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The Jackie Persona

Amadea Oberg

HIST208Z

11/13/2019

University of Maryland
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Pablo Larraín’s 2016 film Jackie tells two stories: one of Jackie Kennedy’s experiences

following her husband’s assassination and one of Jackie Kennedy trying to control a legacy.

Jackie also reveals two stories: one of a woman’s role within the political world of 1963 and one

of a complex political climate in 2016. The film connected 2016 audiences with 1963 conditions

by examining Kennedy’s careful curation of a public persona. Jackie examines how Americans

develop public personas through Jackie Kennedy’s strong use of her own persona following the

harrowing assassination of her husband.

Persona, literally meaning mask, is the outcome of intentionally presenting oneself in a

certain way. It is created by the actions one takes to be perceived in a way that is not naturally or

comfortably themselves. Public figures are expected to utilize personas. Politicians and

celebrities alike are expected to present themselves differently than they would in their personal

lives when they address the public. John F. Kennedy, Jackie Kennedy, Natalie Portman, and

Donald Trump are all expected to present personas.

In the twenty first century social media extended this curation of public personas from

public figures to ordinary people. Everyone has access to a platform to showcase how they want

to be perceived, or to showcase their personas. Everyone curates how they are represented so

regardless of intention, they are creating personas. Facebook and Instagram provide platforms for

communities based upon presenting one’s best self, not one’s authentic self. The power of

persona, and therefore the power of imagery, has seeped into the common public.

Political figures have long tended to their public images. The legacy that a political figure

or president leaves is dictated partly by the curation of this public image. The real Jackie

Kennedy knew this and used her understanding of persona to assert control over the legacy left
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by her husband after his assassination. Jackie shows her grasp for control quite literally through

its Jackie Kennedy’s aggressive dictation of an article about the assination of her husband. In

reality, Jackie Kennedy did work with LIFE to create an article that preserved her husband’s

legacy by tying his presidency to the heroism of Camelot. Kennedy insisted that the funeral

include a grand public procession to further guide the public’s response to her husband’s death.

The film portrays Kennedy’s fight for this public procession as one that caused her great worry,

heightening the perceived importance of the event to Kennedy. Both in life and film, Kennedy

worked to uphold her husband’s persona beyond his death through carefully guiding the

country’s response to his tragic assassination to emphasize his valor.

Jackie reveals three storylines concurrently, told among each other with the film

bouncing between times. These storylines are presented as the days directly after the

assassination, a White House tour, and the aforementioned interview. The White House tour

within the movie directly references a tour from 1962. These scenes are meant to convey

Kennedy’s paranoia and evoke claustrophobia through a combination of wide-angle lenses and

extreme close-ups.1 Kennedy careful presents herself, her life, and her home under extreme

pressure to perform perfectly as the ideal woman. The interviews are meant to showcase a calmer

side of Kennedy. “[M]ost of the movie is constantly on the move, so it felt right to have the

interview scenes static...When she invites this journalist over, she makes a conscious decision to

speak...You get to see a much stronger Jackie than you meet days before,” explained the film’s

1
Daron James, “Cameras Create Emotional Picture of 'Jackie' Following JFK Assassination,”
Variety (Variety, December 1, 2016),
https://variety.com/2016/artisans/production/jackie-cinematographer-kennedy-1201930442/)
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cinematographer, Stephane Fontaine. This Jackie from “days before” is one whose life has

changed rapidly in the face of tragedy. Tragedy thrusts Kennedy to the forefront of a nation as

her private life is embroiled in chaos, yet she is expected to present herself elegantly nonetheless.

The three storylines running through Jackie serve to highlight her different calculated uses of her

persona as she navigates a public affair privately while trying to preserve her late husband’s

legacy.

Kennedy’s resourceful use of her limited power to craft persona and imagery nevertheless

reveals her limited scope of power within politics. Though capable and intelligent, as a woman

she was restricted to an entirely background role. She had no power within the White House

other than to decorate. The President’s wife was, above all, a wife. She had to be homely, not

informed or opinionated. Those surrounding her after the tragedy in Jackie never seem to listen

to her; they quiet her rather than comfort her. In 1963, the society placed the real Kennedyin the

same iconic yet exclusively aesthetic role that most politicians’ wives were. In the end, she is

little more than an image herself. Her true self is unknown and largely unimportant as she has

become an image bigger than herself. She represents people beyond herself.

Jackie ties together starkly different years, 1963 and 2016, into one story of public pain to

showcase how the personas present in the politics of 2016 had a history. While examining how

Jackie Kennedy fit into the renowned yet devastating life around her, Larraín shows the inherent

power in personas. He shows how they are an imperative tool in the world of politics and always

have been while highlighting their evolution over time.

2
Daron James, “Cameras Create Emotional Picture of 'Jackie' Following JFK Assassination,”
Variety (Variety, December 1, 2016),
https://variety.com/2016/artisans/production/jackie-cinematographer-kennedy-1201930442/)
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Kennedy was never the only politician carefully using a persona. Her husband ensured

that they intentionally rode in an open topped car when in Dallas to convey a feeling of welcome

and vulnerability to the crowds that had come to see them. As they rode under the sun, Jackie

Kennedy reached for her sunglasses. Kennedy barked at his wife, “Take off your glasses,

Jackie.”3 This small interaction between Kennedy and his wife that occurred in real life is

included in the film’s depiction of the assassination because of what it says about the power of

imagery. The car was open because Kennedy wanted to appear open to those watching from the

large Dallas crowd. He ordered his wife to remove her sunglasses because, while excusable

considering the hot sun, they made her appear more closed off to onlookers. Imagery controlled

their politics.

Jackie Kennedy was an elusive woman. She was charismatic yet closed off, aloof yet

compassionate. She was warm and cold. These contradictions stemmed from Kennedy’s creation

of a public persona. Naturally an introvert, she carefully curated her aesthetic, from her clothes to

her actions, to ensure popularity among the press, public, and peers. Her charisma was something

she seemed to have created. She had to draw upon it, working hard to maintain it.4 She curated

her look and attitude to convey a specific charm in order to win over the populus. It was more

tiring than her husband’s effortlessly natural charisma.

In Jackie, cuts recurrently return to Kennedy delivering a tour of the white house.

Kennedy’s persona appears most blatantly in this tour. Kennedy is being recorded. She speaks

about her passion project as the first lady, redesigning the White House. She shows her worth as

3
Nellie Connally and Mickey Herskowitz, From Love Field: Our Final Hours with President
John F. Kennedy (New York: Rugged Land, 2003))
4
Nellie Connally and Mickey Herskowitz, From Love Field: Our Final Hours with President
John F. Kennedy (New York: Rugged Land, 2003))
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the first lady while staying in the realm of female domesticity. Political wives exerted influence

primarily, if not exclusively, over the aesthetic. While interior design seems niche, Governor

Connally’s wife also speaks extensively about her role in redesigning their house for the

Kennedys’ tragic trip to Dallas. 5 On camera, the film’s Kennedy’s demeanor is noticeably

changed. She appears small and non combative. Her voice is lighter and higher than her typical

speech, with an unsettling airy quality to it. She is poised and innocent, presenting as the ideal

woman.

This ideal woman gruffly contrasts the grieving Kennedy away from the news cameras.

Along with the White House tour, Jackie returns regularly to an interview between a journalist,

based loosely on Theodore H. White, and Kennedy herself. 6 These scenes show a more raw

Kennedy. She often holds herself back from tears. She is aggressive, perceptive, and intelligent.

The entire time we see Kennedy’s more authentic self, we are reminded of the importance of her

persona. Kennedy will recount heart wrenching lines on her grief while describing in awful detail

the assassination of her husband only to end by reminding the journalist that she will not allow

him to publish the vast majority of what she has said. After finishing her cigarette, she remarks

completely emotionless and devoid of irony that she does not smoke. Her persona remains her

top priority as she navigates this public tragedy. She is cementing not just her husband’s legacy,

but her own by proxy. She is confident, quite literally completely in control of her story.

By the time Kennedy is dictating to the journalist, she has had some time to digest what

has happened around her. She is still traumatized and she is still grieving, but she is stronger. In

5
Nellie Connally and Mickey Herskowitz, From Love Field: Our Final Hours with President
John F. Kennedy (New York: Rugged Land, 2003))
6
Matt Zoller Seitz, Jackie (Roger Ebert, 2016) https://www.rogerebert.com/reviews/jackie-2016
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her everyday life we see a Kennedy that is lost. We see a Kennedy that is prone to violent crying

spells and inappropriate fits of quiet numbness. We see a first lady kept in the dark regarding

information imperative not only to her husband’s murder, but known to most of the country.

When Kennedy speaks to the journalist, she is in control. She is in control, not only of her

situation and the article being written, but also of what will come out of this tragedy for her

family. In linking her husband’s 1,000 days in office to the “shiny” Camelot, she created an

image of goodness in Kennedy that has long persisted.7 She is in control of her husband’s legacy.

It is notable that the only time Kennedy is alone in the film is when she is shown as her

most free. The scenes of Kennedy’s unexpectedly happy dance break include wide open shots to

emphasize her isolation is the large White House.8 She listens to the song from the musical

“Camelot” that inspired the last lines in the LIFE article she facilitated. In her isolation, Kennedy

seems considerably more relaxed. Not only is she dancing, but her facial expression seems more

free. She does not appear calculating or hidden as she does in the rest of the film. She is calm,

happy, and herself as she dances about her house for what will likely be the last time, listening to

the one vinyl that makes her think most of her late husband.

Kennedy’s persona did not falter in the face of tragedy. Aware that the country was

looking to her, she knew she had to calculate her grief. This is where the central dilemma

regarding President Kennedy’s funeral comes into the film. Decisions regarding the President’s

funeral were not based solely on what the family of the deceased man wanted, but instead largely

7
Lily Rothman, “This Is the Real Jackie Interview With LIFE Magazine,” Time Magazine,
December 2, 2016, https://time.com/4581380/jackie-movie-life-magazine/)
8
Daron James, “Cameras Create Emotional Picture of 'Jackie' Following JFK Assassination,”
Variety (Variety, December 1, 2016),
https://variety.com/2016/artisans/production/jackie-cinematographer-kennedy-1201930442/)
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based on the public. Kennedy wished to create a legacy for her husband and hoped to achieve

this through a large and regal funeral. The real John F Kennedy’s funeral reused President

Lincoln’s coffin to heighten the sense of nobility surrounding Kennedy.9 The film focuses so

heavily on Jackie Kennedy as the main force behind the funeral planning to emphasize her

attention to what the country wanted and her wish to control her narrative. The film intensifies

Kennedy’s decision to walk behind the casket of the funeral procession, something that in reality

worried the secret service, by focusing on the turmoil Kennedy herself felt regarding this

decision.10 This focus highlights the importance of small details to Kennedy, especially in

relation to the perception of her husband. By organizing a beautiful funeral proceeding that

highlighted the honor of the deceased, Kennedy cemented in the minds of the public watching

her family’s actions closely that her husband was a great man who should be remembered fondly.

Imagery holds the most power in Jackie. President Kennedy’s funeral provides a

backbone to the plot following the period right after the assassination. Jackie Kennedy wishes to

have an extravagant, public funeral but grapples with the danger this could put her and her

family in given the violent nature of her husband’s death. The importance of said funeral lies in

its imagery; it works to support the image of goodness created by LIFE article by White. A

public funeral is an opportunity for Kennedy to influence how Americans remember her

husband. If done correctly, it could cement in America’s memory that John F. Kennedy was a

man to be respected and admired. Jackie Kennedy wanted to solidify this legacy with the same

9
David M. Lubin, “How Jackie Kennedy Orchestrated The Perfect Funeral,” Business Insider,
November 25, 2013, https://www.businessinsider.com/jfk-funeral-arrangement-2013-11)
10
David M. Lubin, “How Jackie Kennedy Orchestrated The Perfect Funeral,” Business Insider,
November 25, 2013, https://www.businessinsider.com/jfk-funeral-arrangement-2013-11)
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aesthetic means she used to create her own persona. Her late husband’s legacy being established

the way she wanted only solidified the public’s perception of her and her family.

While such a weighty responsibility loomed over her her following her husband’s death,

Jackie Kennedy’s role in politics was minimal. Kennedy worked on details, usually aesthetic, in

the background of her husband’s work. As mentioned, Jackie consistently comes back to

Kennedy’s huge and passionate role in renovating the White House. This renovation project,

though a significant motif throughout the film, held no real weight when it was conducted. It was

not a political act, nor a particularly important one. Kennedy organized the renovations primarily

as a way to win support and love from the public. Nellie Connally, the political wife sitting in

front of Kennedy when her husband was murdered, mentioned this renovation in her retelling of

the assassination, From Love Field, speaking openly about how politics were the men’s business

and aesthetics were for women. “[P]olitical wives were judged first on their appearance, second

by their demeanor, and third for what-if anything-they had to say.”11 While showcasing the White

House, Kennedy knew of the intense attention to her appearance and demeanor and of what the

people do and do not look upon favorably. Kennedy constructed her detailed public persona

partially in response to this immense pressure from the public to appear perfect.

Jackie’s focus on Kennedy’s strict adherence to her public persona emphasizes the power

of imagery while illuminating the minimal role women played in politics. Kennedy was an icon,

someone people looked towards as a role model representative of something beyond herself. She

was representative of women all around the country and how people wanted to view them. She

represented how trapped women felt in their everyday lives as feminism surged. She was

11
Nellie Connally and Mickey Herskowitz, From Love Field: Our Final Hours with President
John F. Kennedy (New York: Rugged Land, 2003))
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polished, quiet, intelligent, obedient, caring, and beautiful. Nothing was placed above her

appearance. In homes smaller than the White House, society placed women in the same

subservient roles. They stood reliably behind their husbands, looking beautiful. Society sold

women the idea that femininity in and of itself would provide them full satisfaction in life. The

purpose of a woman was to be a good wife and mother, and that purpose alone was supposed to

fulfill them. When women felt unfulfilled living the lives they were told would satisfy them, they

found themselves unable to locate the source of their unhappiness. Betty Friedman, a leading

figure in the US Women’s movement, referred to this phenomenon as, “the problem that has no

name.”12 Even a woman submerged in a powerful political world, even a Kennedy, was restricted

by her womanhood to nothing more than interior decoration.

Natalie Portman is an icon. As a woman in entertainment, she is often sexualized and

objectified. She attended Harvard yet people are more interested in her relationships and

appearance. A child actor, she has spoken about how the media sexualized her body as she grew

up, commenting on its changes.13 Like Jackie Kenendy, Natalie Portman can be representative of

how trapped modern women feel in their everyday lives. An incredibly talented and intelligent

woman, she comes off as poised and elegant despite being subjected to the rampant sexism in

Hollywood. Consistently vocal about her own experiences with sexism, Portman is a founding

member of the MeToo movement and has spoken at the Women’s March in Washington, DC. 14

12
Betty Friedan, The Feminine Mystique (New York: W.W. Norton & Company, 2013))
13
Michelle Garcia, “Natalie Portman Shares Harrowing ‘Sexual Terrorism’ Experience at Age
13,” Vox, January 21, 2018,
https://www.vox.com/2018/1/21/16917130/natalie-portman-womens-march)
14
Eliana Docktermam, “Natalie Portman Called Out the Hollywood Boys' Club at the Golden
Globes. A New Study Backs Her Up,” Time, January 10, 2018,
https://time.com/5096809/natalie-portman-golden-globes-hollywood-sexism/)
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Women outside of Hollywood are all too familiar with this fetishistic and dismissive sexism

much like how women outside of the White House were all too aware of Jackie Kennedy’s

subservience. Portman’s experience as a woman and as a public figure was instrumental in the

creation of Jackie. Larraín insisted Portman play Kennedy because, according to him, “she has

the air of mystery that Jackie had...nobody really knew who she was. Looking at Natalie, you

also don’t know. It’s like, ‘Where are you?’”15 Larraín would not operate on the movie, despite

loving the script, if the leading actor behind the project was not someone he trusted to convey a

very specific part of Kennedy.16

Kennedy was, as evidenced by her carefully tending to her public persona, aware of the

power of imagery. Larraín pushes this power to the forefront of his storytelling in Jackie. When

Larraín was making Jackie, public personas had become normalized and disseminated to the

common public through social media. Nearly everyone was presenting a curated version of

themselves online. The deeply divided politics of this time picked up on this and began to focus

on the flashy as opposed to the complex. Presidential candidates appeared caricatures as political

campaigns were designed to gain mass attention, looking to social media as a means of

connecting to larger audiences. Politics prefered the interesting to the intelligent, the image to

reality. Jackie Kennedy calculated her every move by keeping in mind this power held by

imagery. In the film she is forceful, more forceful than the real Kennedy is usually described,

15
Malina Saval, “'Jackie' Director Pablo Larraín on the Kennedy's Story: 'Rage, Curiosity, and
Love',” Variety (Variety, October 14, 2016),
https://variety.com/2016/film/spotlight/chilean-director-pablo-Larraín-drawing-raves-jackie-neru
da-1201884295/)
16
Tim Gray, “'Jackie': Global Crew Helped Bring Former American First Lady to Life,” Variety
(Variety, December 14, 2016),
https://variety.com/2016/artisans/production/first-lady-jackie-kennedy-1201941461/)
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when ordering a journalist to describe things exactly as she wishes. She does not wish to portray

the truth but instead strives to create a legacy for her husband through the power of imagery.

Politics in 2016 were much the same. The 2016 election was one shrouded in conspiracy,

something Larraín undoubtedly disliked as he heavily avoided conspiracy in Jackie despite the

film centering on one of the most widely conspired about events.17 Larraín was living through a

time in politics where the flashy and scandalous garnered more attention and newstime than the

truly important or pressing. Donald Trump’s competition criticized him as being a caricature of

an anti-liberal whereas Hillary Clinton received hate for appearing too calculated, as if she was

presenting an obvious persona. In both cases, the scandals surrounding the candidates received

more attention than the policies or ideologies of the candidates.

Opposition painted Hillary Clinton as a crook, criminalizing her with her private email

server and the Benghazi hearings. Chants of “lock her up” and “crooked Hillary” were common.

The media saw her as sneaky and treasonous.18 Donald Trump was heralded as the anti-liberal.

People liked how he spoke his mind, unafraid of any contradictions or perceived social rules.19

He was the White House outsider who was tough enough to “drain the swamp.” Many criticized

him as a literal strongman, charging forward on threats and violence. He became an image, either

of someone finally going against a new wave of threats to our country or as a caricature of a loud

17
Francesco Zucconi, Jacqueline Kennedy, or "Faciality": Media Icons and Political
Iconography in Jackie (2016) by Pablo Larraín, accessed November 11, 2019,
https://www.academia.edu/39786830/Jacqueline_Kennedy_or_Faciality_Media_Icons_and_Polit
ical_Iconography_in_Jackie_2016_by_Pablo_Larraín)
18
Joshua Zeitz, “Why Do They Hate Her?,” Politico, June 3, 2017,
https://www.politico.com/magazine/story/2017/06/03/why-do-they-hate-her-215220)
19
Elizabeth Dias, Haley Sweetland, and Karl Vick, “Voices from Democratic Counties Where
Trump Won Big,” Time, accessed December 2, 2019,
https://time.com/voices-from-democratic-counties-where-trump-won-big/)
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and idiotic conservative. With both Trump and Clinton, their image, curated by either themselves

or the press, had significant power over how the general public saw the politicians.

The personas in the 2016 election occuring the year that Jackie was released misplaced

Jackie Kennedy’s persona among her current day political counterparts. Kennedy was

performing under extreme distress. She had to keep herself, her family, and her country in mind

as she constructed her response to a tragedy that touched her life in a devastating way. A review

of the film that was published amid this controversy soaked presidential election said of Jackie’s

Kennedy, “here was someone in D.C. who was classy, private, and exhibited model behavior.

After the past year, this all seems like science fiction.”20 While Larraín was illuminating the

power and commonplace nature of the personas of key players in the 2016 election, he was also

critiquing them. Jackie Kennedy held a shocked, grieving country together while navigating the

tumultuous emotions of herself and those around her all while operating under a modicum of

professionalism and warmth. It is hard to imagine a modern politician handling a similarly

sensitive situation in as graceful a manner.

The misplacement of a Kennedy persona among a modern day political persona is

emphasized by the way politicians have begun interacting with each other. Democrats and

Republicans had never been more divisive than in 2016 and the presidential candidates reflected

that. Republicans antagonized Democrats, and vice versa. Donald Trump helped normalize this

antagonization during his presidential campaign.21 Trump was openly accusatory towards other

20
Tim Gray, “'Jackie': Pablo Larraín Brings First Lady Story to Screen at Right Time,” Variety
(Variety, January 6, 2017),
https://variety.com/2017/film/spotlight/jackie-pablo-Larraín-natalie-portman-1201954078/)
21
Sam Sanders, “Social Media's Increasing Role In The 2016 Presidential Election,” NPR (NPR,
November 7, 2016),
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candidates and often brash and rude during conversations and debates. He was not afraid of

insults. Other politicians emulated this in their interactions, especially online. They would often

respond to each other snarkily, a widely referenced example of this being an interaction between

Jeb Bush and Hillary Clinton that culminated in Bush posting a photo of Clinton’s campaign

arrow pointed up with the word taxes repeated underneath and the caption “fixed your logo for

you.”22 The nature of social media encourages the informality between the two but the blatant

immaturity and unprofessionalism is new to the personas of politicians. The focus on Kennedy’s

elegant and poised persona in Jackie is one that appears more fictional than historical biopic

when comparing it to the time when it was released. Jackie is highlighting what politics have

strayed away from. It is showcasing how the standards that political personas are held to today

have deviated greatly from that of what was expected of them in the past.

Part of the focus on the flashy instead of the factual in the 2016 election was a result of

social media. The more outlandish and stand out comments had a higher chance of being spread

around the internet on social media sites. Campaigning had been changed by the virality of social

media. On one week in 2016, 44% of adults received their information about the forthcoming

election from a social media website. Adults learned about the 2016 election more often through

social media than local or national newspapers. 24% of adults turned specifically to the twitter

accounts of Trump or Clinton for news over their websites or emails.23 People were especially

https://www.npr.org/2016/11/07/500977344/social-media-s-role-increases-in-2016-presidential-e
lection)
22
Sam Sanders, “Did Social Media Ruin Election 2016?,” NPR (NPR, November 8, 2016),
https://www.npr.org/2016/11/08/500686320/did-social-media-ruin-election-2016)
23
“2016 Presidential Candidates Differ in Their Use of Social Media to Connect with the
Public,” Pew Research Center's Journalism Project, July 18, 2016,
https://www.journalism.org/2016/07/18/candidates-differ-in-their-use-of-social-media-to-connect
-with-the-public/)
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drawn to Trump’s twitter as his was the most outlandish. He was less professional than

candidates like Clinton and Bernie Sanders, referencing the media more often than his own

website. He was also more likely to tweet controversial or attacking posts to the site.24 It was

sometimes more beneficial for a politician to say something outlandish to increase his

shareability online than it was for a politician to be the typical representation of what we expect.

In a race with an inordinate amount of politicians running, there was an importance placed on

standing out. It was irrefutably more beneficial for a candidate to say something unique than

something meaningful. The two leading candidates ended up being two of the most strongly

disliked. Their use of more overt personas led to both their successes and their downfalls as

citizens grew to dislike the phoniness of the politicians before them.

Jackie being made and released in 2016 allowed it to easily comment on the time period

around it through juxtaposition. This same juxtaposition allowed it to criticize the treatment of

women across many time periods. The film placing Jackie Kennedy amidst the 2016 election via

release date allowed her persona to unearth the way modern politicians have differed from their

predecessors while exposing how the treatment of women had not improved greatly from 1963.

Then and now, society expected women to put forth a buoyant and satisfied persona despite the

clear inequalities pushing down on them. The portrayal of Kennedy’s use of persona in the film

revealed downsides of persona present in 2016.

Larraín included a more timeless, and slightly less political, message stemming from

Kennedy’s persona. This message is not one driven by contemporary contrast but instead by the

24
“2016 Presidential Candidates Differ in Their Use of Social Media to Connect with the
Public,” Pew Research Center's Journalism Project, July 18, 2016,
https://www.journalism.org/2016/07/18/candidates-differ-in-their-use-of-social-media-to-connect
-with-the-public/)
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motifs running Jackie. It is also a message that remains more concretely within the narrative of

Jackie. It has real life application and a historical background but it is not critiquing currentday

society the way Larraín’s other messages in the film are. The motif of Camelot, present in the

interview and Kennedy’s vinyl, and that of the funeral work together to show how a legacy is

created, a mere extension of one’s persona. The nation did not come to view John F. Kennedy

and his presidency as a shining moment in American history that was ended much too soon

chiefly because of the President’s inherent goodness. During his presidency, Kennedy struggled

with foreign affairs with crises in Berlin, Communist China, and Southeast Asia all on the brink.

He was also humiliated during the disaster that was the Bay of Pigs only two months into his

term.25 Despite this, the country still remembers Kennedy as one of the better, more pure hearted

presidents. This is largely because of the work his wife put into maintaining their family’s

personas following his death. This is showcased in Jackie primarily through Jackie Kennedy’s

attitude during the interview and through the actions she takes to plan her husband’s funeral, as

well as her overall careful attention to her own persona throughout the film.

As Larraín moves through Jackie, he presents a myriad of arguments surrounding the use

of personas. As a public figure, Jackie Kennedy was expected to present in a certain way. This

expectation was never dropped, regardless of how dark the circumstances. Kennedy needed to

maintain her composure and aesthetic in the literal face of her husband's gruesome death. This

speaks to the grave importance of persona. Once created, they often cannot be dropped. In order

to soothe a shocked and terrified country, Kennedy could not suddenly abandon her well known

25
Marc J. Selverstone, “John F. Kennedy: Foreign Affairs,” Miller Center, accessed December 4,
2019, https://millercenter.org/president/kennedy/foreign-affairs)
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persona. She could not have an air of insincerity attached to the Kennedy name at a time where

the legacy of herself, her husband, and her family hung so delicately.
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Works Cited

“2016 Presidential Candidates Differ in Their Use of Social Media to Connect with the
Public.” Pew Research Center's Journalism Project, July 18, 2016.
https://www.journalism.org/2016/07/18/candidates-differ-in-their-use-of-social-media-to-c
onnect-with-the-public/.

Brenes, and Carmen Sofia. “Fact and Fiction in Jackie (2016): Revisiting a Biopic with Paul
Ricoeur.” Latest TOC RSS. Intellect, June 1, 2018.
https://www.ingentaconnect.com/content/intellect/josc/2018/00000009/00000002/art00006
.

Connally, Nellie, and Mickey Herskowitz. From Love Field: Our Final Hours with President
John F. Kennedy. New York: Rugged Land, 2003.

Dias, Elizabeth, Haley Sweetland, and Karl Vick. “Voices from Democratic Counties Where
Trump Won Big.” Time. Accessed December 2, 2019.
https://time.com/voices-from-democratic-counties-where-trump-won-big/.

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