ONBOARDING THE INVESTORS

PITCH 2020
A pitch by Div - F

Nishita Kaur Pednekar K042

Uday Chandgothia K059

Aditya Khandelwal K060

Adhish Laddha K061

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ONLY VISION
To be the market driver in
the grooming and personal
care product range and
standing up to the fact that
customer is the king.
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THE PROBLEM
Journey starting with a
young beautiful full of
energy lady thinks of
buying sandals for her
upcoming anniversary
party
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THE PROBLEM
Goes to the mall to try
on some sandals

The shopkeeper
observes the wrinkled,
cracked, yellow looking
odd heels
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THE PROBLEM
The lady just before her 9th
anniversary is highly self
conscious and insecure about
her looks thus ending up
being sad because how her
feet looked to other men
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THE SOLUTION
Surf web for a
remedy to heal
the wrinkled old
looking foot and
spot Cosmety
Paris Foot Mask
PLANNED WAY OF HOW PRODUCT SALE WOULD LOOK
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THE SOLUTION
BUY OUR NEW AGE
Foot Peel Mask

The unique French Formula with

botanical extracts and healthy
acids which can effectively help
you with callus, dry and coarse
feet skin.
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THE SOLUTION
Get the Cosmety Paris
Foot Mask and apply the
wholesome mask with
multiple vitamins anti-
oxidants and ageing
formula
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THE SOLUTION
The beautiful lady now feels
young and lively on her
marriage anniversary, free of
all the worries of being old.
Instead she comes and flaunts
her legs and young feet by
tap dancing at the event with
her husband!
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THE PRODUCT
MADE WITH NATURAL INGREDIENTS
The mask contains vitamins A, C, E
and variety of B-group vitamins.
Great ANTIOXIDANT for the skin
and best ANTI-AGING treatment for
feet
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THE PRODUCT
GUARANTEED RESULT
The unique French formula with
botanical extracts and healthy acids
can effectively help you with CALLUS,
DRY & COARSE Feet Skin. It’s ideal for
normal and sensitive skin.
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THE PRODUCT
ONE SIZE FITS ALL
The mask comes in 2 PAIRS of
foot peel hard skin remover
socks and in universal size
designed to fit all. Ideal for
home SPA treatment.
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THE BUSINESS DRIVERS

Aditya Khandelwal Adhish Laddha

Chief Marketing Officer Chief Financial Officer
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THE TECH GEEKS

Uday Chandgothia Nishita Pednekar

Chief Technical Officer Chief Operations Officer
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BUSINESS STRUCTURE - MOVING

FROM OUTSOURCING TO INSOURCING

Direct Control No Third Party Involvement Talent Management

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MARKETING STRATEGY (PLANNED)

Balancing brand story and design
innovation

Partnering with retail stores in the future

Aspiration through sponsoring events

Strong Integrated Marketing

Communications

Continuous R&D
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MARKETING STRATEGY (PLANNED)

Highlights advantages through a relatable story

Ad campaign Pivot points : Uses humour

Pivot points : Doesn’t use any stupid gimmicks

Pivot points : Didn’t fall into the trap of competitor-bashing

Pivot points : Educating and empowering the crowd

The company boasts high brand loyalty and terrific repeat business
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CURRENT COMPETITION
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PER UNIT FINANCIALS FOR ONLINE SELLING

Cost per Unit in INR ₹
Direct Cost 70
Labours 10
Manufacturing 17
Packaging 15
Overheads 5
Admin Costs 5 COST PRICE PER UNIT - 135/-
Advertisement 13 SELLING PRICE PER UNIT - 200/-
TOTAL COST PER UNIT 135 PROFITS - 65/-
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PROJECTED REVENUES IN (CR.)

Online Offline
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FUNDING
SEEKING FUNDING
OF ₹10 CR IN
RETURN OF 11%
EQUITY

PLAN FOR
DEPLOYMENT
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ANY QUESTIONS?