Relevant Readings on Neuroscience,

AI, Narrative Theory & Persuasion

This reading list was compiled to accompany
"The Science of Winning with Stories."

Lisa Feldman Barrett, 2017. How Emotions Are Made: The Secret Life of the Brain.
Boston: Houghton, Mifflin and Harcourt.

John Bargh, 2017. Before You Know It: The Unconscious Reasons We Do What We Do.
NY: Touchstone.

Roy F. Baumeister and William von Hippel, 2020. “Meaning and Evolution: Why Nature
Selected Human Minds to Use Meaning,” Evolutionary Studies in Imaginative Culture 4,
no. 1 (Spring), pp. 1–18.

Roy F. Baumeister and Mark J. Landau, 2018, “Finding the Meaning of Meaning:
Emerging Insights on Four Grand Questions,” Review of General Psychology, 22, no. 1
(March), pp. 1-10.

Robert A. Burton, 2013. A Skeptic’s Guide to the Mind: What Neuroscience Can and
Cannot Tell Us About Ourselves, New York: St. Martin’s Press.

David J. Chalmers, “The Meta-Problem of Consciousness,” Journal of Consciousness

Studies, 25, No. 9–10, 2018, pp. 6–61.

Matthew Cobb, 2020. The Idea of the Brain: The Past and Future of Neuroscience. NY:
Basic Books.

Antonio Damasio, 2018. The Strange Order of Things: Life, Feeling, and the Making of
Cultures, NY: Vintage Books.

Eric Hoffer, 1951. The True Believer: Thoughts on the Nature of Mass Movements, NY:
Harper & Row.

Gerd Gigerenzer, 2017. Gut feelings: the Intelligence of the Unconscious, NY: Viking
Penguin.

Eric R. Kandel, 2012. The Age of Insight: The Quest to Understand the Unconscious in
Art, Mind, and Brain. NY: Random House.

George Lakoff, 2008. The Political Mind: Why You Can’t Understand 21st-Century
American Politics with an 18th-Century Brain, NY: Penguin Group.
Benjamin Libet, 2004. Mind Time: The Temporal Factor in Consciousness, Cambridge,
MA: Harvard University Press.

Christian Madsbjerg, 2017. Sensemaking: What Makes Human Intelligence Essential in

the Age of the Algorithm. London: Little, Brown.

Hugo Mercier and Dan Sperber, 2017. The Enigma of Reason, Cambridge, MA: Harvard
University Press.

Iain McGilchrist, 2018, Ways of Attending: How Our Divided Brain Constructs the World,
New York: Routledge. See also: same author, 2019. The Master and His Emissary (new
expanded edition), New Haven, CT: Yale University Press.

Leonard Mlodinow, 2012. Subliminal: How Your Conscious Mind Rules Your Behavior,
NY: Pantheon Books.

Vivek H. Murthy, 2020. Together: The Healing Power of Human Connection in a

Sometimes Lonely World. NY: Harper.

Judea Pearl and Dana MacKensie, 2018. The Book of Why: The New Science of Cause
and Effect. NY: Basic Books.

Rene Rosfort and Giovanni Stanghellini, “In the Mood for Thought: Feeling and
Thinking in Philosophy,” New Literary History, Vol. 43, No.3, 2012: pp. 395-417.

Steven Sloman and Philip Fernbach, 2017. The Knowledge Illusion: Why We Never Think
Alone, New York: Riverhead Books.

P.H.Thibodeau and L. Boroditsky, 2011. Metaphors We Think With: The Role of

Metaphor in Reasoning. PLoS One (6(2): e16782.

William Von Hippel, 2018. The Social Leap: The New Evolutionary Science of Who We
Are, Where We Come from, and What Makes Us Happy. NY: Harper Collins.

Daniel M. Wegner and Kurt Gray, 2016. The Mind Club: Who Thinks, What Feels, and
Why It Matters, New York: Viking Press.

Gerald Zaltman, 2014. “Are You Mistaking Facts for Insights?” Journal of Advertising
Research 54, no. 4: 372–376.

Gerald Zaltman, 2016. “Marketing’s Forthcoming Age of Imagination.” AMS Review 6,

no. 3–4: 99–115.