Grassroots

Fundraising
Presented by: Group 2 MÙMÙ-MÖNCH
 FUNDRAISIN
G
The act of collecting or producing money for a particular purpose
especially for a charity
Fundraising
Sources
● PROPOSAL WRITING
A formal proposal submitted to a government or civilian entity that
outlines a proposed project and shows budgetary requirement and
request monetary assistance in the form of a grant.

● LARGE DONOR SOLICITATION

This is asking a large amount of money from companies or even
specific people to fund the organization etc.
Example: i am trying to raise a fund to build a hospital for the less
fortunate. I need a large sum of money, therefore I will go
wealthier people because I am sure they can provide the amount
I’m asking (e.g. Bill Gates/Microsoft)

● DIRECT MAIL APPEALS

A form of direct marketing where organizations communicate
directly to customers through a variety of media. (Example: Text
Messaging, Email, Promotional Letters, Newspapers, Magazines,
Etc.)
● PROPOSAL WRITING
● LARGE DONOR
SOLICITATION
● DIRECT MAIL APPEALS
● CANVASSING
Is a term most often used in politics which refers to the act of
going door-to-door and soliciting support for a cause.

● GOVERNMENT & FOUNDATION GRANTS

A foundation is a charitable organization with an endowment that
exists to give money to other charitable organizations.
- this is a money that is already budgeted and set aside for
donation (or for business’ etc). With this, companies/people
would apply for the grant.

● GRASSROOTS FUNDRAISING
Grassroots fundraising is primarily comprised of peer-to-peer
solicitation of donations.
- Example: seeking funding that originates as taxes for
projects and programs.
 Government or
Foundation Fundraising
1. Solicit “seed” money from the government
agencies or foundation fund to support new
projects
2. Funds are solicited from members as
membership fees, dues and contribution,
and grassroots fundraising events
3. Funds are solicited from foundation as
additional source
 Fundamentals of
Grassroots Fundraising

Make a Observe
Set a Fundraisi the ff.
Goal ng Guideline
Calendar s
 Observe the following
Guidelines
RAISE MORE MONEY
THAN YOU SPEND
Make big money by selling and
Spend less for your capital
investment.
DO NOT TRY RISKY
VENTURES REQUIRING BIG
INVESTMENTS
Stick to a project that seems like a sure
thing and has a small investment then
invest more if the products are saleable.
 Observe the following
Guidelines

RAISE MONEY FOR YOUR

ISSUE PROGRAM
It is easier to raise money to support a
campaign for community development
projects as your issue program.
HAVE FUN
Let people use their own creativity in fun
planning and implementing the event to
attract more people to get involved in the
campaign.
 Observe the following
Guidelines

BUILD ON PAST STAY IN LINE WITH YOUR

SUCCESSFUL EVENTS IMAGE
Once you identify a fundraising Grassroots fundraising is part of your
project that works, repeat it program and it must therefore meet the
annually. same high standards as your program.
 Observe the following
Guidelines

MAINTAIN HIGH ETHICAL

STANDARD
It is essential that the organization
remain rigorously honest in all its
fundraising activities and accountable to
its constituents.
BUILD LEADERS
Grassroots fundraising should not only
raise money, it should also develop
leaders to chair or co-chair the
fundraising campaign.
 Observe the following
Guidelines

BUDGET MONEY TO DEVOTE ORGANIZATIONAL

RAISE MONEY
Start some “seed” money to
initially finance the fundraising
campaign.
TIME TO FUNDRAISING
Look for someone who will spearhead
and devote his/her time and assume
responsibility to chair the fundraising
project.
Religious
Groups
Religious groups do the best
grassroots fundraising
 GUIDELINES FOR THEIR FUNDRAISING CAMPAIGNS

ASK ASK INSTILL THE

FREQUENTLY VOLUNTEERS EXPECTATION OF
Most religious groups
Volunteers who give GIVING
ask at least 52 times/
year. Make sure that time will also give Everyone who joins
people are asked to money. The more the the group expects to
contribute every time volunteers you have, contribute to it. The
you have a public the more sources of value of giving is
meeting. Most people regular givers you instilled with
can and will give have as well. membership. Instill
regularly. this value in your
members.
GUIDELINES FOR THEIR FUNDRAISING CAMPAIGNS

ASK
ORGANIZE PERSONALLY &
FUNDRAISING PUBLICLY
COMMITTEES Many congregations
have a committee of
The committee does people to discuss how
the planning to raise they can personally /
the money. The more publicly support the
committees (Ex. for project. This is either to
bingo, thrift stores) “pledge” or encourage
the more donations to tithe for donation.
you get.
Grassroots
Fundraising Ideas
 GRASSROOTS FUNDRAISING IDEAS

01 02 03
ASK AT EVERY RAFFLE FOOD AND WINE
OPPORTUNITY DRAWS TASTING

This is the easiest idea. Consider holding a raffle Organize food and wine
Ask money from the conjunction with other tasting events in
members every events or programs as conjunctions with
meeting. an extra money maker. neighborhood
restaurants. People pay
to try small samples of
food.
 GRASSROOTS FUNDRAISING IDEAS

04 05 06
SONGS PHONE-A-THONS BENEFIT
CONCERTS &
Consider asking a Many organizations PERFORMANCES
community or choir to have found that regular
volunteer to sing songs solicitations of their If performers can perform
to people for Valentine’s memberships by phone for free & the use of the
Day or Christmas is their best source of hall is for free, benefit
Celebration. membership-related performances are usually
fundraising. good fundraisers.
 GRASSROOTS FUNDRAISING IDEAS

07 08 09
DINNER ADS/ AD BOOKS FLOWERS

“Dinner for a Cause” is Individuals, Organization Consider selling flowers

enjoyable as good source & Businesses like to see around holidays
of funds especially when their names in print. You (Christmas, Valentines,
the food and cooking are can sell ads or charge Mother’s Day. etc.) as a
donated. Raffle draws &
individuals money to be way for fundraising.
ad books can also add
listed in a booklet/
income to the sponsoring
organization. souvenir program.
 GRASSROOTS FUNDRAISING IDEAS

10
RUMMAGE SALE
Usually have no “Bingo Social” may be a
overhead costs, unless
you set up an ongoing-
thrift store. And you can
make more money when
you display items
outside than inside your
thrift store.
11 12
BINGO DANCE FOR A
CAUSE
potential source of Sponsor a Ballroom
funds for your Dancing/Socialized
organization. . Dancing/ Dance Contest
with tickets to sold all
participants and
sponsoring agencies
where proceeds are
intended to support
projects.
 Reference
https://www.google.com/search?q=direct+mail+appeal+sample&sourc
e=lnms&tbm=isch&sa=X&ved=0ahUKEwiZ4Y-MmurdAhWGA4gKHSaYD8oQ_AUID
igB&biw=1366&bih=657#imgrc=ylGmw3EqiJqUIM

https://www.pamelagrow.com/2681/a-nonprofit-basic-appeal-letter-template-
free-download/

https://www.google.com/search?source=hp&ei=Rqy0W7O6EMujwAP3qoGYCg&q=direct+
ail+appeal+sample&oq=DIRECT+MAIL+APPEL&gs_l=psy-ab.3.0.0i13k1l4j0i13i5i30k1l
4.5014.10036.0.11418.18.14.0.0.0.0.847.3005.0j5j3j5-1j1.10.0....0...1.1.64.p
sy-ab..8.10.3003.0..0j0i131k1j0i10k1j0i67k1j0i22i30k1.0.k3DE3loaRzw
https://www.managementcentre.co.uk/7-steps-of-solicitation/

https://www.google.com.ph/search?q=LARGE+DONOR+SOLICITATION&source=lnms&tbm=isch&sa=X&ved=0ahUKEw
j5y668lOrdAhVRA4gKHeI0BQUQ_AUIDigB&biw=1366&bih=608#imgrc=Irpybm_sChA0KM
:

https://www.google.com.ph/search?q=proposal+writing+fundraising+parts&source=lnms&sa=X&ved=0ahUKEwiQx
NS-k-rdAhWTc3AKHZ0XCgkQ_AUICSgA&biw=1366&bih=608&dpr=1

https://www.google.com.ph/search?biw=1366&bih=608&tbm=isch&sa=1&ei=rqW0W_37D5Hi-