NOTRE DAME OF DADIANGAS UNIVERSITY

Integrated Basic Education Department

Senior High School
Lagao, General Santos City

Business Marketing

Name: Jhayza Margarette P. Nayre Date Submitted: March 29, 2022

Grade & Section: ABM 1213 - St. John Chrysostom
Quarter: Finals

Enrichment: Answer the given questions IN YOUR OWN WORDS and write your answers on the
provided answer sheet.
1. In what situation would a company give a discount? Cite one scenario and explain.
10points
- Give a discount when the total price of the order having paid reaches a particular amount. Again,
growing values may provide increasing discounts be for a range of increasing price points. Deals
may help your company develop its client base and enhance sales; implementing targeted and
seasonal methods, and off-season promotions can help you identify the best for your business.
There are several discountable goals, including raising short-term sales, moving out-of-date
products, rewarding important customers, motivating distribution channel members to execute a
role or reward otherwise actions that benefit the discount provider.

2. What do you think is the most effective strategy or scheme in setting the price for a new
product in the market? And Why? 10points

- Price skimming, in my opinion, is the most successful method or scheme for establishing the price
for a new product in the market since entering the market with a high price, but after your rivals
follow, drop your cost and use other pricing tactics. Discounts offered over time, and one-time
offers are examples of promotional pricing. A price skimming strategy involves releasing a new
product or service at a high price point then progressively decreasing your pricing. This is an
excellent technique to attract customers, particularly high-income customers who consider
themselves early adopters or fashionistas.

Your answer will be scored based on the following criteria:

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Your answer will be scored based on the following criteria:
                          Content (Relevant, Focused and Thorough explanation)        -    6points
                          Organization (Logical Sequencing, effective transition)           -    2points
                          Conventions (Spelling and Grammar)                                      -    2points
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