Dashboard / My courses / BM320_C / Unit V / Unit Exam 5

Question 11
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In ___________ method the amount for advertising is decided on the basis of sales.

a. Percentage of Sales
b. Competitive Parity
c. Affordable or fund available
d. Objective and Task

Question 12
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Merchandise allowance is a technique.

a. Sales Force Promotion Technique

b. Pull Promotion Technique
c. Consumer promotion Techniques
d. Trader Promotion Techniques

Question 13
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Process of purchasing space in a media is

a. Media purchasing d
b. Media Scheduling
c. Media Buying
d. Media Spacing
Question 14
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The plan that show time date and frequency of an advertisement is.

a. Media Space
b. Media Plan
c. Media Time
d. Media Schedule

Question 15
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The producer gives a guarantee to the consumer that they will maintain the product in proper condition during a certain period is
known as.

a. Pre sales service

b. After sales service
c. Marketing method
d. Sales promotion

← FOCUSED DISCUSSION FORUM UNIT 5

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