Professional Documents
Culture Documents
1) Under copyright law if you have a database of your client contact information, what is
considered protected?
2) If in a work-for-hire agreement, you (the contractor) create something, who will own the
rights to be considered the author?
3) If you are the creator of an asset protected by copyright law, which statement is true?
• If you are authoring for a company, then the copyright is valid for 70 years after your
• If you are not authoring for a company, then the copyright is valid for 70 years after
your death.
• If you are not authoring for a company, then the copyright expires upon your death.
• If you are authoring for a company, then the copyright never expires.
• TRUE
• FALSE
5) In order to sue for copyright infringement, you must first do what?
• Under copyright law, companies can be liable for all infractions even if they are not
aware of them.
• Even if you know that an infraction has taken place, you are not liable if a contractor
performed the infraction.
• Under copyright law, owners of companies cannot be held personally liable for
infractions.
• Under copyright law, companies are never liable for infractions if no one in the company
is aware of them.
7)
• a slogan
• a brand name
• a color
• a jump shot
• TRUE
• FALSE
• the product that you have trademarked has not been successful.
• the trademark name is no longer valid because you have changed the product name.
11) Before adopting a trademark, what is the first thing that you should do?
• Determine if you can adopt this trademark without infringing upon any prior existing
use of the trademark.
12) What .gov site provides a searchable database of registered trademarks and provides forms
for registering your own trademark?
• USPS.gov
• PTOUS.cov
• USPTO.gov
• USPA.gov
13) What protocol is in place that allows for trademarks filed in the US to be recognized by
some international countries?
• Madrid Protocol
• EU Trademark Protocol
• words
• logo only
• 1
• 10
• 5
• is a good thing.
• A requirement from a court that the party infringing on the trademark must stop.
• 15
• 5
• 10
• 20
• 18
• 36
• 24
• 12
20) What change has been made to the America Invents Act in recent years?
• Two creators can now gain patents on identical inventions if both were created within
12 months of each other.
• The first person to file the patent gains the rights versus the first person to come up
with the idea.
21) If you share your idea with someone before you file the patent, what is a good way to
prevent the idea from being used by the other party?
• Get a verbal agreement from the other party that they will not steal your idea.
22) Which is not a good way to research if a patent already exists for your idea?
• Phone a friend.
23) Which of these is not a good way to keep track of your creation?
• email notes
• in the name so all trade secrets must have the word "secret" somewhere in the name.
25) In general, recipes are never protected under the trade secret law.
• TRUE
• FALSE
26) In order to prove that someone has infringed upon a trade secret, you do not need to
• prove it is a secret.
• have the name of the party that is infringing.
27) If you are under an NDA and someone who is not under an NDA discloses a trade secret to
you, you are still bound by your NDA to not disclose the trade secret in most cases.
• TRUE
• FALSE
• the exploitation of your persona for monetary gain without your permission.
• the exploitation of your face for monetary gain without your permission.
• the exploitation of your voice for monetary gain without your permission.
• TRUE
• FALSE
30) Which of the these is the only subject matter than is patentable?
• data structures
• electro-magnetic signals
• compositions of matter
• It must be useful, novel, and obvious.It is important to remember that an idea must be
non-obvious in order for the idea to be patented.
• It must be a an idea for a product that can be sold to the public.Whether or not the
product can be sold to the public is not a consideration in obtaining a patent.
32) In what component of a patent application does the applicant identify the relevance of the
invention and the motivation for coming up with the invention?
• summary
• claims
• background
• abstract
33) Sue invented a steamer that heats food faster than a microwave. She knows she can sell the
steamer worldwide. Sue is concerned about costs. How should Sue protect her invention in
other countries while she begins marketing her cooker?
• Sue should file an international patent application that will protect her invention in any
country she sells in. It is important to know there is not such thing as an international
patent. Every country controls its own patent process.
• Sue should file a PCT patent application, then determine what countries to file in after
WIPO examines her patent. It is important to understand that WIPO does not examine
patents nor does WIPO approve patents. Patents are only approved by individual
countries.
• Sue should file a patent in the U.S., then file a PCT application to give her time to
determine what countries she should file patents in. A PCT application provides a
thirty-month window on international patent protection during which she can test
market her steamer.
• Sue should file a patent in the U.S., then file a PCT application that will provide her with
twenty-year patent protection all countries.
34) Infringement on dependent claims is nearly always found even if the independent is not
infringed upon.
• TRUE
• FALSE
35) ABC, Inc. is a large multi-national company with numerous product lines. ABC wants to
avoid being sued for intentional patent infringement. What might ABC, Inc. do to avoid
intentional infringement?
• Avoid doing patent searches so they do not become aware of a patent they might
infringe.
• Avoid producing an item based upon an idea that a patent had been applied for but
abandoned.
• Avoid using risk management techniques when proceeding with product development.
36) Mary is working on a new invention she knows is patentable. She is concerned about
keeping her invention secret. What is the only incorrect statement regarding the legal
protections available to Mary?
• The information in her patent application will not be published by the USPTO until 18
months after filing.
• She can request the USPTO not make the information regarding her invention public
after her patent is issued.
• She can request the USPTO not publish information regarding her patent application at
any time while it is pending.
• If there are other people working on the invention with her she can utilize a
confidentiality agreement.
37) When was the copyright clause incorporated into the United States constitution?
• 1906
• 1776
• 1878
• 1787
• TRUE
• FALSE
40) You need to have a copyright credit on your image to protect the copyright.
• TRUE
• FALSE
42) What types of tangible creative expressions (work) can you copyright?
• Words or Names
• Ideas or Concepts
• absolute proof you created the artwork, free access to courts, guaranteed damages up
to $150,000 for willful infringement
• legal presumption you created the artwork, free access to courts, guaranteed damages
up to $150,000 for willful infringement
• legal presumption you created the artwork, access to courts, presumption of damages
up to $150,000 for willful infringement
44) Copyright.gov is the only online website to officially register your copyright in the United
States.
• TRUE
• FALSE
45) What is the cost and damages allowed for registering a single image copyright?
46) What is the cost and damages allowed for registering a group of images copyright?
• $55 and $120,000 for willful infringement
47) A copyright registration for a single or group of images for an individual lasts a lifetime plus
seventy years.
• TRUE
• FALSE
48) A copyright registration for a single or group of images for a business lasts ninety five years.
• TRUE
• FALSE
49) As long as you change a design in some way you can avoid copyright infringement.
• TRUE
• FALSE
52) NASA moon landing pictures are public domain because the public paid for them.
• TRUE
• FALSE
53) Cease and desist letters are a good method to use for those who ignore a reasonable
response to copyright infringement.
• TRUE
• FALSE
54) DMCA letters are specifically used to respond to web sites who are infringing your copyright
and asks them to remove and cease using the work.
• TRUE
• FALSE
55) A DMCA Take Down Notice is sent to website hosting companies letting them know of
copyright infringement by their users and requires them to address the problem with the
infringing web site and its owner.
• TRUE
• FALSE
• 4 years
• 1 year
• 3 years
• 7 years
57) If you change a design at least 20%, then it's OK to use it.
• TRUE
• FALSE
58) If you created it you own the copyright as soon as the pen leaves the paper.
• TRUE
• FALSE
59) A copyright registration in the United States can be universally enforced globally.
• TRUE
• FALSE
60) An animal's original creative expression can be owned by the animal who created it.
• TRUE
• FALSE
61) Just like normal humans, a Zombie's copyright lasts a lifetime plus seventy years.
• TRUE
• FALSE
62) Which of the following is NOT part of the core logic of innovation?
• creation of variety
• scaling up of the best ideas
• fear of cannibalization
• No company can master all of the necessary technologies and stay ahead.
65) Which of the following is NOT an element of the “Design Thinking” process?
• focusing on not just what the user says but also how he or she thinks, behaves, and feels
• aiming for “zero distance” between the company and the user
66) What is the core logic behind the “lean startup” process?
• Think of the term “lean” as eliminating wasted time, effort, and resources.
68) Which of the following would be a BAD idea in a dramatic reimagining of the target
customer (e.g., when Apple launched the PC aimed at individual users)?
• creating products or services that are cheap and ignoring everything else
• acting tough with suppliers and employees to drive the cost down
72) What must you NOT do when figuring out how to dramatically re-engineer the industry’s
value chain?
• Focus especially on activities with the biggest impact on total cost or delivered customer
value.
• Examine how technology could dramatically transform the entire value chain (or a part
of it).
• Map out the entire value chain from one end to the other.
73)How might you dramatically redefine the notion of customer value (e.g., when Microsoft
launched Office as an integrated bundle of key applications)?
• Examine the possibility of tailoring your offering to each user’s unique needs.
74) Which of the following is NOT a sensible approach when driving for both consistency as well
as innovation?
• Set up simple rules for allocation of time between routine tasks and experimentation.
• increased self-confidence
• limits your ability to see the world around you differently than you're used to
• helps you work better with those who see the world like you
• It's popular.
• It's useful.
• It's new.
• It's surprising.
79) When applying the multiplication technique, which product attribute should you consider
when creating a table?
• color
• weight
• shape
80) When applying the division technique, after dividing a product or its components, what
should you do?
81) The subtraction technique is defined as the removal of an essential component from a
product.
• FALSE
• TRUE
82) After virtually applying one of the SIT methods to a product, what is a good question to ask?
• subtraction
• multiplication
• task unification
84) The hallmark of the attribute dependency technique is the unrelated nature of a product's
parts.
• FALSE
• TRUE
85) A key to selecting the best ideas is identifying the most important _____ for your ideas in
advance.
• cost analysis
• people
• timeframe
• criteria
86) The best creativity workshops are held in rooms with specialized accessories to boost
innovative ideas.
• FALSE
• TRUE
87) Functional diversity means that _____.
• This is the recommended action provided in the course to help ensure interested parties
all understand the contract.
• Files it, as the real job description is not included in the contract.
89) What type of "shifts" do you need to look out for if your client doesn't support your
proposed solution?
• strategy shifts
• Strategy shifts might derail your consulting engagement, but rarely result because of
lack of acceptance of your solution.
• power shifts
• shifty shifts
• funding shifts
90) One of the primary purposes for using the managerial and technical roles is to ensure your
client _____.
91) What is NOT something that client's typically look for during the early stages of your
consulting engagement?
• While you should get along with the client team, your "social status" amongst that team
isn't typically considered to be relevant.
92) Which of these actions is not recommended when positioning your deliverables for your
client to provide “care and feeding" after your engagement is concluded?
• Define any operational risks that may surface for your client.
• Respond to and correct any issue your client may bring to your attention.
• Checkpoints are good to keep you client focused on the reasons they implemented your
solution.
93) What are the two types of potential "reviewer" you may be asked to fulfill during a
consulting engagement?
• While these are characteristics OF reviews, they aren't the types of review discussed in
the course.
• general contractor
• A general contractor consulting model is when you hire other consultants and you run
the project for the client.
• project based
• S-corporation
• staff augmentation
• Subcontractor
• Direct
• Commissioned
• Partnership
98) Which type of contract governs your entire relationship with the client?
• Purchase Order
• Statement of Values
• Task Order
• measurement is difficult
100) What is true about "work made for hire" or "work product"?
102) What drives the number of people you need to staff on your team?
• employment law
• personalities
• contract provisions
103) Which of the following is NOT a good technique for resolving conflict?
104) When presenting your findings, be sure to present your ideas _____.
105) Why should you consult an attorney when you draft a contract?
106) _____ tracks money coming into your business and going out of it.
• Balance sheets
• Cash flow
• Financing
• Debt
107) A _____ agreement prevents your employees from pursuing your clients after they've left
your employment.
• intellectual property
• restriction
• project
• noncompete
108) What kind of insurance protects you when your work isn't up to standard and it causes
financial damages?
• disability
• workers' compensation
• general liability
109) When you hire people to support you, you have to _____ work.
• generate more
• avoid
• do more
• delegate
110) Which step of the process will cause you to iterate more than others?
• select analyses
111) You should immediately start manipulating data at the beginning of this process.
• TRUE
• FALSE
112) Poor communication leads to lengthy, inefficient process. You end up doing excess,
irrelevant analysis and the result is weak, convoluted communications. When this happens,
there's a lack of _____ for your ideas. You'll also lose _____ as a thought leader.
• excitement; salary
• support; credibility
• TRUE
• FALSE
114) You should choose your architecture based upon your audience.
• TRUE
• FALSE
115) You can never combine a layer architecture with a column architecture.
• TRUE
• FALSE
• TRUE
• FALSE
117) You should spend a lot of time perfecting your story at this stage.
• TRUE
• FALSE
118) When discussing and refining your story, you should get input from many stakeholders
• TRUE
• FALSE
• TRUE
• FALSE
120) You should choose your communication vehicle based upon _____.
• your preference
• your audience
121) When defining the problem your company solves, you should look at it through the
perspective of _____.
• your customers
• your ad agency
• your suppliers
• your employees
• the return your investors make when you sell your company
133 ) Dieter has a big communication meeting coming up where he will be presenting his solution
144) Miguel has asked you to help him with his presentation. He wants his audience to be a part of
• Add a Q and A.
145) Mark has a great idea for securing dog crates in a car. Which technique would be the best way for
him to present his idea?
145) You want to create a takeaway people can repeat and have it stay in their minds when they leave
• using rhyme
146) Rafe has less than 10 minutes to get his communication into his audience's mental door and
wanting to know more. Which of the following would prevent Rafe from connecting with his
audience?
• Segue into what's next by saying, "you don't have to imagine it."
147) Albert has crafted a presentation for a conference on environmental solutions. He needs to
ensure that his audience will be inspired to take action. What does he need to include in his
148 ) Mika is getting ready to propose a new solution to her company executives. She knows there
may be resistance. What should she avoid to get her audience to be receptive?
149) Jeremiah just finished a speech with an idea he mentioned in his introduction. This technique is
known as
• bookending
• sandwiching
• alliteration
150) Noel has a critical meeting with her steering committee. She wants her communication to
succeed so she can move forward with a project. Which tool will help her achieve this?
• using a 5W form
• using a checklist
• using email
151) One of the important factors of successful communication is to know your audience and to have
them listen to you. Which of the 5Ws guides you through questions to get to the results you
• Who
• Why
• Where
What
• to discipline a subordinate
• to express gratitude
156) Revise the following sentence to be more concise, but have the same meaning:
"The sales figures that we calculate annually will be given to you sometime on the first day of
• On the first day of July, you will receive the sales figures that we have calculated.
• You will receive from us before the close of our work day on July 1 the annual sales figures.
157) Which of the following elements do effective business writers always include in their
communications?
• a face-to-face component
• topic sentences
158) Which choice is a reliable way to ensure that your email will be read?
• Close out the email with a heartfelt expression like "Very truly yours."
• Give all the critical information in one paragraph so the reader will have fewer paragraphs to read.
159) How should you structure your document for easy reading?
160) Which of the following items is the best example of a good step description?
• language and
• language.
• plain; understandable
• technical; specialized
• plain; technical
163) When starting your Quick Start Guide, what questions should you keep in mind?
• A, C
• B, C
• A, B
•
• A, B, C
164) Which of the following practices should you follow when annotating screenshots?
• Make the annotation style match the size and color of the actual screenshot.
165) Kara is working on a group research project and needs to create an annotated bibliography
based on the bibliography created by another team member. What does she need to add?
166) For a work of art, what is contained in an image caption that is not present in an image citation?
• the dimensions
167) Dylan wants to use a sentence from a history book in his paper. What action would be
considered plagiarism?
• Using the sentence with quotation marks around it.
168) What usage of copyrighted materials would be a violation of the fair use doctrine?
• criticism
• marketing
• teaching
• news reporting
169) Malik’s instructor is requiring that students use two primary sources for their end-of-semester
170 Cecily is searching for sources for a paper she's writing on the Mediterranean diet. In what
171 What type of search terms can help you find similar or related terms grouped together?
• subject headings
• authority headings
• keywords
172 If you aren't able to find enough source material when you start researching a topic, you should
• narrowing
• giving up
• expanding
•
•
• abandoning
• and
• both
• or
175) For a class assignment, Nelson needs to use a periodical source that has been peer reviewed.
• newspaper
• trade journal
• general magazine
• scholarly journal
177) As a visually literate researcher, which action can help establish the credibility of an image?
178) Felicity wants to use some photos of the New York City skyline in her presentation. What type of
images should she look for to ensure she can use them without permission?
179) How are social media sites today being used as a trusted source of information?
180) Nan is a school administrator trying to estimate how many school-age kids will be living in her
district in five years. What type of research resource should she use to help her find the
answer?
• maps
• statistical database
• materials collections
189) A train derailed outside of Philadelphia on Monday. Based on the information cycle, where would
• internet
• reference book
• newspaper
• academic journal
190) How can Wikipedia be helpful when you're conducting college research?
•
•
191) Aaron plans to do some research on the Industrial Revolution in the university library's archives.
How would what he finds there differ from research on the same topic in a general library's
collection?
• The materials are more likely to be digital than materials in a general library collection.
• The materials were all created by scholars who studied the Industrial Revolution.
• Some of the relevant materials were created during the Industrial Revolution.
• There are many more copies of archival materials than materials in a general library collection.
192) Margot travels frequently for work. Why might she choose to use an online library to conduct
195)When editing your article, what should you NOT be looking for?
• Roman numerals
• cliches
• fussy language
• unnecessary words
198) Use your creativity to keep the reader engaged in all parts of your article EXCEPT
• transitions
• the ending
• quotations
199) All of these are great sources for your article content EXCEPT
201) Which of these article types is the most flexible and popular?
• feature
• news
• research
• commentary
• them.
203) Which of the following IS NOT a primary ethical standard of research?
• Informed consent
• Validity
• Confidentiality
204) Which of the following studies would NOT require Institutional Review Board approval?
• A study entirely using previously collected data which was published in a publically available source.
• TRUE
• FALSE
207) The abstract and final summary are almost always the two most-read parts of a research paper.
• TRUE
FALSE
• Statistical means the findings are relevant; practical means the probability of results left to random
• chance is low.
• Statistical means the probability of results left to random chance is low; practical means the findings
are
• There is no difference.
• Statistical means the probability of results left to random chance is low and the findings are relevant
• Show data patterns in columns rather than rows because most people read down rather than across.
• More smaller tables are better than one very large table.
• Simplify numbers to the fullest extent, even if that means using scientific notation.
• Make sure to share your data from the highest number to the lowest.
210) There are multiple ways to share and fill out a survey, and your research can combine methods
• TRUE
• FALSE
• The methodology used to achieve a representative sample of people to participate in your study.
•
• Finding the people who take part in your study but should not have.
• Engineering the participants in your study to align with the contours of the population.
• Using an existing data set but comparing variables not examined in the original study.
• Using statistics to identify variances and publication biases in existing literature and research results.
213) Which of the following IS NOT a consideration when narrowing your research topic?
Relationship of Variables
• Aspect
• Validity
• Methodology
214) You should start writing your problem statement from the place you feel the most comfortable.
• TRUE
• FALSE
• Criticisms
•
• Problem Statement
• Yes, because social science research can cherry-pick its findings to match an ideology.
• Yes, because subjectivity as a social science research term is about the human condition.
• Statistics are a soft science and need a different hypothesis than a hard science.
• A null hypothesis accounts for random chance as the reason for a perceived relationship between
• variables.
• Quantitative research is about certainty rather than probability. The null hypothesis is not a certain
• measure.
• A literature review is a straightforward recitation of what you read, like a book report.
• There is no difference; a literature review is the research term for annotated bibliography.
• A literature review must include all of the literature you have read on the topic.
• A literature review provides a thorough dive into the field from a narrative perspective, not just
notes.
219)What makes a research objective different from a research question?
220) The independent variable is the variable your research will manipulate to see potential
• TRUE
• FALSE
• It broadens the findings of your research if findings can be replicated in another setting.
• It allows for the research field to test the validity of your findings
222)A correlational study will not only point out the trends in your data but can prove causality.
• TRUE
• FALSE
223)A rigorous and well-structured instrument will need to be what two things?
• Use a checklist.
226) Which paper would engage most readers from beginning to end in a lengthy white paper?
•
• a promotional offer on last year's automobiles
228) From the viewpoint of the reader, how does a white paper differ from a typical sales brochure?
• A sales brochure is more concerned with economic factors than a white paper.
• The white paper focuses more on a single issue or product than a sales brochure.
• A white paper appears to be more analvtical and impartial than a sales brochure.
• sales brochure.