Department of International Business

School of Management: Pondicherry University

MIBA 610: Marketing of Hi-Technology Products and Innovations

END SEMESTER EXAMINATION – ONLINE

Date: 24.03.2022 Time: 10:00AM – 1:00PM Total Marks: 60

Section A: ANSWER ALL THE QUESTIONS 10X3 =30 Marks

1. Illustrate the FUD factor? Why is it a factor in the high-tech environment?
2. Although there are many ways to answer the three big strategy questions, four archetypes
exist- analyse
3. Innovative late entrants, relative to Product Leaders, grow faster and have higher market
potential – Identify with examples
4. It is common for leaders who stay on top of wave after wave of incremental innovations to
fail when a breakthrough innovation disrupts their way of doing business. Discuss
5. Market-oriented businesses are characterized by four key dimensions. Analyse
6. Despite the crucial need for effective R&D–marketing collaboration in high-tech product
development, the reality of the interaction is very different. List
7. Reasons for Partnering across the Stages of the Product Life Cycle?
8. Define the following terms: offshoring; captive offshoring; reverse outsourcing; near-shore
outsourcing; homeshoring; farmshoring
9. List the Common Characteristics Shared by Many High-Tech Markets in India.
10. Invention Vs Innovation – list the live examples from the Industry

Section B: ANSWER ANY FIVE QUESTIONS 5x6 =30 Marks

1. Innovation is currently promoted by many governments and technical people as something

that is an essential ingredient in a 21st century world economy- Illustrate
2. Most economists agree that technological innovation is a key driver of economic growth and
human well-being- Explain with data
3. When a product from technology comes it changes the social behaviour that means the
socio-economic structure will change- Explain with case study
4. Process innovation focuses on the innovation of facilities, skills and technologies used for
the production and delivering of products and services- Analyse
5. One way to depict the evolution in product form competition is through technology life
cycles. Discuss
6. High technology is based on the types of innovation represented. Technological innovations
can be classified in various forms - List & Discuss from the Indian Perspective.
7. “Developing a strategy for marketing in high-tech products requires a flexible strategic
posture.” Explain

Write your answers on a plain white paper in your 1) own & LEGIBLE hand writing, (diagrammatic answers are
encouraged) 2) with proper answer no’s along with page no’s then scan your answer scripts 3) inscribing your
name & Reg.No and send it by e-mail before 01:15 PM on 24-03-2022. Mail your scanned answers (PDF) to
bushandsudhakar@gmail.com