University of Santo Tomas

College of Commerce and Business Administration

Marketing Management Department
2nd Term AY 2016-2017

COURSE TITLE: COOPERATIVE MARKETING (BA 28)

COURSE DESCRIPTION:

Cooperatives, like mainstream industries (i.e. FMCG, Real Estate, and Banking or
Finance) is an entire dimension of economic endeavor that would benefit from
competent marketing professionals. More so, cooperatives is an expansive and multi-
faceted business environment (i.e. cooperative banks, marketing cooperatives, electric,
farmers, multi-purpose) that would create a functional test scenario for a senior
marketing student’s technical skills, theoretic aptitude, and ethical standards that they
have accumulate during their three and a half years of marketing education.

UNIT CREDIT : 3 units

Course Pre-/Co-requisites: BA 5

Course Intended Learning Outcomes:

After completing this course, STUDENTS SHOULD BE ABLE TO:

1. Understand the definition, nature, and expanse of what a cooperative is.

2. Familiarize themselves with most of the forms and types of cooperatives.

3. Identify areas of a cooperative’s operation where marketing competence can be an

important factor.

4. Select a cooperative type that can be used to prepare a cooperative marketing

redevelopment plan proposal.

5. To be able to identify problematic issues and areas of improvement of the cooperative

they have selected and use marketing techniques as proposed remedies.

6. See themselves as future marketing practitioners ready to come in aid of cooperatives in

order to achieve equitable growth and mutual benefit across the society.

Course Outline:
WEEK TOPIC
Unit 1: Introduction, Background and Types of Cooperative
1-4 A. What are cooperatives?
B. Global perspectives of cooperative Development
C. Philippine Coop Development
D. Legal Mandate and National Policy of Cooperatives
E. Distinction between coops and corporations.

F. Types of Cooperative

Unit 2: Cooperative Management

5-9 A. Universally Accepted Cooperative Principles (UACP)

UST College of Commerce and Business Administration Course Syllabus in

Cooperative Marketing| P a g e
 B. Organizing a Cooperative
C. Membership Management
D. Administration Protocols of Cooperatives
E. The Cooperative Law’s Principle of Subsidiarity

9 PRELIMINARY EXAMINATION

Unit 3: Expanse of a Cooperative

10-14 A. Responsibilities, Rights, and Privileges of Cooperatives

B. Insolvency and Dissolution of Cooperatives
C. Fund/Profit Management, Investments and Audits of Cooperatives
D. Special Provisions for Specific Type of Cooperatives

Unit 4: Marketing and It’s place in a Cooperative Environment

15-17 A. Marketing Mix Applied To Cooperatives

B. Identification of Areas of Improvement
C. SWOT Analysis Cooperative based issues
D. Cooperative Marketing Redevelopment Proposal Writing

18 FINAL EXAMINATION

A. Basic Reading
Cooperatives; Gil Y. Garcia, Mary Ann Guanzon (UST Publishing House 2008)

B. Extended Readings

The Cooperative Code 2008 – R.A. No. 9520

C. Grading System
1. The student will be graded according to the following:

Preliminary Grade
Class Standing – Quizzes, Activities, Exercises, Recitation, & Reports (60%) +
Preliminary Examination (40%)

Final Grade
Preliminary Grade (50%) + Final Examination (20%) + Class Standing (30%)

Passing is a raw score of 60, ZERO BASED.

2. Rubric Assessment for Written Assignment:

5 pts 4 pts 3 pts 2 pts 1 pt 0 pt

Explanation All All All Some Most Explanations
explanations explanations explanations explanations explanations are not
are clear are clear, are clear, are either are either included
and detailed but only but lack difficult to difficult to
some are detail understand understand
detailed or are or are
missing missing
components components

Correctness At least At least At least At least Less than

90% of the 80% of the 60% of the 50% of the 50% of the
problems or problems or problems or problems or problems or
questions questions questions questions questions are
are correctly are correctly are correctly are correctly correctly
answered answered answered answered answered

Total points will be the points earned for Explanation plus the points earned for Correctness.*
*Minimum of 2 points must be earned in Correctness to earn points for Explanation.

D. Classroom Policies

UST College of Commerce and Business Administration Course Syllabus in

Cooperative Marketing| P a g e
 1. No make-up quizzes shall be given for missed quizzes, regardless of circumstances,
unless extremely meritorious, to be determined on a case-to-case basis, upon the sole
discretion of the course facilitator. Per College Policy, students who failed to take their
preliminary and/or final examination(s) on the scheduled date(s) may be given make-up
examinations. The lesson coverage of said make-up examinations shall be the same as
that of the regularly scheduled examination, but the make-up examination questions are
designed to be more difficult and challenging. All make-up examinations must be taken
no later than the prescribed deadline specified by the College.
2. All assignments, projects and other requirements must be submitted on the specified date
provided by the course facilitator. Late submission of course requirements shall merit a
corresponding deduction in points. The course facilitator reserves the right to determine
the acceptability of reason(s) presented by the student.
3. Attendance will be taken at each class. Students are expected to arrive on time for classes
and to attend each class for the full class period. Any student who accumulates more than
10 absences will not be allowed to attend the class and will be given “Failure due to
Absences (FA) “grade. It is each student’s responsibility to keep up with the number of
absences they are accumulating.
4. Presentation skills include: speaking loudly and clearly, looking at the audience while
speaking, being organized and prepared, knowing your material well enough so that you do
not have to read your notes and presenting a professional business appearance. A professional
business appearance means that you should dress as if you were going to a professional job
interview.
5. If a team is not prepared to give their presentation on their assigned date, all team members
will receive a grade of “0” for this assignment. If a team member is absent on the day of their
team’s presentation, that individual will receive a grade of “0” for this assignment.
6. Please turn off or silence cell phones or any other electronic devices that would be considered
a distraction. Once deemed distractive, the professor will confiscate any device used by the
students and this may be claimed at the dean’s office.
7. Prayer before and after class must be conducted.
8. Student should seek permission from the professor before going out of the
classroom.
9. Observe classroom cleanliness and orderliness. Make sure that the classroom is clean
every start and end of the class.
E. Consultation Schedule:

Faculty Member Carmen E. Mazo

Email-address cleofemazo55@gmail.com
Consultation Hours 10-11 MWF
Venue Commerce Faculty room

Prepared by: Approved By:

Francis Lawrence B. De Jesus Dr. Leonardo M. Canoy

Dean, College of Commerce and Business
Administration
Reviewed By: Understood and accepted:
________________________________
(Name and signature of Class President)
Riaz Benjamin
Chairperson, Marketing Department

UST College of Commerce and Business Administration Course Syllabus in

Cooperative Marketing| P a g e