Advertising Fails (B2)

Comparing and contrasting advertising campaigns

8 March 2022

EXERCISE 1: Contrasting.

Why do some advertising campaigns fail, while others succeed?

1. In what ways are the two advertisements similar?

2. Which ad is the successful one, and which one failed? Why?
3. Contrast the two ads using the following sentence structure: __________________
while ___________________________.

These ads are both a bit rude. Why does the KFC ad work, whereas the Burger King ad
doesn’t?

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1. In what ways are the two ads a bit rude?
2. Why is the Burger King ad more offensive than the KFC ad?
3. Contrast the two ads using the following sentence structure: ______________________
whereas __________________________________.

EXERCISE 2: Comparing (when things are similar)

When ads are equally bad:

1. Why do these two ads fail?

2. In what way are they similar?
3. Compare the two ads using the following sentence structure: The ad for the razor
blades ________________________. The cellophane ad is equally ___________________.

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1, How is the messaging in these two ads similar?
2. Compare the two ads using the following sentence structure: The Peta ad is as ________
as the Bacardi ad because _______________________.

EXERCISE 3: Now let’s talk about competitive brands.

1. Contrast or compare Pepsi and Coca-Cola.

2. Contrast or compare Apple and Samsung.
3. Contrast or compare H&M and Zara.
4. Contrast or compare BMW and Renault.

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