Dashboard / My courses / BM320_C / Unit V / Unit Exam 5

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Question 2
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_________ is copy in a type size larger than that of the body copy and meant to entice readers into reading the body copy.

a. display copy
b. caption
c. headline
d. body copy

Question 3
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____________ is used in outdoor advertising to refer to the number of billboards used in one display.

a. changing
b. depth
c. facing
d. exposure

Question 4
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___________________is a salesmanship in print.

a. Marketing
b. Publicity
c. Video
d. Advertising
 Question 5
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__________________involves putting sales personnel in real life problem situations.

a. Lecture
b. Coaching
c. Brainstorming
d. Role Play

← FOCUSED DISCUSSION FORUM UNIT 5

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