DEPARTMENT OF COMPUTER ENGINEERING

MICRO PROJECT REPORT

Academic year: 2021 – 2022

Subject: Entrepreneurship Development

Subject code: 22032

Title: Case Study on Apple, Inc.

Submitted by:

Sr. Roll No. Enrolment No. Name

No.
1 213301 2000430325 Abhishek Chougule

2 213311 1900430071 Prathamesh Lad

3 213315 1900430057 Atharv Kachre

4 213321 1900430021 Aditya Jadhav

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 Latthe Education Society’s Polytechnic, Sangli

Department of Computer Engineering

CERTIFICATE
This is to certify that this micro project is submitted in partial fulfilment of

progressive assessment in the course Entrepreneurship Development (22032) of

sixth semester of Diploma in Computer Engineering for the academic year

2021-22 as prescribe in the curriculum.

Sr. Roll No. Enrolment No. Name

No.
1 213301 2000430325 Abhishek Chougule

2 213311 1900430071 Prathamesh Lad

3 213315 1900430057 Atharv Kachre

4 213321 1900430021 Aditya Jadhav

Course Co-ordinator

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Rationale –

Apple is arguably one of the most transformative companies today. From the first Apple computer in
1976 to the 2016 iPhone 7, the company has been consistently moving forward.
And the company has founder and former CEO Steve Jobs, who died in 2011, to thank. The No. 1
reason Apple has seen such extraordinary success, according to a growth strategy consultant? A
history of innovation.
“Apple is constantly evolving,” Scott Anthony, a managing partner at the growth strategy consulting
firm Innosight, tells CNBC.
When Apple first went public in 1980, it was worth about $100 million under the leadership of
Jobs, who left Apple in 1985. When he rejoined in 1997, he faced the task of restructuring an
organization that was on the brink of brinfkty.
His first order of business: to drop costly projects and streamline the company’s focus. And he did
just that with the release of the 1998 iMac. The product sold nearly 800,000 units in the first few
months, signaling a major turning point for the company.

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  Let’s Take a Look at Apple’s Short Story
Apple was founded in April 01, 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak in
Cupertino, California, USA. Steve Jobs is the father of the Apple company. Steve Jobs is a
curious entrepreneur who left school and wondered what was going on in the technology zone
and watched what technology companies were doing, and he hardly had any technical
knowledge. Steve Jobs has a character that communicates easily with entrepreneurs and
people and has a stubborn nature behind his ideas. Another feature of Steve Jobs is a
perfectionist structure. In these characteristics Steve Jobs is described as a human having a
very compelling character.

Steve Jobs’s never-ending research spirit and entrepreneurial structure; it made him meet new
people. One of the most important of these people is Steve Wozniak, who founded Apple.
Wozniak is a technically gifted computer genius and makes computer boards by himself.
Discovering this talent at Wozniak, Steve Jobs decided to convince Wozniak to make
computers, and together they made the first Apple 1 desktop computer in that famous garage
and began selling it. These end-user computers are almost a first in the history of the world,
and the success of Apple’s emergence and growth.

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 Quality of Products and Continuous Innovation
Innovation

 Apple’s success is also due to the high quality of its products. When you pick up an

iPhone, we don’t even have to tell you how good the product is. The phone gives you

this feeling automatically. With these quality products, Apple has become a Love

Mark brand. The products produced by the company are so high quality that even

though they sell millions of products in the world, the defective products are almost

nonexistent. The development of this quality stems from the fact that Steve Jobs has a

perfectionist structure at the patient level and this structure is embedded in the

company culture.

 Apple wants all of its products to be of high quality and therefore produces the highest

quality products. Another key feature of Apple is that it constantly innovates. Apple

renews its products every year and develops all products with an understanding beyond

the era. That is why all Apple products use the highest level of processor and the most

advanced software to match this hardware. Apple’s iOS operating system; the

company’s hardware products are almost complementary. The innovation culture of

the company is continuing and the company is 3 to 5 years ahead of its competitors
with this feature.

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  Continuous innovation is at its core:
The all-time famous advertisements to “Think Different” drives brand loyalty and sales of
Apple products. The Apple brand loyalty portrayed by many fanatics is primarily built on the
fan’s emotional connection to Apple. Maslow’s Hierarchy of Needs theory was created by
Abraham Maslow in 1943. Simply put, the theory encompasses 5 tiers of human needs that
dictate human behaviour.

The theory is built behind hierarchical needs - humans are expected to fulfil a category before
moving up to the next stage of human need of the pyramid. Apple, however, did the opposite
of this and began from atop the pyramid and continues to work down the pyramid.

Apple as a brand has always pursued to produce and cater to self-actualisation. Apple
convinced me that I needed a new iPhone and had me walk out of the Apple Store £499
poorer. But, was I £499 happier? Frankly speaking, yes. I walked out of the Apple Store
feeling like my self-esteem needs were satisfied. I walked out of the Apple Store feeling like
I would be included and accepted by my friends and family once again. I succumbed to

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consumer culture and walked out of the store with my psychological and self-fulfilment
needs satisfied. Is that a win? Superficially, yes. In the long-run? I am but another statistic
who has given into the game of consumer psychology.

All Apple has left to do is to penetrate the realm of basic needs of human psychology. With
Apple Pay being the start to it, the company is succeeding at creating a larger army of Apple
fanatics.

Ultimately, Apple revolutionised technology. It was the iPhone that was the first to become a
phone, music player, photo editor and game console all-in-one. Apple remains old-fashioned
and unconventional, unlike its rivals by making nice products and selling them for high
prices. But hey, it works. People are paying for the association to the brand, not necessarily
the product.  And that is okay.

Apple is the way it is today because of Steve Jobs. However, Steve Jobs’ legacy will not live
on forever. Technology is always evolving. Tomorrow’s product is too old. In 20 years Steve
Jobs’ may just be another man to the average 20 year old, and Apple may become
insignificant.  What works today for Apple may not necessarily work then. Here’s to hoping
Apple keeps up with times and doesn’t fall back on the Steve Jobs legacy forever.

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Aim of the project –

 To study about how apple, Inc. works

 To study supply chain of apple, Inc.

Intended course outcomes –

1. Identify your entrepreneurial traits.

2. Identify the business opportunities that suits you.

3. Use the support systems to zero down to your business idea.

4. Develop comprehensive business plans.

5. Prepare plans to manage the enterprise effectively.

Literature review –

1. https://www.apple.com/
We studied about apple, Inc.

2. https://novamoney.com/blog/what-makes-apple-so-successful
We studied about business model of tesla, Inc.

Actual methodology -

 Firstly, collected information about Apple, Inc.

 Later collected information about, how Apple, Inc works.

 Finally wrote Case study on apple, Inc.

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Resources required -

Sr. Name of Resource Broad Specification Quantity

No
.
1 Computer System Processor - AMD 1
Ryzen 5 3500U with
Radeon Vega Mobile
Gfx 2.10 GHz

Installed RAM - 8.00

GB

System type - 64-bit

operating system,
x64-based processor
2 Additional Software Microsoft Office 1
3 Operating System Windows 11 1

Skill developed –

1. We have learned about supply chain of Apple, Inc.

2. We have learned about various business strategies of Apple, Inc.

Conclusion –

We have successfully submitted report on Case study on Apple, Inc.

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