PHOEBE Garden

CITI GLOBAL COLLEGE INC.
City Binan, Philippines 4024

Department of Office Management 1
CHAPTER 1
COMPANY PROFILE
PHOEBE GARDEN is a newly established distribution company which
provides great service of good quality bonsai plant. PHOEBE Garden target market
are the San Pedro and nearby towns such as Binan and Sta. Rosa City. The business
also accepts deliveries and special orders, like customize bonsai souvenirs for
special event such as weddings, birthdays, anniversaries.
This chapter, PHOEBE Garden discusses the content of the company profile
and explains the nature of the business that focus on selling bonsai plant and what
the business has to offer. It also explains the meaning of the business logo, tackles
the vision, mission statement, company values, company culture, and the objectives
of the business. The last part shows the capitalization needed to established the
business and the equal contribution of each members.

Business History
The proponent bought out the idea of gardening business a newly in the
gardening business and since every one of us loves plant and planting, this led to us
to implement a garden business. The proponent decided to start the business on
January 2019 all members agreed to this kind of business, furthermore all of the
members are knowledgeable in planting and customizing bonsai plant souvenirs for
all occasion.
Business Logo
The Logo of the Business is a simple green mountain with bonsai tree plant.
The green mountain symbolizes the beauty of nature and the color green means
associated with money, give good vision and it also represents our environment and
ecosystem. The shadow bonsai tree plant symbolizes elegance and solidarity. White
represents cleanliness and successful beginning. And the color of our logo also
symbolizes eco-friendly color and it also represents our bonsai tree plant product so
the first thing that come up in their mind is Peace, Harmony, Organize,
Environment, Balance, and Ecosystem this is the meaning of the logo that’s why we
called it PHOEBE
Image 1.1 The PHOEBE Garden Business logo.
Nature of the Business
“PHOEBE GARDEN” is a newly open garden shop located at Pacita, San Pedro
City, Laguna and its nearby towns like Binan City and Sta. Rosa City. The business
started operating since October 1, 2018 in a form of partnership. The business
focuses mainly in buying and selling of good quality garden plants, indoor plants,
different variety of Bonsai plant/ bonsai tree and customized the plant souvenir for
all occasions. Laguna is fast becoming one of the top suburban choices for many
individuals and families who want a more relaxed place to live in, raise a family or
retire. Aside from having different environment and vibe the low cost of living in
this area makes it an attractive option for many that is why the business target
market are the individual and family homes within Laguna. PHOEBE GARDEN aims
not only to help in the interior beautification of family home but the business also
wish a good health and wellness for our customers and it is common knowledge
that indoor plants especially bonsai can clean and help purity the air in your home,
it has health benefits too, like it can be a great stress reliever, it can help fight
fatigue and it can even help get over your cough cold and sore throats. PHOEBE
GARDEN is open during 8:00 AM to 4:00 PM and we can deliver the bonsai direct to
our customer’s door step within Laguna area free of charge upon customer’s
request.
Vision
Our vision is not only to give a family home sophisticated style of tree plant
displays but simple and elegant ambiance, also envision a good health and wellness
for our customers.
Mission
Mission is to educate the customer for the beauty of garden by cleanly better
environment and house beautification. By providing new trend of bonsai planting in
urban area.
Company Values
The guiding rule of a company is the company values. It is the identity of a
business or how the company should behave. It is important to a business to
uphold these values because it will make them conscious of correct and acceptable
practices.
Cincotta (2015) defined values as fundamental beliefs of an organization, the
guiding principles that dictate how people should behave and act. A company’s
values help people know the difference between right and wrong, and help
companies to determine if they are on the right path in fulfilling their business
goals.
In other words, company values are one of the most important things of the
company; it is partly the reason why customers choose the company. That’s why
PHOEBE GARDEN believes that creating values make the company become more
progressive.
PHOEBE GARDEN subscribe to five values. First is Unity, because we work as
a team. Each every one of us has a right to give ideas, thoughts and suggestion to
develop our company. Second is Responsibility. The proponents are responsible in
taking care of the products. Third is Patience. Because this is not easy to manage,
this is not familiar to the millennial. So we have to need more patience. Fourth is
Transparency. We have great value associated with the honesty, exposure and even
vulnerability that results from an attitude, person or product that is 100%
transparent. The fifth is reasonable Risk taker. Because we are willing to do things
that involve danger or risk in order to achieve goal.
Company Culture
A company’s culture is defined as the distinctive personality of the
organization. It reflects overall attitudes of the company, how employees act, how
energetically they contribute to teamwork, problem solving, innovation, customer
service, productivity and quality. In essence, a company’s culture conveys everything
that makes up the organization and how all of the parts work together to fulfill the
needs of employees and clients.

It is well-documented that a company with well-defined culture has a
competitive advantage and usually outperforms competitors because the
employees of these companies are more engaged and more enthusiastic about
their work. (Brooks, YEAR).
In other words company cultures are vital and important for company’s
success. That’s why PHOEBE GARDEN ensures a fair and balance relationship
between management and employees and vice versa in their everyday operation.
The management, employee should work together to fulfill the needs of both
parties because it will lead to a company’s main objective of meeting the needs of
the client and eventually will ensure company’s main goal of success.
Company Main Objectives
The main objectives of the company are: (1) to maintain our product. (2)
provide a healthy product, our bonsai tree product is a good stress reliever and it
can help get over your cough, cold and sore throats. (3) provide work for others our
company want to help the community by giving others an opportunity for
livelihood and (4) to increase the company’s profitability and to become successful.
Short Term Objectives
 Developing a comprehensive marketing and public relation
strategy
 Keep a reasonable and competitive price of the product
by knowing our customers well like how much they can
afford and willing to pay, constantly monitoring
our competitors pricing and lowering our operating cost.
 Remain committed to a quality service by on time Delivery; and
 Expand the marketing and advertising to create product
awareness through social media and innovative forms of
advertisement.
Long Term Objectives
 Maintaining customer relationship for continues patronization of services and
product by giving them good services and providing good quality of products;
 To build more branches in Laguna in the next 2 years in near cities;
 To be lined up with the popular distributors of bonsai tree; and
 To become one of the best and leading supplies of the bonsai three for the next
5years in Laguna in near cities.

Product Description and other Services
Bonsai Tree is a small miniature tree. It is artistically and creatively designed
by depending to the desired figure and shape of the plant. Bonsai is usually put
indoor and outdoor as decoration of house, offices and other establishments.
Making bonsai tree plant is an easy process, we do only have to use creativity arts,
patience to create your desired shape and figure. Having bonsai at home create a
good aura/ambiance and at good atmosphere. As what other people say, that
bonsai tree plant brings good luck and charm. PHOEBE Garden accept limited and
bulk order of bonsai and other plants. Supply the needs of the target market and
also accept customize for occasions.
Capitalization Requirements
Capitalization requirements are computed composed of three basic
structures. First, the inventory cost requirement, Second, the set-up cost and the
Third, is the operating cost. The total computed capital requirements will be funded
equally by the partners. See below breakdown.

Inventory Cost ₱60,000.00
Set-up Cost ₱43,600.00
Operating Cost ₱42,000.00
Total ₱145,600.00
Plus 19.11% Contingency Fund ₱34,400.00
Grand Total ₱180,000.00
Table 1.1 Capitalization Requirements
Share's
Arlyn Danielle Clyde Glydel Jenine Justin
Figure 1.1 Capitalization Share
The capitalization of each member is ₱30,000.00 based on the capitalization
requirements. Jenine May Monteiro, Justin Disonglo, Danielle Anne Gadian, Glydel
Ann Mutia, Arlyn Camus and Clyde Edrei Gocutano the money they will share are
from their work because they are working student. Figure 1.2 presents the equal
distribution of capitalization requirements of the business.

Inventory Cost
Inventory cost is computed based on stocks needed for a 1 month operation.
It shows the materials needed for customizing bouquets and bonsai plant combine.
Details can be read in the financial aspect. Total Inventory Cost ₱60,000.00
Set Up Cost
Set-up Cost is consist of leasehold Improvement ,Office equipment ,Office
furniture & fixtures ,SEC registration ,Baranggay Clearance ,Mayors permit ,BIR
,Books of accounts ,Official receipts and Transportation. Details can be read in the
financial aspect.
Total Set-up Cost ₱43,600.00
Operating Cost1 `
Operating cost consists of Rent .Utilities ,Transportation and Miscellaneous.
Details can be read in the financial aspect
Total Operating Cost ₱42,000.00

CHAPTER 2
MANAGEMENT ASPECT
In this chapter the proponent introduce the management aspect and
organizational structure of the business. It explains the management study of
PHOEBE Garden. Also this chapter tackles the recruitment and hiring process of the
business regarding of what qualification of the candidate. required by the business.
And the seminar and training program for continues growth of employees. The last
part of this chapter is the company policy that should be followed not only by the
employees but also by the owners of the business.
Management Study
The management structure determines the organization’s hierarchy, it
influences how the responsibilities and rules are assigned to each member of the
organization or company. The leader of the democratic style of leadership shares
the decision making with his or her leadership team and open for the suggestion
and opinions of his member in the organization. This is one of the most effective
kinds of leadership because when the employees feel that they are part of the
organization they will feel more secure and contented and they will give their best
to their work that is assigned to them.

Cherry(2018),Democratic leadership, also known as participative leadership or
shared leadership, is a type of leadership style in which members of the group take
a more participative role in the decision-making process. This type of leadership can
apply to any organization, from private businesses to schools to government.
Everyone is given the opportunity to participate, ideas are exchanged freely,
and discussion is encouraged. While the democratic process tends to focus on
group equality and the free flow of ideas, the leader of the group is still there to
offer guidance and control. The democratic leader is charged with deciding who is
in the group and who gets to contribute to the decisions that are made.
In other words democratic leadership style is an effective kind of leadership.
The manager is open to other opinions and welcomes their contribution into the
decision making process. Everyone has the opportunity to contribute ideas to the
decision. The proponents choose this kind of management because the proponents
believe if the workers feel that their opinion counts, and because of that feeling they
are secure and contented and more committed to achieve the organization goals
and objectives.
Organizational Chart
The organizational chart presents the structure of the business. It shows the
corresponding department and the responsibilities of each member. The person in
charge at the top controls and manages the person below her or her subordinate
staff.
General
Manager
Finance Sales Sales Sales Marketing

Manager Staff Staff Staff Manager
Sales
Staff
Figure 2.1 Organizational Chart r
Organizational Structure
General Manager (Justin M. Disonglo)
Job Description: General Manager set policies, operations, create and maintain
budgets and coordinate with local management in the company to evaluate
employees, company performance and efficiencies.
Job specification: Manpower supervision and store manager.
Finance Manager and Bookkeeper(Jenine May C. Monteiro)
Job Description: Apply principles of accounting to analyze financial information
and prepare financial reports by compiling information, and preparing profit and
loss statement.
Job Specification: Providing and interpreting financial information, managing a
company’s financial accounting, monitoring and reporting system. Monitoring and
interpreting cash flows and predicting future and managing budgets.
Production Manager (Clyde EdreiGocotano)
Job Description: Ensuring that all aspects of the production are completed within
budget according to the designer’s wishes and in time for the first public
performance.
Job specification: Product design, planning the geographical location of factory
and purchasing production equipment.
Sales Manager (Danielle Anne C. Gadian)
Job Description: A sales manager’s task often include assigning sales territories,
setting quotas, mentoring the members of her sales team, assigning sales training,
building a sales plan and hiring and firing sales people.
Job Specification: Monitoring customer preferences to determine the focus of
sales efforts. Resolve customer complaints regarding sales and service. Prepare and
coordinating training programs for sales staff.
Marketing Manager (Arlyn Camus)
Job Description: Manage and generate social content for promotion and in charge
of marketing budget and allocate or invest funds wisely and the day to day
marketing activities of the business and long term marketing strategies for the
business.
Job Specification: Managing all marketing for the business and activities within the
marketing department, planning and implementing promotional campaigns and
developing the marketing strategies for the business with company objectives.
HR Manager (Glydel Ann Mutia)

Job Description: Guides and manages the overall provision of human resource
services, policies for a business.
Job Specification: Recruiting and staffing, business development and policy
development and documentation.
Recruitment to Hiring process
Review and
Online job
evaluation of Initial interview
posting
your resume
If PASS
Employement
Final interview Examination
test
If PASS If PASS
If PASS
Medical Requirements Deployement
If PASS If PASS
Figure2.2 Recruitment to Hiring process

Figure 2.2 shows the recruitment to hiring process of PHOEBE GARDEN. The
first step is online job posting to give applicants an information about job hiring
and give them an opportunity to send their resume to the company website.
Second is review and evaluation of the resume of applicants. Third is initial interview
to know the personality and ability of the applicants. Fourth is the employment test-
written oral or on the job testing to determine whether a job applicant is suitable
for the position. Then the applicant will undergo the examination and if the
applicant passes the examination the applicant proceed to the final interview and if
the applicant pass the final interview he/she will undergo to the medical test to
check and to make sure that their health is suitable for the position. If the applicant
passes the medical exam he/she must be able to complete the requirements and
after completing requirements the applicant will be deployed.

Seminars and Training Program
The training and seminar help the employees enhance their skills, capabilities
and expand their knowledge. Training process helps the employees to have quality
performance in their work. A seminar can be useful and helpful for employees.
Seminar is gatherings of the participants to engage in discussing a topic. The
attendees are to be inspired to become better employees and to apply the skills
they learned from the seminar.
Neil (2018) workplace training can be an extremely cost-effective way to
expand the skills and knowledge base of your team. Compared to the cost of
recruiting new team members, training existing staff can fill a skills gap at a fraction
of the cost. However, despite the obvious benefits, many businesses still
underestimate the importance of staff training.
Training is crucial for organization development and success. That is why
PHOEBE Garden will conduct seminars and training for the old employees and new
employees who will join the organization to help them improve their skill and
expand their knowledge so they can give their best in the organization. It is fruitful
to both employees of an organization and for the management.

The proponents will have two ways or methods of training; the on the job
training. The motto of such training is “learning by doing”. On-the-job training, also
known as OJT, is teaching the skills, knowledge, and competencies that are needed
by employees to perform a specific job within the workplace and work environment.
And the second method is off the job training methods. The employees will have to
attend seminars that will help them expand their knowledge and improved their
skills. The seminars will teach employees the day to day operation of the Garden
business. Figure 2.1 shows the action plan for seminars and training program.
AREAS OF OBJECTIVE ACTION PLAN PERSON/S SUCCESS

CONCERN INVOLVED INDICATOR
Care and To teach The Management, The company

Maintenance of employees for management employees and will continue to
Plants proper caring will provide the speaker for generate and
and handling of seminar and the event will have good
plants like training for the company
(pruning, employees to reputation
trimming & help them to
arranging and expand their
also fertilizer & knowledge and
watering) improve their
skills
Studying the To still have The Management, The company
continuous large market management employees will have
innovation of share even if will look for new products that
the competitors there is a lot of strategy and equal or
competitors conduct surpass
research and competitor
study how can products
innovate the
products
Having union in To have loyal The HR manager Smooth
the company employees and management employees employee and
strong will organize employee
relationship dialogues and relationship
between the open for a
management
and the
employees
Table 2.1 Action Plan for Seminars and Training Program
Company Main Policy
A company policy is a set of principles, rules and guidelines that a company
establishes. It defines the responsibilities of both employer and employees. It also
protects the right of the employee and the employer to be fair to the both side of
the organization.
This finds support from “Policies are important in a workplace as it helps
reinforce and clarify the standards expected of employees and help employers
manage staff more effectively as it defines what is acceptable and unacceptable in
the workplace. Workplace policies establish boundaries for acceptable behaviour
and guidelines for best practices in certain work situations. They offer clear
communication to your employees as to how you expect them to act. Policies also
contribute to the overall culture of the workplace, because they instil norms and
values. (Kokemuller2004)
PHOEBE Garden creates company policy to give guidance to the employees
on the conditions of their employment and the policy they must follow. Having a
well written policy is very important because it allows the employees to clearly
understand their roles and responsibilities within the organization.

Policy 1 policy wearing proper uniform
Failure to wear company uniform within the company premises
Sanction:
 First offense is punishable by written warning / IR incident report
 Second offense is punishable by three days suspension
 Third offense is punishable by one week suspension
 Fourth offense is punishable by termination
Policy 2 No ID No entry
Not wearing company ID within the company premises.
Sanction:
 First offense is punishable by written warning
 Second offense is punishable by three- days suspension
 Third offense is punishable by one week suspension
Policy 3 Employees are not allowed to absent themselves without leave
 Unauthorized absence without leave (AWOL) is forbidden
Sanction:
 First offense is punishable by written warning

 Second offense is pusnishable by three – days suspension
 Third offense is punishable by termination
Policy 4 Employees should not argue with the customers
 Employees are not allowed to make a habit of Tardiness because it can
cause disruption in the workplace.
Sanction:
 First offense is verbal warning.
 Second offense is written warning.
 Third offense is three-day suspension
 Fourth offense is one week suspension.
 Fifth offense is termination.

Policy 5 Employees should render service for eight hours
 Leaving work assignments and company premises during working hours
without prior permission from the department head is forbidden.
Sanction:
 First offense is punishable by written warning.
 Second offense is punishable by three-day suspension.
 Third offense is punishable by one-week suspension.

CHAPTER 3
MARKETING ASPECT
In this chapter the market study and market segmentation of the business
are elaborated. It explains the target market, SWOT analysis and summary of SWOT
analysis. It also discusses the competitors price checking and consumer buying
behavior of our customer. In this section the proponents also tackles marketing mix,
and strategy. The product life cycle stage and the marketing share are equally
discussed.
Research and Survey Locale
The proponents did survey in people in San Pedro and nearby areas (Binan).
They surveyed 500 people and get there feedback regarding their wants. And how
do they want to take care of their plants.
Ethical Consideration
In the duration of this study, the proponents made it sure that ethical
considerations were property observed. The aims and objectives of the study were
conveyed comprehensively to the respondents. The respondents were not faced to
participate in the survey. On the other hand, the instrument or questionnaire that
was constructed by the proponents did not contain any degrading and
discriminating statement s or languages that may offend the respondents. More so,
the questionnaire that we designed aimed to collect only relevant information for
the study and there was no private or personal questions asked from the
respondents. This worked from different author that was used in any part of this
study was properly referenced cited and quoted.
Presentation, Analysis, Interpretation Of Market Study Result
It is analyzing and gatherings information about a market to know if the
company will be suitable in a particular market and to know what products or
services are right to be offered in a market and to gather information about the
competitors of the business in that particular.
PHOEBE GARDEN
Table A
Distribution of Respondent
Respondent Population Sample Percent

Employed 263 263 53%
Unemployed 110 110 22%
Self-Employed 75 75 15%
Student 52 52 10%
Total 500 500 100%
Table 3.1 Distribution of Respondents
Table B
Survey Questionnaire
Question#1.Do you love plants?

Population Respondents Indicator
YES NO
500 Employed 262 1
Unemployed 106 4
Self-employed 72 3
Student 28 24
Grand total 468 32
Table 3.2 Do you love plants?
Based on the analysis question number 1 468 out of 500 respondents
answered “YES” while 32 respondents answered “NO”, Furthermore, based on the
survey results among 4 respondents most of them are like plants. Therefore,
PHOEBE Garden will show the beauty of bonsai tree plant by customizing it.
Question# 2. Why do you plant?

Population Respondents Indicators
Libangan Stress Dekorasyon May At

reliever sa bahay garden iba
sa pa
bahay
500 Employed 76 70 97 17 3
Unemployed 45 33 20 11 1
Self- 32 22 15 6 0
Employed
Students 20 6 14 12 0
Grand total 173 131 156 46 4
Table 3.3 Why do you plant?
answered “Libangan” while other respondents answered“At iba pa” , Furthermore,
based on the survey results among 4 respondents most of themused plants as
libangan. Therefore, we will encouraging them that bonsai tree plant has many
benefits and its beautification in Garden or House.
Amon (2015) These plants are beautiful attractions in a house. As a hobby,
bonsai-growing is relaxing,” said Daryl Amon, a member of the Tayug Bonsai
Group.“I’ve been doing this in the last six years and I have always enjoyed it mon
said to be a successful bonsai grower, one must have an eye for art. This is
important, he said, so that a material will be groomed to kmnan aesthetically
appealing form.
Question#3. Where do you usually buy plants?

Garden shop Dangwa At iba pa
500 Employed 230 26 7
Unemployed 100 9 1
Self-employed 67 4 4
Student 36 13 3
Grand total 433 52 15
Table 3.4 Where do you usually buy plants?
answered ”Garden Shop” while other respondents answered “At iba pa” ,
Furthermore, based on the survey results among 4 respondents most of them are
prepared to buy plant in Garden Shop. Therefore, we will make a free teaching on
how to take care of bonsai tree plant.
Question#4. How often do you buy plants?

Once a Every two Once a Others
month months year
500 Employed 124 79 48 12
Unemployed 39 35 31 5
Self- 18 11 42 4
employed
Student 8 9 33 2
Grand total 189 134 154 23
Table 3.5 How often do you buy plants?
Based on the analysis question number4 189 out of 500 respondents answered
”Once a month” while other respondents answered”Others” , Furthermore, based
on the survey results among 4 respondents most of them are prepared of buying
plants once a month. Therefore,we will have more stocks of bonsai tree plant.
Question#5.What plants you buy most often?

Evergreen Azalea Cherry Others
blossom
500 Employed 104 110 36 13
Self- 39 12 17 7
employed
Student 15 9 21 7
Grand total 226 156 80 38
Table 3.6 What plants you buy most?
answered “Evergreen” while respondents answered “Others”, Furthermore, based
on the survey results among 4 respondents most of them are often buy Evergreen
bonsai tree. Therefore,we will provide more stocks of Evergreen bonsai tree.
Question#6.How much plants do you usually buy?

90 100 120 150 Others
500 Employed 35 74 81 68 5
Unemployed 32 29 25 22 2
Self- 18 35 6 10 6
employed
Student 14 24 8 6 0
Grand total 99 262 240 106 13
Table 3.7 How much plants do you usually buy?
answered ”90” while other respondents answered “Others”, Furthermore, based on
the survey results among 4 respondents most of them are frequently purchased
costs 90 pesos. Therefore, we decide to lower the price of our bonsai tree plant.
Question#7. How many plants do you usually buy?

3 5 7 Others
500 Employed 167 37 5 54
Self- 58 4 2 11
employed
Student 27 18 2 5
Table 3.8 How many plants do you usually buy
answered “3” while other respondents answered “7”, Furthermore, based on the
survey results among 4 respondents most of them are often purchase tree pieces
of plants. Therefore, we will give a discount if they purchase exceeds tree.
Question#8. Do you love bonsai tree plants?

YES NO
500 Employed 233 30
Unemployed 103 7
Self-employed 68 7
Student 12 40
Grand total 416 84
Table 3.9 Do you love bonsai tree plants?
answered” YES” while other respondents answered “NO”, Furthermore, based on
the survey results among 4 respondents most of them are lovers of bonsai tree
plant. Therefore, we will continue to sell bonsai tree plant.
Question#9. What kind of bonsai plant do you want to take care of?
Evergreen Azalea Cherry Others
blossom
500 Employed 100 100 48 15
Self- 37 23 8 5
employed
Student 20 8 24 0
Table 3.10 What kind of bonsai tree plant do you want to take care?
answered “Evergreen” while otherrespondents answered “Others”, Furthermore,
based on the survey results among 4 respondents most of them are willing to take
care of Bonsai tree plant. Therefore,we will provide more stocks of Evergreen bonsai
tree.
Question#10. Did you like the bonsai tree plant we sell?

YES NO
500 Employed 248 15
Unemployed 103 7
Self-employed 72 3
Student 29 23
Grand total 452 48
Table 3.11 Did you like the bonsai tree plant we sell?
answered “YES” while other respondents answered “NO”, Furthermore, based on
the survey results among 4 respondents most of them are like our bonsai tree
plant. Therefore, we will continue selling our bonsai tree plant.
Market Segmentation
The business falls under the demographic segmentation the market based on
certain characteristics of the customer. Characteristics often include, but are
certainly not limited to: age, gender, income, marital status and occupation.
Our city has built a newbie distributor of bonsai tree. The marketing team for
PHOEBE garden is confused about how they should segment the market. The team
wants to make sure that the overall marketing and segmentation strategy is
effective and produce the highest amount of overall sales by year.

Target Market
Primary Target Market
The primary target market of PHOEBE Garden is the employed who loves
plants especially who have garden in their house.
Secondary Target Market
People who lives in San Pedro, Binan, and Sta. Rosa City. And also special
orders like customize bonsai souvenirs for special events like weddings,
anniversaries.
SWOT Analysis
Swot analysis is an acronym for the word Strengths, Weaknesses,
Opportunities and Threats. It helps to determines what may help in accomplishing
the organizational objectives and what obstacles must be overcome to achieve the
desired results.
The following tables present the SWOT analysis of PHOEBE GARDEN and
their competitors.
STRENGTHS WEAKNESS
Good service reputation;
Small marketing budget;
Quality product;
Lack of experience;
Responsible in work;
No market presence
Democratic style of leadership
New in the market
Positive working environment;
OPPORTUNITIES THREATS
Loyal customers;
Future demand;
Could extend to new geographical area;
Typhoon here in the Philippines
New product development;
Economic slowdown; and
Social media; and
Negative public opinion.
New and emerging markets.
Table 3.12 SWOT Analysis of PHOEBE Garden.
STRENGTHS WEAKNESS
 Good service reputation;
 Quality product;
 No market presence
 Consultative style of leadership
 Unaffordable price
 Brand name
 Loyal customers;  Competitors in the market

 Popular  Typhoon here in the Philippines
 New product development;  Economic slowdown; and
 Emerging markets.  Negative public opinion.
Table 3.13 SWOT Analysis of Planet Plant.

STRENGTHS WEAKNESS
 Not affordable price
 Wide place
 Uncomfortable place
 Loyal customers;  Intense competition

 Could extend to new geographical area;  Typhoon here in the Philippines
Table 3.14 SWOT Analysis of Bong bongs Gardenshop.
STRENGTHS WEAKNESS
 Consultative style of leadership
 Uncomfortable place
 Affordable
 Too far
 Loyal customers;  Mature market

 Could extend to new geographical area;  Typhoon here in the Philippines
Table 3.15 SWOT Analysis of Nita’s Garden.

Summary of SWOT Analysis
The company and its direct competitors’ internal strength and weakness
and their external opportunities and threats faces, can be summarized as follows:
COMPANIES STRENGTH WEAKNESS OPPORTUNITIES THREATS

Small Competitors that
Good service New product
PHOEBE garden marketing have similar product
reputation development
budget or service
Competitors in the
Planet Plant Brand name Far Popular
market
Bongbong
Wide place Not affordable Loyal customers Intense competition
Garden
Affordable
Nita’s garden Too far Comfortable Place Mature market
price
Table 3.16 Summary of SWOT Analysis
When it comes to weakness they have small marketing budget and good
quality product since they have no market presence unlike. The latter has
opportunities because of the expansion of their business but in the part of the
proponents they have an opportunity because of the loyal customers that always
purchase since they have as their primary target old woman. When it comes to
threat they have intense competition since bonsai tree republic, PHOEBE GARDEN
are known in the market since the latter have the brand name. The former has
emerging markets and affordable price and they have undying passion when it
comes to business. The proponents believe that this is the strength of PHOEBE
GARDEN that can sustain the business although not a huge market share but at
least 10 percent of the market share and they believe that it will grow in many years.
Competitor’s Price Study
It is the study of the pricing of the products and to know if they have
advantage over competitor’s price.
Table 7.12 shows the comparison of the pricing of the business and its
competitors.
COMPANY ITEM PRICE

PHOEBE Garden
Bonsai 100 php
Nita’s Garden Bonsai 120 php

Bong-bong
Bonsai 200php
garden
Planet Plant Bonsai 150php
Table 3.17 Price study
When it comes to pricing of the products they have big advantage
because PHOEBE GARDEN offer products at low prices while other businesses
offer high prices. They have a chance to get the attention of the customer that
prefer low prices products but will satisfy we can maintain the quality of the
products.
Consumer Buying Attitude
As we all know that an individual with a positive attitude is more likely to
buy a product and this result to the possibility of liking or disliking a product.
Since a marketer eager to promote a business studying behavior of the
consumer is a main focus in a business to purchase a product to prospective
customer.
Marketing Mix
Product
The proponents have presented fresh bonsai trees and innovate very
unique. This is affordable for our target client.
Place
To make the business well known we decided that the place of our store
is in the pacita along the Hi-way because in san Pedro there’s a lot of fast buyers
Price
WE decided to set the price base on our products to assure that the
business will not lead into a bankruptcy
Promotion
The proponents plan to promote our products through internet
advertisement even distribute fliers to school near our place. They will also
include banners and tarpaulin direct selling to customer in the shop (sales talk)
Process
Bonsai tree care watering bonsai trees. The most important part of taking
care of bonsai trees is watering , fertilizing bonsai fertilizing regularly during the
growth season is crucial for bonsai to survive, repotting location for trees bonsai.
As soon as the customer enter our garden shop our staff are always ready to
greet and welcome the customer. Our staff ask the customer if there is
something we can be help, like what kind of plants they like show then the
plants that is on sale and after they pick the plant that they like we educate
them on how to take care of the said plant. We also return policy we will replace
the peat free of charge.

Physical Evidence
We want our shop to be physically attractive to people who pass by
because they are all potential customer. In front of our shop we display our best
looking healthy and best quality plants. We also put bench where in the
customer can sit, relax and take selfie. Inside, our shop has a relaxing ambiance,
hanging on the walls are different garden tools inside our shop all the plants for
sale are on display, arrange and organized based on its variety
Marketing Principles
Marketing is one of the most important aspects of a business, it is a
process by which a product or service is launched, promoted and strategized to
be well known in the market world. Even if the business serves the best quality
product but it does not have enough marketing strategies, without marketing it
will not increase the sales and the company will not grow.
Ukessays (2017) emphasized that marketing is very important in business
since it contributes greatly to the success of the organization. Production and
distribution depend largely on marketing. It is the process of introducing and
promoting the product into the market and encourages sales from the buying
public. Since the goal of marketing is to make the product widely known and
recognized to the market.
In other words, it is important to analyze and study the marketing
strategies to help the company to be known in the market. PHOEBE GARDEN is
creative in the marketing activities like sponsoring in internal and external
decorations in a special event, also to ensure a large market and a regular patron
PHOEBE GARDEN remain committed to provide good quality plants and making
sure that the plants will be distributed to the costumers on time.
Marketing Strategy
 Our marketing strategy is to build our business nearby to the hi-way because it
is passed by people and it is easy to see.
 We are also offering customize Bonsai tree plant just like souvenirs for special
occasions like weddings, anniversaries and etc..
Product Life Cycle

Chart Title
5
4
3
2
1
0
Introduction with in two Growth with in six
months months
Series 1 Series 2 Series 3
Figure 3.1 Product life cycle
In the introduction stage the proponents are just researching, developing
and then launching the product. The costs are very high and slow sales volumes
to start. In the growth stage PHOEBE Garden public awareness increases they are
starting to gain customers the profitability begins to rise and increased
competition leads to prove decreases. At the maturity stage the focus of the
business will be maintaining their market share in the face of a number of
different challenges. During this stage the proponents needs to look for
innovative ways to make their product more appealing to the customer that will
maintain and perhaps even increase, their market share. The last stage is the
product extension wherein extension strategies comes along to extend the life of
the product before it goes into decline. The business uses marketing techniques
to improve sales such as: price reduction to attract more customers, explore new
market selling the product into new geographical areas, new customizing to
brightening up old customize product.
Market Share
PHOEBE GARDEN gets only 10% because they are new in the market it
does not have market presence yet and it has well known competitors that have
similar products. Figure 6.8 shows the market share of PHOEBE GARDEN.
Sales
1%, 1%
29%, 17%
PHOEBE Garden
Bong-bongs Gardenshop
20%, 12%
Nita's Garden
Planet Plant
1.2, 70%
Figure 3.2 Market shares

AREAS OF OBJECTIVE ACTION PLAN RECOMMENDATIONS PERSON/S

CONCERN INVOLVED
Store hours (9- To promote Phone in Offer plant maintenance Delivery boy
10 am) is slow knowledge, delivery for one week Sales and
or slack period Interest, marketing
Education and
the enjoyment
of bonsai and
other living
plants
materials.
Kinds of order To create Per pot of our Invest more equipment Delivery boy/
convenient way bonsai tree sales and
to serve our marketing
product more
fast
Small To gain more Tie up with media outfits Marketing
marketing budget for our
budget business
Lack of To create more The Choose the right person Marketing
marketing effective management to be a good manager
knowledge management will have
and open seminars and
responsive training that will
management help to expand
the knowledge
and improve
skills.
No market To be well To locate our Offer our product with a Sales and
presence known in the physical store good service, quality and marketing
market industry have a lot of affordable price
passersby
Table 3.18 Action plan for marketing strategies
CHAPTER 4
PRODUCT TECHNICALITY ASPECT
In this chapter, PHOEBE Garden represents its product technicality aspect. It
also discussed its featured description and characteristics. The benefits information
of the product is also included and also considered the product costing which be
the basis of financial aspect on chapter 7.
Product technicality
In developing a product, the benefits and features are important. Features
are the characteristics that the product or services does or has and help to boost
the appeal of a product to prospective customer. The benefits help to inform
customer what they will get if they purchase the product, in a simple term this will
be the reason why customer buy the product or service.
Wolfe (2018) a technical feasibility study assesses the details of how you
intend to deliver a product or service to customers. Think materials, labor,
transportation, where your business will be located, and the technology that will be
necessary to bring all this together. It’s the logistical or tactical plan of how your
business will produce, store, deliver, and track its products or services.
PHOEBE Garden believes that a sale is more than just selling it involves
understanding the needs and wants of the customers. The proponents believe that
customer are the major factor that decides whether a business succeeds or fails
having informed them on what the benefits they will get from the products and why
they should buy it
Product Description and Benefits
PHOEBE Garden offer a Bonsai Tree is a small miniature tree. It is artistically
and creatively designed by depending to the desired figure and shape of the plant.
Bonsai is usually put indoor and outdoor as decoration of house, offices and other
establishments. Making bonsai tree plant is an easy process, we do only have to use
creativity arts, patience to create your desired shape and figure. Having bonsai at
home create a good aura/ambiance and at good atmosphere. As what other people
say, that bonsai tree plant brings good luck and charm and below the table of
bonsai they offered melody in full detail.

Benefits Conifers are evergreen that produce pinecones

and remain alive and full bodied in all seasons,
providing us with constant protection, beauty,
and gift too see us through the cold months
ahead.
https://newengland.com
Advantage Provide shade, privacy and color all year long.
Feature This is a plant that has leaves throughout the year
deciduous plants on the other hand, completely
lose their foliage for part of the year usually
during the winter or dry season.
Table 4.1 Benefits, Advantage and Features of Evergreen
Benefits Azalea flowers arrest coughs, relive tracheitis and

ease hypertension.
https://Usahealthresource.blogspot.com
Advantage Azalea is that once they are established they
required simple care and upkeep. Established
plants do not typically require fertilizer.
Feature The Azalea Bonsai are mighty, gorgeous dwarf
plant available in varieties of flowers and belongs
to Ericaceous Family. Azalea is a type of indoor
bonsai plants due to its immense beauty and
cheerful fragrance
Table 4.2 Benefits, Advantage and Features of Azalea
Benefits It is rich in anti-oxidant levels and southing
properties.
https://newengland.com
Advantage Extremely breathtaking, beautiful magical bonsai
tree
Feature This is a spring blooming, single trunked

deciduous tree
Table 4.3 Benefits, Advantage and Features of Cherry blossom
CHAPTER 5
GEOGRAPHIC LOCATION AND
BUSINESS PLANNING STRUCTURAL ASPECT
In this section PHOEBE Garden geographic location and business
planning structural aspect are discussed. The location and vicinity maps are
discussed where one can find the stall or the address of the store. It also shows the
floor plan, the facilities and the size of the stall. And backyard plant storage and the
target market population sample.
Geographic Site and Location
Location planning decisions are very important for all types of business units.
This is because it affects the cost, selling price, and demand of the product. It is a
non-recurring heavy expenditure.
Oppong (2018), Positioning has always been an important element of setting
up a business. Your success as a business depends on how well you are positioned
to be found. Positioning includes various factors, from location to the price of your
product or service to the message you use to promote the business, online and
offline.
You’ve probably heard the classic advice, “Location, Location, Location.”
The importance of the location of your business cannot be stressed enough. A
business’s address is an important factor in the way that business is perceived.
It is very important to have a right location for the business in order to have
a large market. That is why PHOEBE Garden choose to have a physical store along
the high-way because it is more likely to attract more customer.
Market target population
Market population Population
Pacita 1 98,678
Pacita 2 84,616
Total 183,294
Table 5.1 Market target population
We choose this location because our business location is near subdivisions
and village and also in highways. Based on our survey many

Location Vicinity Map
The physical stall is located at Villa Olympia 6, Pacita, San Pedro Laguna.
PHOEBE Garden
Image5.1 Location vicinity map

Floor Plan
2
3
Figure 5.1 Floor Plan
1. Entrance for the customer

2. Cashier
3. Tables (for bonsai tree plants)
CHAPTER 6
PLANTING AND SERVICE QUALITY ASPECT
Service quality is the crucial theme of this research; it discusses the service
management, standard operating procedure and Store equipment and tools
maintenance.
Service Management Study
Customer, markets, leadership and human resources are the key dimensions
affecting the business success. It is of outmost importance that companies
understand their customers and take care of their employees.
Ford (2016) Service management is multidisciplinary and becoming more so
with the emergence of the field of service science. The field represents a
convergence and extension of work in marketing, hospitality and production
management.
Service management study is the key responsibility of customer service
management professionals is to achieve their organizations goals by developing,
training and leading their employees to success.

Standard Operating Procedure
Watering
Placement Fertilizing
requirements
Wiring Repotting Trimming
Figure 6.1 Standard Operating Procedure
One of the most crucial steps in caring for your bonsai tree is watering. It needs
to never be forgotten. If the soil appears slightly dry, it is the time to water. It is
important to not let the soil completely dry out. Watering is also going to depend
on the size pot used, the type of soil and the type of bonsai tree you have. Bonsai
trees cannot survive in temperatures below 40 degrees. This is important to
remember. Bonsai trees are beautiful, and to keep this beauty, fertilizing is really
important. Fertilizing is a necessary step due to the small amount of soil the tree
grows inside. They need additional nutrients as they deplete what is already in the
soil. Trimming helps maintain the shape and size. You have to actively trim back
never growth. Always remember to use bonsai clippers, not scissors. There is no
right and wrong schedule for trimming. It entirely depends on the growth pace of
your tree. Your bonsai tree is in a very small container. As their roots grow, you have
to repot them. This is done to help give your tree a new, fresh supply of soil and to
allow a more compact root system to grow. Wires are essential in growing beautiful
bonsai trees. Growers who frequently forget to remove these wires can consider
tying them down. Nevertheless, ties can also help move a branch in the right
direction.
Equipment and tools maintenance
Leaf cutter
Wire with long Small shear Long shear
handle
Small concave Large concave Large knob Small knob

cutter cutter cutter cutter
Wire cutter Root hook Jin Coco brush
Water
Figure 6.2 Equipment and tools maintenance

Chapter 7
FINANCIAL ASPECT
Contains a two years financial forecast which is includes the Balance Sheet,
Income statement, and statement of Changes in Equity. Their company projects an
average rate of return of 34% in two years and it will take 2.05 months to recover
our capital.
PHOEBE GARDEN
Garden
Table 1.1 Capital Requirement
Start-Up Cost
Leasehold Improvement 10,000.00
Office Equipment 20,000.00
Office Furniture & Fixtures 5,000.00
SEC Registration 500.00
Barangay Clearance 500.00
Mayor's Permit 5,000.00
BIR -
Books of Accounts (Office Supplies) 100.00
Official Receipts/Invoices (Office Suplies) 2,000.00
Transportation 500.00
Total Set-Up Cost 43,600.00
Inventory Cost ( for one week) Schedule 1

Schedule 1 60,000.00 60,000.00
Operating Cost (for two months)

Rent (P5,000 x 2) 10,000.00
Utilities - Meralco, Water & Telecommunication (P10,000 x2) 20,000.00
Transportation 10,000.00
Miscellaneous 2,000.00
Total Operating Cost 42,000.00
Total Actual Capital 145,600.00
Add: Contingency Fund (19.11%) 34,400.00
Total Required Capital Contribution 180,000.00
Divided by number of Partners 6
Total Capital Contribution of each Partner 30,000.00

PHOEBE GARDEN
Garden
1.2 Inventory Cost (for one month)
Schedule 1
COST OF GOODS SOLD
HOW OFTEN DO YOU BUY PLANTS
monthly twice a mo. yearly Total

Employed 124 79 60 263
Self-Employed 18 11 46 75
Student 8 9 35 52
Total 189 37.80% 134 26.80% 177 35.40% 500 100%
693 491 649 1,833

Note:
Total Population of 183,294 only 1% was assumed to be the potential buyers equals 1,833
Four (3) classes of Bonsai plants have P60.00 cost and selling price of P150.00
Frequency of Buyers based on surveys:

Monthly Twice a month Yearly
Buyer 693 491 649
Multiply by # of months 12 6 1
Total Sales in Quantity 8,316 2,946 649
SUMMARY Quantity Unit Cost Total
Monthly 8,316 60.00 498,960.00
Twice a month 2,946 60.00 176,760.00
Yearly 649 60.00 38,940.00
Total Annual Cost of Goods Sold 11,911 60.00 714,660.00
Inventory Cost (for one-month)
Estimated Annual Sales in Quanatity 11,911

Divided by # months 12
Estimated Monthly Sales in Quantity 1,000
Multiply by cost per plant 60.00
Inventory Cost (for one-month) 60,000.00
PHOEBE Garden
PROJECTED BALANCE SHEET
AS OF DECEMBER 31, 2019 and 2020
Schedule 2019 2020

ASSETS
Current Assets
Cash in Bank 144,494.00 162,432.00
Inventories 1 60,000.00 60,000.00
Prepaid Rent 10,000.00 10,000.00
Office Supplies 2,500.00 2,500.00
Total Current Assets 216,994.00 234,932.00
Non-Current Assets
Leasehold Improvement 3 8,000.00 6,000.00
Office Equipment 3 16,000.00 12,000.00
Office Furniture & Fixtures 3 4,000.00 3,000.00
Total Non-Current Assets 28,000.00 21,000.00
Total Assets 244,994.00 255,932.00
LIABILITIES & PARTNERS' EQUITY

Liabilities
Percetage Tax Payable 2 4,467.00 4,913.00
Income Tax Payable 56,954.00 64,591.00
Total Liabilities 61,421.00 69,504.00
Partners' Equity 183,573.00 186,428.00
Total Liabilities & Partners' Equity 244,994.00 255,932.00

PHOEBE Garden
PROJECTED INCOME STATEMENT
FOR THE TWO-YEAR PERIOD ENDED DECEMBER 31, 2019 & 2020
Schedule 2019 2020

Sales 2 1,786,650.00 1,965,300.00
Less: Cost of Goods Sales 1 714,660.00 786,120.00
Gross Profit 1,071,990.00 1,179,180.00
Less: Operating Expenses

Rent Expense 60,000.00 60,000.00
Utilities 120,000.00 120,000.00
Transportation 60,000.00 60,000.00
Depreciation 3 7,000.00 7,000.00
Taxes and Licenses 4 53,600.00 58,959.00
Miscellaneous 12,000.00 12,000.00
Total Operating Expenses 312,600.00 317,959.00
Net Income Before Tax 759,390.00 861,221.00
Less: Provision for Income Tax (30%) 227,817.00 258,366.00
Net Income After Tax 531,573.00 602,855.00

PHOEBE Garden
PROJECTED STATEMENT OF CHANGES OF PARTNERS' EQUITY
FOR THE TWO-YEAR PERIOD ENDED DECEMBER 31, 2019 & 2020
Partner 1 Partner 2 Partner 3 Partner 4 Partner 5 Partner 6 Total
Beginning Partners' Capital - 2019 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 180,000.00
Add: Net Income for 2019 88,595.00 88,595.00 88,595.00 88,595.00 88,595.00 88,598.00 531,573.00
Less: Withdrawals for 2019 88,000.00 88,000.00 88,000.00 88,000.00 88,000.00 88,000.00 528,000.00
Ending Partners' Capital - 2019 30,595.00 30,595.00 30,595.00 30,595.00 30,595.00 30,598.00 183,573.00
Baginning Partners' Capital - 2020 30,595.00 30,595.00 30,595.00 30,595.00 30,595.00 30,598.00 183,573.00
Add: Net Income for 2020 100,475.00 100,475.00 100,475.00 100,475.00 100,475.00 100,480.00 602,855.00
Less: Withdrawals for 2020 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 600,000.00
Ending Partners' Capital - 2020 31,070.00 31,070.00 31,070.00 31,070.00 31,070.00 31,078.00 186,428.00
PHOEBE GARDEN
Garden
Schedule 3
Depreciation - 2019
Net Book
Depreciation
Non-Current Assets Book Value Value
2019
2019
Leasehold Improvement 10,000.00 2,000.00 8,000.00
Office Equipment 20,000.00 4,000.00 16,000.00
Office Furniture & Fixtures 5,000.00 1,000.00 4,000.00
Totals 35,000.00 7,000.00 28,000.00
Depreciation - 2020
Net Book
Depreciation
Non-Current Assets Book Value Value
2020
2020
Leasehold Improvement 8,000.00 2,000.00 6,000.00
Office Equipment 16,000.00 4,000.00 12,000.00
Office Furniture & Fixtures 4,000.00 1,000.00 3,000.00
Totals 28,000.00 7,000.00 21,000.00
PHOEBE Garden
Schedule 2
Sales
2019 2020
Sales in Quantity 11,911 13,102
Multiply by cost per plant 150.00 150.00
Total Sales 1,786,650.00 1,965,300.00
Percentage Tax
(Taxes and Licenses)
Total Sales 1,786,650.00 1,965,300.00
Multiply by Percentage Tax Rate 3% 3%
Percentage Tax (Annual) 53,600.00 58,959.00
Divided by months per year 12 12
Percentage Tax Payable per month 4,467.00 4,913.00
Note: 10% increase of sales on 2020


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PHOEBE Garden

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CITI GLOBAL COLLEGE INC.

City Binan, Philippines 4024

PHOEBE GARDEN is a newly established distribution company which

special event such as weddings, birthdays, anniversaries.

business and the equal contribution of each members.

to implement a garden business. The proponent decided to start the business on

Image 1.1 The PHOEBE Garden Business logo.

Nature of the Business

started operating since October 1, 2018 in a form of partnership. The business

for our customers.

environment and house beautification. By providing new trend of bonsai planting in

The guiding rule of a company is the company values. It is the identity of a

business or how the company should behave. It is important to a business to

Cincotta (2015) defined values as fundamental beliefs of an organization, the

PHOEBE GARDEN subscribe to five values. First is Unity, because we work as

develop our company. Second is Responsibility. The proponents are responsible in

vulnerability that results from an attitude, person or product that is 100%

that involve danger or risk in order to achieve goal.

A company’s culture is defined as the distinctive personality of the

energetically they contribute to teamwork, problem solving, innovation, customer

service, productivity and quality. In essence, a company’s culture conveys everything

needs of employees and clients.

It is well-documented that a company with well-defined culture has a

competitive advantage and usually outperforms competitors because the

their work. (Brooks, YEAR).

Company Main Objectives

company want to help the community by giving others an opportunity for

Short Term Objectives

 Developing a comprehensive marketing and public relation

 Keep a reasonable and competitive price of the product

by knowing our customers well like how much they can

afford and willing to pay, constantly monitoring

our competitors pricing and lowering our operating cost.

 Remain committed to a quality service by on time Delivery; and

 Expand the marketing and advertising to create product

awareness through social media and innovative forms of

Long Term Objectives

 Maintaining customer relationship for continues patronization of services and

 To build more branches in Laguna in the next 2 years in near cities;

 To be lined up with the popular distributors of bonsai tree; and

5years in Laguna in near cities.

Product Description and other Services

Bonsai Tree is a small miniature tree. It is artistically and creatively designed

indoor and outdoor as decoration of house, offices and other establishments.

also accept customize for occasions.

Capitalization requirements are computed composed of three basic

equally by the partners. See below breakdown.

Inventory Cost ₱60,000.00

Set-up Cost ₱43,600.00

Operating Cost ₱42,000.00

Plus 19.11% Contingency Fund ₱34,400.00

Grand Total ₱180,000.00

Table 1.1 Capitalization Requirements

Arlyn Danielle Clyde Glydel Jenine Justin

Figure 1.1 Capitalization Share

The capitalization of each member is ₱30,000.00 based on the capitalization

distribution of capitalization requirements of the business.

Inventory cost is computed based on stocks needed for a 1 month operation.

Set-up Cost is consist of leasehold Improvement ,Office equipment ,Office

Total Set-up Cost ₱43,600.00

Operating cost consists of Rent .Utilities ,Transportation and Miscellaneous.

Details can be read in the financial aspect