Executive Summary

Retro Sweetaste Cafè is a coffee shop that has an ambiance of historical vibes, and have an
aromatic flavor and taste of coffee that comes from organic and fresh farm of our local farmers.
We went with retro because we wanted to go back in time. In music, modes, fashions, and
attitudes, retro is a style that is imitative or purposefully derived of previous lifestyles, trends,
or art forms. Our café seeks to recall memories of the past in our clients, as evidenced by the
theme and ambiance of our cafe, which is 19s, as we like the vibes of the era. For sweetaste it
has a delightful flavor, with a hint of sweet pastry that well complemented to our coffee. This
can also convey a sweet grin to our cherished customers, which our café has always valued.
Retro Sweetaste Café are regular coffee, specialty blends, specialty drinks, such as lattes, or
several types of hot and iced teas. Atmosphere is considered an essential part of its product
that will appeal to the present and future customers of The Retro Sweetaste Café.

Retro Sweetaste Cafè will provide a friendly, comfortable atmosphere and a retro classic vibe of
our place where the customer can receive quality food, service and entertainment of music at a
reasonable price. The Retro Sweetaste Cafè will offer a variety of choices to the customers. Our
café will serve deli-style with the freshest ingredients, and some baked pastries, like croissants,
muffins, cake, cinnamon rolls and some other sweet pastries that consist of healthy ingredients.
The price of our product is affordable to all that’s why to our beloved customer, you don’t need
to worry about the price. The décor and surroundings are very hospitable and tranquil. Wi-Fi
will be available to our customers, as well as, appropriate sized tables that allow for
socialization and/or to accomplish work. We also provide a power socket for them to recharged
their battery in low price of lending. Our Café bookshelf filled with classic novels with quirky
subjects, magazines and a recent fashion music for our customer to be more entertained. A soft
mix of music, determined by the customers’ requests, enhances the atmosphere, as a result,
way we try to appeal to everyone’s taste in music and diminish lost customers due to the music
choice.

Retro Sweetaste Café target market are students, friends, artists and families of all ages, who
want to relax at nice, and cozy place. Our Café menu served for all ages, who loves variety of
coffee and pastries. We make sure that our product has some good benefits for the health of
our beloved customers as we assure the freshness of its ingredients. Of course, customer must
be prioritizing as they are also the one who rate and gives Retro Sweetaste Café benefit for the
succession. We can assure to our customer the quality of our product and their longing for the
taste of peaceful mind through the means of our product and services. Our Café is open for the
online transaction specially in this time of pandemic and we make sure that your order was
delivered in an exact time as we prioritize our customers.
In our existing marketplace we conducted competitive analysis, as we need to identify the
advantages and disadvantages of our business to them. We have direct competitors in this
existing marketplace, which is the Dark Cacao and Coffee, The Coffee Bean & Tea Leaf Star
bucks and Bo’s coffee. The purpose of a competitor analysis is for us to understand our
competitors’ strengths and weaknesses in comparison to our own and to find a gap in the
market. A competitor analysis is important because it will help us to recognize how we can
enhance our own business strategy. Retro Sweetaste Cafè choose the best staff member for
handling a flyer that show off our best special offers, with some photos of our product shop and
the discount they get after receiving and being curious to our offer to them. We handling our
flyers and distribute it in some local part of our business location.

For our service, we make sure that all of Retro Sweetaste Café employee is well trained and all
fitted to their job. Personality affects all aspects of a person’s performance, even how he reacts
to situations on the job. Not every personality is suited for every job position, so it’s important
to recognize personality traits and pair employees with the duties that fit their personalities the
best. This can lead to increased productivity and job satisfaction, helping your business function
more efficiently. For the required staffing strategy, Retro Sweetaste Café also make sure that
employees must be paid for their work in money. The amount an employee needs to be paid
can depend on their age, duties and hours of work. Also have a good consideration for some OT
working employees, being fair must be a helpful way to meet a good relationship with them.
We must be considered our employee as a family, to make them feel the willingness, the
passion and loyalty to their work.

As a result, since Retro Sweetaste Cafe is a new business that will open soon, a large number of
clients will be aware of this product, and there is a probability that they may take advantage of
the opportunity to try and purchase it. Retro Sweetaste Cafe's estimated growth in a month is
Php15, 000- Php30,000,000. This is due to the Retro Sweetaste Cafe's promotions and sales.
Retro Sweetaste Cafe would cost more than Php400,000 to open, but it is expected to return
more than Php40, 000 per month in revenue, with a monthly profit of Php20, 000 to Php30,
000. It takes time to work hard and better for the success of Retro Sweetaste Cafe to attain
these estimates of earnings and profits, which can be achieved after seven (8) months in
company.

The Retro Sweetaste Cafe is a little business, but it can cost a lot of money to start. Retro
Sweetaste Cafe will require at least three (3) sources of money, namely Jeraldine Burlaos,
Marian Joy Corpuz, and our business partners, and the funding will be in the form of equity
because Retro Sweetaste Cafe has shareholders. It contains a lot of expenses from the store's
materials and equipment, the ingredients for the items, the requirements to be completed, the
utensils that the client will use, the payment for an employee, energy bills, water bills, internet
bills, and many other things. The funds contributed by the shareholders will be refunded using
the desired rate of return, which our company and the shareholders agreed on. It is
undoubtedly the contract that both partners will sign, which includes the preferred rate of
return to be paid; it is 50 percent of the equity. For investors, the risk falls under market risk,
which is equity risk, and it pertains to a share investment. The market price of shares fluctuates
constantly due to supply and demand. The danger of loss from a reduction in the market price
of shares is referred to as equity risk.