ABSTRACT -1

Application of Artificial Intelligence (Al) in healthcare system: A case Study of COVID-2019 Outbreak
Name: JULLIUS KUMAR
Designation: Assistant Professor
Email l'd: julian.vns@gmail.com

This paper discusses about the technologies being used in healthcare system to discover the
symptoms of novel corona Virus disease. COVID 19 (Corona virus) pandemic has influenced
practically all nations and has made a critical impact on the accessible human services offices
and treatment frameworks. The human health is the primary factor for the lives and livelihood for
this several other technologies are such as Artificial Intelligence (Al), Machine Learning, Internet
of Things (IOT), and Big Data to fight and look ahead against the new diseases. The main
objective of Al as a decisive technology to rectify, ready for prevention and Artificial Intelligence
is innovative technology to fight against COVID-19 and other pandemics. The role of Al
applications which are helpful for tracking, screening and predicting the current and future
patients. Al can also be used for the development of drugs and vaccines and the reduction of
workload of healthcare workers. Technologies which are associated, and clinical partners speak
with one another for assembling and utilization of the immunization, medicinal services hardware
and coordination's, exam, reconnaissance, recognition and choosing vital activities with lesser
human physical inclusion. The best possible reports on the get-together of individuals are given
by the information caught by the development innovations. Advance computerized innovations
give telemedicine administration to legitimate preventive and control of this infection. These
advances distinguish any variation from the norm with respect to the patient and quickly contact
clinical staff during a crisis. Al based video observation has a high ability to decrease the
outstanding burden of specialists and emergency clinic administrators during this emergency.
This is valuable to watch the exercises of the patient influenced by this infection. This insurgency
could quickly be received by the expert, specialists, staff which can impact the treatment line of
COVID-19 and other comparable pandemics or plagues. It tends to be utilized to concentrate
every single clinical apparatus, gadgets and treatment process. In future, the clinical business
would develop and needs to adjust to computerized innovations to make savvy medicinal
services framework and thus there is a need to change the product stage programming gadgets
to the most recent ones. This upset gives troublesome advancement to limit the impact of
COVID-19 infection. Basically, the main theme of this paper is to how artificial Intelligence is
helping the healthcare system to detecting and preventing from novel disease COVID-19.

Abstract – 2
Paradigm Shift in Retail Industry-An Ongoing Evolution in Visual Merchandising
Mrs. Neha Singh
Research Scholar, Dr.Ram Manohar Lohia Awadh University,Ayodhya
Email:nehasingh14989@gmail.com

Today’s grim and cut-throat competition and the resemblance of merchandise have yield retail
industry to harness visual merchandising as a mode to increase the allure of products. Visual
merchandise indicates the presentation of a store and its selling elements in such a manner that
will attract the attention and hold the engagement of potential customers. The previous research
in this area has been restricted outside India and has been hardly done in Indian context. This
research aims to summarize the past studies and address the peculiar evolution in visual
merchandising took place over the decades in order to indicate the proper utilization of visual
cues that are directed towards the customers to attract them to their stores, resulting in purchase
of apparels and suggesting dimension that can be studied further. Several components have
been used by the retailer in creating attractive store that leads to impulse consumer buying
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behaviour This study will act as an aid to the academic knowledge by identifying some research
gaps in the existing literature and by providing directions for future research.

Abstract -3

Exploring the scope of Indian Multinationals Corporations in South East Asia

Dr. Rakesh Kumar1
Assistant Professor
Email- rakesh.jfrlko@gmail.com
As the economic spotlight shifts to developing markets, global companies need new ways to
manage their strategies, people, costs, and risks. There are some individual success stories.
IBM expects to earn 30 percent of its revenues in emerging markets by 2015, up from 17 percent
in 2009. At Unilever, emerging markets make up 56 percent of the business already. And Aditya
Birla Group, a multinational conglomerate based in India, now has operations in 40 countries
and earns more than half its revenue outside India (UNCTAD). It is not only a sign of their
increasing participation in the global economy but also of their increasing competence. More
importantly, a growing impetus for change today is coming from developing countries and
economies in transition, where a number of private as well as state-owned enterprises are
increasingly undertaking outward expansion through foreign direct investments (Kumar). In 2005,
foreign sales and foreign employment of the top 100 transnational corporations from developing
economies increased by 48% and 73% respectively (RBI). These enterprises also operate in a
broader range of industries than the largest multinationals from developed countries, actively
participating in a large number of cross-border mergers and acquisitions. The objective of this
paper is to identify the scope of Indian Multinational Companies in Overseas market. This study
based on secondary data analysis focused on government reports, RBI bulletins, UNCTAD
reports and other officials report.

Abstract – 4
New Trends in Decision Support Systems
Col SP Malik, VSM (Veteran)
Research Scholar
Email: mailspmalik@gmail.com

The Decision Support System, after commencing its journey in late 1960s with model-driven
DSS, embarked on the journey of knowledge-based and web-based Decision Support Systems in
mid 1990s. Decision Support Systems (DSSs) have been introduced and further progressed
over the last 40 years or so to facilitate better decision making for difficult and complex
structured, semi-structured and unstructured decisions. This paper overviews studying the
theoretic foundations of the DSS and going into the new trends ultimately. This paper principally
delves upon the direction and relevance of DSS in the past and future. The main areas of study
focus are the decision and judgement theoretic base of the discipline and the professional
relevance of DSS study. The paper has written after analysing various DSS articles published in
various journals which indicate that DSS research is dominated by positivist research (in
particular laboratory experiments and surveys), is heavily influenced by the work of Herbert
Simon and has a healthy balance of theory and application, but is poorly grounded in
judgement and decision-making research and falls down in the identification of the nature of
clients and users.

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 ABSTRACT – 5

Women Impulse Buying Behavior: A Literature Overview

Purnima Raina1
Dr. Bhawna K. Sindhwani2
1Research Scholar, Uttarakhand Technical University, Dehradun
2Associate Professor & Head, Mahadevi Institute of Technology, Dehradun

Impulse Buying is a sudden and immediate purchase, where the decision to buy a product is
made just a moment before the actual purchase is done. It happens because of an emotional or
psychological trigger which compels consumer to make a spontaneous purchase. Today with a
set of changes in terms of culture, lifestyle etc, women population has been able to arise and is
considered as a very potential market. With these changes a many women have good jobs and
as
a result improved monetary status so the focus of marketers has been shifting towards women
consumers in India. Women play a significant role in majority of buying decisions like grocery,
vegetables, fruits, cosmetics, toiletry, clothes etc. Certainly, in male dominated societies many
goods and services are actually decided and purchased by women. There are several
researches
conducted on Women impulse buying behaviour in different countries including India. The focus
of present study is to contribute to the literature in order to identify the potential role of Impulse
buying decisions of women consumers.

Abstract - 6
Entrepreneurial Development in India: An effort of Start-ups
Dr. Priyanka Singh (Assistant Professor)
Email:

The research paper rotates around the Start-up India Campaign, started on August 15 ,2015. The
objective of this paper is to know about the start-up campaign initiative taken by the Indian
government. “Start Up India, Stand Up India” is to promote Bank Financing for start-ups and offer
incentives to boast up entrepreneurship and job creation. According to the newest Asia Pacific
Human Development Report, India is facing severe scarcity of job opportunities in the market.
Growth in unemployment among young graduates is increasing and will last for next 35 years.
According to latest Labour Ministry data, around 1 million people enter the workforce in India every
month. During Covid 19 million people lost their job too. In this paper government policies, plans,
schemes and strategies related to start-ups in India is discussed.

Abstract - 7

IMPACT OF PRICE, QUALITY AND BRAND ON CONSUMER BUYING BEHAVIOUR FOR

ONLINE PRODUCTS
Kapil Deo
Research Scholar
Email- jbsfkd@gmail.com
Prof. Ram Nayan Rai
Email- ramnayan.rai@gmail.com

E-commerce is the process of consumers purchasing goods or services directly from a vendor over the
Internet in real-time, without the use of an intermediary provider. It's a type of electronic trade. The
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 physical equivalent of buying products or services at a bricks-and-mortar merchant or a shopping centre is
evoked by an online shop, e-shop, e-store, Internet shop, web shop, website, online store, or virtual store.
Business-to-consumer (B2C) internet shopping is the term for this method. Business-to-business (B2B)
internet buying occurs when a company buys from another company. The main objective of this paper is to
investigate the impact of price, quality, and brand on consumer buying behaviour for online products.
There were three hypotheses formulated regarding price, quality, and brand to see the impact on
consumers. For data collection, simple random sampling was used and 980 respondents had given their
views through online structured questionnaires in online shopping. In the analysis part, the Pearson
Correlation test was applied through SPSS. As a result, and finding all three alternative hypotheses
approved i.e., there is a significant relationship between price, quality, brand, and online buying behaviour
of customers. The implications of the study will help researchers for further studies on different variables
with new timeframe, Various e-commerce companies formulate marketing policies and strategies.

Abstract – 8

NON-PERFORMING ASSETS WITH REFERENCE TO IDBI BANK

“ISSUES & CHALLENGES”

Ajeet Shukla
M.B.A. (Finance & Control) 3rd Sem.
Email: ajeetshukla5122000@gmail.com

Over a long time, people Keep money, endeavours to coordinated with the worldwide banking has
been confronting parcels of obstacles in its way due to certain inalienable shortcoming, in spite of its
high sounding claims and grand accomplishments. In a creating nation, managing an account is seen as
an important instrument of advancement, whereas with the requesting Non-Performing Assets (NPAs),
banks have ended up burden on the economy. Non-Performing Resources are not merely non profitable,
but they include taken a toll to the credit Administration. Non-Performing Assets have influenced the
productivity, liquidity and competitive working of banks and developmental of budgetary teach and at
last the brain research of the investors in respect of their mien towards credit conveyance and credit
extension. NPAs don't produce any income for the banks, but at the same time banks are required to
create arrangements for such NPAs from their current benefits. Lower level of non-Performing
resources make a difference the bank in consolidating their positions and gives assurance to
productivity of the administration. It is necessary for the bank to embrace legitimate credit checking
instrument, with periodical inspection of the units in conjunction with customary stream of data from
them relating to their monetary liquidity, yearly accounts, stock reports, etc.

Abstract – 9
“Green Marketing: A Conceptual Study on Initiatives and Start-ups Taken by Industries for
Making Green India”
1. Mr. Nikhil Sirohi,
Research Scholar,
Dr. K. N. Modi University, Newai, Rajasthan.
Email: nikhil.sirohi28@gmail.com
Contact: 9389292876
2. Dr. Ravindra Kumar,
Associate Professor,
Centre for Management Development, Modinagar

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This article takes a look at the issues that are facing by environment, Like Waste disposal, climate
change, and pollution etc. shows the impact of technology on environment highly negative” Green
marketing refers to the practice of developing and advertising products based on their real or
perceived environmental sustainability”. Now even the Consumers are becoming green consumer
as they are more concerned towards the protection of the environment. As natural resources are
limited and wants of human beings are unlimited, it makes relevant for marketers to utilize the
natural resources in an efficient way without any misuse of resources. As natural resources are
limited and wants of human beings are unlimited, it makes relevant for marketers to utilize the
natural resources in an efficient way without any misuse of resources. This forces marketers to opt
green marketing concept in their business. After studying various literature and journals, it has
been cleared that various organisation have opted lot of green initiatives for attracting green
consumers and aware them about benefits of the green products. The purpose of the paper is to
explain the concept of green marketing, importance and 7Ps of green marketing mix. This paper
also explains the various initiatives that have been taken by various companies in India.

Abstract – 10

KRITIKA SRIVASTAVA
UNDER GUIDANCE OF PROF. Dr. HIMANSHU SHEKHAR SINGH
DR. RAMMANOHAR LOHIA AVADH UNIVERSITY AYODHYA
Email: kritikasrivastava0402@gmail.com

Artificial Intelligence is playing an immense role in the world of business and if one has its better
knowledge then he may rule the business world with full control. Our business can gain the
ability to easily save time and money by optimizing and automating routine tasks and processes.
They can also increase the productivity and operational efficiencies which will make the business
decisions faster.
In business world human error is at peak if we don’t have AI knowledge. Nowadays how
much I have studied and gathered information people love that business which work on
customized method i.e., they love to have a personalized experience.
AI can’t work on its own so the merging of humans will help to flourish out the purpose of AI in
business. But using AI is not that easy since one need to have enough availability of data as well
as skill shortage nearby us also leads a limitation in the usage of AI. Cost is also a consideration
with the procurement of AI.
Self-Reliant India Campaign is the vision of new India with the aim to make the country and
citizens independent and self-reliant (Atmanirbhar) in all senses. Different small businesses are
emerging under this campaign and if these businesses don’t reach to the needed people, then
making of it will go in loss so in order to make this business reach to the people one need to have
knowledge of AI very well in order to make it reach to the needed people

Abstract – 11

Application of Artificial Intelligence (AI) in healthcare system: A case Study of COVID-2019

Outbreak
Name: JULLIUS KUMAR
Designation: Assistant Professor
EmailI’d: julian.vns@gmail.com

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 This paper discuss about the technologies being used in healthcare system to discover the
symptoms of novel corona Virus disease. COVID 19 (Corona virus) pandemic has influenced
practically all nations and has made a critical impact on the accessible human services offices
and treatment frameworks. The human health is the primary factor for the lives and livelihood
for this several other technologies are such as Artificial Intelligence (AI), Machine Learning,
Internet of Things (IoT), and Big Data to fight and look ahead against the new diseases. The
main objective of AI as a decisive technology to rectify, ready for prevention and Artificial
Intelligence is innovative technology to fight against COVID-19 and other pandemics. The role
of AI applications which are helpful for tracking, screening and predicting the current and future
patients. AI can also be used for the development of drugs and vaccines and the reduction of
workload of healthcare workers. Technologies which are associated, and clinical partners
speak with one another for assembling and utilization of the immunization, medicinal services
hardware and coordination’s, exam, reconnaissance, recognition and choosing vital activities
with lesser human physical inclusion. The best possible reports on the get-together of
individuals are given by the information caught by the development innovations. Advance
computerized innovations give telemedicine administration to legitimate preventive and control
of this infection. These advances distinguish any variation from the norm with respect to the
patient and quickly contact clinical staff during a crisis. AI based video observation has a high
ability to decrease the outstanding burden of specialists and emergency clinic administrators
during this emergency. This is valuable to watch the exercises of the patient influenced by this
infection. This insurgency could quickly be received by the expert, specialists, staff which can
impact the treatment line of COVID-19 and other comparable pandemics or plagues. It tends to
be utilized to concentrate every single clinical apparatus, gadgets and treatment process. In
future, the clinical business would develop and needs to adjust to computerized innovations to
make savvy medicinal services framework and thus there is a need to change the product
stage programming gadgets to the most recent ones. This upset gives troublesome
advancement to limit the impact of COVID-19 infection. Basically the main theme of this paper
is to how artificial Intelligence is helping the healthcare system to detecting and preventing from
novel disease COVID-19.

Abstract – 12
A STUDY ON JOB SATISFACTION OF EMPLOYEES WORKING IN BANKING
SECTOR
Rashi Singh
MBA
Department of Business Management & Entrepreneurship
Dr. Rammanohar Lohia Avadh University, Ayodhya

This study analysed the job satisfaction among employees in the banking sector in India. Job
satisfaction refers to a person's feeling of satisfaction on the job, which acts as a motivation to
work. It is not self-satisfaction, happiness or self-satisfaction, but job satisfaction. Job satisfaction
is related to the total relationship between an individual and the employer for which he is paid.
Contentment means a simple feeling of attainment of a goal or objective. Job dissatisfaction
brings about the absence of motivation at work. Banking sector provides a large number of jobs
to Indian your, but due to hectic schedule and pressure on the employees, they are not feeling
good with their jobs. Therefore, this article addresses the satisfaction levels of employees who
are working in various banks in the Ayodhya district of Uttar Pradesh. The main objective of this
study to job satisfaction of employees, who are working in banks. The various related literature
review has done from various sources. There were two hypotheses were framed the findings
suggested that most of the employees were not satisfied with their jobs

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 Abstract – 13
Digital India-Importance of Cashless Economy
Navneet Kumar Srivastava
Assistant Professor
Department of Business Management & Entrepreneurship,
Dr.Rammanohar Lohia Avadh University, Ayodhya

This paper assesses India's technology advancements, which have opened up a slew of new
opportunities for consumers to participate in the digital payment industry. In India, demonetization
has compelled all consumers and businesses to accept and develop cashless digital payment
solutions. The adoption of a cashless economy is dependent on a number of factors, including
reach, availability, and awareness. This study examines the elements that influence
customers' adoption of new digital payment systems in India’s various regions. To discover
elements to attain maximum satisfaction, the study uses descriptive statistics and variance
analysis (ANOVA). The study gathers information from 100 people in India who have used digital
payments and internet transactions. A standardized questionnaire is used to collect data, which is
then critically analysed using statistical analysis. The data were evaluated without any sectorial
biases and was followed using real-time indicators. Following the collection of replies from a
sample of respondents, the study employs numerous hypotheses. The authenticity and
trustworthiness of the data are also assessed using Cranach’s Alpha analysis. The study
demonstrates how consumer behaviour has shifted from cash to a cashless economy. In India, a
number of factors have been demonstrated to have a direct impact on the rate of such a move
toward digital transactions.
Abstract – 14
Green Financing in India-Opportunities and Challenges

Prof. Shailendra Kumar Verma*

Email-drshailendraavadh@gmail.com
Dr. Ravindra Bhardwaj**
(Assistant Professor)
Email-mr.ravindra_bhardwaj@rediffmail.com
Department of Business Management & Entrepreneurship,
Dr. Rammanohar Lohia Avadh University, Ayodhya

In the coming decades, climate change would drastically impact on a human being as well as
businesses and the environment. The International climate change summit had organized in
Norway on 3rd September 2021. The basic objective of this summit was to protect the earth and
the environment by creating awareness among people, businessmen, govt and NGOs. The proper
function of these activities requires huge funds, without capital these activities would not perform.
Therefore, this study explores the concept of green financing, which solve the problems of climate
change. Green financing is to enhance the levels of capital flows (from financial institutions,
banking, insurance micro-credit, and investment) from the public, private and not-for-profit sectors
to sustainable development priorities. The main objective of this study is to find out the
opportunities and challenges of green financing in India. It will also explore the sources of green
financing in India. A descriptive research methodology has been adopted and this study is based
on secondary data. The findings of this study provide opportunities to improve green financing
practices in India such as providing funds for green business activities, sustainable development,

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and implementing green financing units. The implications of this study will solve the purpose of
green financing in India.

Abstract – 15
IMPACT OF PRICE, QUALITY AND BRAND ON CONSUMER
BUYING BEHAVIOUR FOR ONLINE PRODUCTS

Kapil Deo
Research Scholar
Department of Business Management & Entrepreneurship
Dr. Rammanohar Lohia Avadh University, Ayodhya
Email- jbsfkd@gmail.com
Prof. Ram Nayan Rai
Department of Business Management & Entrepreneurship
Dr. Rammanohar Lohia Avadh University, Ayodhya
Email- ramnayan.rai@gmail.com

E-commerce is the process of consumers purchasing goods or services directly from a vendor
over the Internet in real-time, without the use of an intermediary provider. It’s a type of electronic
trade. The physical equivalent of buying products or services at a bricks-and-mortar merchant or
a shopping centre is evoked by an online shop, e-shop, e-store, Internet shop, web shop,
website, online store, or virtual store. Business-to-consumer (B2C) internet shopping is the term
for this method. Business-to-business (B2B) internet buying occurs when a company buys from
another company. The main objective of this paper is to investigate the impact of price, quality,
and brand on consumer buying behaviour for online products. There were three hypotheses
formulated regarding price, quality, and brand to see the impact on consumers. For data
collection, simple random sampling was used and 980 respondents had given their views
through online structured questionnaires in online shopping. In the analysis part, the Pearson
Correlation test was applied through SPSS. As a result and finding all three alternative
hypotheses approved i.e., there is a significant relationship between price, quality, brand, and
online buying behaviour of customers. The implications of the study will help researchers for
further studies on different variables with new timeframe, Various e-commerce companies
formulate marketing policies and strategies.
Abstract – 16
Relativity in the Global Positioning System
1. Rishi Shrivastav, 2.Anurag Tiwari
anuragtiwari@rmlau.ac.in, rishi.timetraveller@gmail.com
Department of Businesss Management & Entrepreneurship
Dr. Rammanohar Lohia Avadh University, Ayodhya

Any person having some interest in Physics must be familiar with the term Relativity or Principles
of Relativity. Also in the 12th standard, he/she might have studied a few concepts of
Relativity and solved a few problems related to these concepts. My interest to explore this
physical world besides Newtonian Physics pushed me deep inside the concepts of the Theory of
Relativity which deals with the concepts of Mass-Energy and Time Dilation and much more.
This paper is primarily focused on the applicability of the Theory of Relativity in real life scenarios
mainly of Global Positioning System where I will be explaining the concepts of time dilation and
its corrections applied to the real world GPS. People usually think of Relativity as an abstract and
highly arcane mathematical theory that has no relation form everyday life. This in fact is not the
truth. Relativity is not only some abstract mathematical theory, understanding it is absolutely
8|Page
 essential for our global navigation system to work properly and most of us use GPS for finding
routes to travel and for monitoring real-time locations which itself indicates the real-life
applicability and importance of the theory of relativity.

Abstract – 17
Future of Customer Loyalty Programmes in India: A Digital Engagement Perspective

• Ms Mantasha Rashid
Student of MBA Second Year,
Department of Humanities and Management Science,
Madan Mohan Malaviya University of Technology, Gorakhpur, Uttar Pradesh, 273010
Email ID: mantasharashid200@gmail.com
Mobile Number: +91-9721812625
• Er Bijendra Kumar Pushkar
Assistant Professor,
Department of Humanities and Management Science,
Madan Mohan Malaviya University of Technology, Gorakhpur, Uttar Pradesh, 273010
Email ID: bkphmsd@gmail.com
Mobile Number: +91-8381912495

Customer’s opinions of the benefits of loyalty programmes are likely to influence their satisfaction with them
and the importance they place on loyalty programmes when picking which business to patronize. When
client behaviour evolves, retailers must design specific tactics to keep their businesses viable. Over the
previous 18 months, many people have experimented with and become accustomed to using the digital
world for financial transactions. This mix of online purchasing and financial transactions has resulted in a
rapid increase in the acceptability and use of digital incentives. Digital incentives will account for more than
half of the rewards sector by 2025, up from 20% in 2019 ("8 Effective Customer Engagement
Strategies [2022] & (2022). The expansion of India’s digital rewards industry has been fuelled by the
country’s tech-savvy young. Almost all of them are available on the internet. They are upwardly mobile,
looking for a particular lifestyle, and willing to spend money on vacations. They already account for one-fifth
of the market and are more ambitious, developed, and ready to pay. Some firms use a loyalty programme
as a marketing tactic, rewarding loyal consumers with additional benefits. The data was collected from 150
participants who completed the questionnaire developed for this sake. If your customers do not receive a
personalized experience across all channels, they will desert your business. These shifts in consumer
behaviour, on the other hand, have created a tremendous opportunity for companies that embrace the new
digital reality and make digital transformation a top priority. Businesses must have a well-thought-out
strategy for reviewing and improving digital customer experiences while also focusing on gamifying their
digital customer engagement processes to stay ahead of the curve and reap these benefits.

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 Abstract – 18
A REVIEW ON EXISTENCE OF GLASS CEILING IN CORPORATE SECTOR IN INDIA

1. SHIVANGI 1AWASTHI, 2.ASHOK SHUKLA

1 Research Scholar, 2 Head, Business management and Entrepreneurship
Dr. R M L A University, Ayodhya
Email: shivangiawasthi89@gmail.com

This article aims to focus on the glass ceiling effect or gender diversity in organizations, as well as
the gender stereotypes and approaches all organizations should take to encourage and promote
push qualified women to positions of leadership and respect. For decades, it has been found that
the presence of women in leadership positions is very low despite good research, knowledge,
quality and effectiveness and this is only because barriers such as mental barriers or prejudices
and glass ceilings phenomena. Organizations publish their balance sheets to disclose their
financial health and motivate shareholders based on financial considerations, but the invisible mid-
size balance sheet has long been skewed. Gender and discourage our society and women.
However, women face obstacles that hinder their career growth in the management hierarchy
within the organization. Existing empirical research has focused on glass ceilings; determine the
growth of glass ceilings in the corporate sector. The study’s findings underscore that the glass
ceiling for women continues to exist in India’s business sector. The glass ceiling refers to an
invisible barrier that prevents women from moving up the corporate hierarchy. Organizations that
focus on the development aspects of their employees recognize their skills and provide an
inclusive environment, are ultimately more effective. It is based on secondary data from research
papers. The analysis in this article focuses on four main factors: socio-cultural, organizational,
governmental and psychological barriers that are related to the glass ceiling effect. Silent, but
unbreakable, the main reason for the difference in the proportion of women in the top leadership
positions is always less than that of men. The objective of this article is to highlight glass ceilings
in India and to define the position of women in the corporate sector.

Abstract – 19
“Entrepreneurship, Business Innovation & Technology “

Rahul Pandey
Ph.D. Scholar
UIN/ID No: 188042
Ph.D. Enrolment No: MH-7037

Digital Transformation:
Digital transformation is the process of changing how an enterprise leverages technology,
people, and processes to improve business performance and embrace new business models.
This transformation is cultural in nature and affects all elements of the business including sales,
marketing, operations, and customer service and is typically accompanied by a move to
modern cloud technologies.

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 Digital transformation is not just about technology, it’s about how people respond to & interact
to technology. For example ride sharing services & home based rentals, don’t just depends on
what an app can do , they also depends on consumers feeling comfortable getting into the cars
or beds of strangers that’s why digital transformation depends on technologists and business
leaders working side-by-side.
They can do so by focusing on four pillars of transformation
1) Digital strategy: what role will your company play in the digital future?
2) Business model: how will you take your strategy to market?
3) Enablers: what new technologies skills and culture will you need to succeed?
4) Orchestration: how will you scale from experimentation to full transformation?
You don’t need to have answers to all these questions, uncertainty is inevitable, so be prepared
to stay flexible and adaptable and don’t be confused by all this talk of digital transformation. It is
happening and it is causing massive disruption but it’s also assuring in enormous opportunity to
reinvent your company vastly expand your customer base and enter entirely new businesses
Bain can help you at every step so that you can be sure your transformation strategy puts you
in the strongest possible position in the digital future.

Abstract – 20

Changing Skill Requirements in Human Resource Management

1. Divyanshi Yadav, 2. Sarvesh Singh Yadav, 3. Dr. Ashutosh Kumar Pandey

Department of Business Administration & Entrepreneur
Dr. Rammanohar Lohia Avadh University, Ayodhya, U.P.
Email: divyanshi201@gmail.com, sarveshy1996@gmail.com

The recent changes in the working culture of organizations have greatly affected the way their
human resources work. Especially exceptional situations such as “Corona Virus” have largely
challenged their working which in turn has begun to question the skill set required by HR
managers. In today’s era of cut throat competition, HR managers are expected to hold advanced
skills to deal with extraordinary situations within and outside an organization. Although the
possession of basic skills is still necessary, knowledge of advanced skills has also come into
play. These advanced skills have become important because of recent changes in human
resources management - Globalization of industries, workforce diversity, advancement in
technology, changes in employee expectations and demands, the occurrence of exceptional
situations, the evolution of distributed work sites, and rising environmental concerns. This article
throws light on the advanced skill set required by today’s human resource managers to find
incredible solutions for incredulous situations because & modern problems need modern
solutions & (Dave Chappelle).

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