1

ESTABLISHING JARDIN BIEN PLANTÉ

IN PULONG BUNGA SILANG, CAVITE

A feasibility study manuscript submitted to the faculty of the Department of

Management, Cavite State University, Biga I Silang, Cavite in partial fulfillment of
the requirements for the degree of Bachelor of Science in Business Management
– __________________________________. Prepared under the supervision of
Ms. Zarah Jane Centeno.

INTRODUCTION

Plants are the very precious part of earth. Earth is called a green planet

because of the presence of plants. They are also most essential part of the life of

all the organism living on the earth. Some of the important roles of plants are:

Providing fresh oxygen, reduces pollution level, shelter and food.

Because of its rich fertile soil which makes crops grow strong, the

Philippines is still mainly an agricultural state. The municipality of Silang in the

province of Cavite is a first class landlock municipality. Silang's vastness makes it

a haven for real estate development, industrial, commercial, and agro-industrial.

Fertile soil and plenty of water make Silang suitable not only growing commercial

crops, but also high value crop production and exotic crops. There are plants,

healthy vegetables, shrubs and flowers in Silang as well (Tenorio et. al, 2016).

In its most pared down sense, a seminar is a meeting in which people can

learn about a topic. Many small businesses owners often wonder whether they can

justify attending or sending staff to one. Learning about seminar purposes could
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help small business people decide whether attending one would worthwhile

(Agadoni, 2019).

Jardin Bien Planté is offering a combination of garden plants and seminar

services. They are serving ornamental plants like: Marigold, Senante, Silver

Queen, Conchita, Mayana and Chichirica, as well as training and seminar service

for the customers to be able to know how to properly handle plants with care. They

will be having an orientation, hands on training on how to properly transfer plants

into the pot, proper amount of water, how many times that it will be watered, how

long it will germinate and grown etc.

Project Background

Plants are incredibly thoughtful and there is something wonderful in them.

Just looking at them, it can make you smile effortlessly. It has a lot of benefits like

it helps reduce stress and feeling of well-being. Plants also improve air quality

(Andrychowicz, 2019). This is the best one can offer to customers. Jardin Bien

Planté decided to offer a wide variety of ornamental plants which customers can

have different choices when they are buying plants. Not just by offering products

but the business also have service to those willing to learn more about planting, by

conducting affordable training and seminar.

Objectives of the Study

The main objective of this study is to determine the visibility and feasibility

of establishing a Jardin Bien Planté in Pulong Bunga Silang Cavite.

Specifically, objectives from the point of view of the different functional

areas of management as follows:

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Management Aspect

1. To design an organizational structure that provides efficient and effective

service and product operation.

2. To determine number of workers required to manage the operation.

3. To set a qualification standard for all the personnel.

Marketing Aspect

1. To describe the product, training and seminar to be offered by the business.

2. To determine the demand and supply in the market.

3. To identify the target market of the business.

Technical Aspect

1. To determine the service process of the business.

2. To determine the location of the business and identify the machineries and

equipment needed.

3. To ensure that expenses, especially utilities and supplies are incurred in

appropriate ways.

Financial Aspect

1. To determine the capital cost and expenses in putting up a business.

2. To determine the profitability and financial stability of the business for the

next 5 years.

Socio-Economic Aspect

1. To determine the significance contribution of the business in Silang, Cavite.

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Significance of the Study

This study will help as reference to the future researchers that will conduct

their study. Specifically, this study will help the following:

To the Researchers, this study will be a stepping stone for young students in the

business field to familiarize their ways into the corporate, research and industry

world. The study will be a proponent to their critical thinking assets to how a

business works in a projected manner to the actual business.

To the Silang Residents, this study will be a great help for uplifting the Silang

spirit in modeling and advertising their own products. A good quality product will

be in such a waste if proper demand and supplication will not be publicized, this

study will help the residents relocate their goods for a fresh business.

To Mr. Alfredo Rosal, this study will help to patronize his business to the public.

This study will also give him other ideas on how to improve his business.

To the future researchers, this study will help them apply and practice all the

learning they gain in their course. It may give them information and insight on the

agriculture industry and also enlighten them with new ideas concerning the

industry that may help to boost the country’s economy.

To the government, the study is proposing a job opportunity for more people, a

beginning phase in promoting Silang goods and services thus a way to increase

the Gross Domestic Product of the Philippines.

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Proposed Proponent

NAME ADDRESS NATIONALITY % OWNERSHIP

Rosal, Alfredo Silang, Cavite Filipino 100%

Table 1. Proposed Proponent of the Business

Table 1 shows the proposed proponent of the business, his address,

nationality, and ownership’s percentage.

Proposed Named of the Project

The students chose Jardin Bien Planté for their business name, so that

people can already know that they offer plants. They believed that linking business

name with the products they sell is equally important. Jardin Bien Planté is a

French translation of well planted garden and instead of using English words they

used French language to become more appealing to the people. They came up to

this name because all the plants in this garden are well cared by the owners.

Type of Business Organization

The project is single proprietor where a business owned and managed by

a single person. The advantages of this kind of business are the owner has the

freedom to make all the decision, he has the full enjoyment to of the all profits

made and it is easier to set up. While the disadvantages of it are the proprietor

might be possible of lack in the ability to manage the business and he has unlimited

liability since he is the only one who owned and managed the business

(Tasmanian Government, 2019).

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Location of the Business

Figure 1. Location of the business

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Figure 1 shows the location of the business. Jardin Bien Planté is located

at Purok 4 Pulong Bunga, Silang Cavite near Banio Kreek. The place measures

1500 square meters. Silang is a town of great potential from its vast land area

suitable for agriculture. It can be reached by bus, or by jeepney. Coming from

Manila, it will take 2 hours to reach the town proper. Silang is accessible by land

transportation. Major road networks to and from Laguna and Batangas traverse it

making the town a potential trading center for agricultural products while enjoying

an environment that is free of traffic and pollution problems. Commuters are

assured of smooth travel within the borders of the municipality with of its good road

networks of approximately 187.83 km (Loyola, 2009).

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MANAGEMENT ASPECTS

Management is one of the foundation of a business, it helps the organization

to achieves their goals and become successful. This chapter includes the vision,

mission, organizational structure, duties and responsibilities of key personnel,

company policies and etc.

Jadin Bien Planté will use the theory Y style of management because in

here, the management have a positive opinion with their people and use

decentralized system where they encourage open communication. Employees in

theory Y have are happy in their work, seek and accept responsibility and are

involved in decision making (Mind Tools, 2019).

Vision

To be a known provider of wide variety of ornamental plants with training

and seminars that will give knowledge in the people of Cavite.

Mission

We will provide an awesome collection of ornamental plants in an affordable

price and an excellent seminar about planting that can further the knowledge of

our buyers.

Type of Organization

The type of organization is sole proprietorship wherein the business was

owned by one person. The owner is entitled to all the profits of the business and

also responsible for the losses, liabilities and debts the business will incur

(Tasmanian Government, 2019).

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Organizational Structure

Figure 2. Organizational structure of Jardin Bien Planté

Figure 2 shows the organizational structure of Jardin Bien Planté. It’s

started at General Manager, who owns the garden, under on it are office staff, the

gardener, the helper and the reaper. All of this positions have different duties and

responsibilities to do and different skills and knowledge that will help the garden to

become sucessful and reach their goal.

The type of the organizational structure is Flat Organizational Structure

because it is more suitable for small businesses like the farm. The employees are

able to make decision quickly and independently. Thus a well-trained workforce

can be more productive by directly getting involved in the decision making process.

The decision making power is shared and employees are held accountable for his

or her decisions (Nishadha, 2019).

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Function of Department

Administrative Department act as the connecting link of all employees

and ensures the smooth flow of information from one employee to the other. The

main job responsibility of administrative department is to ensure the efficient

performance of all employees in an organization. It provides motivation to the work

force and makes them realize the goals of the organization (Aggarwal, 2017).

Job Description and Job Qualification of Key Personnel

General Manager

The General Manager direct and manage organization’s business activities

and develop and implement effective business strategies and programs. A General

Manager usually must speak the languages of finance, operations, sales,

marketing and human resources. He monitors and motivates staff, manages

operational costs, ensures good customer service, improves administration

processes.

Duties and Responsibilities

 Overseeing daily business operations

 Developing and implementing growth strategies

 Maintain budgets and optimize expenses

 Set policies and processes

 Facilitates the seminar

Qualifications

 Knowledgeable in gardening

 Have experienced in planting

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 Have a good leadership skill

Office Staff

The Office Staff is a hardworking professional able to undertake a variety of

office support task ad work diligently under pressure. He or she is responsible for

ensuring an organized, clean and tidy workplace. She/he monitors and uses office

equipment and materials. She also collaborates with management to complete

necessary projects and complete basic bookkeeping and record keeping duties.

Duties and Responsibilities

 Managing Human Resource and Marketing operations

 Organize, plans and implements inventory activity

 Creating instructional materials for the seminar

Qualifications

 Graduate of Bachelors Degree in Business Management

 Knowledgeable in Human Resource and Marketing Management

 At least one year working experience in business related works

 Have a good communication skill

Gardeners

The gardener is responsible in maintaining the beauty of the plants which

are placed in the garden. His responsibility is to give the best structure to every

plant present in the garden and make sure that each and every plant has to be

maintained well

Duties and Responsibilities

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 Maintain and grow the garden to ensure it meets the specific

requirements and expectation

 Plant and nurture new trees, flowers and various plants

 Service all garden equipment and tools

 Maintain a clean garden by cleaning rubbish and litter from the

garden and grounds

Qualifications

 At least elementary graduate

 Knowledgeable in planting

 At least one year experience as a gardener

 Have a strong physical stamina

Reaper

Reaper is the one who cuts the grass, most also gather it, either by

windrowing it or picking it up.

Duties and Responsibilities

 Responsible in cutting plants

 Cleaning the garden

Qualifications

 At least elementary graduate

 At least one year experience as a reaper

 Have a strong physical stamina

Helper
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The helper is responsible for basic maintenance tasks which include such

as litter clearance, emptying litter bins and leaf sweeping.

Duties and Responsibilities

 Do garden / yard up keep by mowing lawn, collecting trash etc.

 Perform cleaning activities such as dusting

 Conducting routine inspections of premises and equipment

 Handling basic repairs and maintenance

Qualifications

 At least elementary graduate

 Knowledgeable in repairing things

 At least one year experience as a helper in garden

 Have a strong physical stamina

Outsourcing

Outsourcing is the business practice of getting a worker outside a company

to perform services and create goods that traditionally were performed in-house

by the company's own employees and staff (Rouse, 2019).

Jardin Bien Planté management will outsource electrician and computer

technician. The management will have an outsource speaker in the fifth year of the

business, so it will give an additional and higher level of knowledge about planting

of ornamental plants.

Training and Development

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Training and development program help the employees learn knowledge

and skills that will help them to improve their performance. Jardin Bien Planté will

have training and development programs like:

 Office staff will conduct an orientation for the newly hired employees about

the garden, its policy, products, services and etc.

 General Manager will conduct one week training for the newly hired

gardener, helper and reaper about the working procedures in the garden.

 General Manager will attend seminars about planting held at Silang

Covered Court or at the other places that will give a deeper knowledge

about ornamental plants and he will echo what he has learned to his

employees.

 Same level employees like gardener, helper and reaper should undergo to

cross training. Through this they can be multi-tasker and if ever there will

be an absent, the other employee can transfer to that position.

 Office staff can look for seminars related to business that he/she can attend

to further his/her knowledge. He/she will ask the General Manager if he/she

can attend to that seminar. The General Manager will allow him/her as long

as it does not fall on working days.

Company Policies

Company policies are established rules and regulations within the

organization, it outline the responsibilities of all employees (Scott, 2019). Jardin

Bien Planté Management expect all of employees to follow their company policies,
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employees will get disciplinary actions once they failed to follow all the rules and

regulations during their employment.

1) Dress Code

Jardin Bien Planté official dress code for office staff includes cap,

green polo shirt, and jogging pants (see figure 3) while the dress code for

gardeners, helpers, reaper includes green long sleeve, short and cap (see

figure 3.1).

2) Employees Contract

Office staff will be regular after (6) months of serving in the garden

and having no violation in the policies of the company.

Gardener, helper and reaper will have a written agreement with the

owner stating that they can work in Jardin Bien Planté as long as they want

provided that they don’t have any violation. If ever they want to leave they

need to notify the owner one (1) month before they leave.

3) Working Schedule

The employees of Jardin Bien Planté must conform to the schedules

given by the management. They are required to work 6 days a in a week

from 7 in the morning to 5 in the afternoon. They have 1 hour lunch break

and 20-30 minutes coffee break in the morning and afternoon.

4) Late

Jardin Bien Planté is not encouraging the delayed arriving of the

employees in the work.

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5) Absence Without Leave

Jardin Bien Planté is opposing the absenteeism of employees.

6) Internet and Cellphone Usage

Office staff is entitled to internet and cellphone usage in order to

check the Facebook page of the company. But he / she cannot use internet

or cellphone for personal purposes. The gardeners, helper and reaper are

not entitled to the internet and cellphone usage in the time of their work.

7) Confidentiality and Data Protections

Jardin Bien Planté wants to ensure that private information about

their employees and company is well protected.

8) Harrasment And Violence

Jardin Bien Planté management wants to build a happy and

productive workplace; all employees must treat their co-workers well and

help them feel safe. Each employee should do their part to prevent

harassment and workplace violence. Any acts of harassment or violence

are subject for dismissal.

9) Morality

All employees of Jardin Bien Planté are expected to maintain high

moral standards or behavior, keeping in mind that each of them bears and

carries the image of Jardin Bien Planté.

10) Property Protection

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Every employees of Jardin Bien Planté are expected to exercise

honesty in handling or using the company properties.

Sanctions

Legend: VR – Verbal Warning

WR – Written Warning

3DS – 3 Days Suspension

5DS – 5 Days Suspension

D – Dismissal

OFFENSES VR WR 3DS 5DS D

Not wearing proper uniform 1st 2nd 3rd 4th 5th

Absence without leave 1st 2nd 3rd 4th 5th

Tardiness 1st 2nd 3rd 4th 5th

Using cellphone and internet during 1st 2nd 3rd 4th 5th

working hours

Unauthorized leaving the position 1st 2nd 3rd 4th 5th

Disobedience to superior 1st 2nd 3rd

Disclosing confidential information about 1st

company and etc.

Stealing or attempting to steal properties of 1st

company or of the co-workers

Immorality or scandalous acts 1st

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Compensation/Benefits/Rewards

Compensation

Compensation refers to the remuneration given to an employee in exchange

for their services. It is typically one of the biggest expenses for businesses but

without it there will be no employees will stay in a business (Kappel, 2018).

The employees of Jardin Bien Planté will have a fixed wage and it may vary

depending on the position. The rate of a general manager will be ₱400.00 a day,

for office staff will be ₱373.00 a day while the gardener, helper, and reaper will

have ₱300.00 a day. Jardin Bien Planté will distribute the salaries of the employees

every 15th and 30th of the month and the form of payment will be on a cash basis.

Benefits

Government mandatory benefits like SSS, Pag-Ibig, Philhealth, 13th month

pay will be given to the General Manager and Office staff. Gardener, helper and

reaper will have Philhealth benefit only.

Social Security System (SSS)

SSS is like an insurance program mandated by the government to all

income workers in the Philippines. All SSS members are required to contribute

monthly into the fund, the amount depends on their salary bracket. In exchange

for the said contributions, members will enjoy insurance benefits such as sickness,

maternity, disability, retirement, death and funeral and salary loan.

Pag-Ibig
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Pag-Ibig Fund members get a payroll deduction as their contribution and in

exchange they can get a housing loan, short term loan and provident savings.

Philhealth

Philhealth was formed to financially aid Filipinos with their medical needs. It

is sustained by members’ contribution along with local and national government.

Philhealth members can avail this once they are being hospitalized, there will be

subsidizing in their medical expense because they usually share in paying for the

doctor’s professional fees, laboratory exams and other hospital costs.

13th Month Pay

It is one twelfth (1/12) of the basic salary of an employee, 13th month pay is

given to the employee on or before December 24 of every year.

Rewards

Rewards are given mainly to appreciate the performance of employees and

motivate them. Jardin Bien Planté management believes that motivated workers

lead to higher productivity that is why they want to give the following rewards to

their employees:

 Once the gardener, helper and reaper reach their quota of 1,000 pieces of

plant bags they will receive 5 kilos of rice.

 Employees will receive free snacks every morning and afternoon.

 Every Christmas season, the gardener, helper and reaper will receive

₱500.00 for their bonus.

 The gardener, helper and reaper will receive additional ₱200.00 for their

additional work like carrying plants to the delivery truck.

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 All employees will receive ₱500.00 when their birthday comes.

Salaries/Gross/Net

Table 2. Five (5) Years Projection

Table 2 show that in the year 2020, 2021 and 2022 Jardin Bien Planté has

the same total net income which is ₱624,081. In the year 2023, the business

removes the office staff position but the person assigned to there has been

promoted as Office administrator. They also add two (2) positions which are

Finance staff and Marketing staff. In this year the salary of the old employees

increases by 10% so that net income increases, in line to that increase, their

deduction also increases. The net income for the year 2024 is the same in the year

2023.

Management forms/Records
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Having management forms/ records are essential in a company that wishes to

run and operate well (Business Laws, 2019). Jardin Bien Plante will use the

following management forms:

 Attendance logbook – where the employees will login and out

 Evaluation form – used to formally review and document an employee’s

performance

 Inventory form – showcases the items or products and its quantity

 Receipt – used when customer purchase any plants in the farm

 Employment Contract - is a written agreement between the employer and

employee. It ensures that they have a clear understanding of what is

expected during the term of employment.

Uniform and Identification Card

The uniform and identification card will help the customers to easily identify

and recognize the employees of the garden, if they have some questions about

the products and services they can easily approach the employees. It is also for

their safety so that no outsider can pretend that they are part of the garden.
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Figure 3. Office Staff Uniform Figure 3.1 Gardener, Helper

and Reaper Uniform

Figure 3 shows the uniform of the office staff of Jardin Bien Planté. Office

staff needs to wear a cap, polo shirt and jogging pants. Office staff uses cap to

protect their head in the direct sunlight, green polo shirt represents the color of the

garden and jogging pants so if they are walking in the garden they can’t be easily

beaten by bugs and wouldn’t feel itchiness.

Figure 3.1 shows the uniform of the gardener, helper and reaper. The

gardener, helper and reaper of Jardin Bien Planté should wear cap to protect their

head in the direct sunlight, green longsleeve to protect their skin in extreme heat.

They use short for them to be comfortable while doing their work.
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Figure 4. Identification card of the employees

Figure 4 shows the identification card of the employees in Jardin Bien

Planté. This ID shows the name, contact number and the position of the employee.

It also shows the contact person in case of emergency, their address and contact

number.
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MARKETING ASPECT

This chapter will show the demand analysis, supply analysis, competitor

assessment, marketing strategies and other important part of the marketing

aspect. The purpose of this chapter is to provide quantitative information that will

reflect the status of the market in the area of the business. In this section, the result

of the researchers conducted surveys on how feasible the business will be shown.

The result of the surveys responded by five (5) barangays in Silang, Cavite: Iba,

Balite, Pulong Saging, Pulong Bunga and Ulat. The reasearchers had 389

respondents from the said barangays.

Target Barangays

Barangay Population Respondents per

Barangay

Ulat 2,457 66

Pulong Bunga 2,847 78

Pulong Saging 1,546 43

Balite 2,454 66

Iba 4,933 136

Total Population 14,237 389

Sources: Municipality of Silang

Table 3. Population of Five (5) Target Barangays

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Table 3 shows the population of the Five Barangays where the survey have

been conducted. The total population of these barangays is 14,237 and the total

respondents are 389.

Demand Study

The survey was conducted at five (5) barangays in Silang, Cavite which was

the Barangay Iba, Balite 1, Pulong Saging, Pulong Bunga and Ulat. In which, it has

a total population of 14,237 wherein only 389 respondents was used.

GENDER
No. of
Gender Respondents Percentage

FEMALE Female 223 57%

43%
57% MALE
Male 166 43%
Total 389 100%

Figure 5. Gender

Figure 5 shows that the gender of the most potential market of Jardin Bien

Planté will be female which got 223 respondents which is equivalent to 57% and

166 respondents of male out of 389 respondents.

AGE No. of
Age Respondents Percentage
18-35 YRS 18-35 176 45%
24% OLD
36-55 YRS
yrs. old
45%
OLD 36-55 121 31%
56 ABOVE yrs. old
31%
56 above 92 24%
Total 389 100%

Figure 6. Age
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Figure 6 shows that the age range of 18 to 35 years old got the highest

percentage which was 45%, ages 36 to 55 got 31%, while the age range of 56 to

65 years old above got the lowest percentage. This implies that Jardin Bien Planté

will focus on 18 to 55 years old as their target market.

CIVIL STATUS
Civil No. of
Status Respondents Percentage
8% Single 149 38%
SINGLE
38% Married 209 54%
MARRIED
Widowed 31 8%
54% WIDOWED
Total 389 100%

Figure 7. Civil Status

Figure 7 shows that the status of married has the highest percentage which

was 54% or equivalent to 209 respondents, then 38% or 149 respondents for

single and 8% or 31 respondents for widowed. Jardin Bien Planté will target both

married and single status since both of it has a high percentage.

MONTHLY INCOME Monthly No. of

Income Respondents Percentage
4% Below 197 51%
BELOW ₱10,000
₱10,000
12% ₱10,000 - 130 33%
₱10,000-₱20,000
₱20,000
51% ₱20,000 - 48 12%
33% ₱20,000-₱30,000
₱30,000
₱30,000 14 4%
₱30,000 ABOVE
Above
Total 389 100%

Figure 8. Monthly Income

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Figure 8 shows that the monthly income of below ₱10,000 got the highest

percentage which was 51% equivalent to 197 respondents, followed by ₱10,000-

20,000 monthly income that has 130 respondents. ₱20,000-30,000 monthly

income got 12% while above ₱30,000 monthly income got the lowest percentage

which was 4%. It implies that the target market has an average income.

ARE YOU EMPLOYED?

Are You No. of

Employed Respondents Percentage
41% YES
Yes 229 59%
59% NO
No 160 41%
Total 389 100%

Figure 9. Employment Status

Figure 9 shows that employed individuals got the highest percentage which

was 59% equivalent to 229 respondents and 41 % or 160 respondents for the

unemployed. It implies that the Jardin Bien Planté will have adequate target market

since more than 50% have an occupation.

HOW OFTEN DO YOU How Often No. Of

BUY ORNAMENTAL Do You Buy Respondents Percentage
PLANTS? Ornamental
Plants?
DAILY Daily 16 4%
4%
23% 20% WEEKLY
Weekly 49 20%
MONTHLY
Monthly 90 24%
24% YEARLY
29% Yearly 110 29%
NEVER
Never 94 23%
Total 389 100%

Figure 10. Frequency of buying ornamental plants

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Figure 10 shows that the potential market often buy ornamental plants

yearly that got 29% or 110 respondents; followed by monthly 24% or 94

respondents; then never 235 or 90 respondents; weekly 20% or 79 respondents

and daily 4% or 16 respondents. It implies that the market will buy ornamental

plants yearly and monthly.

ARE YOU INTERESTED Are you No.

TO LEARN THE Interested Of Percentage
CULTURE PROCESS to Respondents
ABOUT ORNAMENTAL learn the
PLANTS? culture
process
10% about
YES ornamental
NO
plants?
90%
Yes 350 90%
No 39 10%
Total 389 100%

Figure 11. Interest in learning about ornamental plants

Figure 11 shows that out of 389 respondents, 90% says that they want to

learn the culture process about ornamental plants while 10% or 39 respondents

say no. Therefore, mostly of the potential market are really interested in planting.
Have you No.
HAVE YOU ATTENDED attended of Percentage
ANY TRAINING AND any training respondents
SEMINAR PROGRAM and
REGARDING seminar
ORNAMENTAL PLANTS? program
30% regarding
YES
NO
ornamental
70% plants?
Yes 115 30%
No 274 70%
Total 389 100%
Figure 12. Attended training and seminar about ornamental plants
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Figure 12 shows that out of 389 respondents, 115 of it or equivalent of 30%

say they already attended training and seminar about ornamental plants while 274

respondents or 70% state that they haven’t attended any training and seminar.

Therefore it is an opportunity for Jardin Bien Planté to offer to the potential market

this kind of service.

ARE YOU INTERESTED IN Are you No.

PARTICIPATING Interested of Percentage
TRAINING AND SEMINAR in respondents
PROGRAM REGARDING participating
ORNAMENTAL PLANTS? training
and
seminar
12% program
YES
regarding
NO ornamental
88% plants?
Yes 343 88%
No 46 12%
Total 389 100%

Figure 13. Interest in participating training and seminar about ornamental plants

Figure 13 shows that 88% or 343 respondents say that they are interested

to participate in training and seminar about ornamental plants while 12% or 46

respondents say they are not interested. Therefore, it has greater possibility that

the potential market will participate to the service that Jardin Bien Planté wants to

offer.
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ARE YOU WILLING TO PAY

FOR A SEMINAR TO Are No.
LEARN MORE ABOUT you of Percentage
PLANTING? willing respondents
to pay
for a
seminar
16% YES
to learn
more
NO about
84%
planting?
Yes 328 84%
No 61 16%
Total 389 100%

Figure 14. Willingness to pay for seminar about ornamental plants

Figure 14 shows that 84% or 328 respondents state that they are willing to

pay for a seminar while 16% or equivalent of 61 respondents are not willing to pay.

It implies that the potential market will still avail the service even if they have to pay

for it.

HOW MUCH ARE YOU How much No.

WILLING TO SPEND IN are you of Percentage
ATTENDING SEMINAR willing to respondents
PERTAINING spend in
ORNAMENTAL PLANTS? attending
seminar
pertaining
16% 150 ornamental
10%
200
plants?
54%
20% 150 209 54%
250
200 78 20%
NONE 250 41 10%
None 61 16%
Total 389 100%

Figure 15. Spending money in attending seminar about ornamental plants

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Figure 15 shows that 54% or 209 respondents are willing to pay ₱150.00;

20% or 78 respondents are willing to pay ₱200.00; 10% or 41 respondents are

willing to pay ₱250.00 and 16% or 61 respondents are not willing pay. It implies

that the potential market want to avail the seminar with a lower price.

Demand Analysis

This section will show the past demand figures data for the last five (5) years

and projected demand figures of the proposed project for the next five (5) years.

The past demand was based on the interview that the researchers conducted while

the projected demand was based on the total population of the five barangays and

those who are willing to participate in the service.

Past Demand Figures Data

Year Demand

2014 120,000

2015 132,000

2016 145,200

2017 159,720

2018 175,692

Sources: Interview from competitors

Table 4. Past Demand Figures from 2014-2018

Table 4 shows the past demand figures from 2014-2018 where in the

historical demand growth is 10%, therefore as the year passes by the demand

increases.
 32

Projected Demand Figures

Projected 2020 2021 2022 2023 2024

Demand

Daily 25 26 27 28 29

Weekly 172 176 179 185 190

Monthly 747 762 777 800 824

Annually 8,959 9,138 9,321 9,601 9,889

Table 5. Projected Demand Figures from 2020-2024

Table 5 shows that there were consistently increase in the next five (5)

years of the business. In the second to third year there will be 2% increase while

in the fourth and fifth year there will be 3% increase in the demand.

Supply Analysis

This section will show the past supply figures data for the last five (5) years

and projected supply figures of the proposed project for the next five (5) years. The

past supply was based on the interview that the researchers conducted while the

projected supply was based on the first year of projected demand and those who

are willing to participate in the service.

Past Supply Figures Data

Year Supply

2014 100,000

2015 110,000

2016 121,000
 33

2017 133,100

2018 146,410

Sources: Interview from competitors

Table 6. Past Supply Figures from 2014-2018

Table 6 shows that the supply figures for the last five years has been

consistently increase as years goes by, which has a 10% growth rate each year

based on the data that have been gathered through interview

Projected Supply Figures

Projected 2020 2021 2022 2023 2024

Supply

Daily 21 21 21 22 23

Weekly 145 148 151 155 160

Monthly 627 640 653 672 692

Annually 7,526 7,677 7,831 8,066 8,308

Table 7. Projected Supply Figures from 2020-2024

Table 7 shows that the projected supply figures were consistently

increasing. There will be 2% increase in second and third year, while in the fourth

and fifth year there will be 3% increase.

Demand-Supply Analysis

PAST

Year Demand (D) Supply (S) D-S Gap Percent

Unsatisfied
2014 120,000 100,000 20,000 17%
 34

2015 132,000 110,000 22,000 17%

2016 145,200 121,000 24,200 17%

2017 159,720 133,100 26,620 17%

2018 175,692 146,410 29,282 17%

PROJECTED

2020 8,959 7,526 1,433 16%

2021 9,138 7,677 1,461 16%

2022 9,321 7,831 1,490 16%

2023 9,601 8,066 1,535 16%

2024 9,889 8,308 1,581 16%

Table 8. Demand and Supply Analysis

The table 8 shows that the demand is greater than the supply throughout

the projected years. Out of 14,237 population of five barangays at Silang, Cavite,

16% of the population is not satisfied, therefore 84% of the population is satisfied

and it means that the study is feasible.

 35

Market Share Analysis

Sales

12%
16% 27%

21%
24%

Eula's Garden Dhoie's Garden

Villafranca's Garden Jardin Bien Planté
Jojo's Plant Nursery

Figure 16. This figure shows the percentage of the market shares.

The figure 16 shows the direct competitors and their market shares. The

Eula’s Garden has the highest market share.

Competitors Analysis

In every business there is always a competition, it helps the organization to

improve their process and navigate challenges in the market to keep pace with

their competitors. In agriculture industry, a lot of key players are getting in to

business and be competitors of one another. The direct and indirect competitors

of Jardin Bien Planté are the following:

 36

Direct Competitors

1) Eula’s Garden – Eula’s Garden is located at Pulong Saging Silang, Cavite

that offers ornamental plants and their target market are those people who

are interested in plants.

2) Dhoie’s Garden - Dhoie’s Garden offers wholesale and retail of ornamental

plants they also offer landscaping in many places. Dhoie’s Garden is

located at Purok 3 Pulong Bunga Silang, Cavite and their target markets

are those people who interested in landscaping and planting.

3) Villafranca Garden - Villafranca Garden is a garden near the highway that

offers ornamental plants and succulent that is located at Tubuan 2 nd Silang,

Cavite and the target market of Villafranca are the people who are

interested in plants and loves designing succulents.

4) Jojo’s Plant Nursery - Jojo’s Plant Nursery is a garden that sells

ornamental plants in wholesale, they also have a plant nursery inside their

garden where they grow their own ornamental plants. Jojo’s Plant Nursery

is located at Pulong Bunga Silang, Cavite and their target markets are those

who love planting.

Indirect Competitors

1) Le Don’s Garden – Le Don’s Garden is a garden with restaurant that offers

seminar about mushroom production located at Asuncion Subdivision, Biga

1, Silang, Cavite that the target market are the people who loves garden

with good scenery and people who loves learning more things.
 37

2) Old Kano Farm Inc. - Is a farm that offers organic and natural vegies like

leaf vegetable (lettuce), it is located at Lalaan 2 Silang, Cavite, their target

market are those people who love crops and love organic veggies.

3) The Farm of Galilee - is a farm that offers different kinds of bellpepper and

lettuce that their customer can harvest it by their own hands and it is located

at Pulong Bunga Rd. Silang, Cavite. Their target market is the people who

love to eat freshly pick vegetable and those who loves planting crops.
 38

GENERAL MARKETING PRACTICES

Target Market

The target of Jardin Bien Planté is to offer ornamental plants with seminar

and training. The target market are the consumers who are looking for a wide

variety of ornamental plants and also those individual who are willing to learn more

about planting.

Demographic

Jardin Bien Plante’s target market is consumers who are

homeowners who have outdoor lawn or garden space. There are

apartments and condominiums that have a limited space for garden space.

Ages of 18-55 are our target market for the seminar.

Geographic

The target markets are those consumers who live in Cavite,

Tagaytay, Manila and other places in Luzon.

Psychographic

Jardin Bien Plante target markets are those who really love plants

who often buy plants and willing to have knowledge about planting.

Sales Force

In the first to three years of the business, they will not have a marketing

department. The owner of Jardin Bien Planté will be the one who will lead the

business to gain sales, with the help of his one office staff. While the two

gardeners, two helpers and one reaper is for the production in the garden. But in
 39

the fourth year of the business, there will be marketing manager who will be

focused on all of the marketing operation of the garden.

Pricing Strategies

 MARIGOLD
Raw Brand Quantity Price Quantity/Unit Price/Unit
Materials
Marigold Supplier 1 pack ₱2,400.00 1 pc. ₱ 1.2
seed (2,000
seeds)
Plastic Supplier 2 bundles ₱760.00 1 pc. ₱0.38
(2,000
plastic)
Soil and Supplier 1 truck ₱2,000.00 1pc. ₱1
Rice hull (2,000
plastics)
Total ₱2.58

Direct 1 2 ₱2
Labor
cost
Utilities 1.11 ₱1.11
Total cost ₱5.69

Table 9. Show the raw materials, the price and the added price for the product.

Variable Cost + Fixed Cost = Unit Cost

2.58+ 3.11 = 5.69

Unit Cost x % Mark Up = Mark Up Price

5.69 x 40% = 2.276

Unit Cost + Mark Up Price =Total Price

5.69 + 2.276 = 7.966

The price for the marigold will be ₱8.00

 40

 SENANTE

Raw Brand Quantity Price Quantity/Unit Price/Unit

Materials
Senante Supplier 1 pack ₱3,500.00 1 pc. ₱ 1.75
seed (2,000
seeds)
Plastic Supplier 2 bundles ₱1,140.00 1 pc. ₱0.57
(2,000
plastic)
Soil and Supplier 1 truck ₱2,000.00 1pc. ₱1
Rice hull (2,000
plastics)
Total ₱3.32

Direct 1 2 2
Labor
cost
Utilities 1.11 ₱1.11
Total cost ₱6.43

Table 10. Show the raw materials, the price and the added price for the product.

Variable Cost + Fixed Cost = Unit Cost

3.32 + 3.11 = 6.43

Unit Cost x % Mark Up = Mark Up Price

6.43 x 40% = 2.572

Unit Cost + Mark Up Price =Total Price

6.43 + 2.572 = 9.002

The price for the senante will be ₱9.00

 SILVER QUEEN
Raw Brand Quantity Price Quantity/Unit Price/Unit
Materials
Silver Supplier 1 pack ₱2,400.00 1 pc. ₱ 0.8
queen (3,000
seed seeds)
Plastic Supplier 3 bundles ₱1,140.00 1 pc. ₱0.38
 41

(3,000
plastic)
Soil and Supplier 1 ½ truck ₱3,000.00 1pc. ₱1
Rice hull (3,000
plastics)
Total ₱2.18

Direct 1 2 ₱2
Labor
cost
Utilities 1.11 ₱1.11
Total cost ₱ 5.29

Table 11. Show the raw materials, the price and the added price for the product.

Variable Cost + Fixed Cost = Unit Cost

2.18+ 3.11 = 5.29

Unit Cost x % Mark Up = Mark Up Price

5.29 x 40% = 2.116

Unit Cost + Mark Up Price =Total Price

5.29 + 2.116 = 7.406

The price for the silver queen will be ₱7.00

 CONCHITA
Raw Brand Quantity Price Quantity/Unit Price/Unit
Materials
Conchita Supplier 1 pack ₱2,200.00 1 pc. ₱ 0.73
seed (3,000
seeds)
Plastic Supplier 3 bundles ₱1,140.00 1 pc. ₱0.38
(3,000
plastic)
Soil and Supplier 1 ½ truck ₱3,000.00 1pc. ₱1
Rice hull (3,000
plastics)
Total ₱2.11
 42

Direct 1 2 ₱2
Labor
cost
Utilities 1.11 ₱1.11
Total cost ₱5.22

Table 12. Show the raw materials, the price and the added price for the product.

Variable Cost + Fixed Cost = Unit Cost

2.11+ 3.11 = 5.22

Unit Cost x % Mark Up = Mark Up Price

5.22 x 40% = 2.088

Unit Cost + Mark Up Price =Total Price

5.22 + 2.088 = 7.308

- The price for the conchita will be ₱7.00

 MAYANA
Raw Brand Quantity Price Quantity/Unit Price/Unit
Materials
Mayana Supplier 1 pack ₱3,400.00 1 pc. ₱ 1.13
seed (3,000
seeds)
Plastic Supplier 3 bundles ₱1,140.00 1 pc. ₱0.46
(3,000
plastic)
Soil and Supplier 1 ½ truck ₱3,000.00 1pc. ₱1
Rice hull (3,000
plastics)
Total ₱2.59

Direct 1 2 ₱2
Labor
cost
Utilities 1.11 ₱1.11
Total cost ₱5.7
 43

Table 13. Show the raw materials, the price and the added price for the product.

Variable Cost + Fixed Cost = Unit Cost

2.59+ 3.11 = 5.7

Unit Cost x % Mark Up = Mark Up Price

5.7 x 40% = 2.28

Unit Cost + Mark Up Price =Total Price

5.7 + 2.28 = 7.98

The price for the mayana will be ₱8.00

 CHICHIRICA
Raw Brand Quantity Price Quantity/Unit Price/Unit
Materials
Chichirica Supplier 1 pack ₱1,200.00 1 pc. ₱ 1.2
seed (1,000
seeds)
Plastic Supplier 1 bundles ₱380.00 1 pc. ₱0.38
(1,000
plastic)
Soil and Supplier ½ truck ₱1,000.00 1pc. ₱1
Rice hull (1,000
plastics)
Total ₱2.58

Direct 1 2 2
Labor
cost
Utilities 1.11 ₱1.11
Total cost ₱ 5.69

Table 14. Show the raw materials, the price and the added price for the product.

Variable Cost + Fixed Cost = Unit Cost

2.58 + 3.11 = 5.69

Unit Cost x % Mark Up = Mark Up Price

 44

5.69 x 40% = 2.276

Unit Cost + Mark Up Price =Total Price

5.69 x 2.276 = 7.966

The price for the marigold will be ₱8.00

 SEMINAR

THINGS BRAND QUANTITY PRICE QUANTITY/ PRICE/UNIT

NEEDED UNIT
Bond paper Hard 500 pieces ₱190 2 pieces ₱6
Copy
Ball pen HBW
MATRIX 50 pieces ₱200 1 piece ₱4
PEN
Juice C2 1 dozen ₱150 1 piece ₱13
Sandwich Monde 5 pieces ₱75 1 pieces ₱15
Mamon per pack
Seedling Supplier 1 piece (32 ₱5 1 piece ₱5
tray with holes)
garden soil
and baby
plant
Pot with Supplier 1 piece/ ₱17 1 piece ₱17
garden soil person
Ink Epson 1000 ₱350 1 pieces ₱3
003 pieces
bond paper
Total ₱63

Direct 3 53.65 ₱53.65

Labor cost
Utilities 16.67 ₱16.67
Total cost ₱133.32

Table 15. Show the things needed in seminar, the price and the added price for

the product.
 45

Variable Cost + Fixed cost = Unit Cost

₱63 + 70.32 = 133.32

Unit Cost x % Mark Up = Mark Up Price

₱133.32 x 40% = 53.328

Unit Cost + Mark Up Price = Total Price

₱133.32 + 53.328 = ₱186.648

The price for the seminar will be ₱187.00

Market Timing and Scheduling

Introduction stage for the service because the seminar itself will be just

start-up and it is new for the potential market. While for the ornamental plants itself,

it will be growth stage since this garden was already been established and just

need a development for the improvement of the whole organization.

Terms and Conditions of Sales Strategies

Quantity discount is an incentive offered to a buyer that results in a

decreased cost per unit of goods or materials when purchased in greater numbers

(Liberto, 2019). Jardin Bien Planté will use quantity discount when the consumer

buy 30-50 ornamental plants, they will have 1 peso discount in every ornamental

plant they will buy. For the service, Jardin Bien Planté will give 10 % discount to

the first 10 participants who will participate in the training and seminar in their grand

opening. In every training and seminar, those first five participants who will arrive

early to the place will also get this kind of discount.

Channels of Distribution Strategies

 46

Jardin Bien Planté will be a two-level of distribution which is the

manufacturer to consumer. Jardin Bien Planté will be the manufacturer or the

producer of the products while the consumer will be the buyer of the ornamental

plants. It will be also a two-level of distribution when it comes to service because

the seminar will be conducted and presented by the General Manager directly to

the participants of the seminar.

Branding

Figure 17. Logo of Jardin Bien Planté

Figure 17 shows the logo of Jardin Bien Planté, they came up with this kind

of logo because they believe that the customers can easily guess the product they

are offering by seeing the logo. The leaves represent hope and revival while in the

upper part of the leaves is the company itself that start to bottom and eventually

will be raise up. The tagline of the business is – “From east to west, we are the

greenest”, means that where ever you will look, you will see plants and those plants

are been taking cared off very well by the people of Jardin Bien Planté.
 47

Advertising and Promotion

Jardin Bien Planté will have its own Website, Facebook page and Youtube

channel where they can update and promote their products and service offered. It

will help them to connect with a broader market, can get a feedback and suggestion

from their previous clients. Jardin Bien Planté will also give flyers to the people in

Silang, Cavite in order for them to be aware of the said business.

Figure 18. Website of the Jardin Bien Planté

 48

Figure 19. Facebook page of Jardin Bien Planté

Figure 20. YouTube Channel Figure 21. Flyers

Advertising Cost

Advertisement Pcs. Cost Total

Flyers 500 1.78 890

Table 16. Advertising Cost

 49

Storage and Warehousing

The company storage space is owned. Jardin Bien Planté has small storage

room for the garden supplies and tools. There will be a tool cabinet where they will

put all the garden tools. There will be a filing cabinet where the records will be

placed.

Table 17. Projected sales of Jardin Bien Planté

 50

Table 17 shows the projected sales of Jardin Bien Planté in the five (5)

years operation. It is shown in the table that every year there is an increase in sales

because the demand also increases. In the second to third year there is 2%

increase in the sales while 3% increase in fourth and fifth year.

TECHNICAL ASPECT

This chapter aims the necessary details of the proposed business’ technical

aspects from how the products will be produced and operations of the business. It

also determines the necessary equipment and supplies needed for the operation

of the business. The selection of the location as well as the floor layout will be

discussed in this aspect.

FLOWCHART: PRODUCT
 51

Figure 22. Production Flowchart

Figure 22 shows the production flowchart of ornamental plants. The

gardener and helper will be responsible in taking care of the ornamental plants.

The length of germinating, growing and selling depends on the kinds of ornamental

plants.

 Marigold

Is a plant of the daisy family, typically with yellow, orange, or copper-brown

flowers, that is widely cultivated as an ornamental plants, Marigold produces

flowers from the beginning of summer until rainy seasons (Mackey, 2016).

Procedure:

1. Mix the soil and rice hull

2. Put garden soil in the seedling tray then push it.

3. Apply 1 Marigold seed in the tray then put another garden soil in the upper

part of the tray.

4. Water the seedling tray

5. After a week the Marigold seed germinated

6. Transfer the baby plant in larger plastic

 52

7. Put garden soil in larger plastic

8. Water the plastic

9. Put the baby Marigold in the plastic

10. Water the baby Marigold 4 times a week

11. After 7 weeks the Marigold is fully grow

12. Place it in a warm spot

13. Water the Marigold twice a day

14. After 8 week’s Marigolds are ready to be sell

 CONCHITA

Is a plant of nightshade family with brightly colored funnel-shaped flower, it can

only grow in the summer season because it flowers die when it expose in too

much rain (Encyclopaedia Britannica, 2019).

Procedure:

1. Mix the soil and rice hull

2. Put garden soil in the seedling tray then push it.

 53

3. Apply 1 Conchita seed in the tray then put another garden soil in the upper

part of the tray.

4. Water the seedling tray

5. After 5-8 days the Conchita seed germinated

6. Transfer the baby plant in larger plastic

7. Put garden soil in larger plastic

8. Water the plastic

9. Put the baby Conchita in the plastic

10. Water the baby Conchita once a week

11. After 6-8 weeks the Conchita is fully grow

12. Place it in a warm spot

13. Water the Conchita twice a day

14. after 7-9 weeks Conchita are ready to be sell

 CHICHIRICA (VINCA)
 54

Is a genus of flowering plants in the family apocynaceae. Chichirica can only

grow in summer seasons because their flowers die when expose to too much

rain (Stuart, 2018).

Procedure:

1. Mix the soil and rice hull

2. Put garden soil in the seedling tray then push it.

3. Apply 1 Chichirica seed in the tray then put another garden soil in the

upper part of the tray.

4. Water the seedling tray

5. After 1-2 weeks the Chichirica seed germinated

6. Transfer the baby plant in larger plastic

7. Put garden soil in larger plastic

8. Water the plastic

9. Put the baby Chichirica in the plastic

10. Water the baby Chichirica once a week

11. After 12 weeks the Chichirica is fully grow

12. Place it in a warm spot

13. Water the Chichirica twice a day

14. After 13-14 weeks Chichirica are ready to be sell

 MAYANA
 55

Mayana is an herb that is usually cultivated as ornament. It has acer rubrum

leaves which are blotched or colored with mostly purple. Leaves are blotched or

colored, ovate, 5-10cm long with tooth margins (Stuart, 2017).

Procedure:

1. Mix the soil and rice hull

2. Put garden soil in the seedling tray then push it.

3. Apply 1 mayana seed in the tray then put another garden soil in the upper

part of the tray.

4. Water the seedling tray

5. After 1-2 weeks the mayana seed germinated

6. Transfer the baby plant in larger plastic

7. Put garden soil in larger plastic

8. Water the plastic

9. Put the baby mayana in the plastic

10. Water the baby mayana once a week

11. After 12 weeks the mayana a is fully grow

12. Place it in a warm spot

13. Water the mayana twice a day

14. After 13-14 weeks mayana are ready to be sell

 56

 SILVER QUEEN

Queen” aglaonema’s (Aglaonema “silver queen”) lance-shaped leaves are dark

green with silver variegation and appear on multiple stalks. Also commonly

known as “silver queen” evergreen or Chinese evergreen, this plant grows

outdoors (Hortology, 2019).

Procedure:

1. Mix the soil and rice hull

2. Put garden soil in the seedling tray then push it.

3. Apply 1 silver queen seed in the tray then put another garden soil in the

upper part of the tray.

4. Water the seedling tray

5. After 1-2 weeks the silver queen seed germinated

 57

6. Transfer the baby plant in larger plastic

7. Put garden soil in larger plastic

8. Water the plastic

9. Put the baby silver queen in the plastic

10. Water the baby silver queen once a week

11. After 12 weeks the silver queen a is fully grow

12. Place it in a warm spot

13. Water the silver queen twice a day

14. After 13-14 weeks silver queen are ready to be sell

 SENANTE

Senante is like all Amazonian Calatheas, this attractive unidentified species

requires filtered light, moist soil and warm, humid condition, making it ideal for

greenhouse cultivation, propagated by division.

Procedure:

1. Mix the soil and rice hull

2. Put garden soil in the seedling tray then push it.

 58

3. Apply 1 senante seed in the tray then put another garden soil in the upper

part of the tray.

4. Water the seedling tray

5. After 1-2 weeks the senante seed germinated

6. Transfer the baby plant in larger plastic

7. Put garden soil in larger plastic

8. Water the plastic

9. Put the baby senante in the plastic

10. Water the baby senante once a week

11. After 12 weeks the senante a is fully grow

12. Place it in a warm spot

13. Water the senante twice a day

14. After 13-14 weeks senante are ready to be sell

FLOWCHART: SERVICE

Figure 23. Service Flowchart

 59

Figure 23 shows the service flow in Jardin Bien Planté, the seminar will be

facilitated by the General Manager of the garden at the conference room of their

building. The area capacity of the conference room is maximum of 30 people. The

participants will be given a handout that will be prepared by the office staff. The

seminar will take two hours and fifteen minutes: one hour orientation, 15 minutes

break and then one hour hands on. The inclusion of the seminar will be: free

snacks, the materials they will going to use in the hands on training will be free,

the plant and pot they will used will serve as a souvenir from the garden.

Seminar Proper

The seminar proper will be all about the ornamental plants, its history,

different kinds of it, proper gardening tools, how to build healthy soil, importance

of using organic fertilizers and how to properly take care the ornamental plants.

After the discussion, the participants can ask questions to the General Manager to

clarify things about ornamental plants.

Hands on training

After the seminar proper the hands on training will be conducted at the

1,500 square meters actual garden of Jardin Bien Planté, the things that the

participants learned in the orientation will be executed in this phase. The General

Manager will also teach the participants how to properly transfer the plants into the

pot and the things that they should remember while taking care of the ornamental

plants like the proper amount of water needed per plants, how many times that it

will be watered, how long it will germinate and grown. The participants can ask

questions to the General Manager while their doing the hands on training.
 60

Alternative Process

Alternative process is the process used in business to respond effectively

to an unplanned event. In case of unnecessary things will happened in the

business the following alternatives or back-up plans will be implemented.

Power Supply Jardin Bien Planté will have an electric

generator to be used in emergencies. It

has the capacity to operate some

equipment like computer. With the help

of this equipment the business can

continue its operation whether there is

a brownout within the area.

Water Supply In case of no water or minimal amount

of water, Jardin Bien Planté will have

water tank so that they can store water

that they can use in case of

emergencies.

Fire Safety Jardin Bien Planté will have a fire exit

and fire extinguisher in case of fire.

There will have semi-annual

inspections in the business to avoid

short circuits or anything that will cause

fire.
 61

Office Equipment Jardin Bien Planté will have laptop that

they can use if ever their computers will

collapse.

Employee Personnel The management will do the cross-

training so that the gardener, helper or

reaper can replace one another in case

of absenteeism of employee.

Resource Speaker If the General Manager is not available,

his wife will be the one who will

facilitate the seminar.

Supplier Jardin Bien Planté will have two

suppliers in every item in case the main

supplier won’t be able to deliver the

seeds and other raw materials within

the schedule. In this alternative, the

business will still have available

sources in case of emergencies.

Table 18. Alternative Process of Jardin Bien Planté

Material Handling Design

Material handling is the movement, protection, storage and control of

materials and products in the business. Jardin Bien Planté will order the raw

materials like seeds that are needed one week before the time it will be use and
 62

then after three to five days the supplier will deliver it to the garden. In case that

there will be any delays, the supplier must tell the reason behind it and tell the

exact date that they can deliver the items. The storage room has a cabinet for the

equipment and raw materials. The equipment and facilities must be check first

before using it for safety purposes.

Technological Assistance

Type of Assistance Name of Office or Address or Telephone

Specialist No. or Contact Person

Electrician Leobenn Patawe 217 Pulong Bunga,

Silang, Cavite

09493545233

Computer Technician Nathaniel Henry E. Blk. 10 Lot 10 Brgy. Sta.

Dineros Cruz 1, Dasmarinas City,

Cavite

09104460810

Table 19. Technological Assistance

Table 19 shows that Jardin Bien Planté will outsource electrician and

computer technician to avail their expertise when it comes to electricity and

computers. This will allow the management to have an efficient service providers,

it can improve the operation of the business and it save money on labor cost which

can deliver significant savings and an increase in gross profit.

 63

Project Site

JARDIN BIEN PLANTÉ

 64

Figure 24. Project Site

Figure 24 shows the project site Jardin Bien Planté. It is located at Purok 4

Pulong Bunga, Silang Cavite near Banio Kreek. Banio Kreek is a mountain resort

in Pulong Bunga, Silang and an ideal venue for teambuilding activities, events,

reunions, and retreats.

Silang province has a tropical climate. The temperature is ranging from 25.3

percent and about 2319 mm of precipitation falls annually. The location is already

civilized, there are houses near the location. Commuters can easily locate the

place in which from Silang Bayan they will ride a tricycle. Pulong Bunga is situated

at approximately 14.1783, 120.9915, in the island of Luzon. Elevation at these

coordinates is estimated at 414.7 meters or 1, 360 feet above mean sea level, so

in case of high tide or flood the customer will not be affected PhilAtlas, (2019).

Silang can be reached by bus, or by jeepney. Coming from Manila, it will

take 2 hours to reach the town proper. Silang is accessible by land transportation.

Major road networks to and from Laguna and Batangas traverse it making the town

a potential trading center for agricultural products while enjoying an environment

that is free of traffic and pollution problems. Commuters are assured of smooth

travel within the borders of the municipality with of its good road networks of

approximately 187.83 km (Loyola, 2009).

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Floor Plan Layout

Figure 25. Floor Plan

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Figure 26. Floor Plan 3D

Figure 27. Garden Lawn 3D

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Figure 28. Office Room 3D

Figure 29. Conference Room 3D

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Figure 30. Water Tank Area 3D

Shift Description Time Manpower

Requirement

Regular He is responsible in overseeing the 7am-5pm General Manager

daily operations of the farm,

maintains budgets and optimizes

expenses and facilitates the

seminar.

Regular Responsible in Managing Human 7am-5pm Office Staff

Resource and Marketing operations

and creating instructional materials

for the seminar.

Regular Maintain and grow the garden. 7am-5pm Gardener

Plant and nurture new trees,

flowers and various plants

Regular Responsible in cutting plants. 7am-5pm Reaper

Cleaning the garden

Regular Perform cleaning activities such as 7am-5pm Helper

dusting

Conducting routine inspections of

premises and equipment

Handling basic maintenance

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Table 20. Production Schedule

Table 20 shows the production schedule of Jardin Bien Planté, each

personnel have their own responsibilities that needed to be done per day in order

to have a good output towards to their products and service.

Working Schedule

Operation/Business Hours: 7am-5pm

Time Description

7:00 AM Opening

7:00 AM – 7:10 AM Checking of equipment and premises

7:10 AM – 7:30 AM Cleaning of office and garden

7:30 AM – 7:45 AM Preparing things for the seminar

7:45 AM – 10:00 AM Operation of the business

10:00 AM – 10:30 AM Coffee break

10:30 AM – 12:00 NN Continue the morning operation

12:00 NN – 1:00 PM Lunch break

1:00 PM – 3:00 PM Start of the operation in the afternoon

3:00 PM – 3:30 PM Coffee break

3:30 PM – 4:50 PM Continue the operation

4:50 PM – 5:00 PM Cleaning the office and garden

5:00 PM Closing

Table 21. Working Schedule

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Table 21 shows the working schedule of Jardin Bien Planté, the operation

or business hours of the farm will start at seven in the morning and will end at five

in the afternoon. The business will be open six days in a week (Monday to

Saturday).

Project Timetable

Gantt Chart

The chart below shows the activities for making the business before the

normal operation will take place.

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Utilities

These are the cost consumed by the business’ operation, a legal address

for requesting payment for public services such as electricity and water.

Item Description Source Unit Cost Consumption

Rate

Electricity Meralco The The monthly

Company installation consumption

cost will be rate of the

₱7,000 business will

be ₱4,000

Water Silang Water The The monthly

District installation consumption

cost will be rate of the

₱6,000 business will

be ₱4,000

Total ₱13,000 ₱8,000

Table 22. Utilities

Telecommunication Total
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Internet PLDT 3-15 mbps 1,299 pesos

connection with

telephone

Table 23. Telecommunication

Cost

Barangay Permit ₱150

Mayor’s Permit ₱5,000

Fire Safety Inspection Fee ₱565

BIR Annual Registration Fee ₱500

Total ₱6,215

Table 24. Organizational Cost

Table 24 shows the legal requirements and their corresponding amounts

that Jardin Bien Planté need to comply and pay in order for the business to become

legal.

Land

Rosal, Alfredo Owned

Table 25. Land Acquisition

Building

Building Construction ₱1,800,565.4

Labour ₱499,950.00

Total ₱2,300,525.40

Table 26. Building Construction

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Repairs and Maintenance

Jardin Bien Planté will contact an electrician who lives near at the location

site. He will be the one who will repair all about the electrical matters. When there

are problems regarding the pipes the helper will be the one who will fix it. Whenever

the computer collapses Jardin Bien Planté will be having a computer technician

that they can contact.

Supplies and Equipment

Office Supplies

ITEM SOURCE DESCRIPTION QTY UNIT TOTAL

COST

Shopee Epson 003 ink 4 ₱350 ₱1400

Lazada Hard Copy 3 ₱190 ₱570

Bond paper

Pandayan HBW Matrix 50 ₱4 ₱ 200

Pen pcs.

Pandayan HBW office 2 ₱15 ₱30

staple box
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Pandayan Eco Notebook 2 ₱30 ₱60

Pandayan Folder 5 ₱10 ₱50

Lazada Toilet Brush 2 ₱150 ₱300

Lazada Toilet Cleaner 2 ₱90 ₱180

TOTAL: ₱2,790

Table 27. Office Supplies of Jardin Bien Planté

Office Equipment

ITEM SOURCE DESCRIPTION QTY UNIT TOTAL

COST

Computer Dell Computer 1 ₱10,000 ₱10,000

World

Computer Lenovo 1 ₱15,000 ₱15,000

World ideapad S130
 75

Epson XP-352
SM All In One 1 ₱6,000 ₱6,000
Printer

Pandayan HBW Office 1 ₱45 ₱45

Stapler

PLDT PLDT Wi-Fi 1 ₱1,299 ₱1,299

and Telephone

Abenson Condura 6S 2 ₱10,500 ₱21,000

Window Type

Pandayan Calculator 2 ₱130 ₱260

Silang Trash can 3 ₱120 ₱360

Market

Pandayan HBW Office 1 ₱49 ₱49

Puncher
 76

Lazada Dipper 4 ₱19 ₱76

Silang Pail 4 ₱99 ₱396

Market

Pandayan Clip Board 1 ₱75 ₱75

AFT 3000watts
Shopee Generator 1 ₱11,000 ₱11,000

Lumens
Mall Projector 1 ₱3,000 ₱3,000

TOTAL: ₱68,560

Table 28. Office Equipment of Jardin Bien Planté

Safety Equipment

ITEM SOURCE DESCRIPTION QTY UNIT TOTAL

COST COST

Shopee Water proof 1 ₱799 ₱799

CCTV
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Shopee LED 1 ₱500 ₱500

Emergency
Light

Billsan
Safety Fire 2 ₱2,500 ₱5,000
Prdoucts Extinguisher
(Dasma)
TOTAL: ₱6,299

Table 29. Safety Equipment of Jardin Bien Planté

Medicine Supplies

ITEM SOURCE DESCRIPTION QTY UNIT TOTAL

COST COST

Mall First Aid Kit 1 ₱937 ₱937

TOTAL: ₱937

Table 30. Medicine Supplies of Jardin Bien Planté

Furniture and Fixtures

ITEM SOURCE DESRIPTION QTY UNIT TOTAL

COST COST

Mall Office Chair 2 ₱1,750 ₱3,500

Mall Office tables 2 ₱1,800 ₱3,600

 78

Mall File cabinet 1 ₱1,999 ₱1,999

Sophia
Silang Monoblock 25 ₱200 ₱5,000
Market Chairs

Mall Foldable long 1 ₱1,500 ₱1,500

table

Garden
Mall cabinet 1 ₱2,500 ₱2,500
storage

TOTAL: ₱18,099

Table 31. Furniture and Fixtures of Jardin Bien Planté

Production Equipment

ITEM SOURCE DESCRIPTION QTY UNIT TOTAL

COST COST

Balite Wheel Barrow 2 ₱800 ₱1600

Hardware

Balite Shovel 1 ₱350 ₱350

Hardware
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Balite Hand Fork 2 ₱250 ₱500

Hardware

Balite Trowel 2 ₱150 ₱300

Hardware

Silang Watering Can 1 ₱250 ₱250

Market

Balite Hose 1 ₱650 ₱650

Hardware

Balite Rake 1 ₱700 ₱700

Hardware

Shopee Hori-Hori 2 ₱290 ₱290

Ace Water tank 21 1 ₱3,761 ₱3,761

Hardware gals.
 80

Batangas Long Knife 2 ₱600 ₱1200

Silang
Market POT 1 ₱100 ₱1500

Silang Seedling 6 ₱40 ₱240

Market Tray(32 holes)

Ace Pruning shears 2 ₱180 ₱360

Hardware

Silang Garden Gloves 5 ₱80 ₱400

Market pairs

TOTAL: ₱12,101

Table 32. Production Equipment of Jardin Bien Planté

Food Supplies

ITEM SOURCE DESCRIPTION QTY UNIT TOTAL

COST COST

Silang Monde Mamon 320 ₱75 per ₱4,800

Market
5 pcs
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Silang C2 Solo 320 ₱150 per ₱4,000

Market
dozen

TOTAL: ₱8,800

Table 33. Food Supplies of Jardin Bien Planté

Building Construction

ITEM SOURCE DESCRIPTION QTY UNIT TOTAL

COST

Caparal
Builder Camel Cement 1243 ₱259 ₱321,937

Caparal Sand 149.84 ₱1435 ₱215,020.4

Builder m3

Caparal Gravel 299.68 ₱1310 ₱392,580.8

Builder m3

Caparal CHB 6961 ₱36 ₱250,596

Builder

Rebars 12
Caparal diameters- 6m 2,138 ₱221 ₱472,448
Builder comm. Length
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Caparal Tie Wire 158.7 ₱16 ₱2,539.2

Builder kg.

Caparal Tile (8x8) 8190 ₱100 ₱81,900

Builder

Caparal Plywood 53 ₱323 ₱17,119

Builder

Caparal Lumber 371 ₱125 ₱46,375

Builder

TOTAL: ₱1,800,515.4

Table 34. Building Construction of Jardin Bien Planté

Raw Materials

The list of raw materials that will be used by the business, the unit cost of

each raw materials, its quantity and total cost as well as the sources from where

the raw materials will get.

 83

RAW DESCRIPTION UNIT QUANTITY TOTAL SOURCES

MATERIALS COST NEEDED COST
Used to hold the 1 bundle Silang
PLASTIC garden soil ₱380 (1,000 ₱380 Bayan
pcs.)
Used as the
primary nutrient Batas
SOIL base for the ₱1,000 1 truck ₱1,000 Silang
ornamental
plants
Rice Hull Used to cavity ₱1,000 1 truck ₱1,000 Batas
the soil Silang
Botanical
Marigold Used to produce ₱2,400 1 pack ₱2,400 Allied Corp.
Seed a marigold plant Quezon
City
Botanical
Senante Used to produce ₱3,500 1 pack ₱3,500 Allied Corp.
Seed senante seed Quezon
City
Used to produce Botanical
Silver Lucaria plant ₱2,400 1 pack ₱2,400 Allied Corp.
Queen Seed Quezon
City
Used to produce Botanical
Conchita Conchita plant ₱2,200 1 pack ₱2,200 Allied Corp.
Seed Quezon
City
Botanical
Mayana Used to produce ₱3,400 1 pack ₱3,400 Allied Corp.
Seed mayana plant Quezon
City
Botanical
Chichirica Used to produce ₱1,200 1 pack ₱1,200 Allied Corp.
Seed chichirica plant Quezon
City
TOTAL: ₱17,480

Table 35. Raw Material Requirements

Manpower Requirements

Manpower is a significant part in a business, the employees will help them

to achieve their goals and objectives. In starting up, Jardin Bien Planté will have
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one (1) general manager, one (1) office staff, two (2) gardeners, two (2) helpers

and one (1) reaper. The office staff should have knowledge about human resource

and marketing management. The gardener, helper and reaper should have at least

1 year working experience.

Position Qualification

General Manager Since he is the owner of the business,

there is no specific educational

requirement. Knowledgeable in

planting ornamental plants and have a

good leadership skill.

Office Staff A bachelor’s degree in Business

Management, knowledgeable in

Human Resource and Marketing

Management and have a good

communication skill.

Gardener At least elementary graduate,

knowledgeable in planting ornamental

plants, have a strong physical stamina

and at least had one year experience

as a gardener.

Helper At least elementary graduate,

knowledgeable in repairing things,

have a strong physical stamina and at

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least had one year experience as a

helper in garden.

Reaper At least elementary graduate, have a

strong physical stamina and at least

had one year experience as a reaper.

Table 36. Manpower Requirements

Uniform Cost

Cap ₱120

Polo Shirt ₱180-250

Jogging Pants ₱300-350

Long Sleeve ₱180-250

Short ₱180-250

Table 37. Price of Uniform

Table 37 shows the uniform of the employees and the corresponding prices

of it. Jardin Bien Planté will be the one who will give the uniform for the future

employees but they will pay for it once that they are been hired.

Quality Control

It is important to realize that the definition of quality is somewhat unique to

a company and it is necessary for the success of business. Jardin Bien Planté will

do the following practices to maintain the quality of their products and services:

 Regularly checking of plant’s condition

 Workers should learn to recognize common symptoms of plant problems

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 Assuring employees has favorable impressions toward dealing with

customers

Waste and Waste Disposal Management

Waste Management is collection, transportation, and disposal of garbage,

sewage and other waste products. It is all the activities and actions required to

manage waste from its inception to its final disposal. Proper waste disposal is a

must for any business. The purpose of Waste Disposal Management it is to ensure

the health and to protect the environment. The management should encourage

everyone in the business to practice proper waste disposal. It will not only benefit

the environment but also the business itself (Rinkesh, 2019).

In Jardin Bien Planté practice, there will be cleaning of the office and the

garden before the start of operation and before closing. The waste of the garden

includes: grass cuttings, leaves and cuttings, weeds and ‘deadheaded’ material

from plants, discarded pots, seed trays, unwanted seeds. The management is

promoting an eco-friendly which giving so much emphasis on proper way of

disposing waste in the operation of their business.

Non-biodegradable waste will be collected by the Government Garbage

Truck which the management will give payment for their service and biodegradable

will be decomposed. Composting is the most eco-friendly way of disposing garden

waste.
 87

FINANCIAL ASPECT

This chapter shows the financial scheme and sources, list of financial

assumptions, cash flow statement (Pre-Operational), statement of financial

position (Pre-Operational). It also shows the Statement of Financial Performance,

Cash Flow Statement, Statement of Changes in Owner’s Equity and Statement of

Financial Position – all projected for five years.

Financial Scheme and Sources

Owner Source Capital Investment

Alfredo Rosal Savings 2,000,000.00

Bank Loan 500,000.00

Table 38. Financial Scheme and Sources

List of Financial Assumptions

Financial assumptions:

1. Capital investment by the owner is 2,000,000.

2. Loans amounting to 500,000 will be payable for 5 years with a 10% interest.

3. Sales increases by 2% starting from the 2nd year and will increase by 3%

from the 4th year consecutively.

4. Purchases of raw materials increases by 2% annually.

5. Utilities also increase by 2% increase annually.

6. Food Expense has a direct increase with sales.

7. Telecommunications (Internet) is 1,299 per month.

8. Advertising Expense amounting to 5,340 for 5 years.

 88

9. Training and development is 2,000 for the 1st three years and will be 3,600

starting on the 4th year.

10. Professional Fees of 5,000 on the 4th year for having external auditors.

11. Furniture and Fixtures have 10 years estimated useful life and 10% salvage

value.

12. Production, Office and Safety Equipment have 10% scrap value and

estimated to have a useful life of 5 years.

13. The building have 10% scrap value and estimated useful life of 20 years.

14. Tax is 30% of your taxable income.

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Table 39. Cash Flow Statement (Pre-Operational)

 90

Table 40. Statement of Financial Position (Pre-Operational)

 91

Table 41. Statement of Financial Performance

 92

Table 42. Cash Flow Statement

 93

Table 43. Statement of Changes in Owner’s Equity

 94

Table 44. Statement of Financial Position

95
 96

Table 45. Financial Ratios

SOCIO-ECONOMIC ASPECT

The socio-economic impact of this study will certainly state the contribution

of the business to the external aspect.

Contribution to the Government

In starting a business there will requirements like permits and license with

taxes in which must be paid. Jardin Bien Planté can help the government through

paying taxes which it can contribute to the growth of the economy.

Environment

Since the business is about garden, we encourage everyone to purchase

plants and taking care of plants that can contribute to the awareness of people in

dealing with nature.

Employment Opportunities

It is an opportunity for people who are unemployed and it will help them to

maximize their skills and abilities for a required position. It will lessen the

percentage of the people who are unemployed. Jardin Bien Planté can give the

employees the ability to support their family.

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CONCLUSIONS AND RECOMMENDATIONS

The proposed product and service of Jardin Bien Planté is feasible and

viable. Jardin Bien Planté is a type of business that has a good demand because

even the people from other cities visit Silang, Cavite and buy ornamental plants.

Aside from ornamental plants, Jardin Bien Planté also offer seminar and training

that makes the business unique towards to their competitors.

The researchers of the feasibility study found out that the business will be

helpful to the nature that is being polluted by other businesses, by having a garden

that have variety of plants and peaceful surroundings.

The business can expand in the long run, even there are so many

competitors out there. Once that the business becomes successful in the next five

years, they can add more ornamental plants in their collection that they can offer

to their customers and the management can hire more employees so that the

business can be more effective in the operation.

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