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Utility Desc Attribute Q: Which attribute is most important?
0.033 Number Of Games Three-game create-your-own pack, including one elite team and two very good teams
0.244 Number Of Games Six-game create-your-own pack, including two elite teams and four very good teams
-0.276 Number Of Games Ten-game create-your-own pack, including any combination of teams

0.656 Ticket Price $15 per seat per game

0.220 Ticket Price $25 per seat per game
0.126 Ticket Price $35 per seat per game
-1.003 Ticket Price $60 per seat per game

-0.732 Ticket Location 300 level, behind the baskets

-0.437 Ticket Location 300 level, on the corners
0.157 Ticket Location 300 level, midcourt
1.011 Ticket Location 200 level, midcourt

0.125 Promotional Item Priority for home playoff tickets

0.174 Promotional Item Snacks and Cola
0.002 Promotional Item Jersey
0.017 Promotional Item $20 gift certificate for popular local restaurant
-0.318 Promotional Item No promotional item
 attribute is most important?
m and two very good teams
nd four very good teams
Utility Attribute
0.65646 $15 per seat per game
0.22011 $25 per seat per game
0.126 $35 per seat per game
-1.00257 $60 per seat per game
Utility Attribute
-0.732 300 level, behind the baskets
-0.437 300 level, on the corners
0.157 300 level, midcourt
1.011 200 level, midcourt
Utility Desc Attribute Cost Utility
0.125 Promotional Item Priority for home playoff tickets $0.00 0.65646
0.174 Promotional Item Snacks and Cola $3.25 0.22011
0.002 Promotional Item Jersey $12.00 0.126
0.017 Promotional Item $20 gift certificate for popular local restaurant $10.00 -1.00257
-0.318 Promotional Item No promotional item $0.00
Desc Attribute
Ticket Price $15 per seat per game
Ticket Price $25 per seat per game
Ticket Price $35 per seat per game
Ticket Price $60 per seat per game