Parul Tomar

ROLL NO:18-F-336, MFM

1. About the Company: ICICI BANK LTD

ICICI Bank Limited (Industrial Credit and Investment Corporation of India) is an Indian
multinational banking and financial services company headquartered in Mumbai, Maharashtra with
its registered office in Vadodara, Gujarat. As of 2018, ICICI Bank is the second largest bank in
India in terms of assets and market capitalisation. It offers a wide range of banking products and
financial services for corporate and retail customers through a variety of delivery channels and
specialised subsidiaries in the areas of investment banking, life, non-life insurance, venture capital
and asset management. The bank currently has a network of 4867 branches and 14367 ATMs across
India and has a presence in 17 countries including India.
ICICI Bank is one of the Big Four banks of India. The bank has subsidiaries in the United Kingdom
and Canada; branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar, Oman,
Dubai International Finance Centre, China and South Africa; and representative offices in United
Arab Emirates, Bangladesh, Malaysia and Indonesia. The company's UK subsidiary has also
established branches in Belgium and Germany.
2. History-
 ICICI Bank was established by the Industrial Credit and Investment Corporation of India
(ICICI), an Indian financial institution, as a wholly owned subsidiary in 1994. The parent company
was formed in 1955 as a joint-venture of the World Bank, India's public-sector banks and public-
sector insurance companies to provide project financing to Indian industry. The bank was founded
as the Industrial Credit and Investment Corporation of India Bank, before it changed its name to
the abbreviated ICICI Bank. The parent company was later merged with the bank.

 ICICI Bank launched internet banking operations in 1998.

3. Subsidiaries-

Domestic
 ICICI Prudential Life Insurance Company Limited
 ICICI Lombard General Insurance Company Limited
 ICICI Prudential Asset Management Company Limited
 ICICI Prudential Trust Limited
 ICICI Securities Limited
 ICICI Securities Primary Dealership Limited
 ICICI Venture Funds Management Company Limited
 ICICI Home Finance Company Limited
 ICICI Investment Management Company Limited
 ICICI Trusteeship Services Limited
 ICICI Prudential Pension Funds Management Company Limited
 International
 ICICI Bank USA
 ICICI Bank UK PLC
 ICICI Bank Canada
 ICICI Bank Germany
 ICICI Bank Eurasia Limited Liability Company
 ICICI Securities Holdings Inc.
 ICICI Securities Inc.
 ICICI International Limited.

5. When I went around the business & collected the information there are few parameters which I
observed as the parameters by which my company will set a base for its competition & they are as
follows:
SR WEIGHTAG
CRITERIA
NO E

BRAND
1 (A Brand is a Set of Associations. People speaking about brand shows trust Q
and confident which helps in order qualifying)

SOLVENCY
2 Q
(The possession of assets in excess of liabilities; ability to pay one's debts.)

RATINGS
3 (Good credit ratings allow customer to easily borrow money from financial Q
institutions or public debt markets. )
 TURN ARUND TIME
4 (This will be the time the company submits the complete required QQ
data by the Bank and advising sanction/decline by the Bank)

TECHNOLOGY ADVANCEMENT
5 (With the help of technology ICICI Bank is able to reach out to more QQ
customers and provide better services to them.)

AFTER SALES SERVICE

6 20
(Security, financial discipline covenants, timelines given for compliance

RANGE OF PRODUCTS
7 20
(Whether the Bank has the products which are in vogue)

QUALITY SERVICE
(Service rendered to client in effective way retains client in banking
8 20
industry. Clients will also be likely to share content or recommend
services to their connections based on customer satisfactions.)

PRICE
(From client perspective existing pricing and pricing offered by other
9 20
competitors, From Bank’s perspective whether minimum Risk Adjusted
Return on capital as per internal guidelines)

FLEXIBILTY
(interchangeability between various limits e.g. among fund based and non-
10 QQ
fund based limits to make the most of the limits and operational
convenience)

EFFICIENT HANDLING OF POST SANCTION ISSUES

(In banking domain there are ongoing various issues which need
11 5
efficient handling e.g. various NOCs, submission of various MIS by the
clients)

SECURITY OF ASSETS
12 5
(Security, financial discipline covenants, timelines given for compliance

QUALITY OF WORKFORCE
13 ( Employees are motivated to improve their skills, and creativity to 10
achieve better results while accountable for their performance

AVAILABILITY & NETWORK

14 (A Bank with a good reach nationally and internationally is likely to QQ
preferred by the clients)

TOTAL 100
 6. Process flow by symbols for cash/cheque deposition in branch

Symbol Description Time (mins) Distance (in mt)

Customer 3 10
entered in Branch
Teller gave token to 5 5
customer
Customer filled Cash/ 7 5
cheque deposit slip in
waiting area
Customer standing in 12 3
queue for cash deposit

Teller received cash 4 0.5

deposit slip and verified
account details and
signature
Teller counted cash in 3 0.5
machine

Post verification of 2 0.5

details cash deposited
and acknowledgment slip
handed over to
customer.
Customer leaving from 4 15
branch .

7. COMMENTS AND RECOMMENDATION:

 From the above points it can be observed if the company is not able to shift the technology
as per changing market structure, if not able to comply with the requirements of the client
in terms of document submission & also the most important factor is Security of Materials.

 In financial service industry fraud occurs but if the frequency is high the penalitnot be will
be levied by regulatory bodies and company will go in PCA and the client will refrain in
giving business.

 Although brand value, solvency and ratings play an important part in getting orders and
also retaining the clients still the business has to look after its negative aspects and nullify
so as to sustain in the competition.

 Corporate Banking market is majorly a customer’s market as the better rated corporates
are limited and the number of banks operating in the segment is increasing.
  Given the NPA level in the banking industry it is of the paramount importance that
monitoring and due diligence process should be followed rather than focussing more on
business.

 My company has a separate relationship team who handles the relationship part,
generates leads and shares with credit department, afterward it is taken forward in a
collective fashion.

 One major area for the improvement may be to give more powers to sector heads and
group heads rather than centralization of power on the appropriate issues with
responsibility of business development and credit quality. This approach may help Bank
to have a sustainable growth and to tackle rising NPA problem.

 Credit notes should be more focused on credit rather than covering allied details
(compliance related), the idea is to have crisp notes so that the focus is not lost in the
volumes of pages.

From –
Parul Tomar
18-F-336- MFM