Republic of the Philippines

UNIVERSITY OF RIZAL SYSTEM

Province of Rizal
Binangonan Campus

In Partial Fulfillment
for the Requirements of
the Subject
International Business Trade

International
Planning Process

Submitted by:
Basilio, Sheryl R.
Bernabe, Victoria L.
Cometa, Ronalisa R.
Tomaca, Cherish Mae A.

MM 3-1

Submitted to:
Prof. Jonas D. Ynares, MBA
Subject Instructor
 PHASE l

PRELIMINARY ANALYSIS AND SCREENING:

MATCHING COMPANY OR COUNTRY NEEDS

Company Character

BBCT Delights

The company shares the best business they want to position up, and the most

common element they wanted to do was we desired food to be the primary awareness of

our business.

They came up with this idea to promote foods without sacrificing their flavors.

Initially, their bar will be located at Bilibiran Binangonan, Rizal. BBCT Delights picks the

best location as it's miles close to the subdivision and schools, which means getting more

customers. They offer distinct toppings for pancakes which might be crafted from

chocolate, strawberry, and custard cream from a relied-on supplier.

Their main purpose is to promote sweet and delicious food for students and the

middle class who have cravings for them to be energized and satisfied at some point in

the day.
Company Logo

● The company logo consists of a fluffy character representing our unique product,

the Soufflé Pancake.

● They selected Red and Yellow to be the motif of our logo. Red symbolizes

appetizing. Research indicates that red is eye-catching and triggers appetite. It's

particularly beneficial in packaging design because the color indicates ripeness or

sweetness in natural ingredients like berries. Yellow symbolizes happiness.

Consumers see yellow as the happiest color and brands incorporate it in various

products. Yellow tends to evoke optimism and preferred desirable feelings.

● The flowing syrup represents our overflowing benefits and suitable quality

products.

Tagline

"Satisfy your sweet cravings with Soufflé Pancakes"

Their company tagline is very hypnotism, we emphasize the cravings and satisfy

the consumers.
Company Philosophy

"There are two sides to a Pancake.

One is brown and, the other is burnt" - Bill Parcells

Pancakes are just like life; they have both nice and rough sides.

Objectives

● To sustain the business position in the food industry and the mind of our

customers.

● To be the top pancake business, offering a variety of sweet fluffy pancakes in the

Philippines.

● To offer franchises within the next five (5) years.

● To expand our business locally within five (5) years.

Management Style

They used the Democratic Leadership Style also referred to as Participative

Leadership. The democratic leadership approach entails gathering input from

subordinates and team members so that everyone can contribute to the decision-making

process. They are still the decision-makers, but their approach permits others to feel

engaged and feature a stake in the outcome. They excel at sparking creativity among

subordinates, and projects are enhanced when effective contributions come from all

sides.
Organization

Form of Business Organization

The enterprise might be in the shape of a sole proprietorship with its proprietor Ms.

Cherish Mae A. Tomaca. A sole proprietorship is the most effective enterprise shape

wherein one character is the proprietor and operator of the enterprise (Ms. Tomaca

herself). This sole owner is answerable for all commercial enterprise elements and reaps

all enterprise income because there's no prison difference between the enterprise and

the proprietor/operator, the proprietor/operator is in direct manipulation of the

proprietorship’s sports and is chargeable for all its debts.

Some of the benefits of adopting this sort of commercial enterprise company

consist of the following:

● Beginning a sole proprietorship is easy. Unlike different enterprise systems,

beginning a sole proprietorship calls for much less office work and time to create

a felony sole proprietorship.

● It is reasonably priced to begin a sole proprietorship. Where different enterprise

systems have extended charges and filings to open for commercial enterprise, sole

proprietorships tend to be cheap fashions to begin and maintain.

● There are a few tax blessings for a sole proprietorship. Instead of the enterprise

having to report its tax return, sole owners declare companies’ profits and losses

on their tax returns. Also, the only proprietorship has taxed the usage of man or

woman profits tax fees in preference to the company making it easier and

inexpensive to conform together with your tax obligations.

● Sole owners can hire others and develop their commercial enterprise. Sole

proprietorships can rent others and revel in the tax advantages of doing so.

Additionally, spouses of the proprietor can paint for the only proprietorship without

being declared as an employee.

 ● Owners have whole and direct management over all choice-making. Because the

proprietor is the enterprise, the proprietor makes all choices for the enterprise

instead of sharing strength with a companion or company board. This gives

proprietors the liberty to power the enterprise within the path they desire.

Management and Marketing Skills

Management Complement and Supporting Professional Firms

Some corporations and different establishments help and offer a brand-new

enterprise to afloat and become self-sufficient.

During the Pre-Operating Period

The company could solicit the assistance of presidency companies which include

the Department of Trade and Industry (DTI) for the packaging, marketplace research,

social media control, and commercial enterprise registration to regulatory frame inclusive

of itself (DTI), Business Permit and Licenses Office and Bureau of Internal Revenue (BIR).

The DTI-run Negosyo Center (NC) may be of huge assistance as it is nice for enterprises

to take off from beginner to solid ones. They must attend to their enterprise mentees until

those agencies are all a hit already.

The commercial enterprise may also be getting recommendations from the

Department of Science and Technology (DOST) for the protection of its elements and

different product claims. It can also be registered with the Food and Drug Administration

(FDA) so it could p.c. and decide the expiration date and dietary contents of its

merchandise.
During the Operating Period

Once the Business is already working on its ordinary course, it could take

advantage of different helping businesses of the latest commercial enterprise. The

enterprises may also be part of DTI’s Samahan ng mga Rizaleño sa Agrikultura at

Pagkain (SARAP), a company that promotes sustainable commercial enterprise

operations from sourcing to servicing. It is a province-huge agency of all niche-eating

places and providers of locally sourced and produced merchandise which includes

sardines, dairy merchandise, peanut brittles, and different processed meals withinside

the province.

It also can be a part of training for non-stop improvement inclusive of the ones

given with the aid of using the Philippine Trade Training Center and Go Negosyo. These

groups are mandated to offer interventions for commercial enterprise improvement. Their

offerings vary from human assets, marketing, operations, and accounting for small

companies. It also can gain from an extensive variety of marketplace matching

possibilities which are best afforded to people who are hardworking and sufficient to

network.

Proponents

Owner

The owner of this business is one of the proponents, Ms. Cherish Mae Tomaca.

She has a strong interest in baking and in providing her customers with the best-tasting

baked goodies that are healthy and sustainably sourced from the market. She has the

necessary skills in managing this kind of business as she has been helping her relatives

in their baking business and pursuing her dreams in the baking industry. She envisions

the business will be the next big enterprise of its kind in this part of Rizal.
 Owner of the Proposed Business

Name Citizenship Residency

Tomaca, Cherish Mae A. Filipino Brgy. San Vicente,

Angono, Rizal

The table above shows the name of the owner, her citizenship, and her residence

for easier identification.

Project Originators, Promoters, and Founders

The project originators are the proponents themselves and they likewise serve as

promoters of the proposed business. Ms. Cherish Mae Tomaca is the founder of the

business. She will be the one tasked to put up, register, and open the business for the

delight of its customers.

Personnel and Workforce

During the Pre-operating Period

The business set up a production facility to make its primary goods, like souffle

pancakes. It will therefore require the following manpower:

 Personnel/Workforce During Pre-Operating Period

Duties and
Personnel Quantity
Responsibilities

● Managing and
financing the
building project
● Ensuring the
construction's
Owner 1
safety
● Managing business
legalization
● Keep the building in
a good condition.

● In responsible for
recruiting workers
and managing all
pre-operational
construction
● In responsible for
purchasing
additional building
supplies
Manager 1
● Manages all
aspects of the
setup of the
production area.
● Employs skilled
workers
● Monitoring the
materials' purchase
status

The table above shows personnel and the tasks they will perform while the

business is in its pre-operating process are listed in the table above. Additionally, it

displays how many employees are required at this period.

During the Operating Period

The workforce and staff are handling the company's business day-to-day

operations currently.
 Personnel/Workforce During the Operating Period

Duties and Number of

Personnel Qualification
Responsibilities Personnel/s

● Making desserts,
especially cakes, and ● Experienced in the
Baker pastries. making of bread 1
● Bakes the products of and pastries
the business

● Assist the owner-

manager during
production.
● At least High
● Help with ingredient
School graduates.
sourcing and
● Must be willing to
selection.
Crew be trained 1
● Help with inventory
● Hardworking and
and safe handling of
strong attention to
finished goods.
detail
● Keeps the production
area, tools, and
equipment clean.

The number of personnel needed during the operating period of the business, as

well as their duties and responsibilities, and qualifications.

Products

Soufflé Pancake

The company makes fluffy yet healthy delicacies such as Soufflé Pancake with

custard cream and a variety of toppings like honey, cocoa, cinnamon, or powdered sugar

and can also add fruits like bananas and strawberries. It is a fluffy pancake with a flavorful

base and glossy beaten egg whites that are gently folded together just before baking. The

main ingredient, fluffy pancake, is native to Asia, specifically the Philippines. On the

surface, there are naturally occurring sweets.

Soufflé is thick, round cakes made from a starch-based batter containing milk,

eggs, and butter and cooked on a griddle or frying pan with butter or oil. Pancakes have

a sweet and savory flavor. The sweetness is provided by the addition of granulated sugar

to the recipe. A serving of pancakes contains 4.3 g of sugar but adding maple sugar to

the pancakes adds more. Sugar should not account for more than 10% of daily calories.

Fresh fruits are used to sweeten pancakes rather than syrup to keep sugar intake low.

The salt in pancake batter contains 308 milligrams of sodium per serving. Pancakes

contain 20% of the daily recommended amount of phosphorus and 18% of the daily

recommended amount of calcium, respectively. It provides about 12% of the daily iodine

and riboflavin requirements. Thiamin, vitamin C, niacin, vitamin B6, magnesium, vitamin

B12, copper, zinc, and iron should be consumed in smaller amounts.

 PHASE II

ADAPTING THE MARKETING MIX TO TARGET MARKETS

PRODUCT

BBCT Delights prefers to serve a creamy mixture of pancakes that fits everyone’s

taste and innovative regular types of soufflé pancakes by adding a twist using fruits.

They will offer affordable prices and quality Soufflé Pancakes. In terms of

packaging, they will use transparent mini clamshell containers that will see the

presentation of the product inside and will use eco-friendly materials like paper bags.

PRICE

The product’s price is affordable. The proponents assure that the customers will

love it. The price of soufflé pancakes starts at 69 pesos. For some ingredients or add-ons

like honey, powdered sugar, cinnamon, and sauce like custard cream, and for the

customers who want to add fruits to their pancakes, the price will start at 10 pesos to 30

pesos.

PLACE

The location of our business is in Bilibiran Binangonan, Rizal. Location is one of

the most important aspects of a business; choosing a strategic location adds to the

success of any business. In this case, the proponents came up with their standards in

choosing the exact location for their business as follows:

A. Convenience – The place is convenient for the customers since it is easy to

locate. It is also convenient for the business because it is surrounded by wet and dry

markets for supply needs

 B. Cost – Since the business is new, the proponents decide to find low rental

costs which are more advisable and economical.

C. Customer traffic – the place is a high-traffic area since it is surrounded by

many school establishments, subdivisions, and universities.

D. Safety – The place is a landslide and flood-free area and the Barangay where

it’s located has good security.

PROMOTION

To attain the proponents’ goals, Soufflé Bar needs to sell what the business

enterprise is all about and what it can offer. These are the strategies we have got

provided:

Print Advertisements. To spread the facts about our industrial company, the

proponents will place tarpaulins, posters, and exceptional print advertisements in the

public region out of doors and in the municipality. To encourage them to shop for our

product, we're capable of making certain to put up it wherein our aim customers are most

probably to be and in areas with a massive potential audience.

Social media. Promotes products via posting on social media. The proponents

place it to promote it thru manner of way of which include pix of the products we sell on

the aspect of our keep locations. To install a name for ourselves in Binangonan and

advantage a competitive element withinside the market. BBCT Delights gives discounts.

They put up photographs and films on its Facebook internet web page and Instagram

accounts to keep customers updated and to acquire extra audiences or cap potential

customers because the truth is most people are active on social media, especially

Facebook and Instagram.

 Discounts. For the first 100 customers during our soft opening, they will

provide a 50% discount. Additionally, we will give them a free soufflé pancake

when they complete three purchases.

PURPOSE

The main purpose is to satisfy consumers in their craving for sweets and for them

to be free to have time and to relax and jam not only with friends and with their families

and at the same time for themselves.

PROMISE

BBCT Delights promise to perform its services cleanly and wholeheartedly to meet

the satisfaction and needs of consumers.

PRINCIPLES

The principle of the product is to be delivered properly and to have a good

relationship between the business and the consumers.

PEOPLE

The proponents will hire staff that has good personalities, communication skills,

and interpersonal skills. To attain these, they will provide continuous training for the staff.

In addition, they will approach the customer in a friendly manner and give them a free

taste to let them try before they purchase. Also, the target market of the business who

are miles close to the subdivision and schools, which means getting more customers.
PERSONA

When it comes to the personality between the business and the consumer, they

are ready to listen to their inquiries and opinions, improve the business, and gain more

consumers.

POSITIONING

Pancakes may compete with hot bread and coffee for slow and cheap, but soufflé

pancakes are different because their fluffiness can be tasted and experienced. It is an

improvement over the usual breakfast and snack. The proponents will say "Satisfy your

sweet cravings with Soufflé Pancakes".

PROOF POINTS

The proponents have gained some feedback and experience when choosing

BBCT Delights. Below are:

"These Fluffy Soufflé Pancakes are like eating cottony clouds, but even better with

whipped cream and fresh berries! I want to read the best tips in this recipe and learn how

to make them perfectly." - Edwin Ramos

"As the trend of Japanese fluffy pancakes hit the Binangonan area this year, I saw

that BBCT Delights’ Soufflé bar serves fluffy pancakes and so I wanted to try them out for

myself too". - Jessica Tangol

"Just had their Soufflé Pancakes. They were very fluffy and light, served with a

unique custard cream with sliced fruit on the top. They were so good; we placed a second

order despite the 20-minute wait for them. Overall, it was good and affordable for its price,

so I bought 3 pancakes". - Ken Bambi

PROCESS

To make the work or production easier, they have one baker and one assistant

for packaging and serving the product to the customers. Before starting the production

of the pancakes, all the ingredients are already prepared. So that they will do the process

of making Soufflé Pancakes easily. Also, they will make sure that they follow the health

guidelines and safety procedures to make sure that the food is delicious and clean.
 PHASE III

DEVELOPING THE MARKETING PLAN

Executive Summary and Table of Contents

Step 1: Situation Analysis

a. Review the Environmental Factors

● Legal factors provide specific and detailed information about various laws

and regulations. Employment laws, health and safety laws, intellectual

property laws, and consumer protection laws are all examples. BBCT

Delights may face legal action if it fails to comply with local or national laws.

Employment law involves a wide range of laws that protect employees'

rights, including fair wages, equality, equity, inclusion, fairness, health, and

safety. Some countries have no effective enforcement of employment laws,

while others have severe penalties for violating any of the employees' stated

rights. BBCT Delights should ensure work environment safety when

entering/operating in those countries. Discrimination, both direct and

indirect, must be discouraged through appropriate mechanisms.

Compliance with employment laws can help BBCT Delights strengthen its

employer brand image, which is critical for attracting and retaining top talent

in the market amid the ongoing talent war.

Strict adherence to intellectual property laws makes the business

environment safer for companies like BBCT Delights because their patents

are protected from imitation, resulting in long-term competitive advantage.

A variety of government and state-level laws are in place in many

countries to protect consumers from potential business misuse. Laws have

become even stricter to protect consumers' privacy in the information age.

To avoid lawsuits, BBCT Delights must strictly adhere to data protection

 regulations when conducting online transactions. When entering new

markets, BBCT Delights management must research the laws governing

refunds, discounts, credit terms, quality, misleading advertisements, and

maximum pricing.

● Technological

In today's business world, where technological development is

accelerating. Business organizations are heavily investing in emerging

technologies to stay ahead of the competition. BBCT Delights must study

and anticipate current and future technological trends to ensure long-term

business survival.

BBCT Delights should prefer areas or countries with well-developed

technological infrastructure because supportive technological infrastructure

makes it easier for a business to achieve its reducing expenses, innovation,

and value-creation goals. A well-developed technological infrastructure also

indicates that it will be more difficult for BBCT Delights to derive a

sustainable competitive advantage from technology, which competitors

could easily imitate.

The rate and development of technological innovation can have an

impact on the overall market and industry. BBCT Delights will be able to

understand the new product development rate, product life cycle length, and

innovative features that consumers prefer by studying emerging

technological innovation trends. Consumer attitudes toward emerging

innovative digital technologies can help BBCT Delights determine whether

switching to e-commerce will be more beneficial than opening a physical

location. Competitors' investments in automation technologies to reduce

costs may compel BBCT Delights to transition from manual to automated

procedures, especially if people in that society are generally tech-savvy.

BBCT Delights can improve the user experience, achieve operational

 efficiencies, and position itself as an innovative organization by investing in

the right technological innovations.

The research and development trend in the chosen industry/region

reflects firms' proactiveness in introducing innovative solutions to meet the

needs of consumers. BBCT Delights, on the other hand, needs to improve

its understanding of how emerging technological innovations can benefit the

company in addition to creating value for customers. In markets

characterized by disruptive technologies, significant investment in research

and development activities would be required. BBCT Delights, on the other

hand, must adopt a long-term perspective and not expect a quick return on

its investments in research and development.

b. SWOT ANALYSIS

● Strengths

Soufflé Bar is a new and innovative business. Have you ever met

someone who doesn't like pancakes? Probably not, and as a result, soufflé

pancake has a large target market that includes everyone from adolescents

to adults; appealing to different age groups is a major strength.

Our highly trained staff will cater to our customer's needs. Customer

service is one of our strengths; by prioritizing customers, we can compete

in our large target market. BBCT Delights will also provide websites where

potential customers can view menus, prices, and specials. Another strength

is that a website makes it easier for customers to make decisions and

promotes our company. We also provide a varied selection of products,

such as different toppings and flavors, to meet the needs of every customer

and broaden our target market.

● Weaknesses

With all the strengths of BBCT Delights and the amount of success

it will be able to bring there are however many weaknesses that can prevent

the business growth. One of these weaknesses is not broad to the public

yet, so a lot of advertising is going to have to be done for this business to

build a reputation and become a well-known business. The last weakness

of the business is that many people have the mindset that pancakes are all

sugar and bad for you and this could affect the number of people willing to

purchase our product. The solution to this is that we must show the public

the menu and the variety of selections that it brings.

● Opportunities

Because BBCT Delights' Soufflé Bar is a new venture, plenty of

opportunities will occur as the company grows. The main opportunity is that

there are fewer pancake businesses in Binangonan, and the other

sells ordinary or more known as flat pancakes.

There is also the possibility of opening a store in a desirable location.

Future growth could also include turning the company into a franchise,

allowing BBCT Delights to operate in other areas and reach more markets.

To keep market demand high, new products could be added to the menu.

It also has the option of providing customers with loyalty discount

cards. Customers would be persuaded to purchase products because of the

discount. Social media provides an opportunity to advertise and offer

promotions. Because social media is such an effective way to reach many

people, this would generate more revenue as market demand increases.

● Threats

People will be unfamiliar with BBCT Delights' Soufflé Bar because it

is a new business with a new idea. To overcome this, we could create an

 advertising campaign by handing out flyers at major shopping centers and

creating a website to attract people. We can organize a large open day and

share free samples to encourage people to try our new product. We don't

have much competition, but other businesses offer similar products, so

to keep our customers, we will offer different deals that suit every budget,

different flavors, and the highest quality product.

Step 2: Marketing Strategic Planning

a. Market Opportunity Analysis

● Supply & Demand

- Supply

Supply is the amount of something ready for use. Supply is a

schedule of different quantities of goods that producers are willing to

make an offer at a given place, price, and time. The suppliers of Soufflé

Pancake are as follows:

List of Competitors in Binangonan

Product In Barangay In Surrounding In Mainland

Bilibiran Barangays Binangonan

Soufflé Pancake 8 bakeries 20 bakeries Undetermined

Supply for the products can be pegged at the following:

 Annual Supply by Competitors

Product In Barangay In Total per Total per

Bilibiran Surrounding Month Year
Barangays

Soufflé 8 x 10 packs 20 x 20 packs 11,520 packs 138,240

Pancake per day = 80 per day= 400 per month packs per
packs per day packs per day year
x 6 days per x 6 days per
week x 4 week x 4
weeks = weeks= 9,600
1,920 packs packs per
per month month

- Demand

In economics, demand is an economic principle that describes a

consumer's desire and willingness to pay a price for a specific good or

service. Demand is the quantity of a service or product that a consumer

wants. The business needs to understand the overall market demand,

including what every consumer wants.

The target market of the business is those belonging to the 4 main

barangays of Binangonan, Tayuman, San Carlos, Tagpos, and Bilibiran,

who are at least 8 years old to 60 years old and belong to at least middle

to upper class in their socio-economic classifications.

Total Target Population by Age Group of 8 years old to 60 years old

Barangay Population (2020) Target Population (8%)

Bilibiran 21,773.64 1,741.8912

San Carlos 15,434.104 1,234.7283

Tagpos 20,041.28 1,603.3024

Tayuman 14,480.984 1,158.47872

Total 71,730.008 5,738.40062

 Given the percentage of the middle-class average of 4% of the total per barangay

and municipal population, the business can safely assume a total potential demand by

population and socio-economic class in the target area as revealed in the succeeding

table.

Total Target Market using Socio-Economic Profile (Middle Class)

Barangay Target Population (8%) Middle Class (4%)

Bilibiran 1,741.8912 69.675648

San Carlos 1,234.7283 49.389132

Tagpos 1,603.3024 64.132096

Tayuman 1,158.47872 46.3391488

Total 5,738.40062 229.5360248

This breakdown of the population and socio-economic profile of the target market

provides a window of opportunity for the proponents to consider the business. 230 people

will likely purchase the business's goods and engage in business with it. The following

demand per product was determined in a survey that the proponents conducted online

using social media and a Google form.

 Total Potential Product Demand Per Week Based on an 80% Acceptance Rate

Barangay Middle Class 80% Soufflé Pancake

(4%) willing to buy per Week

Bilibiran 69.675648 55.7405784 56

San Carlos 49.389132 39.5113056 40

Tagpos 64.132096 51.3056768 51

Tayuman 46.3391488 37.07131904 37

Total 229.5360248 183.62887984 184

The table above shows the total potential product demand (per product) per week

distributed into 100% of the product demand for soufflé pancakes. There will be a total of

184 pieces of souffle pancakes per week.

On an annual computation, it can be concluded that there will be a huge demand

for each product given its high acceptance rate as distributed per product.

Total Annual Potential Product Demand (per product)

Barangay Soufflé Pancake Soufflé Pancake Soufflé Pancake

per Week per Month per Year

Bilibiran 56 224 2,688

San Carlos 40 160 1,920

Tagpos 51 204 2,448

Tayuman 37 148 1,776

Total 184 736 8,832

There will be a total annual potential product demand of 8,832 packs of soufflé

pancakes in a single year given the variables considered in this demand measurement.
 ● Segmentation

Attribute Details

Flour Type - Cake Flour

- All Purpose Flour

Packaging - Fresh
- Frozen

End-Use Application - Commercial

- Household

● Targeting

The target market of the business is those belonging to the 4 main

barangays of Binangonan, Tayuman, San Carlos, Tagpos, and Bilibiran,

who are at least 8 years old to 60 years old and belong to at least middle to

upper class in their socio-economic classifications.

The percentage of the middle-class average of 4% of the total per

barangay and municipal population, the business can safely assume a total

potential demand by population and socio-economic class in the target

area.

The breakdown of the population and socio-economic profile of the

target market provides a window of opportunity for the proponents to

consider the business. 230 people will likely purchase the business's goods

and engage in business with it.

b. Differentiation

To differentiate BBCT Delights from its competitors, we demonstrated its

product characteristics in different aspects of branding design. Soufflé pancakes

are fluffy, soft, and sweet. The soft characteristics can also be seen in the logo and

environmental graphic design.

 In our marketing strategy, eating pancakes makes people happy. From this

aspect, we created a key brand message that BBCT Delights wanted to bring the

same happiness to the provinces of Rizal or even nationwide.

Step 3: Objectives

a. Task

Their profits will be increased and should build brand awareness and launch

products that people will like.

b. Measurable Quantity

The BBCT Delights’ Soufflé Pancake price is affordable. The proponents

can assure that the customers will love it. The price of Soufflé Pancake will start at

69 pesos. For some ingredients or add-ons like honey, powdered sugar, cinnamon,

and sauce like custard cream, and for the customers who want to add fruits to their

pancakes, the price will start at 10 pesos to 30 pesos.

c. Time Frame

They will have a quota every day and within 3 months frame they will reach

the target profit they want.

Step 4: Marketing Strategies

a. The Offer: Product Strategies

BBCT Delights prefers to serve a creamy mixture of pancakes that fits

everyone’s taste and innovative regular types of soufflé pancakes by adding a twist

using fruits. They will offer affordable prices and quality Soufflé Pancakes. In terms

of packaging, they will use transparent mini clamshell containers that will see the
 presentation of the product inside and will use eco-friendly materials like paper

bags.

b. The Value: Pricing Strategies

● Premium Pricing Strategy

The company based on the ingredients that they used that the price

of the product is a little bit high, but it is worth it because of its delicious

taste, and it is not just a food that you can taste, it can also be your dessert.

● Penetration Pricing Strategy

We will focus on one product, but we hope someday we can produce

or add another product so we to know more about our company.

● Economic Pricing

BBCT Delights will offer at a lower price or put some discount so that

many people can afford our Pancake Souffle.

● Price Skimming

For our launch, we will not lower our prices. Will set it at a regular

price.

● Psychological Pricing

Our Pancake Souffle is only 69 pesos only. Not that expensive,

rather than 70.

c. Distribution Strategies

The company will make an advertisement by posting it on social media like

Facebook, Instagram, and Twitter to make some ads to spread the products so

that the customer will know it.

 d. Marketing Communication Strategies

Through advertising, printed materials, or flyers, we can communicate with

the customers or our future buyers. We will also use telegram for our marketing

materials for the feedback for those people who tried our Pancake Souffle and so

we can encourage others to try our very own product

e. CRM

Whenever the customers have problems, we have our Facebook

messenger so that they can reach us, and we will discuss whatever they complain

about.

Step 5: Implementation Plan

a. Product

● Features

Like many elegant French desserts, soufflé has a notorious

recognition for being finicky in nature. Moreover, people say it takes

success to create a successful soufflé, however, the actual magic in most

cases lies in timing. A soufflé's non-compliant tendency stems from its

source of fluffiness, beaten egg whites.

Not only does a terrific souffle require a notable beating of egg whites

(until proper stiff peaks are formed), but the time it takes to cook and serve

it needs to be ideal as well.

● Specifications

The business makes fluffy yet healthy delicacies such as Soufflé

Pancake with custard cream and a variety of toppings like honey, cocoa,

cinnamon, or powdered sugar and can also add fruits like bananas and

strawberries. Soufflé Pancake is one of the leading businesses. It is a fluffy

 pancake with a flavorful base and glossy beaten egg whites that are gently

folded together just before baking. The main ingredient, fluffy pancake, is

native to Asia, specifically the Philippines. On the surface, there are

naturally occurring sweets.

These main ingredients provide nutrition and help in blood sugar

regulation. Soufflé is thin and round flat cakes made from a starch-based

batter containing milk, eggs, and butter and cooked on a griddle or frying

pan with butter or oil. Pancakes have a sweet and savory flavor. The

sweetness is provided by the addition of granulated sugar to the recipe. A

serving of pancakes contains 4.3 g of sugar but adding maple sugar to the

pancakes adds more. Sugar should not account for more than 10% of daily

calories. Fresh fruits are used to sweeten pancakes rather than syrup to

keep sugar intake low. The salt in pancake batter contains 308 milligrams

of sodium per serving. Pancakes contain 20% of the daily recommended

amount of phosphorus and 18% of the daily recommended amount of

calcium, respectively. It makes pancakes a better choice for promoting bone

strength and the body's ability to produce RNA and DNA. It provides about

12% of the daily iodine and riboflavin requirements. Thiamin, vitamin C,

niacin, vitamin B6, magnesium, vitamin B12, copper, zinc, and iron should

be consumed in smaller amounts.

● SCA (Sustainable Competitive Advantages)

BBCT Delights takes a variety of effort and money to develop. It's

smooth to take it out. Having a strong business brand means people will

choose their product or service over competitors. They are marketplace

leaders and feature excellent corporate reputations that can build and

maintain strong brands.

b. Price

● Detailed Strategy for Pricing

The BBCT Delights pricing strategies take into consideration that the

customers are a crucial part of our success. To ensure that we deliver the

needed product and value, we must charge them an affordable price for

both of us.

The product’s price is affordable. The proponents can assure that the

customers will love it. The price of Soufflé Pancake will start at 69 pesos.

For some ingredients or add-ons like honey, powdered sugar, cinnamon,

and sauce like custard cream, and for the customers who want to add fruits

to their pancakes, the price will start at 10 pesos to 30 pesos.

c. Distribution

● Detailed Strategy for Distribution

The distribution of Soufflé Pancakes will be also directed to the

consumer. And in terms of the quality of the products, the business used

high-quality ingredients, at a lower price. The product is made up of fresh

ingredients which our target market likes. This strategy will give them an

idea that they can get a high-quality product even at a low price. When it

comes to the transportation of the product, we will be having a motorcycle

that is going to deliver our product depending on the location of our

customers. And, we are going to have connections with those food delivery

companies like food panda that you can buy online so that we can widen

our distribution channel. Nowadays we are more productive in using the

internet so we will be using this opportunity to broaden our food and

beverages industry.
d. Promotion

● Communications Mix

We will employ two different marketing tactics to increase customer

awareness of BBCT Delights.

Our most important tactic will be word of mouth/in-store marketing.

This will be by far the cheapest and most effective of our marketing

programs.

The second marketing tactic will be the use of tarpaulins and flyers.

These will be low-budget plans that will provide community awareness for

the business.

The business will also provide a free taste for the prospective

customers so they know what the business can produce.

The business will provide a Facebook page, print advertisements

like; flyers, tarpaulins, and posters, and use social media and discounts so

that they can gain more customers to interact with them.

● Advertising

Print Advertisements. To spread the facts about our industrial

company, Soufflé Bar will place tarpaulins, posters, and exceptional print

advertisements in the public region out of doors and in the municipality. To

encourage them to shop for our product, we're capable of making certain to

put up it wherein our aim customers are most probably to be and in areas

with a massive potential audience.

● Sales Promotion

Facebook Page. We will have an interactive Facebook page with

information about the business, menu, prices, and deals and run mini

competitions. An example of such a competition includes the first 20 likes

winning a voucher for 20% off. We believe that promoting competition

 through Facebook will attract young users. We can also have feedback

surveys and polls on the Facebook page where fans will be able to vote for

what flavors they would like to see on the menu, what their favorite pancake

meal is, and so on. This is because we believe that customers come first,

and hearing their opinions is of high importance to our company.

Business website. The website will have regularly updated offers

and promotion codes to enter when making a booking to receive discounts

or an extra # of soufflé pancakes free, etc.

Discounts. For the first 100 customers during our soft opening, they

will provide a 50% discount. Additionally, we will give them a free soufflé

pancake when they complete three purchases.

● Direct Marketing

The business will also have a 'contact us' section with a form for

bookings and inquiries to reduce the number of calls staff will have to

answer while during working hours.

● Public Relations

Print Advertisements as Advertising Campaigns. To spread the

facts about our industrial company, Soufflé Bar will place tarpaulins,

posters, and exceptional print advertisements in the public region out of

doors and in the municipality. To encourage them to shop for our product,

we're capable of making certain to put up it wherein our aim customers are

most probably to be and in areas with a massive potential audience.

● Personal Selling

BBCT Delights promote the product through their attitude,

appearance, and professional product knowledge. They intend to inform

and encourage the customer to buy or try the product.

e. Design CRM Tactics

The business uses CRM software programs to maintain track of

interactions, records and notes approximately customers or potential. The data is

stored in a significant database and is obtainable to more than one person within

an organization. It enables streamlining sales, marketing efforts, customer service,

accounting, and management for growing companies.

f. Design Information Gathering Tactics

BBCT Delights conducts interviews and questionnaires to gather

information on the consumers’ options for improving the business. Questionnaires

are useful in gathering information from key organization members including their:

- Attitudes – What people in the organization say they want.

- Beliefs – What people think is true.

- Behavior – What organizational members do.

- Characteristics – Properties of people or things.

g. Design Organizational structures

The commercial enterprise will undertake a line organizational shape. Line

organizational shape is one of the most effective sorts of organizational systems.

Its authority flows from pinnacle to bottom. Unlike different systems, specialized

and supportive offerings do now no longer take region in those organizations. The

chain of command and every branch head has managed their departments. The

self-contained branch shape may be visible as its major characteristic.

Independent selections may be taken via the means of line officials due to their

unified shape.
 Organizational Structure of BBCT Delights

The figure above suggests the organizational structure of the business. It indicates

the direct line emanating from the owner-supervisor to the baker and in the long run the

helper.

Step 6: Budget

a. Marketing Costs

● Technology Costs

● Site Design

Presented above is the layout of the production area of the business as well

as office space for its marketing and other business transactions.

 ● Salaries

Salary of Personnel

Presented above is the salary that will be earned by the business's employees on a

daily, monthly, and annual basis. The salary rate is below the minimum rate for the

municipality since it is still in its early stage. The owner plans to increase this rate each

year based on the success of the company. In addition to paying the employee's salary,

the employer will also make the helper qualified for mandatory government benefits like

SSS, PhilHealth, and Pag-Ibig.

● Marketing communication

The BCCT Delights business is used to communicate with target markets,

including traditional advertising, direct marketing, social marketing,

presentations, and sponsorships.

● Miscellaneous

Below is the miscellaneous fee of the business. Those are:

Step 7: Financial Projections

● Sales Forecast
Below are the sales forecast for BBCT Delights, and those are:

Soufflé Pancake Soufflé Pancake Soufflé Pancake

per Week per Month per Year

184 736 8832

Total P12,696 P50,784 P609,408

Above are the sales of soufflé pancakes per week, per month, and year

● Expense Forecast
Below is the expense forecast of BBCT Delights.

Cost of Furniture and Fixture

Particulars Quantity Unit Price Total Price

Dining tables 2 P1,000 P2,000

Chairs 4 P800 P3,200

Trash bins 2 P250 P500

Production table 2 P1,500 P3,000

Electric fan 3 P800 P2,400

Phone 1 P500 P500

TOTAL P11,600
 Cost of Equipment

Particulars Quantity Unit Price Total Price

Mixing bowl 2 P172 P172

Wire Whisk 2 P50 P100

Measuring Spoons 1 P129 P129

Measuring Cups 1 P121 P121

Spatulas 2 P74 P148

Electric Hand
1 P179 P179
Mixer

Scooper 1 P44 P44

TOTAL P807

List of Utilities

Utilities Monthly Cost

Electricity P1,500

Water P800

Gas P1,800

Rent P3,500

TOTAL P7,600

● Break–even Analysis
Step 8: Evaluation Plan

● Continuous Evaluation
The company named “BBCT Delights” to be placed at Bilibiran,
Binangonan, Rizal serves an affordable, delicious, and pleasant pancake. For this
study, 100 respondents were taken to answer a survey to accumulate crucial and
dependable data to help to test the feasibility and viability of the proposed project.
This type of business suits the taste and meets customers’ demand and buying
power and could enable the business to cover up costs and expenses to bring
about producing profit. Therefore, the company has the ability and feasibility to
start and introduce the unique and new taste of pancakes to a wide range of
customers in the business industry.

Recommendations
The proponents selected the best location for their business in Bilibiran,
Binangonan, Rizal. The BBCT Delights’ Soufflé Pancake Bar picked the best
location as it is close to the subdivision and schools, which means getting more
customers. They provide different toppings for pancakes which might be made
from chocolate, strawberry, and custard cream from a trusted supplier.

The BBCT Delights’ Soufflé Pancake Bar must improve the business by
adding new varieties and different toppings for pancakes, to satisfy their cravings.
This business should know exclusive suppliers of the raw materials used to
produce the products to keep away from a shortage of inventory. They should also
improve their marketing strategy to attract more customers. And lastly, the
management should have a good relationship with its subordinates and customers.

● Time Frame of ROI

BBCT Delights invested P 80,000. The profit was P 50,784 for a month.
Then, the return on investment was 63%.

Below is the solution:

ROI = ( PROFIT / COST OF INVESTMENT ) x 100

= P 50, 784 / P 80,000

= 0.6348 x 100

ROI = 63%
 PHASE IV

IMPLEMENTATION AND CONTROL

● Objectives

In general, the objective of this company is to determine if establishing a

souffle bar in Barangay Bilibiran, Binangonan, Rizal, is feasible and viable.

1. Assess market behavior, supply and demand conditions, and other relevant

information in the study's target area.

2. Establish the expected owner's safety as well as the necessary personnel,

work requirements, compensation, perks, and other factors

3. Establish the requirements, standards, and production process that will be

followed during the study's real activities.

4. Identify the tax and legal responsibilities for this kind of business.

5. Using an income statement that has been prepared and the relevant ratios,

ascertain the future financial performance of the business; and

6. Measure the social and economic significance of the company's

establishment.
● Measure of Performance

Presented withinside the subsequent web page is the Measure of

Performance Timetable of the business.