Frequency Percentage

Kone 1 4.55
Thyssen - -
Otis 4 18.18
Schinder - -
Hyundai 8 36.36
Mitsubishi 4 18.18
Johnson - -
Others 5 22.73
TOTAL 22 100.00
Interpretation of Data and Market Study Results Presentation

Consumers Response on the brand of elevator they used in their workplace

This table shows that out of twenty two (22) respondents, One (1) used Kone; Four (4)

used Otis; Seven (7) used Hyundai; Four (4) used Mitsubishi; while Five (5) answered that they

used other brands. With the result, introducing JDR Elevator and Equipment Services would be

viable to customers who used elevator in their workplace.

Consumers Response on how often they ask for elevator service maintenance

Frequency Percentage

Weekly - -

Twice a month - -

Monthly 22 100%

Total 22 100%

This survey showed that shows that all the twenty two (22) respondents, ask for elevator
service on monthly basis. The study revealed that JDR Elevator and Equipment Service has the
chance of being viable in the market due to the respondents’ response,
 Consumers’ Response on how long they have been dependent to their present elevator
service provider

Frequency Percentage
1 year 4 18.18
3 years 16 72.72
5 years 1 4.55
5 years and up - -
Others 1 4.55
TOTAL 22 100.00

Out of twenty two (22) respondents, survey showed that four (4) respondents have been
dependent to their current elevator service provider for 1 year; Seventeen (17) for 4 years; One
(1) for 5 years; and One (1) answered others.

Customers’ Response whether the service provider offers

local and branded elevator parts

Frequency Percentage
Yes 22 100%
No - -
Total 22 100%

The table shows that all the twenty two (22) respondents were offered local parts and
branded parts for their elevator.

Customers’ Response whether they prefer local parts or branded parts

Frequency Percentage
Local Parts 8 36.36
Branded Parts 14 63.64
Total 22 100.00
 Out of twenty two (22) respondents, eight (8) of them prefer local parts while fourteen
(14) choose branded parts.

Customers’ Response whether they are satisfied or not in their

Current elevator service provider

Frequency Percentage
Yes 22 100%
No - -
Total 22 100%

Table shows that all the twenty two (22) respondents were satisfied with their current
elevator service provider.

Consumers’ Response on what factors they consider in

choosing elevator service provider

Frequency Percentage
Experience and reputation - -
Customer Assistance Support - -
Insurance - -
Services Offered - -
Pricing -
All of the above 22 100.00
TOTAL 22 100.00

This table presents that all the twenty two (22) respondents choose all the factors
mentioned in choosing their elevator service provider. The study revealed that these are the
factors that JDR Elevator and Equipment Services need to focus and work with to gain
competitive advantage.

Consumers’ Respond According to their Allocated Budget for

 Elevator Repair and Maintenance

Frequency Percentage
P5,000.00-P5,300.00 11 50.00
P5,400.00-P5,800.00 4 18.18
P5,900.00-P6,300.00 6 27.27
P6,400.00-above 1 4.55
TOTAL 22 100.00

Out of twenty two (22) respondents, it showed that eleven (11) respondents allocate
P5,000.00-P5,300.00 in their current service provider; four (4) respondents allocate P5,400.00-
P5,800.00 in their current service provider; six (6) allocate P5,900.00-P6,300.00 in their current
service provider; And one (1) allocate P6,400.00 and above in their current service provider.
The result gave the owners an idea on what will be the pricing of the service.

Consumers’ Response In Accordance to their Willingness

To Try New Elevator Service Provider

Frequency Percentage
Yes 22 100%
No - -
Total 22 100%

Table shows that all the twenty two (22) respondents are all willing to choose and
consider JDR Elevator and Equipment Service. The result gave the owners a big opportunity to
introduce a new Elevator Service Provider in the market.
Demand Analysis

YEAR POPULATION DEMAND

2019 112 1,344

2020 129 1,548

2021 148 1,776

2022 170 2,040

2023 196 2,352

Assumptions:

Total population of buildings that used elevators: 140

1. 100% of the household population is willing to try.

2. The results of the survey shows that, out of 140 buildings that used elevators in Calamba City,
100% of them are willing try JDR Elevator and Equipment Services. (140 x 100% = 140)

3. Assume that out of 140 buildings who are willing to try, 80% of them have the capacity to try
JDR Elevator and Equipment Services. (140 x 80% = 112)
4. To get the demand each year for the service, multiply the total population 112 to 1, multiply
again by number of months which is 12, the assumption is 1,344.
a. It is 1 because according to the survey consumers have their elevator repair and maintenance
on a monthly basis. (See table __).
5. Assume that every year the population increases by 15%.

Supply Analysis
 YEAR SUPPLY/CAPACITY

2019 936

2020 983

2021 1,032

2022 1,084

2023 1,138

Assumptions:

1. The company has 3 technicians/welders with 1 helper/driver each.

1. The capacity of the firm to service a company is 3 a day multiplied by the number of working
days in a month (26 days) then multiplies by the number of month in a year (12 months).
2. The capacity of the firm increases 5% annually.

Demand and Supply Analysis

PERCENTAG
YEAR DEMAND SUPPLY/CAPACITY GAP
E

2019 1,344 936 398

2020 1,548 983 565

2021 1,776 1,032 744

2022 2,040 1,084 956

2023 2,352 1,138 1,214

Sales Plan

YEAR Supply x Selling Price Sales

2019 936 x 5,500.00 5,148,000.00

2020 983 x 5,500.00 5,406,500.00

2021 1,032 x 5,500.00 5,676,000.00

2022 1,084 x 5,500.00 5,962,000.00

2023 1,138 x 5,500.00 6,259,000.00