SHEHREENA SAJJAD

ROLL NO: BZ460135

8418

PRODUCTION AND OPERATIONS MANANAGEMENT

TO:

SIR MAHMOOD UL HASAN

FAST FOOD RESTAURANT VISIT: GET THE INFORMATION FOR THE

FOLLOWING QUESTIONS:

1. THE LOCATIONAL FACTORS CONSIDERED FOR ESTABLISHING THE

ENTERPRISE.
The location of the restaurant is crucial to its success. Much thought and
planning need to go into deciding the location, and many factors need to be
considered before selecting the site.

A front location can do wonders for your restaurant. A restaurant right at the
front of the building has maximum visibility and generates the highest footfalls
compared to the other areas. Customers usually choose the restaurant that is
right in front of them. 

Selecting a location for the restaurant is the first thing anyone should be
paying attention to. Your restaurant location will decide the fate of your
restaurant in the long run.

STRATEGY ADOPTED FOR IDENTIFYING THE LOCATION ( EX: FACTOR

RATING, LOAD, DISTANCE METHOD ETC.)
 Choosing a location for your restaurant is one of just a few
keys to profitability. Parking and accessibility can be as
crucial to a restaurant's success as great food and service.
There is a famous saying in real estate that also holds true
for restaurants: "You make your money when you buy."

Four Important Factors

1. Parking: Ideally, a new restaurant location should have its
own parking lot. If that isn’t an option—for example, in a
major city—consider partnering with a hotel in the area that
has its own parking options. Many famous restaurants are
housed in hotels, and for a good reason. Not only is there
parking, but the benefit of foot traffic that is staying right
upstairs is incalculable.
2. Accessibility: There’s a reason that major restaurant
chains are often located near highway exits: It makes them
accessible for customers. Certain restaurants can get
away with food or service that isn't the best simply
because their locations are so accessible, like restaurants
near the Eiffel Tower or Collisseum. There is plenty of foot
traffic in urbanized areas, and restaurants only need to
attract customers from the street into their business. Most
successful restaurants—other than the truly elite—are
easy to find, and you will find them in city centers or unique
locations throughout the world.
3. Visibility: This goes along with accessibility and is very
important for new restaurant locations. People have to
know the restaurant is there, either in person or on their
mobile devices. It is why property prices in downtown
districts and developed strips are higher than in other
areas. They offer a level of visibility that can bring in a
great deal of walk-in business. Consider advertising in
 search engines and social media to enhance your
presence across all forms of media. Make sure to register
your restaurant in search engines as the type of food you
offer and your price point, as it will be easier to attract the
clientele you want when they go to search.
4. Population Base: Are there enough people in the area to
support your business? There need to be enough people
who live in or pass through the area regularly to keep you
busy. To determine a particular area's population base,
you could do a site study. However, these can cost up to
$25,000. Most people looking at their first restaurant don’t
have enough money in their budget for a professional
survey. A less expensive method to determine the
population base of a certain area is to use a pie chart, as
well as asking the local chamber of commerce and town
office for more information. If you would rather pound the
pavement, simply walk around the area where you plan to
build. Intuition can place a big role in choosing your site.

Address all these elements when you sit down to draft

your business plan for a new restaurant, which you will need
before applying for a loan. Also, by understanding each of these
elements, you can better choose the right location for your new
restaurant.

LAYOUT:
The right layout of seating, bar, and kitchen locations have a massive
impact on both your employee and guest experiences as well as your
restaurant's efficiency and profitability.

For guests: You want to provide a layout that is welcoming and

aesthetically pleasing for their dining experience. 
For employees: You want to maximize efficiency, removing any
obstacles to their ability to do their jobs easily and quickly.
A restaurant floor plan is a map of your restaurant’s physical space, encompassing
all of the elements of your establishment. This includes the dining area, waiting
area, kitchen, prep areas, storage, and bathroom, and how they fit into your
space together.