Professional Documents
Culture Documents
ON
MARKETING MANAGEMENT
Project report submitted
For partial fulfilment of the requirement for the
Submitted By
Name of the Student Roll No.
Tanmoy Mondal 16500921023
Submitted to
DEPARTMENT OF MASTER OF BUSINESS ADMINISTRATION
DECLARATION
I hereby declare that the Internship & Training Report entitled "Marketing Management"
is an authentic record of my own work as requirements of Internship & Training during the
period from April 2022 to June 2022 for the award of M.B.A in MM(Mejor) & HR(Minor)
from CIEM College Tollygunge under the guidance of Department Faculties of CIEM
College Tollygunge.
Date:
(Signature of student)
(Tanmoy Mondal)
(16500921023)
Certificate
Certified that this Internship & training report entitled “Marketing Management”
submitted by Tanmoy Mondal(16500921023),CIEM College Tollygunge in the partial
fulfillment of the requirement for the award of M.B.A in MM(Mejor) & HR(Minor) who
carried out the Internship & Training work under my supervision.
This report has not been submitted to any other university or institution for the award of any
degree.
This is to certify that the statements made above by the candidate are correct and true to the
best of my knowledge.
ACKNOWLEDGEMENT
At every outset, I express my gratitude to almighty lord for showering his grace and
blessings upon me to complete this Internship & Training.
Although our name appears on the cover of this book, many people had contributed in
some or the other form. I could not have done this project without the assistance or
support of each of the following and I thank you all for the same.
I wish to place on my record my deep sense of gratitude to my Trainer guide, Sudhansh
Malhotra, Marketing Associate Manager at UNSCHOOL, for his constant motivation
and valuable help through the Training.
We are very thank full to our Internal Guide Faculties of M.B.A Department for co-
operation and guidance given to complete the project successfully.
INTRODUCTION
ABSTRACT
The ongoing revolution in Marketing where innovations are taking place at the blink of
eye, these trainers manage different aspects of the “INTERNSHIP & TRAINING” issue,
such as Healthcare, Internet Search, Targeted Advertising, Website Recommendations,
Advanced Image Recognition, Speech Recognition, Airline Route Planning etc, During
this period the student gets the real experience for working in the industry environment.
Most of the Practical knowledge that has been gained during the training. A part from this
the student gets an opportunity to learn the latest Technology, this report presents about
Marketing Management. This report describes the Internship & training experience in the
Marketing and Operations at UNSCHOOL. I have describe major techniques used in
Marketing and Operations and work done on them. Briefly, in this report the author has
documented what he has done in 8th week of Internship & training at UNSCHOOL. As a
Helpdesk MARKETING MANAGER during the 8 week Internship & training the author
has been exposed into different kind of work situations and environments that actually
Provides a great experience to the author for the further career development.
TABLE OF CONTENTS
Chapter-1: Datasheet