Philippine Christian University

Dasmariñas City, Cavite

Restaurant Business Plan

A business plan isn’t something that you should just slap together to check off of your to-do list. A well-
drafted business plan will demonstrate the viability of your concept to potential investors and show that
you have done your homework.
A strong business plan should contain a number of components to ensure that it covers most or all of the
questions that investors may have. It should also be professionally printed and bound, with a branded
cover that includes your logo and/or slogan. The business plan should start with an:

 Executive Summary
which should include a brief overview of what is contained in the entire document.

 Concept
When you decided to open a restaurant, you probably did so on the basis of a great concept or idea. Your
concept is what makes your restaurant unique – and what will bring customers in the door.

 Sample Menu
The menu is one of the most important elements of any successful restaurant. After all, you can have the
best concept and the most amazing location, but if your food is bland and uninspired, no one will want to
patronize your establishment. For this reason, a sample menu is a critical component of a restaurant’s
business plan.

 Location
Although you may not have identified a specific location yet, it is important to include some details about
where you plan to operate, as this will affect profitability. For example, if your goal is to provide to-go
breakfast and lunch meals for workers, specify that you want to find a space near large office buildings or
in a downtown area.

 Market Overview
Before anyone can know that your restaurant is a good investment, they have to know about the market.
This section should include both micro and macroeconomic factors that influence profitability
  Target Market
In this section, you will describe who you think will eat at your restaurant. Will they be young or older?
What is their average income? Talk in detail about who you think will patronize your restaurant – and
why you think that your concept will appeal to them.

 Service Style
We have moved beyond the basic restaurant service options of fast food and fine dining. There are a lot of
different types of restaurant services now, from take-out only to fast-casual to pop-ups. If there is
anything unique about your planned service style, it should be included as part of your business plan.

 Management Team
One of the most critical elements of a successful business is the people who are running it. If you want
investors to take a chance on your restaurant concept, you will need to show that you have the experience
necessary to turn a profit.

 Marketing Plan
The success of any business is dependent in part on branding and marketing. You can have the most
delicious food at the best prices around, and if people don’t know about your restaurant, they won’t
patronize it. In this section, describe what you plan to do to market your business.

 Financials
Finally, it is time to get down to the nitty-gritty. How much is this going to cost?

 Lay Out / Design

As part of your business plan, be sure to include elements of your proposed design. Include swatches of
color, pictures of your inspiration, and anything else that may be relevant. For example, if you plan to
cook food in a wood-burning oven, sending delicious, smoky scents wafting throughout the restaurant,
describe that element in your business plan.

Prepared by:

Mr.Michael T. Enriquez Jr., MBA

Part-Time Faculty, CHTM