Marketing and Branding strategy geared to supporting the group’s revenue growth target of 25-30%
annually
Outlines a new portfolio management strategy to maximize the value of the Godrej brand and associated businesses
17. Adi Godrej said “The Indian consumer now has a more demanding and youthful mindset. At Godrej we have always
been at the helm of changing and redefining the marketplace and this will now be reflected in a marketing and
branding strategy that accelerates profitable growth.”
Jamshyd Godrej said “Consumer insight has always been an important part of our decision-making. We now want to
make our proprietary consumer research the core of our business strategy and create a unique consumer experience
associated with Godrej.”
“The revitalized corporate identity is a result of a detailed analysis of our vast product, service and business portfolio.
Using the Godrej brand as a unifier of our businesses and people made sense because it is our most valuable asset,
it cannot be replicated and it spans all our businesses” said Tanya Dubash, Executive Director and President,
Marketing.
Godrej Master Brand
18. SUGGESTION
In Godrej & Boyce mfg. co ltd all work are centralized at H.O. so there is delay happened in term of delivery of
product.
In Godrej & Boyce mfg. co ltd I had observed that there is noDress code so mostly their approach is informal and not
in showing unity.
There is no certain fixed commission for dealer it is fluctuating.
Also there is no any specialized marketing department so they can not easily get information about competitor, their
strategies, market research, and product awareness.
Another I had seen that there is more employee turn over ratio compares to other organization and it is break their
link of selling.
Products which organization selling has too high cost with respect to competitors very few industries are showing
interest in it.
ERP Software used by organization BAAN is not giving best result compare to SAP.
19. VALUES CREATED BY GODREJ IN INDIA
Fair, Transparent and Ethical dealings
Quality
Security
20. Thanks For Watching
Please Share
Check out more great forwards at
vparakhiya@rediffmail.com
vparakhiya@gmail.com
Mo.No. :- 94279-13540

+ vasant parakhiya, 2 weeks ago

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