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MEMBERS:
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CASE – 1: ASSESSING A SKI SHOP ENVIRONMENT
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Following are the major problems faced by the ski shop according to us:
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1.
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Due to late ordering, the arrival of merchandise is late.
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2. Lack of understanding with local government.
3. Insufficient space of parking lots.
4. Due to mismanagement the firm is hardly making any profit.
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5. The ski shop does not offers repair & maintenance services
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does not run out of stock during the peak season time.
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2. The owner is having problems with local government due to lack of management.
He is unable to manage his relations with government. Due to this issue government
does not allowing him to showcase his sign / advertising board near road and the
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3. He has insufficient space of parking lots due to which customers prefers those who
have enough parking slots.
4. When a firm is not working according to its goals then the firm will get zero or
marginal profit. But if firm works properly, place their orders at the time, deals with
government with tact & diplomacy then the firm will have good profit margins.
5. Other shopkeepers have the repair & maintenance department in their shop while
our friend’s brother in law does not have any facility regarding repair & maintenance
due to which customers prefers other shops. If he manages to have both of the
departments in his shop then the shop will get more attention of customers.
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CONCLUSION: The shop is not working according to his expectation due to which the
owner is earning marginal profit. If the owner places his orders timely, deals with the
government in a tactful & diplomatic way, by using marketing techniques and provide the
customers best facilities and offers discounts. This will enhance our business & will able to
get good amount of profit.
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By expanding in October, he will be able to find out the latest national income figures
so he can expand according to the demand.
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He can still be able to meet the demand & get revenue of 3 million if income figure is
high however if he expand in July and national income figure drops, he might get
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loss.
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This study source was downloaded by 100000818485010 from CourseHero.com on 09-16-2021 11:36:58 GMT -05:00
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