envigo

INTRODUCTION TO ENVIGO
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about envigo

Vision & mission

Client and service profile
Structure
Client longetivity
Client-service matrix
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envigo’s mission & vision

Vision

To become a leader in the

technology enabled
marketing services space
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envigo’s mission & vision

Mission

To deliver measurable results

using innovation, insights
and execution ability
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key differentiators

• Experts in core digital services

integrated services • USP: Marketing services backed by strong tech delivery abilities

• 65% revenue from abroad

diversified clients • Corporate clients

• Oldest client is 6+ years

high retention • Avg. client duration is 36+ months

proprietary technology • Have marketing IP which will be product-ised into SaaS products
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what do we need to grow?

• Only 1 business development person, small marketing budget

Sales budget • Lack of sales targets
• Growth driven mainly by repeat business

• No bench, hiring usually lags client growth

Better cash flow • Require investment in HR, better office premises
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About us

Around since 2008

A multi-cultural and multi-lingual team based out of Delhi and with an Account Manager in London

60 15 7
Employees Countries with active Languages for which
digital campaigns online marketing
(Western Europe, India, campaigns have been
Middle East, Australia & executed (EN, FR, DE,
NZ) DU, ES, IT, Arabic)
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2 offices, 7 languages, 15 countries

Project countries

Offices

Client markets: UK, FR, DE, ES, IT, NL, UAE, QT, RSA, HK, AU, NZ, IN, US, SG
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our team

Saurabh Harsh Santosh

Founder VP – Design, Technology & SEM VP – Inbound Marketing

n IIMA + REC n 12+ years of experience in n 14+ years in all levels of SEO
n 12+ years of experience in online marketing, UI/UX, web n Experience in enterprise scale
online marketing & web analytics and product SEO projects
analytics development
n Product development expert n Managed online marketing for
ebookers.com prior to envigo

Karen Noopur
Account Manager – UK Business Development

n Based in London n 6+ years of experience in

n Digital marketing and SEO sales & marketing
experience n MBA in Marketing
n Entrepreneur – in – Residence n Prior experience in media
marketing
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Org chart

CEO
Saurabh
Kumar

VP Marketing Sales & Clients

(24) VP Projects (24) (5) Priyanka
Ashwani (1)
Santosh Singh Harsh Sagar HR
Accounts

Online Marketing
Deepti Editorial team (3) associates (6) Pushkar (6) Vivek (2) Dinesh (7) Alok (3)
Divyanshu
SEO PHP lead .NET lead Design Rawat
Client Mgr
Acccunts
Nishit
Project
managers (2) SEO team (10) PHP Devs (4) Mobile Dev (2) .Net team (2) Design team (7) PPC team (3)
Sales
Dhirender

Client Mgr
Sales Support

Sales
Tulika

Client Mgr

Person (team
size)
Team name
(team size)
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our clients

4+ years of continuous services

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our services

Strategy Technology Creative Marketing

search engine
brand strategy web development content development
optimization

brand
e-commerce web & mobile design paid marketing
communication

research & analytics mobile development social media affiliate marketing

conversion
social apps infographics email marketing
optimization
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Revenue growth
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Domestic versus foreign revenue

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Revenue per client is growing, but client growth needs to pick up

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Employees
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Team strength
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Main service lines: SEO consultancy, Tech

• Technology (38%)
• Dev
• Maintenance
• SEO (57%)
• SEO
• Consultancy
• Social
• Paid ads (5%)
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client profile

- Income from Hertz Europe – Multiple brands and services from one corporate entity
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client-service matrix
• Deep, highly integrated client relationships
• Ability to engage with large corporates
• Important contributor to marketing plans
• Senior manager/VP level engagement

Parallel service delivery leads to long, highly profitable client engagements

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Where will growth come from?

- Digital as a medium
- Geographical
- Service expansion
- Productis-ing IP
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The importance of digital is growing at a faster rate

Source: 2016 India Report Group M

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What is our strategy for growth?

• Invest in business development
• Dedicated team of business developers
• Press releases, event participation
• Increase marketing budget
• Current spends are low (UK spend: £ 50 per day, India spend: 0, no other markets are being targeted)
• Skill development
• Need to hire 2-3 agency insiders
• Invest in training and development & certification
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Opportunity Grow existing UK business into a mid-sized, UK based agency In progress

Rationale Challenges Next Steps

• Impressive client roster • Resistance to offshore service • Ramp up UK advertising to

• Familiarity with the UK delivery for marketing services acquire clients
(language, business etiquette) (OK for IT) • Grow account management team
• Higher margin and predictable • Experienced UK based client in the UK
payments managers are expensive • Use UK dedicated team in India

investment £ 85,000 over 24 months

revenue £ 600,000 over 24 months

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Opportunity Content production for digital mediums as a new service In progress

Rationale Challenges Next Steps

• Content consumption per • Expand the current team with

capital is increasing for dedicated resources for
decision-making graphic and video production
• Specialised task
• Investment in content • Sales pitch to existing and old
• Hard to scale
production is set to explode clients
• Can be sold to existing clients • Invest in domain and format
expertise

investment Rs. 5 mn over 24 months

revenue Rs. 20 mn over 24 months

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Opportunity Develop and monetise in-house technology products Start in April

Rationale Challenges Next Steps

• Product and productised-

services have higher margins,
easier to scale •
• 2 product ideas are in •
prototype stage •
• Essential marketing & product investment
development skills exist within
envigo
• Create a dedicated product dev
Crowded product marketplace
and marketing team
No benefit of existing brand
• Finish development & launch
Lack of management focus and
• Invest in advertising

investment Rs. 10 mn over 24 months

revenue Rs. 10 mn over 24 months

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Our products

Canary is a flexible landing page management Concr is a cloud based collaboration

system developed for large travel suppliers. management tool.

It has a number of custom widgets to support
customer acquisition, social media, content re-
use. It can support multiple languages, brands
and domains.
It is available on a license fee + maintenance
fee model .
Features includes roles, workflow and role
creation and various other widgets to support
collaboration for global teams.
It provides great
It is available for a small monthly fee per user
and is free for up-to 5 users.

Revenue / year / install ~ Rs. 2 mn Revenue / year / user ~ Rs. 7800

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Opportunity Move into proprietary software solutions (Adobe EM) On hold

Rationale Challenges Next Steps

• 3 of Envigo’s clients are

migrating to AEM • High entry costs – license, • Acquire training and
• AEM contracts are of larger size training, certification (Expected certification
– Annual maintenance (~ Rs. to be higher than Rs. 10 mn) • Convert existing clients into
5mn), Development (~ Rs. 12- AEM clients
15 mn)

investment Rs. 15 mn over 24 months*

revenue Rs. 30 mn over 24 months

* rough estimates
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Opportunity Increase number of clients from Mumbai On hold

Rationale Challenges Next Steps

• Poach 2 account managers from

• Corporate capital of India • Entrenched competition other agencies
• Existing client base • Setup shared office

investment Rs. 5.0 mn over 24 months

revenue Rs. 8.0 mn over 24 months

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financials

- Geographical
- Service expansion
- Productis-ing IP
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Current financials

(In Rs. Millions)

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Expected growth
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thank you
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current structure

UK based India,
clients Other countries

Envigo Ltd (UK)

Transfer
pricing

Envigo Marketing (P) Ltd (India)