KEY INTERNAL FACTORS:

 STRENGTHS:
1. Broad Product Portfolio - Universal Robina Corporation (URC) have wide range of
products.
2. Strong Management - Strong management can help Universal Robina Corporation
(URC) reach its potential by utilizing strengths and eliminating weaknesses.
3. Cost Advantage - Lower costs lead to higher profits for Universal Robina
Corporation (URC). A low cost leader can undercut rivals on price
4. Asset Leverage - Asset leverage allows Universal Robina Corporation (URC) to use their
best operational assets to expand their business and improve their market share.
5. Economies of Scale - Economies of scale is the cost advantages that Universal
Robina Corporation (URC) obtains due to size. The greater the volume, the
greater the advantages
6. Pricing Power - Universal Robina Corporation (URC) has the ability to charge
customers higher prices. Customers typically rebel against price increases by switching
to competing products, but if a company has pricing power,
customers will continue using Universal Robina Corporation (URC)’s products and
services.
7. Innovation - To produce unique products and services that meet their
customer’s needs.
8. Strong Supply Chain - A strong supply chain helps Universal Robina
Corporation (URC) obtain the right resources from suppliers and delivery the right
product to customers in a timely manner.
9. Size Advantage - Size advantages lower Universal Robina Corporation (URC)’s risks.
The larger Universal Robina Corporation (URC) gets, the more resources they have
to pursue new markets and defend themselves against rivals.

 WEAKNESSES:

1. High Debt Burden - A high debt burden increases the risk that Universal Robina
Corporation (URC) goes bankrupt if they make a poor business
decision. Increasing risks can increase Universal Robina Corporation (URC)’s debt
interest payments.
2. Outdated Technology - A lack of proprietary technology and patents can hurt Universal
Robina Corporation (URC)’s ability to compete against rivals.
3. Weak Online Presence - The online market is essential for displaying information
and selling products. A weak online presence can result in lost opportunities for
Universal Robina Corporation (URC).
4. Cost Structure - A weak cost structure means Universal Robina Corporation (URC)’s
costs are high in comparison to their competitor.
5. Weak Customer Services - Weak customer service hurts Universal Robina Corporation
(URC)’s reputation and causes customers to flee to competitors, who are more
respondent.

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