TS RAHAMAN

TYMHS SEM VI MARKETING MANAGEMENT

OBJECTIVE TYPE QUESTIONS

1. _________refers to activities undertaken by a company to promote the buying or selling

of a product or service.
a) Marketing
b) Administration
c) Legal act
d) Personal act
2. ----are the basic requirements of human being.
a. Wants
b. Needs
c. Desire
d. Demand

3. _________require (something) because it is essential or very important rather than just

desirable. E.g. Food, Shelter, cloths, etc.
a. Want
b. Desire
c. Need
d. Demand

4. _______have a wish to possess or do (something); wish for. E.g. Car.

a. Need
b. Want
c. Desire
d. Demand

5. Micro environment is also known as ------environment.

a. Broad
b. Macro
c. Task
d. Political
6. ------Environment is the combination of external and internal factors and forces which
affect the company’s ability to establish a relationship and serve its customers.
a. Product
b. Price
c. Protect
d. Marketing

7. Internal environment is ------

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a. Company specific
b. Individual specific
c. Group
d. Employees

8. PESTLE framework are also called as _______

Environment
Macro Marketing Environment
Marketing Environment
Marketing
9. Macro component is also known as the ---environment.
a. Macro
b. Task
c. Broad
d. Term
10. Physical environment includes -----environment.
a. Natural
b. Customers
c. Employees
d. Company

11. ---------provides valuable information by studying the impact of external forces on the
organization.
a. Marketing process
b. Marketing research
c. Marketing functions
d. Market dynamics
12. --------aspect of the macro-environment is made up of the lifestyle, values, culture,
prejudice and beliefs of the people.
a. Political
b. Economic
c. Demographic
d. Social cultural
13. ----------is the first-hand data or information.
a. Primary source
b. Secondary source
c. Contingent source
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d. Physical source
14. -------are readily available in books, journals, magazines, reports, online, etc.
a. Secondary data
b. Primary data
c. Authentic data
d. Unusual data
15. -----------is also known as 4 p’s of marketing.
a. Marketing tactics
b. Marketing mix
c. Marketing policies
d. Marketing procedure
16. -----------came up with the first of the theories for marketing mixes.
a. Edwin Flippo
b. Philip Kotler
c. E.Jerome Mc Carthy
d. Pearson

17. 4 Cs theories developed in the _______

1690
1790
1890
1990

18. Money which a buyer pays for a product is called as --------of the product.
a. Place
b. Promotion
c. Price
d. People
19. ---------refers to the location where the products are available and can be sold or
purchased.
a. Promotion
b. Place
c. Price
d. Product
20. ---------------- refers to the various strategies and ideas implemented by the marketers to
make the end - users aware of their brand.
a. Place
b. Promotion
c. Price
d. Product
21. .----------- must create a particular image in the minds of the consumers.
a. Packaging
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OBJECTIVE TYPE QUESTIONS

b. Labelling
c. Distribution
d. Branding
22. -----------aims at the collection of products at a central place.
a. Equalization
b. Dispersion
c. Concentration
d. Simplification
23. -----------implies the reconciliation between demand and supply through storage and
transportation in the required quantity and quality.
a. Equalization
b. Dispersion
c. Concentration
d. Simplification
24. ---------------means the distribution of goods from the central location.
a. Equalization
b. Dispersion
c. Concentration
d. Simplification
25. -----------is one of the best platforms where you can engage your customers.
a. Social media
b. Print media
c. Outdoor media
d. Risk

26. --------------is the process of dividing a market of potential customers into groups,
or segments.
a. Market segmentation
b. Marketing mix
c. Market developer
d. Committee

Unit 2

27. Job opportunities in tourism and travel-related fields are expected to vary
from__________, according to the U.S. Bureau of Labour Statistics.
a. 2018-2028
b. 1918-1928
c. 1818-1828
d. 1718-1728
28. U.S. Bureau of Labor Statistics is abbreviated as _______
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OBJECTIVE TYPE QUESTIONS

a. LSB
b. BLS
c. SBL
d. SLB
29. In fact, ________of all global jobs created over the past decade have been within the
travel sector.
a. one-thirds
b. one-fourth
c. one-fifth
d. one-sixth

30. Mobile games contribute ______of the entire global revenue from the gaming industry.
a. 61%
b. 71%
c. 51%
d. 81%
31. Today, _______ of gamers are women and girls.
a. 46%
b. 45%
c. 47%
d. 48%
32. After buying Twitch, ________launched Amazon Web Services.
a. Google
b. Microsoft
c. Jeff Bezos
d. Tencent
33. Amazon Web Services is abbreviated as _______
a. WSA
b. SAW
c. AWS
d. SWA
34. Service Marketing Management emerged as a separate field of study only in the early
_______
a. 1680
b. 1780
c. 1880
d. 1980

35. The word _______stems from the verb “produce”, from the Latin prōdūce(re) “(to) lead
or bring forth.
Product
Staff
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Machine
Energy

36. Since________, the word “product” has referred to anything produced.

1575
1675
1775
1875
37. ------------refers to the act of moving of people from one location to another.
a. Rest
b. Sleep
c. Sharing
d. Travel
38. ---------- are a form of shared-room lodging
a. Restaurants
b. Clubs
c. Hostels
d. Casino
39. -------------are travelling to go to a meeting, conference or event associated with their
business.
a. Business tourist
b. Domestic tourist
c. Leisure tourist
d. Incoming tourist
40. ----------tourists are those who visit a country which is not their country of residence for
the purposes of tourism.
a. Outgoing
b. Domestic
c. Incoming
d. Time
41. Incoming tourist are also known as -------tourist.
a. Inbound
b. Outbound
c. Migration
d. Pleasure
42. -------------tourists are those people who are travelling within their own country for
tourism purposes.
a. Leisure
b. Inbound
c. Outbound
d. Domestic
43. --------marketing is marketing based on relationship and value.
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a. Goods
b. Financial
c. Service
d. Physical
44. --------are activities, benefits, or satisfactions that are offered for sale or provided with
sale of goods to the customer.
a. Goods
b. Tangible
c. Products
d. Services

45. Services have a high degree of -----

a. Functionality
b. Perishability
c. Durability
d. Behaviour
46. ____ is the backbone of a service industry.
a. Staff
b. System
c. Process
d. Machines
47. _______ may be defined as a set of tangible, intangible and associate attributes capable
of being exchanged for a value with the ability to satisfy.
a. Price
b. Place
c. Product
d. Promotion
48. --------refers to managing time effectively.
a. Time management
b. Fees management
c. Commission
d. Counter
49. _______is known as the father of the quality.
a. Donald
b. Dester
c. Jerome
d. Edward Deming
50. --------is a qualitative methodology used to describe consumers.
a. Philosophy
b. Sociology
c. Psychographic
d. Physiological
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Unit 3

51. The term e-business came into existence in the year _______
1696
1796
1896
1996

52. File Transfer Protocol is abbreviated as _______

TPF
PFT
FTP
PTF
53. Cascading Style Sheets is abbreviated as _______
SSC
CSS
SCS
CSS

54. Content Management System is abbreviated as _______

MSC
SCM
CMS
SMC

55. -----is the best way to promote your website online

a. SEO
b. DBO
c. TPO
d. TTE
56. --------enable an organization to influence a target audience and through this, create a
favorable and positive image for the company.
a. Publicity
b. Advertising
c. Sales promotion
d. Public relation
57. -----------is a reliable source for information to other consumers
a. Customer retention
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b. Customer risk
c. Customer feedback
d. Customer impression
58. E-business is also called as --------
a. Online business
b. Kind business
c. Social business
d. NGO
59. ----------means business transactions that take place online with the help of the internet.
a. B-business
b. E-business
c. C-business
d. T-business

60. -----------refers to web users who visit a website.

a. Website suite
b. Webinar
c. Website traffic
d. Webex
61. ------------is the amount of data sent and received by visitors to a website.
a. Website green
b. Webex
c. Webster
d. Web traffic
62. Web traffic is also sometimes measured by ----------------
a. Parcel
b. Packet sniffing
c. Prose
d. Pen
63. ________is a service that allows organizations and individuals to post a website or web
page onto the Internet.
a. Packaging
b. Labelling
c. Browsing
d. Web hosting
64. The _________ technique include coupons, product samples, etc.
a. Public relation
b. Advertising
c. Publicity
d. Sales promotion
65. Flipkart, Amazon, etc is an example of which type transaction.
a. B2B
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b. B2C
c. B2T
d. B2A
66. OLX is an example of which type of transactions
a. C2C
b. B2B
c. B2M
d. C2B
67. Web traffic measures the visits sometimes called as ______
a. Schedule
b. Summary
c. Session
d. Social
68. Marketing refers to activities undertaken by a company to -------- the buying or selling of
a product or service.
a. Precious
b. Previous
c. Promote
d. Practical
69. Marketing creates ----strategy
a. Push
b. Pull
c. Simple
d. Double
70. Selling creates -----strategy.
a. Pull
b. Simple
c. Push
d. Double
71. Marketing focuses on the---- term
a. Short term
b. Long term
c. Medium term
d. No term
72. Selling focuses on ---- term
a. Long term
b. Short term
c. Middle term
d. Heavy term
73. __involves supplying other companies with products or services.
a. B2C
b. C2C
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c. B2B
d. C2B
74. . ------------may include raw materials for companies that make plastics, yarn for use in
the textile trade.
a. Consumer goods
b. FMCG products
c. Industrial products
d. Damaged goods

75. ----- became an extended part of needs today.

a. Education
b. Clubbing
c. Rest
d. Person
76. When an individual wants something which is -----, but he also has the ability to buy it,
then these wants are converted to ----
a. Needs
b. Desire
c. Demand
d. Want
77. The basic difference between wants and demands is-----.
a. Needs
b. Wants
c. Demand
d. Desire
78. . Internal environment are ------factors to a certain extent.
a. Controllable
b. Uncontrollable
c. Specific
d. Less
79. .External environment are -------- factors.
a. Controllable
b. Uncontrollable
c. High
d. Low
80. The --------environment includes larger societal forces which affect society as a whole.
a. Micro
b. Macro
c. Physical
d. fluctuation
81. The ---------environment is made up of six components: demographic, economic,
physical, technological, political-legal, and social-cultural environment.
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a. Micro
b. Macro
c. Internal
d. Specific
82. The ----- environment includes the sales department, marketing department, the
manufacturing unit, the human resource department, etc.
a. Micro
b. Macro
c. Internal
d. Specific
83. The ----- component include suppliers, market intermediaries, customers, partners,
competitors and the public
a. Micro
b. Macro
c. Broad
d. Technical
84. ------ include all the parties which provide resources needed by the organisation.
a. Customer
b. Employees
c. Public
d. Suppliers
85. ------include parties involved in distributing the product or service of the organization.
a. Market intermediaries
b. Suppliers
c. Employees
d. Customer
86. -------are all the separate entities like advertising agencies, market research organizations,
banking and insurance companies, transportation companies, brokers, etc..
a. Customers
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b. Partners
c. Public
d. Employees
87. -------- are the players in the same market who targets similar customers as that of the
organization
a. Dealers
b. General public
c. Competitors
d. Media
88. ------------environment includes size, density, location, age, gender, race, and occupation.
a. Demographic
b. Sociographic
c. Psychographic
d. Geographic

89. The ---------environment constitutes factors which influence customers’ purchasing

power and spending patterns.
a. Economic
b. Natural
c. Legal
d. Technological

90. ------- environment factors include the GDP, GNP, interest rates, inflation, income
distribution, government funding and subsidies, and other major economic variables.
a. Legal
b. Economic
c. Political

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TYMHS SEM VI MARKETING MANAGEMENT

OBJECTIVE TYPE QUESTIONS

d. Natural
91. The -----environment includes the climatic conditions, environmental change,
accessibility to water and raw materials, natural disasters, pollution etc.
a. Economic
b. Natural
c. Political
d. Social

92. The ------environment constitutes innovation, research and development in technology,

technological alternatives, innovation inducements also technological barriers to smooth
operation.
a. Economic
b. Political
c. Technological
d. Social
93. The _____ environment also includes other pressure groups and agencies which influence
or limit the working of the industry and/or the business in the society.
a. Political
b. Economic
c. Technological
d. Social
94. The ---------environment aspect of the macro-environment is made up of the lifestyle,
values, culture, prejudice and beliefs of the people. This differs in different regions.
a. Political
b. Economic
c. Social
d. Physical

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TYMHS SEM VI MARKETING MANAGEMENT

OBJECTIVE TYPE QUESTIONS

95. ------------provides valuable information by studying the impact of external forces on the
organization.
a. Marketing research
b. System
c. Practice
d. Process
96. -------forces may include conditions developing in foreign markets, Govt, policies and
regulations.
a. Internal
b. External
c. Extra ordinary
d. Current
97. These four C's that is consumer, cost, communication, convenience are based on ____
a. Lauterborn's theory
b. Shimizu's theory
c. Drucker theory
d. Maslow’s theory
98. According to ------- :commodity, cost, communication and channel are 4C’s of
Marketing mix.
a. Maslow Theory
b. Herzberg theory
c. Shimizu's theory
d. Lauterborn's theory
99. The price of a product is _______ proportional to its availability in the market.
a. Directly
b. Indirectly
c. Focused
d. Capacity
100. ----- make a brand popular amongst the masses.
a. Price
b. Senses
c. Time
d. Promotion
101. ---------includes the channels and distribution, transportation, warehousing,
inventory control etc.
a. Packaging
b. Labelling
c. Branding
d. Physical distribution
102. .------- is the delivery of products at the right time and at the right place.
a. Advertising
b. Distribution
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c. Parcel
d. Potential

103. The purpose of this function is to create equilibrium. It is ______

a. Dispersion
b. Equalization
c. Concentration
d. Separation
104. As the hotel chooses to maintain it repo with the top class and high-quality
amenities it adopts the ------- policies for its up- scale services.
a. Low pricing
b. Standard pricing
c. Premium pricing
d. At par pricing
105. -----are likely to be on holiday or taking a short break.
a. Leisure tourist
b. Business tourist
c. Inbound tourist
d. Outbound tourist

106. Preserving the local culture and heritage; strengthening communities; provision of
social services; commercialization of culture and art; revitalization of customs and art
forms and the preservation of heritage helps in creating ---
a. Positive social impacts of tourism
b. Negative social impacts of tourism
c. Positive Economic impact of tourism
d. Negative Economic impact of tourism
107. It include; social change; changing values; increased crime and gambling;
changes in moral behaviour; changes in family structure and roles; problems with the
tourist-host relationship and the destruction of heritage.
a. Positive social impacts of tourism
b. Negative social impacts of tourism
c. Positive ecnomicl impacts of tourism
d. Negative economic of tourism
108. ----- service cannot be separated from the individual.
a. Personal services
b. Product services
c. Machine services
d. Public services
109. Spare seats in an aeroplane cannot be transferred to the next flight. Similarly,
empty rooms in five-star hotels and credits not utilized are examples of services leading
to economic losses. These are the example of which features of Services.
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OBJECTIVE TYPE QUESTIONS

a. Perishability
b. Intangibility
c. Quality measurement
d. Heterogeneous
110. ------ are additional features, benefits, attributes or related services that serve to
differentiate the product from its competitors. For example, the computer comes pre-
loaded with a high-end image processing software for no extra cost or at a deeply
discounted, incremental cost.
a. Core product
b. Basic product
c. Potential product
d. Augmented product
111. ------refers to making the best use of time as time is always limited.
a. Time management
b. Goods management
c. Management of material
d. Services adaptability
112. This program (which we refer to as “ID”) is designed to teach new management
employees necessary skills and technical knowledge during their two- or three-month
formal training period so they can assume responsible management roles quickly
a. Individual development
b. Initial development
c. Important development
d. Introspective development
113. -----are groups of employees who are encouraged to assess processes and
recommend improvements, all with the goal of promoting quality, efficiency, and
productivity.
a. Friends groups
b. Quality circle
c. Prime people
d. People
114. -----can provide valuable insight that you can use to improve areas of your
business, your products and the overall customer experience.
a. Positive feedback
b. Negative feedback
c. Measureable feedback
d. Collaborative feedback
115. -------have been applied to the study of personality, values, opinions, attitudes,
interests, and lifestyles.
a. Sociographic
b. Physiology
c. Psychographic
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d. Innovative
116. -----utilizes embedded links and keywords to get you higher rankings on search
engines.
a. SEO
b. DBO
c. SFO
d. CEO
117. If anything goes wrong on the information front, which department has to step
forward and rebuild the public image of the company.
a. Public relation
b. Finance
c. Sales l
d. Purchase
118. .In which business transaction occurs for second-hand products.
a. C2C
b. C2B
c. B2B
d. B2C
119. Websites are hosted, or stored, on special computers called
a. Servers
b. Browsers
c. Machine
d. Sequence

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