Entrepreneurship: Department of Education

Republic of the Philippines
Department of Education
SCHOOLS DIVISION OF SANTIAGO CITY
SANTIAGO CITY NATIONAL HIGH SCHOOL
Calaocan, Santiago City
ENTREPRENEURSHIP
Name of Learner:_____________________ Grade Level:__________________

Section:_____________________________ Score:_______________________
Lesson 1
Career Opportunities in Entrepreneurship Objectives:
In this lesson, student will be able to:
1. Explain the concept of entrepreneurship;

2. Describe the essential qualities of a successful entrepreneur;
3. Recognize the importance of being an entrepreneur;
4. Identify the functions of an entrepreneur;
5. Explore the job opportunities for entrepreneurship as a career
The activity of setting up a business or businesses, taking on financial risk in the hope of profit is called
entrepreneurship (Oxford Dictionaries). It is an act of being an entrepreneur which define as a person
who organizes and operates a business or businesses, taking on greater than normal financial risk to
do so. It can also be defined as “one who undertakes innovations, finance and business acumen in an
effort to transform innovations into economic goods”. This makes form part of creating a new business
opportunity that they willingly undertake conception, organization, and management of a productive
activity with all the possibility of taking risk and seeks profit as a compensation. As an entrepreneur you
must be a creative innovator who accepts risk in losing profit by investing your capital. He should know
how to generate business and job opportunity, easy to think of a solution and know how to value its
customers. As an entrepreneur you need to possess some qualities to be successful. Let us now know
about the qualities of a successful entrepreneur. There may be many qualities needed to successfully
run an enterprise. However, the following qualities are considered important.
Address: SICAT Rd., Calaocan, Santiago City 3311

Telephone No.: (078) 305-0110
Email Address: scnhs_02@yahoo.com
QUALITIES OF AN ENTREPRENEURS
1. Disciplined -These individuals are focused on making their businesses work and
eliminate any hindrances or distractions to their goals. They have overarching strategies
and outline the tactics to accomplish them. Successful entrepreneurs are disciplined
enough to take steps every day toward the achievement of their objectives.
2. Confidence - The entrepreneur does not ask questions about whether they can
succeed or whether they are worthy of success. They are confident with the knowledge
that they will make their businesses succeed. They exude that confidence in everything
they do.
3. Open Minded - Entrepreneurs realize that every event and situation is a business
opportunity. Ideas are constantly being generated about workflows and efficiency, people
skills and potential new businesses. They have the ability to look at everything around
them and focus it toward their goals.
4. Self-Starter- Entrepreneurs know that if something needs to be done, they

should start it themselves. They set the parameters and make sure that projects
follow that path. They are proactive, not waiting for someone to give them
permission.
5. Competitive -Many companies are formed because an entrepreneur knows that

they can do a job better than another. They need to win at the sports they play and
need to win at the businesses that they create. An entrepreneur will highlight their own
company’s track record of success.
6. Creativity - One facet of creativity is being able to make connections between

seemingly unrelated events or situations. Entrepreneurs often come up with
solutions which are the synthesis of other items. They will repurpose products to
market them to new industries.
7. Determination - Entrepreneurs are not thwarted by their defeats. They look

at defeat as an opportunity for success. They are determined to make all of their
endeavors succeed, so will try and try again until it does. Successful entrepreneurs do
not believe that something cannot be done.
8. Strong people skills- The entrepreneur has strong communication skills to sell
the product and motivate employees. Most successful entrepreneurs know how to
motivate their employees, so the business grows overall. They are very good at
highlighting the benefits of any situation and coaching others to their success.
9. Strong work ethic -The successful entrepreneur will often be the first
person to arrive at the office and the last one to leave. They will come in
on their days off to make sure that an outcome meets their expectations.
Their mind is constantly on their work, whether they are in or out of the
workplace.

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10. Passion - Passion is the most important trait of the successful
entrepreneur. They genuinely love their work. They are willing to put in those
extra hours to make the business succeed because there is a joy their
business gives which goes beyond the money. The successful entrepreneur
will always be reading and researching ways to make the business better.
Successful entrepreneurs want to see what the view is like at the top of the
business mountain. Once they see it, they want to go further. They know how
to talk to their employees, and their businesses soar as a result.
IMPORTANCE OF AN ENTREPRENEURS
The role of entrepreneurship and an entrepreneurial culture in economic and social development has
often been underestimated. Over the years, however, it has become increasingly apparent that
entrepreneurship does indeed contribute to the economic development. Transforming ideas into
economic opportunities is the crux of entrepreneurship. History shows that economic progress has
been significantly advanced by pragmatic people who are entrepreneurial and innovative, able to exploit
opportunities and willing to take risks. Entrepreneurs produce solutions that fly in the face of established
knowledge, and they always challenge the status quo. They are risktakers who pursue opportunities
that others may fail to recognize or may even view as problems or threats. Whatever the definition of
entrepreneurship, it is closely associated with change, creativity, knowledge, innovation, and flexibility-
factors that are increasingly important sources of competitiveness in an increasingly globalized world
economy. Thus, fostering entrepreneurship means promoting the competitiveness of businesses.
Its importance can be expressed in the form mentioned below:
1) Provides employment to the people. People often hold a view that all those who do not get
employed anywhere jump into entrepreneurship, but in reality, now a days most of the business are set
by those who have other options available with them.
2) Contributes towards research and development system. Almost 2/3rd of all innovations is due
to the entrepreneurs. Without the boom of inventions, the world would have been a much dry place to
live in. Inventions provide an easier way of getting things done through better and standardized
technology.
3) Creates wealth for the nation and for the individuals as well. All individuals who search business
opportunities usually, create wealth by entering entrepreneurship. The wealth created by them plays a
significant role in the development of the nation. The entrepreneurs contribute to the economy, in the
form of products, and services Their ideas, thoughts, and inventions are also of a great help to the
nation.
FUNCTIONS OF AN ENTREPRENEURS
An entrepreneur frequently has to wear many hats. He has to perceive opportunity, plan, organize
resources, and oversee production, marketing, and liaison with officials. Most importantly he has to
innovate and bear risk.
The main functions of an entrepreneur are grouped in three categories:
1. Risk bearing functions,

2. Administrative and decision-making functions, and
3. Distributive functions (responsibility of the organizer).
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1. Risk Bearing Function - It is the most important and specific function of an entrepreneur. Every
business involves some amount of risk. The production of goods and services is always related to future
demands. The future demand is uncertain and unpredictable because it is influenced by the changes
in fashion or taste and liking of the consumers. The price structure, value of money, climatic conditions
and government policies are some other important factors that affect the demand of a commodity. All
these factors are variable and as such an exact estimation of future demand is a difficult exercise to
work out. Since this unpredictable task is undertaken by the entrepreneur; he has to bear the risk. If his
estimations prove to be wrong, then in the entire business sphere, no other factor of production shares
the loss incurred by the entrepreneur. It is the main reason why the entrepreneur becomes entitled for
the surplus that is remaining with him from the sale proceeds of the product, after distributing the shares
to other factors. This surplus is termed as profit of the business.
2. Administrative and Decision-Making Functions
a. Conceiving the Idea of Business - The entrepreneur conceives the idea of a business which suits
their nature, skill and resources. They make a thorough (intensive and extensive) study of the condition
of market and business prospects. After making a thorough study of economic viability, they decides
the business that they has to start.
b. Estimation of Details of Business and Implementation of the Same -After arriving at a conclusion
about the nature of business, the entrepreneur works out the details of business, i.e., what, how and
when to produce and from where the resources are to FUNCTIONS OF AN ENTREPRENEUR 13 be
arranged. With all these estimations, they make an all-out effort to give a practical shape to his plans,
organizes various factors of production and sets them to function in proper harmony.
c. Supervision and Control of Business Activities -The entrepreneur has to supervise and control
the day-to-day business activities to accomplish the business objectives. For this they properly
coordinate between various factors of production. As the risk (success or failure) of business operations
directly affect the economy, they keep a vision and control on the business affairs and avoids
unnecessary expenditures. They are required to take a numerous decision and has to get these
decisions properly implemented.
d. Innovation - Innovation is one of the most important functions of an entrepreneur. An entrepreneur
uses information, knowledge, and intuition to come up with new products, new methods of reducing
costs of a product, improvement in design or function of a product, discovering new markets or new
ways of organization of industry. Through innovation, an entrepreneur converts a material into a
resource or combines existing resources into new and more productive configurations. It is the creativity
of an entrepreneur that results in invention (creation of new knowledge) and innovation (application of
knowledge to create the new products, services, or processes).
3. Distributive Functions The entrepreneur organizes different factors of production and sets them
to work. It, therefore, becomes his responsibility to make proper allocation of funds for each factor of
production, i.e., each factor of production must be properly remunerated. The remuneration here refers
to an important decision as to what should be the share of each factor of production in the sale proceeds
of the entire product. The remuneration should be just and equitable and the payment to each factor
should be commensurate, so that each factor is fully satisfied. If the factors of production remain
dissatisfied, they will not be able to deliver their best to the entrepreneur. So, it is the entrepreneur, who
has to ultimately suffer. Hence, it is very essential for the entrepreneur to perform distributive functions
with extreme care and caution.

Telephone No.: (078) 305-0110

Section:_____________________________ Score:_______________________
ACTIVITY 1
Entrepreneurial competencies refer to the characteristics of an entrepreneur. It requires certain

qualities or characteristics for establishing and running a business enterprise.
In your own words, explain the different qualities you need to acquire to become a successful
entrepreneur.
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ACTIVITY 2
Which of the following statement is TRUE and which are FALSE?
___________1. Entrepreneur is not a risk-taker.
___________2. Entrepreneur plays the role of a business leader
___________3. Entrepreneur plays the role of an innovator
___________4. Entrepreneur promotes capital formation
___________5. Entrepreneur creates large-scale employment opportunities
___________6. Entrepreneur promotes unbalanced regional development
___________7. Entrepreneur reduces concentration of economic power
___________8. Entrepreneur does not help in wealth creation and distribution.
___________9. Entrepreneur contributes to the increase of gross national product
___________10. Entrepreneurial initiatives improve the general standard of living.

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Reflection:
Complete the statements:
I learned in this activity that

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I enjoyed most on
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I want to learn more on

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JOB OPPORTUNITIES FOR ENTRPRENEURSHIP AS A CAREER
The challenging field of entrepreneurship focuses on developing and implementing modern techniques
in a business environment, to efficiently run an organization, manage employees, develop new
products, and improve the overall delivery of goods and services to customers around the world. Most
of the businesses that exist today started out as entrepreneurial activities, with ambitious individuals
capitalizing on a novel business idea they had.
WHAT KIND OF EDUCATION DOI NEED?
Several colleges offer traditional on-campus and online degrees in entrepreneurship including
Bachelor’s, Master’s and Doctoral degrees. Students can specialize in an area such as industrial
management, establishing new ventures and arranging finance, international business management,
strategy development, marketing, venture capital, mergers and acquisitions and technological
innovation. The core curriculum includes subjects such as microeconomics, entrepreneurship theory,
economics of technological change and organizational theory.
WHAT ARE THE DIFFERENT CAREERS IN ENTREPRENEURSHIP?
The field of entrepreneurship presents unique opportunities, each with its individual challenges and
benefits. A career in entrepreneurship can be made in virtually any field, depending on your interests.
Entrepreneurship graduates can find work as commercial bankers, franchise operators,
research and development executives and business consultants. Most entrepreneurs, however,
remain self-employed, preferring to be their own bosses. 15 the recent years, opportunities have
also been growing in IT and engineering, presenting a varied set of growing prospects to
entrepreneurship majors.
How long does it take to start a career in entrepreneurship?
The amount of time it takes to make it as an entrepreneur depends on the field you choose to venture
into. Since entrepreneurs can exist in any sector of the economy, there is a vast and almost never-
ending list of paths to choose from. Therefore, you cannot define a single timeframe for careers in
entrepreneurship.
What are the requirements for a career in entrepreneurship?
The first thing you need to do is find the right business idea and get education according to it. You will
then need to make a business plan and define your target market. Once you have established these,
you should start networking and selling your idea into your targeted market.
How much can I make with a career in entrepreneurship?
The salary figures for entrepreneurs vary according to the field they venture into and how well their
idea sells in the market. If your idea is unique and useful, you might end up making a lot of money.

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Section:_____________________________ Score:_______________________
ACTIVITY 3

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Reflection:

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I enjoyed most on
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Telephone No.: (078) 305-0110
ENTREPRENEURSHIP
Section:_____________________________ Score:_______________________
Lesson 2
Recognizing a potential market K to 12 GC Code: (TLE_ICTAN11/12PC-Ia-1)
Objectives:
1.Analyze the market need;

2.Determine the possible product or services that will meet the need;
3.Screen the proposed solution/s based on viability, profitability, and
customer requirements; and
4.Select the best product or service that will meet the market need.
SETTING UP A SMALL BUSINESS
You have learned that in entrepreneurship a person (entrepreneur) who set

up a business must recognize its financial risk. One must make their
business work by eliminating any hindrances or distractions to their goals.
They must overarch strategies and outline the tactics to accomplish them.
Successful entrepreneurs are disciplined enough to take steps every day
toward the achievement of their objectives. If you possess the quality of an entrepreneur to perform a
business venture you may now start having your small business. But before you start your business let
us study various factors required to be considered while setting up any small business.
WHO CAN START A BUSINESS?
Anyone can start a small business unit. He may be an existing entrepreneur or a new one, having a
business background or not educated or uneducated from rural area or urban area.
HOW CAN I ARRANGE MY CAPITAL?

The entrepreneur has to analyze and find out the amount and the duration of finance required as well
as the duration for such finance is needed in the business. The entrepreneur requires
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money to buy machinery, building, raw material, pay wages to labor, etc. Money spent on buying
machinery, building, equipment, etc. is known as fixed capital. On the other hand, money spent on
buying raw materials and paying wages and salaries, rent, telephone and electricity bills, etc. is known
as working capital. The entrepreneur has to arrange for both fixed as well as working capital for his
business. The finance can be raised by self-contribution or by borrowing from banks and other financial
institutions. Money can also be borrowed from friends and relatives.
HOW CAN I SELECT THE LINE OF RIGHT BUSINESS FOR ME?

The process of launching a business begins when the entrepreneur start thinking about a line of
business, which can be undertaken by him. He may consider business opportunities as per the market
demand. He may go for an existing product or a new product. But before taking any step he has to
ascertain the profitability of the business and the amount of capital investment. Having estimated the
profitability and risk involved, the entrepreneur has to decide which line of business could be desirable
to pursue
WHAT IS THE RIGHT LOCATION OF MY BUSINESS?

Special care should be taken while selecting the location of the business. An entrepreneur can start
business in his own premises or in a rented-premises. It can be located at a marketplace or in a
commercial complex or in an industrial estate. While deciding the location, the entrepreneur should
consider various factors like sources of supply of raw material, nearness to the market, availability of
labor, transportation, banking and communication facilities, etc. Factories should be preferably located
near the source of raw material and at a place that is well connected with rail and road transport facility.
A retail business should be started near residential area or in a market place.
HOW TO SELECT YOUR BUSINESS WORKFORCE?

An entrepreneur cannot run the business alone. He has to employ people to help him. Skilled and Semi-
skilled workers have to be recruited particularly for manufacturing work. Before starting the business,
the entrepreneur must find out whether he will be able to get the right type of employees for the activities
involved.
IMPORTANCE OF POTENTIAL MARKET
Now that you’re familiar on how to set up your small business. It is now time for you to identify and
recognize your potential market by studying its definition and importance. A potential market is the part
of the market you can capture in the future. It includes the demographic groups of customers that will
purchase your product or services in the future who might become your regular customers from the
expansion of your business. A target customer that make up its share in the available market is to be
set by every business owner. The best ways to grow your business is to identify your potential market
that you can begin to target. The potential market allows you to:
1. Identifying new customers to ensure the future of your business.

2. Think proactively about ways for your business to grow and change.
3. Show the potential of your business to investors or collaborators.
4. Increase your profit.
5. Create a strategic plan when there will be changes in the economy or market.
In identifying your potential markets, you are not just increasing your share for today but ensuring the
increase of your profit in the future. If you are an ambitious entrepreneur with a promising product, you
probably can’t wait to show it to potential customers. But before you go into “sales mode,” you might
want to sit down at your desk, take a look at your value proposition and do some research.
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VALUE PROPOSITION
A value proposition refers to the value a company promises to deliver to customers should they choose
to buy their product. A value proposition is part of a company's overall marketing strategy. The value
proposition provides a declaration of intent or a statement that introduces a company's brand to
consumers by telling them what the company stands for, how it operates, and why it deserves their
business. A value proposition can be presented as a business or marketing statement that a company
uses to summarize why a consumer should buy a product or use a service. This statement, if worded
compellingly, convinces a potential consumer that one particular product or service the company offers
will add more value or better solve a problem for them than other similar offerings will
UNDERSTANDING A VALUE PROPOSITION

A value proposition stands as a promise by a company to a customer or market segment. The
proposition is an easy-to understand reason why a customer should buy a product or service from that
business. A value proposition should clearly explain how a product fills a need, communicate the
specifics of its added benefit, and state the reason why it is better than similar products on the market.
The ideal value proposition is to-the-point and appeals to a customer's strongest decision-making
drivers.
REQUIREMENTS OF A VALUE PROPOSITION
A company's value proposition communicates the number one reason why a product or service is best
suited for a customer segment. Therefore, it should always be displayed prominently on a company's
website and in other consumer touch points. It also must be intuitive, so that a customer can read or
hear the value proposition and understand the delivered value without needing further explanation.
Value propositions that stand out tend to make use of a particular structure. A successful value
proposition typically has a strong, clear headline that communicates the delivered benefit to the
consumer. The headline should be a single memorable sentence, phrase, or even a tagline. It frequently
incorporates catchy slogans that become part of successful advertising campaigns. Often a sub
headline will be provided underneath the main headline, expanding on the explanation of delivered
value and giving a specific example of why the product or service is superior to others the consumer
has in mind. The subheading can be a short paragraph and is typically between two and three
sentences long. The subheading is a way to highlight the key features or benefits of the products and
often benefits from the inclusion of bullet points or another means of highlighting standout details. This
kind of structure allows consumers to scan the value proposition quickly and pick up on product
features. Added visuals increase the ease of communication between business and consumer. In order
to craft a strong value proposition, companies will often conduct market research to determine which
messages resonate the best with their customers.
HOW TO DEVELOP A VALUE PROPOSITION?
A good value proposition should allow companies to increase their conversion rates which in turn lift
revenue. However, the value proposition creation process is not something that can be hastily done. It
should loosely follow a series of actions that flesh out what the company can offer to customers.
1. Understand the benefits customers receive

To start creating a value proposition, leaders need to understand how they create value. Therefore, the
benefits the company provides to the consumers should be listed. Everything from the product’s use,
customer service, delivery processes, and any other component should be on the list. The benefits the
company and its products and services provided to consumers should be something each employee
should be able to pinpoint easily.
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2. Connect benefits to the value

Once leaders have a complete grasp on the benefits offered, they should then link these benefits to the
value the company creates for customers.
- How do the benefits help the customer?

- Does the product address a problem or need?
- Does the buying process significantly reduce the purchase time?
- How can customers expect to benefit from what the company offers?
3. Target your audience Every businesses product is not for every consumer.
Leaders need to sharpen the focus and decide who is the target segment for the product or service.
This information can include location, demographics, income, occupation, hobbies, and many other
factors. Knowing who the audience is will help leaders decide which benefits should be mentioned and
which might be best to leave out. It also creates a way to better link benefits to value.
4. Differentiate the Product and Service

This might be one of the most critical components of all. At this point, leaders need to work with their
teams to see how they are different from competitors. This step revolves around HOW TO DEVELOP
A VALUE PROPOSITION? 23 the question of why consumers should pick this company over someone
else’s. It is a good idea to look at direct competitors and note what they do similarly, and how the
company either does it better or more efficiently. Consumers need to know why they should look over
another brand for someone else’s.
5. Put everything into a clear and easy to read sentence

Through research and analysis, leaders should emerge with an idea of what to include in their value
proposition. The purpose of this statement is not to become a long and arduous read, but it should
quickly inform customers of who the company is. Customers should be able to read over the value
proposition in five seconds to get a feel for the benefits and value the business offers. If the statement
cannot be whittled down to a sentence, then leaders should go back to the drawing board to cut out
features that may not be needed.
6. Place it everywhere
Once the leader and the team agree on a value proposition, then leaders need to work with marketing
to get this statement as many places as possible. It should be included in a website, logos, email
newsletter signatures, on a company brochure, and everywhere possible.
7. Test its effectiveness

Leaders need to assess how the value proposition is adding in increasing revenue and bringing in new
customers. Also, leaders should be aware of how the value proposition is changing the perception of
the company.
- Have conversions increased?

- Are more people visiting the website?
- Are more email newsletters being opened?
- How are competitors responding?

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7 PROVEN TEMPLATES FOR WRITING A VALUE PROPOSITION THAT WORK
You already know that getting your value proposition right is critical to your business model. You can
have the best features, the most perfectly executed presentation, the most stunning price, but no one
will ever know of it if they don’t get past your high-level value proposition. Here are among the 7 proven
templates that are designed to help you create a clear, compelling value proposition in minutes.
1. Geoff Moore's Value Positioning Statement

Probably the most popularized - in his seminal book Crossing the Chasm - Geoff Moore suggests a
specific template for outlining your value positioning. In addition to the first part below, Moore also
introduces a second statement focused on competitive positioning.
Template
For ____________ (target customer)
who ____________ (statement of the need or opportunity)
our (product/service name) is ____________ (product category)
that (statement of benefit) ____________ .
Sample(s)
For non-technical marketers who struggle to find return on investment in social media our product is a
web-based analytics software that translates engagement metrics into actionable revenue metrics.
2. Venture Hacks' High-Concept Pitch

In Made to Stick, Dan and Chip Heath point to how high-concept pitches such as 'Jaws on a spaceship'
(Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a
project on the basis of almost no information. In Pitching Hacks Nivi and Navel from Venture Hacks
share examples of this technique applied to startups.
Template
[Proven industry example] for/of [new domain].
Sample(s) Flickr for video. Friendster for dogs. The Firefox of media players.
3. Steve Blank's XYZ Steve Blank

writes that a Value Proposition is a ten-dollar phrase describing a company’s product or service. It’s
the “what are you building and selling?" He suggests the following format for creating a value
proposition statement that other people understand.
Template
“We help X do Y doing Z”. Sample(s) We help non-technical marketers discover return on investment
in social media by turning engagement metrics into revenue metrics.
4. Vlaskovits & Cooper's CPS

In their Cheat Guide to Customer Development Cooper and Vlaskovits use what they call a
Customer-Problem-Solution presentation.
Template
Customer: ____________ (who your customer is). Problem: ____________(what problem you're
solving for the customer). Solution: ____________ (what is your solution for the problem). Sample(s)
Customer: I believe my best customers are small and medium-sized business (SMB) markets.
Problem: Who cannot easily measure campaign ROI because existing solutions are too expensive,

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complicated to deploy, display a dizzying array of non-actionable charts. Solution: Low cost, easy to
deploy analytics system designed for non-technical marketers who need actionable metrics.
5. Dave McClure's Elevator Ride

In his How to Pitch a VC presentation Dave McClure presents a 3-step check list for creating
positioning statements.
Template
• Short, simple, memorable; what, how, why.
• 3 keywords or phrases • KISS (no expert jargon) 26
Sample(s)
• "Mint.com is the free, easy way to manage your money online."
6. David Cowan's Pitchcraft

Although a more elaborative one David Cowan shares some useful guidelines in Practicing the Art of
Pitchcraft. I've put together a summary.
Template
1. Highlight the enormity of the problem you are tackling.
2. Tell the audience up front what your company sells.
3. Distill the differentiation down to one, easy-to-comprehend sentence.
4. Establish credibility by sharing the pedigree of the entrepreneurs, customers, or the investors.
Sample(s)
One person dies of melanoma every 62 minutes. We offer a dermatoscope app for iPhone that
enables people to easily diagnose their skin, leveraging patented pattern recognition technology
trusted by the World Health Organization.
7. Eric Sink's Value Positioning Eric Sink

writes that marketing is somewhat like an iceberg - the part sticking out of the water is highly visible.
For this Eric suggests the following format for positioning.
Template Superlative ("why choose this product"). Label ("what is this product"). Qualifiers ("who
should choose this product").
Sample(s) The easiest operating system for netbook PC's. The most secure payment gateway for
mobile e-commerce.

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Section:_____________________________ Score:_______________________
ACTIVITY 4
ACTIVITY 5
Think of a possible product/service that you want to introduce in the market. Using the template
above choose and write at least 3 design templates to help you create a clear, compelling value
proposition.
Value Proposition 1.
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Reflection:

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I enjoyed most on
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Telephone No.: (078) 305-0110
WHAT TO SELL: HOW TO SELECT THE RIGHT PRODUCT FOR YOUR BUSINESS
A key question often asked by start-up entrepreneurs is what to sell in the business. What products or
services could you sell that will make you money? The selection of the right product or service is critical.
In fact, the choice of a product or service for your business can make or break your business. Choose
a product that requires significant production capital when you have none and couldn’t find any, and
your business is compromised from the start. Offer a service that a hundred other entrepreneurs offer
in your locality and you may find it hard to get noticed above your competitors. Or select a product with
an extremely specialized market yet you do not know how to reach the potential customers, and your
business can go kaput. Your products or services define your business. Your products are your
business! If you want to turn your business into an income-generating machine, the first step is to
choose the right product or services to sell. With the right products, you even stand a better chance at
keeping your customers. The idea is to keep your customers forever by continually offering them a
valuable product or service, thereby diminishing your costs of reaching and appealing to them. Wise
product selection is therefore critical to your business success. How do you choose the right product to
sell? Here are a few questions to help you narrow your focus and hopefully select the product that will
work for you:
1. What are your primary considerations for choosing a particular product?

Make a list of your selection criteria, and what you think are important to you in identifying what business
to engage in. There are a myriad reasons for selecting a product, and these reasons can include:
financial benefit to your business, relatively low investment requirements, positive return on investment,
fit with present strategy, feasible to develop and produce, easy to source and procure, relatively low
risk, and time to see intended results.
2. Can you meet the needs of the customer and solve a specific problem?
Your product must address a need or an opportunity. You need to know how your products or services
can assist customers. It must have a real value that customers can recognize, want and need. Include
in your product information and sales materials how your products can benefit the customers, e.g. help
reduce time, effort and expense.
3. How capable are you to produce the product?

Just as an athlete needs to know his physical condition before he enters a race, you must also know if
you have the time, resources and capability to produce your product. Many entrepreneurs make the
mistake of going forward with a business idea only to find that they cannot afford the manpower
required, or do not have the resources to outsource the product development. As a result, many
experience slippage in release dates making the mistake of launching half-finished web sites. You must
also evaluate at the onset how you can scale up the production if there is a strong demand for the
product.
4. What is the size of your potential reachable market?

You need to at least get an idea of the size of your market. Know who are likely to use or benefit from
your products. If you are selling an information product on how to sell at Lazada or Shoppe, define who
will be your potential customers you think will be interested in your product. Many small and home
business entrepreneurs view market research as an unnecessary and expensive cost but
understanding who and how big your market can pay off in the long run.

Telephone No.: (078) 305-0110
5. Would you need to comply with government rules and regulations?

New laws or government rules and regulations can impact your product. Some products can be sold
immediately without the need for government approval. Others, however, require permits, licenses and
approval from the government.
6. If a similar product exists, can your product be superior in its functionality, presentation or
marketing?
This entails knowing and understanding your Unique Selling Proposition. Your unique selling
proposition is the one thing that makes that your product different than any other. It’s the one reason
they think consumers will buy the product even though it may seem no different from many others just
like it. It may be that the product has a lower price or more convenient packaging, or it may taste or
smell better, or last longer.
7. What barriers must be overcome for a potential new product entry?

Barriers to entry include high research and development expenditure, high presence of start-up or sunk
costs, and international trade restrictions such as tariffs and quotas. Patents are likewise important
barriers for many small and home-based businesses, where your competitor may hold legal protection
for an integral component of your product and hence may prevent you from manufacturing your product.
Other barriers to entry include predatory pricing of competitors that will force you to operate at a loss,
high advertising and marketing costs to compete with established brands in the industry, and the cost
advantages enjoyed by your competitor that allows them to set lower prices.
8. What are the potential sales, growth, profits, and time for payback?
Before starting your business, run your numbers first. Get a clear idea of your cost structure, how much
sales you need to have to breakeven and post a profit, and what your return on investment will be.
REMEMBERING WHAT YOU’VE LEARN
1. A company's value proposition tells a customer the number one reason why a product or service is
best suited for that particular customer.
2. A value proposition should be communicated to customers directly, either via the company's website
or other marketing or advertising materials.
3. Value propositions can follow different formats, as long as they are "on brand," unique, and specific
to the company in question.
4. A successful value proposition should be persuasive and help turn a prospect into a paying customer.
5. Anyone can start a small business unit. He may be an existing entrepreneur or a new one.
6. Special care should be taken while selecting the location of the business.
7. A potential market is the part of the market you can capture in the future.
8. A business model describes how a company creates, delivers and captures value. It is develop by
Alexander Osterwalder to visualize representation of current or new business generally used by the
strategic managers.
9. A business model are composed of 9 building blocks of a business model canvass namely: Customer
segments, value proposition, Channels, Customer relationships, Revenue Streams, Key resources,
Key activities, Key partnership, and cost structure
10. Evaluate carefully what kind of product/services you should sell in the market
Telephone No.: (078) 305-0110

Section:_____________________________ Score:_______________________
ACTIVITY 6
A. To succeed as an entrepreneur, you must develop the ability to select and offer the right
products or services to your customers in a competitive market. More than any other factor,
your ability to make this choice will determine your success or failure. Using the guided
questionnaire below analyze your prepared product/services to begin with. You may use
another sheet of paper in a hand written format in answering activity A & B.
1. What particular product do you think will be visible and be accepted by consumer in the market
today? Explain.
2. In meeting the need of the customers, what specific activity plan will you do to improve it?
3. How capable are you to produce the product?
4. What are your potential market?
5. Enlist the different government permit you need to comply for you to open a business. How will you
comply to each of their requirements?
6. What barriers needed for you to overcome for a potential new product entry?
B. Make your own product name based on your chosen product it may be food, non-food or
services. Explain why did you chooses that product name.
Reflection:

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I enjoyed most on
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ENTREPRENEURSHIP
Section:_____________________________ Score:_______________________
Lesson 3
Recognizing the importance of marketing mix
in the development of marketing strategy
K to 12 GC Code: (TLE_ICTAN11/12EM-Ia-1)
Objectives:
1. Describe the Marketing mix (7P’s) in relation to the business opportunity

vis-à-vis:
1.1 Product
1.2. Place
1.3. Price
1.4. Promotion
1.5. People
1.6. Process 1.7. Physical evidence
2. Develop a Brand Name

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1.PRODUCT
A Product is a tangible or intangible item that is built or produced to satisfy the needs of a certain group
of people. It is in the form of a service or goods. To ensure the right product, an entrepreneur must
know the demand of their consumer in the market. They must also know how to create the right product
mix by expanding and diversifying the depth of your product line. A product has a certain life cycle that
includes the growth phase, the maturity phase and the sales decline phases. During the product
development phase, the entrepreneur must do an extensive research of the product that they are
creating. Another product must be developed to maintain the progress and its life cycle to gain more
profit even there will be changes in the economy.
In developing the right product for your business, you must answer the following questions:
• What does the client want from the service or product?
• How will the customer use it?
• Where will the client use it?
• What features must the product have to meet the client’s needs?
• Are there any necessary features that you missed out?
• Are you creating features that are not needed by the client?
• What’s the name of the product?
• Does it have a catchy name?
• What are the sizes or colors available?
• How is the product different from the products of your competitors?
• What does the product look like?
2.PRICE
The Price of the product is the amount that the customer pays for them to satisfy. It is the important
component of a marketing plan to determine if the business will gain profit and survive. It gives an
impact on the entire marketing strategy affecting the sales and demand of the product. If a company is
not yet popular and does not yet make a name in the market your target customer will unlikely pay a
high price for the product being sold. The value of the product depends on its price. A low price of the
product usually means an inferior good in the consumers eyes as they may compare your product to
your competitor. Making it affordable with good quality may encourage customer to purchase and share
it with others to buy. On the contrary, a too high price of the product will make the cost outweigh the
benefits in customers eyes, and they will therefore value their money instead of having your product
purchased. Be sure to know and examine your competitors pricing so that you may adjust and benefited
to price competition. When setting the product price, marketers should consider the perceived value
that the product offers. There are three major pricing strategies, and these are:
• Market penetration pricing – It is a pricing strategy where the price of a product is initially sent low
to rapidly reach a wide fraction of the market and initiate word of mouth.
• Market skimming pricing – It is a pricing strategy in which a marketer sets a relatively high initial
price for a product or service at first, then lowers the price over time.
• Neutral pricing -Generally a default strategy to minimize the role of pricing in the marketing mix, not
utilizing price to gain or restrict market share.

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Here are some of the important questions that you should ask yourself when you are setting the product
price:
• How much did it cost you to produce the product?
• What is the customers’ perceived product value?
• Do you think that the slight price decrease could significantly increase your market share?
• Can the current price of the product keep up with the price of the product’s competitors?
3.PLACE
A Place is the position and distribution channel of the product to make it accessible to the potential
buyers. An entrepreneur must examine and study the location of its buyer to easily deliver the product
that the customer needs. An entrepreneur must also know the nearest suppliers to reduce the cost of
transportation for the raw materials to be used in making the product or services. There are many
distribution strategies, including:
• Intensive distribution – It mainly means a distribution on a large-scale and displaying the product in
as many ways and places as possible so that the customer sells in high volume due to large scale
distribution.
• Exclusive distribution – It is an agreement between supplier and retailer that grants the exclusive
rights within a specific geographic area to carry the supplier’s product.
• Selective distribution – It is a retail strategy that involves making a product or group of products
available only in certain markets
• Franchising – An agreement where one party (the franchiser) grants another party (the Franchisee)
the right to use its trademark or trade-name as well as certain business system and processes, to
produce and market a good or service according to certain specifications.
Here are some of the questions that you should answer in developing your distribution strategy:
• Where do your clients look for your service or product?
• What kind of stores do potential clients go to? Do they shop in a mall, in a regular brick and mortar
store, in the supermarket, or online?
• How do you access the different distribution channels?
• How is your distribution strategy different from your competitors?
• Do you need a strong sales force?
• Do you need to attend trade fairs?
• Do you need to sell in an online store?
4.PROMOTION
Promotion is a very important component of marketing as it can boost brand recognition and sales. It
comprises the various elements like sales organization, public relations, advertising, and sales
promotion.
Sales Organization – is a part of the total business organization of a firm. This unit of the firm is
concerned with distribution of goods or services. It may be produced by the organization itself or may
be purchased from manufacturers for resale.
Public relation – It is the practice of deliberately managing the release and spread of information
between an individual or an organization and the public to generate awareness and positive responses
to products and services of the business.
Advertising – It is the activity or profession of producing advertisement for commercial products or

services. It is a marketing tactic involving paying for space to promote a product, service, or a cause.
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The goal of advertising is to reach out people most likely to be willing to pay for a company’s product
or services and entice them to buy.
Sales promotion – It is the process of persuading a potential buyer to buy the product designed to be
used as a short-term tactic to boost sales.
In a contemporary time, there seems to be a shift in focus from offline to the online world. Promoting a
product or services using the social media is beneficial to the business owner to reach out more
customers and suppliers. An extremely good example of this is online social media and managing a
firm's online social media presence.
In creating an effective product promotion strategy, you need to answer the following questions:
• How can you send marketing messages to your potential buyers?

• When is the best time to promote your product?
• Will you reach your potential audience and buyers through television ads?
• Is it best to use the social media in promoting the product?
• What is the promotion strategy of your competitors? Your combination of promotional strategies and
how you go about promotion will depend on your budget.
Reflection:

________________________________________________________________________________
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I enjoyed most on
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Telephone No.: (078) 305-0110

Section:_____________________________ Score:_______________________
ACTIVITY 7
MULTIPLE CHOICE Directions: Circle or darken the letter that corresponds to the BEST answer.
1. A manager of Venezia Hotel must make marketing decisions to help it stand out from its competition.
To make these decisions, they must determine all but which of the following?
o A. What customers want o B. When customers want their services
o C. How to provide services to customers o D. How to persuade customers to patronize the hotel
2. Raven Fredric decides that Lighthouse Hotel is going to offer a free Sunday brunch to weekend
guests in an attempt to increase the weekend business. What pricing approach is he using?
o A. Loss leader o B. Cost-plus pricing o C. Customer-based pricing o D. Yield management
3. When discussing marketing, what does “product” refer to?

o A. The location on which the hotel is built o B. The hotel’s concept
o C. The hotel’s advertising o D. The price at which rooms are sold
4. Which of the following is not a category into which promotional activities are classified?
o A. Personal selling o B. Public relation o C. Point-of-purchase communications o D. Yield management
5. It can be a meal or some other tangible item that a hotel or restaurant provides to its guest. It can
also be an intangible service or a hotel or restaurant’s concept.
o A. Product o B. Price o C. Place o D. Promotion
6. Is the amount that a hotel charges for its product.

7. Is the physical location of a business and the site where the reservation for the hotel is made.
8. Is the decisions made about how to communicate the product, place, and price of the hotel. It is
made up of several promotional activities.
9. It is the process of persuading a potential buyer to buy the product designed to be used as a short-
term tactic to boost sales.
o A. Sales organization o B. Advertising o C. Public relation o D. Sales promotion
10. It is an agreement between supplier and retailer that grants the exclusive rights within a specific
geographic area to carry the supplier’s product.
o A. Intensive distribution o B. Exclusive distribution o C. Selective distribution o D. Franchising

Telephone No.: (078) 305-0110

Section:_____________________________ Date: _______________________
7P’S OF MARKETING MIX
The 7P’s model is a marketing model that modifies the

4P’s model. It is generally used in the service
industries.
Here are the additional elements that transition the

4P’s to the 7P’s marketing mix model.
5. PEOPLE
People makes the business run. Looking for the right

person in the business is one of the important elements
in marketing mix model. They are the employees who
do the work, produce the product, and the ones who
deliver the product or services. A selection of skilled
personnel is needed to make the business run
smoothly and successful. It is important to hire and
train the right people to deliver superior service to the
clients. When business finds people, who believe in the product or services that the particular business
creates, it’s highly likely that employees will perform the best they can. They are the internal competitive
advantages a business can have over other competitors which can inherently affect a business’s
position in the market.
6.PROCESS
Process refers to the flow of activities or mechanism that take

place when there is an interaction between customers and the
businesses. It is a systems and processes of the organization
that affects the execution of the service. A combination of some
consecutive things or objects that may enable an entrepreneur
to achieve a certain goal in a structured way. They develop
some of the processes regarding marketing decisions like
marketing segmentation, customer needs, identification,
promotional campaign designing, and some other essential
process. Example of the process would be when a customer
decides to subscribe to a telecommunication company to install
telephone and internet equipment. The customer will apply by
submitting its requirements and pay the necessary fees. After
processing its application, the company then install the
telephone and modem for them to access the internet service.
It is now a relationship for a given time that the customer will be
paying monthly, and the company will give its service according to their contract plan.

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TYPES OF PROCESS
1.Technological processes. The process of creating tangible products is called technological process.
The objectives to ensure that the customers feel the product to be theirs. The manufacturer should
ensure that he creates the product that is wanted by the customers and should also make the products
that he as a businessman would want to sell in the market. The balance between both would ensure
that the technological process would run smoothly.
2. Electronic processes. Use of receipts or barcodes or forms or other methods of information about
a product of a company that manufactures them is called an electronic process. This also includes the
course which is used to scan with the help of an application using a mobile phone.
3. Direct activities. Direct activities, as the name suggests, is about the reactions of the customers
regarding the process. How did they feel about the process that they just underwent through is known
thereby making any changes if necessary, in order to make the process more smoother. Direct activities
are occurred and recorded in present time
4. Indirect activities. When the interaction does not take place in person and it happens before or after
the product has been bought is termed as an indirect activity.
MIXING PROCESS
Processes in something as a tool to create something enormous or monumental. For example, the
combination of telemarketing and internet marketing is used to promote a certain service or a product
to the targeted set of customers.
CONCEPTS RELATED TO PROCESS
1. Workflow. Movement of information or tasks for material from one participant to the other is termed
as workflow. This includes but is not limited to people and tools procedures that are involved in every
step of the marketing mix process. The workflow may be sequential that is the consequent step is begin
only when the prior step is completed or parallel that is multiple steps may occur at the same time.
Single workflows may be combined in multiple ways to have an overall process.
2. Business process reengineering. Business process reengineering commonly abbreviated as BPR

is a means to enhance or improve the effectiveness of the organization along with its productivity. It
consists of starting right from the beginning or from scratch and creating a major business process
along with the application of IT or information technology in order to achieve significant improvement
of performances.
3. Business process management. Business process management is commonly abbreviated as

BPM. It is defined as a discipline which has a mix of different business activities and their flows and
which strives to support the vision and mission of business within and also beyond many boundaries
which one was people customers internal the employee’s external stakeholders as well as external
partners.
4. Total quality management. Commonly abbreviated as TQM, Total Quality management is sought
in order to improve the quality of the product. Six sigma method was used by Motorola in order to find
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out about total quality management. It consists of methods to improve the processes in the business
and thereby reduce the problems in the output increase the output and thereby maximize the profits.
7.PHYSICAL EVEIDENCE
In the service industries, there should be physical

evidence that the service was delivered. It pertains on
how a business and its products are perceived in the
marketplace. It is the physical evidence of a business’
presence and establishment. They are generally market
leaders that establishes a physical evidence that the
customer will go when buying things that they need.
Example of a physical evidence is when you think of a
place where all the things you need are already in that
place like SM City Olongapo Central in Olongapo City is
a much-awaited supermall that put excitement to the
people for their spin on shopping, dining and
entertainment. The mall is a unique mix of local, national,
and global brands that suit every mall-goer’s need. This physical evidence is where you immediately
know exactly what their presence in the marketplace. So when you think of a branding concept, if asked
of a place to go, you think of a “Mall”, you would probably say of SM because “They got it all, for You”.
This manipulated their customers perception when asked for a different brand it is already inside in that
place.
DEVELOPING A BRAND NAME
A Brand is name, term, design, symbol, or any other features that identifies one seller’s good or service
as distinction from those of other sellers. If you are ready to brand yourself or your business, you need
to have a clear understanding of what developing a brand involves before you really get started. Your
brand-development process should always follow these steps:
1. Decide what you’re going to brand. Are you branding a product or a service? A company or an
individual? If a product, think of something that you think your target will be interested. It might be
tangible or intangible item that is easy to make and available with the supplier. If it is a service, think of
a demand in the market today. As we are experiencing pandemic what do you think is a possible service
that you could provide to your target market. Are you establishing a company? Who will compose your
team or your workforce? Do they have enough funding to establish your company? An individual? Are
you ready to create your own business alone?
2. Do your research. First, find out everything there is to know about your market. Then, find out
everything there is to know about your product or service. Research and Development is an important
factor to be successful in putting up a business. It is a way of knowing what product or service will be
a demand in the market? In your years of stay in Senior High School you were taught on how to write
and develop your own research. This will be a great help for you to start with.
3. Position your product or service. Find and win a place for your offering in the marketplace and in
consumer’s mind by providing unique solutions to problems or need that aren’t already being addressed
by competing products. A Place is the position and distribution channel of the product to make it
accessible to the potential buyers. You must examine and study the location of your buyer to easily
deliver the product that your customer needs. In the customers perspective, they will choose a product

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or service nearest to their residence so when they encounter problem to the product or service it will
be easy for them to return for a replacement.
4. Write your brand definition. Your brand definition describes what you offer, why you offer it, how
your offering is different and better, what unique benefits your customers can count on, and what
promise or set of promises you make to all who work with and buy from your business. In writing your
brand, it is important that you know your mission, vision, and objectives. Describe your brand that is
easy to remember and catchy messages to your target customers.
5. Develop your name, logo, and tagline. Your name is the key that unlocks your brand image in
your consumer’s mind. Your logo is the brandmark or symbol that serves as the face of your brand.
Your tagline is the memorable phrase that provides consumers with a quick indication of your product,
brand, and market position. Your business name refers to a name that is different from a true name of
an individual which is to be used or signed in connection with your business on any written or printed
receipts, including business taxes duties and fees collected to the business owner. A logo is a symbol,
designed to represent your organization or to identify your products used to aid and promote public
identification and recognition. It is an abstract or figurative design with text. Make sure to make it easy
for the customer to remember the images. A tagline on the other hand, is a phrase or slogan used in
advertising to impress and encourages the customer to patronize your product or service offered to
them.
6. Launch your brand. Your brand goes public when you unveil your name, logo, and slogan, and
when you begin to tell your market the story of how your brand reflects what you stand for. A new brand
must get to make a splash in the market if it’s going to be successful. You’ve got to stand out in the
crowd to present your product or service. Make sure to allot enough time to prepare your presentation
to the public. Giving yourself more time also helps to develop hype for your brand while giving you
ample time to make sure that all is ready. Your goal is to develop a marketing strategy for launching
your product or service. Make sure that your presentation belongs to your target audience. It’s no use
promoting it to people who are not interested, so get to know your potential buyers. In addition, make
a research to your competitor to find out what niche they might be missing out on, then go after the
market.
7. Manage, leverage, and protect your brand. This is the “care and feeding” phase of the branding
process; it’s the step that leads to a strong, healthy, resilient brand. Just like good parenting, good
branding management can be summed up in a single word — consistency. Your brand image is an
important factor in determining your success, which is why it is absolutely necessary to make sure it’s
protected at all cost. Knowing how to prevent it from being diluted, damaged or taken advantage if
misused by competitors, counterfeiters, or unrelated companies. Managed to apply and register your
brand to the right agency for trademarking is one of the important things to remember to protect it.
8. Realign your brand to keep it current. Occasionally, you can (and should) change how your brand
is presented. From time to time, you need to update your brand presentation (the face of your brand)
to keep it relevant to the market in which it lives. Perhaps the most obvious reason to refresh a brand
is that it’s image has simply outgrown its effectiveness. An update to visual elements is necessary to
build upon the brand structure that is already known and loved.

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Name
of

Telephone No.: (078) 305-0110
Learner:_____________________ Grade Level:__________________

Section:_____________________________ Score:_______________________
ACTIVITY 8
Completing the Personal Branding Worksheet

(You may use another sheet of paper in answering the worksheet it can be in hand written
form or It can be printed.)
PART A: INSPIRATION
1. PEOPLE YOU ADMIRE IN YOUR INDUSTRY:
2. WHAT ARE THE CHARACTERISTICS OF THEIR PERSONAL BRAND? (E.G., BACKGROUND

STORY, SIGNATURE PHRASE, NICKNAME, STYLE,ETC.)
3. WHERE ARE THEY SEEN MOST OFTEN? (ONLINE SITES, OFFLINE, SEMINARS, ETC.)
4. WHAT DO YOU ADMIRE ABOUT THEM?
5. WHAT MAKES THEM UNIQUE?
PART B. BRAINSTORM
1. YOUR BRAND WHO ARE THE PEOPLE YOU WANT TO APPEAL TO? (CHARACTERISTICS)
2. HOW DO OTHER PEOPLE SEE YOU NOW?
3. WHAT DO YOU WANT TO BE KNOWN AS? (E.G., THE PERSON WHO DOES X)
4. WHAT’S YOUR STORY? (E.G., WHY YOU DO WHAT YOU DO)
5. WHAT’S YOUR STYLE? (E.G., CASUAL, PROFESSIONAL, GRUNGE, ETC.)
6. THE SKILLS YOU WANT PEOPLE TO KNOW YOU HAVE (NATURAL, VALUABLE TALENTS)
7. SIGNATURE PHRASE OR VALUE PROPOSITION (JUST A FEW WORDS):
8. WHAT’S UNIQUE ABOUT YOU? DEFINE YOUR BRAND YOUR STORY PERSONAL VALUES
PERSONAL BRAND STATEMENT (STATE WHO YOU ARE IN 1 SENTENCE)
9. YOUR UNIQUE VALUE PROPOSITION (HOW YOU UNIQUELY PROVIDE VALUE TO YOUR
MARKET)
10.MISSION (WHY YOU DO WHAT YOU DO)
PART C: DEFINE YOUR BRAND

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Learner:________________________ Grade Level:__________________

Section:_____________________________ Score:_______________________
ACTIVITY 9
In a piece of bond paper A4 size you can have an image of your chosen product it can food
product, non-food product or services. “OH MY PRODUCT”
If it is a food product it must be new and unique food, explain the health benefits and how it is
made. Describe the difference compared to other product same in the market.
If it is non-food products explain how it was use benefits and descriptions.
If it is a service/s explain its usefulness, comfort and benefits.
Put your product name, description of your product and the product cost.
Name: ____________ Grade & Section:___

Subject:____________ Score:________
Product Name
Sample Output
Product Decription:
Product Price

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Rubrics in Creating “OH MY PRODUCT”

5 4 3
QUALITY Product quality that is Product quality that Product quality that
beneficial to many can be useful can be useful to few
CREATIVTY Best Product that is Better Product that is a Good Product that is
creatively made little bit creative less creative
UNIQUENESS Best unique product Better products version Good Product version
made
WRITING skills Appropriate structure, Technically well written Writing has technical
grammar, and with some importance to difficulties, but the overall
punctuation are used to support the story. message is supported
not only relate picture
and story, but also to
enrich the overall story
TOTAL
Reflection:

________________________________________________________________________________
________________________________________________________________________________
___________________________________________.
I enjoyed most on
________________________________________________________________________________
________________________________________________________________________________
___________________________________________.

________________________________________________________________________________
________________________________________________________________________________
___________________________________________.

Telephone No.: (078) 305-0110

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Republic of the Philippines

Name of Learner:_____________________ Grade Level:__________________

1. Explain the concept of entrepreneurship;

Address: SICAT Rd., Calaocan, Santiago City 3311

4. Self-Starter- Entrepreneurs know that if something needs to be done, they

5. Competitive -Many companies are formed because an entrepreneur knows that

6. Creativity - One facet of creativity is being able to make connections between

7. Determination - Entrepreneurs are not thwarted by their defeats. They look

Address: SICAT Rd., Calaocan, Santiago City 3311

Its importance can be expressed in the form mentioned below:

The main functions of an entrepreneur are grouped in three categories:

1. Risk bearing functions,

2. Administrative and Decision-Making Functions

Address: SICAT Rd., Calaocan, Santiago City 3311

Name of Learner:_____________________ Grade Level:__________________

Entrepreneurial competencies refer to the characteristics of an entrepreneur. It requires certain

Address: SICAT Rd., Calaocan, Santiago City 3311

___________1. Entrepreneur is not a risk-taker.

___________2. Entrepreneur plays the role of a business leader

___________3. Entrepreneur plays the role of an innovator

___________4. Entrepreneur promotes capital formation

___________5. Entrepreneur creates large-scale employment opportunities

___________6. Entrepreneur promotes unbalanced regional development

___________7. Entrepreneur reduces concentration of economic power

___________8. Entrepreneur does not help in wealth creation and distribution.

___________9. Entrepreneur contributes to the increase of gross national product

___________10. Entrepreneurial initiatives improve the general standard of living.

Address: SICAT Rd., Calaocan, Santiago City 3311

Complete the statements:

I learned in this activity that

I want to learn more on

Address: SICAT Rd., Calaocan, Santiago City 3311

WHAT KIND OF EDUCATION DOI NEED?

WHAT ARE THE DIFFERENT CAREERS IN ENTREPRENEURSHIP?

How long does it take to start a career in entrepreneurship?

What are the requirements for a career in entrepreneurship?

How much can I make with a career in entrepreneurship?

Address: SICAT Rd., Calaocan, Santiago City 3311

Address: SICAT Rd., Calaocan, Santiago City 3311

Complete the statements:

I learned in this activity that

I want to learn more on

Address: SICAT Rd., Calaocan, Santiago City 3311

In this lesson, student will be able to:

1.Analyze the market need;

SETTING UP A SMALL BUSINESS

You have learned that in entrepreneurship a person (entrepreneur) who set

WHO CAN START A BUSINESS?

HOW CAN I ARRANGE MY CAPITAL?

HOW CAN I SELECT THE LINE OF RIGHT BUSINESS FOR ME?

WHAT IS THE RIGHT LOCATION OF MY BUSINESS?

HOW TO SELECT YOUR BUSINESS WORKFORCE?

IMPORTANCE OF POTENTIAL MARKET

1. Identifying new customers to ensure the future of your business.

UNDERSTANDING A VALUE PROPOSITION

REQUIREMENTS OF A VALUE PROPOSITION

HOW TO DEVELOP A VALUE PROPOSITION?

1. Understand the benefits customers receive

2. Connect benefits to the value

- How do the benefits help the customer?

4. Differentiate the Product and Service

5. Put everything into a clear and easy to read sentence

Name of Learner:___ Grade Level:

Name of Learner:___ Grade Level:

Name of Learner:___ Grade Level:

Name of Learner:___ Grade Level:

Name of Learner:___ Grade Level:

Learner:___ Grade Level: