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Question 12
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(BT-2,CO-4,PO-5)The process of planning, analysing, controlling and implementing the activities of sales force is classified as?

a. Direct sales management

b. Sales force management
c. Indirect sales management
d. Persuasion management

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Question 13
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(BT-1,CO-4,PO-1)Sale has ________ function in an organization?

a. Only loss generating

b. neither loss nor revenue generating
c. both loss as well as revenue generating
d. only revenue generating

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Question 14
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(BT-2,CO-3,PO-3)Advertising on television impacts more because?

a. It has a huge reach

b. All of the above
c. Products can be demonstrated
d. Advertisement of a product is repeated

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Question 15
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(BT-4,CO-5,PO-5)In ___________ method the amount for advertising is decided on the basis of sales?

a. Objective and Task

b. Competitive Parity
c. Percentage of Sales
d. Affordable or fund available

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Question 16
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(BT-3,CO-3,PO-1)An Ad copy that uses the endorsement of a satisfied customer?

a. expository copy
b. reminder copy
c. testimonial Ad copy
d. comparative copy

CLEAR MY CHOICE

← CO: INDIRECT ATTAINMENT SURVEY

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