The data presented in the table are all examples.

Historical Demand

Population
(Make use of the actual Total Demand
population that is Number of Purchases (Population x number
Year
considered to be the per Month of purchases per month
market of your x 12)
product)
2019 20,245 4 971,760
2020 21,095 4 1,012,560
2021 21,856 4 1,049,088
*You can compute for the number of purchases per month using the formula for simple average. Use the
data you have gathered in your survey.

Projected Demand

Projected Demand
Year Base Year Average % Increase (Base year x ave. %
increase) + base year
1,049,088 (for Year 1,
always use the demand
of the last year, 2021,
1 3.9% 1,090,002
of the historical
demand as the base
year)
2 1,090,002 3.9% 1,132,512
3 1,132,512 3.9% 1,176,680
*Compute for the average percentage increase using this formula:

Ave. % increase = N1 + N2 / 2

But before you will use the formula above, you have to get the percentage increase (N1,N2) first. See the
sample below.

N1 = (current year – base year) / base year x 100%

=(1,012,560 – 971,760) / 971,760 x 100%
=4.2%

N2 =(current year – base year) / base year x 100%

=(1,049,088 – 1,012,560) / 1,012,560 x 100%
=3.6%

Ave. % increase =4.2% + 3.6% / 2

=3.9%

LEW 2022
Historical Supply

Competitor 2019 2020 2021

Competitor 1 150,000 180,000 200,000
Competitor 2 90,000 100,000 120,000
Competitor 3…. 120,000 125,000 140,000

Projected Supply

Projected Supply
Year Base Year Average % Increase (Base year x ave. %
increase) + base year
460,000 (Get the
aggregate supply from
1 the last year of the 13% 519,985
historical supply, 2021,
as the base year data)
2 519,985 13% 587,791
3 587,791 13% 664,440
*Follow the formula in finding the average percentage increase in the projected demand.

Supply and Demand Analysis

Unsatisfied Demand
Year Demand Supply
(demand-supply)
Historical
2019 971,760 360,000 611,760
2020 1,012,560 405,000 607,560
2021 1,049,088 460,000 589,088
Projected
1 1,090,002 519,985 570,017
2 1,132,512 587,791 544,721
3 1,176,680 664,440 512,240

Market Share

Year Unsatisfied Demand Production Capacity Market Share

1 570,017 90,000 15.8%
2 544,721 120,000 22.0%
3 512,240 160,000 31.2%
*Production capacity is based on the capacity to produce a certain volume of product based on the
equipment, schedule of production, manpower, materials and financial resources the business has in a
given year.

LEW 2022