UNIT-I (CO1)

Marks

(12)

Bloom

Level Analyze Shi

Q.1

The case discusses the rise and fall of Indian liquor baron Vijay Mallya (Mallya) who successfully
expanded the business empire he inherited from his father and transformed it into a global
conglomerate with diverse interests. Touted as India's most flamboyant and high- profile businessman,
Mallya believed in living life king size. The case discusses Mallya's entrepreneurial journey and how he
strengthened his business empire by moving into new areas while consolidating his existing businesses.
However, Mallya's foray into à aviation sector with his airline service, the Kingfisher Airlines (KFA), was a
big misstep. His fortunes came tumbling down in 2012 when the airline was grounded leaving thousands
of workers unemployed and more than Rs. 70 billion in unpaid loans. Mallya was declared as a willful
defaulter and had the banks, regulators, and the Indian judiciary after him. Thereafter, he fied to London
and the Indian government is seeking his extradition.

1. In view with the case, discuss the importance of Business ethics.

OR

(12)

Analyze
Q.2

Facebook CEO and founder Mark Zuckerberg bet big this year 2014 on new acquisitions, positioning his
social network to ride the next hot trend. After secret meetings, Zuckerberg sealed a deal in February for
Facebook to buy mobile messaging app WhatsApp for a staggering $19 billion in cash and stock,
shocking the tech world. The following month it spent $2 billion on virtual reality headset maker Oculus
VR, before it even had a product ready to sell. Facebook stock has soared, adding $15 billion to
Zuckerberg's net worth over the past year and making him the biggest dollar gainer on the FORBES 400.
Facebook's 1.35 billion users make up 19% of the world's population. The company has a footprint in 25
countries, and the site is available in more than 70 languages. In October 2014, Zuckerberg visited China,
where Facebook is banned, wowing admirers there by speaking in fluent Chinese. In view with the case
discuss the qualities of a good CEO. State its importance too.

Q.3

UNIT-II (CO2)

This Ethical theory place special emphasis on the relationship between duty. (12 Analyze and the
morality of human actions'

1. Discuss this ethical theory in detail

2. Analyse your role as an Ideal student in accordance with the above theory.

OR

Q.4

Discuss the different ethical theories in detail. Quote examples

(12)

Q.5

Concept

Analyze

UNIT-III (CO3)

Deceptive advertisement is considered illegal and is morally incorrect. Elucidate the statement by
describing details of deception that may happen in any business..

(12)

Ajay 23 old fresh MBA with HR, starts his career has a junior HR executive at Raj Manufacting House His
boss is a simple B.Com. degree holder with 4 years of handy experience. He does not like Ajay's joining
the company and therefore tortures him by different ways. He wants Ajay to resign so he almost
harasses him by playing postics in background. Ajay comes to know

(12)

Apply

about this.

OR
QUESTIONS

Q1. Discuss the ethical issues involved in the case. Q2. What is the reason for the boss negative
behavior?

Q.7

UNIT-IV (CO4)

(12)

Analyze

Enron Corporation was an American energy, commodities, and services company based in Houston,
Texas. Before its bankruptcy in 2001. Enron employed approximately 4,000 staff and was one of the
world's major electricity natural gas and communications companies, with claimed revenues of nearly
$101 billion during 2000. In the same year, Fortune ranked Enron 7th on its Fortune Global 500 list
Fortune also named Enron "America's Most Innovative Company" for six consecutive years. At its peak,
the company had a stock market value of nearly US$70 billion. In 2001, however, Enron's business
performance was questioned by a number of analysts and within just 3 months, the company's stock
price dropped from US$90 to US$0.6 at the end of 2001. In November, the company suddenly went
bankrupt. Later, it was revealed that Enron's senior management had, for years, been engaging in
various fraudulent activities jointly with auditing companies and investment banks, by cooking the
books, falsifying its accounts, misleading the investors and obtaining personal gains through legal and
illegal channels. Many of the company's senior management were accused of spreading rumour of the
stock price rising, while secretly selling out the company stocks. In relation to the case:

Q. Discuss the different ethical issues within the company. Discuss the consequences faced by company.

Q2. In view with the case the ethical issues are prevalent in other countries too. Discuss the various
ethical issues in other countries.
OR

Q.8

"Multinational corporations have been the base model to generate employment and increase the focus
on the skill sets. Elucidate the statement quoting any one example of a MNC of your choice

(12)

Analyz

Analyze

Q.9

(12)

UNITV (CO5)

Coca-Cola India being one of the largest beverage companies in India, realized that CSR had to be an
integral part of its corporate agenda. However, the company came in for severe criticism from activists
and environmental experts who charged it with depleting groundwater resources in the areas in which
its bottling plants were located, thereby affecting the livelihood of poor farmers, dumping toxic and
hazardous waste materials near its bottling facilities, and discharging waste water into the agricultural
lands of farmers. Moreover, its allegedly unethical business musiness practices in developing countries
led to its becoming one of the most boycotted companies in the world.
Notwithstanding the criticisms, the company continued to champion various initiatives such as
rainwater harvesting, restoring groundwater resources, sustainable packaging and recycling and serving
the communities where it operated, Coca-Cola planned to Deccine water neutral in India by 2009 as part
of its global strategy of achieving water neutrality. Critics felt that Coca-Cola was spending millions of
dollars to project a 'green' and 'environment-friendly' image of itself, while failing to make any change in
its operations. They said this was an attempt at greenwashing as Coca-Cola's business practices in India
had tarnished its brand image not only in India but also globally.

In view with the case answer the following: Q1. Analyze the CSR strategy adopted by Coca-Cola Q2.
Understand the issues and challenges faced by Coca-Cola with regard to its

India.

sustainability initiatives in India.

Q.10

Discuss in detail the historical

examples.

OR

perspective

of CSR.

Explain with suitable