Sundaram Mishra

PRN 20210305017

Innovation study of Apple

The original Apple logo, which was created by co-founder Ronald Wayne, who worked at Atari with
Steve Jobs and Steve Wozniak, is nothing like the one used today.

Ronald Wayne, the mostly forgotten Apple co-founder, sold his shares for $800 in 1977. While he only
controlled 10% of the company at the time, it was worth tens of billions of dollars in today’s world.
Apple ended the year with $178 billion in cash and marketable securities.

The Macintosh and Lisa were developed with funds raised from Apple’s initial public offering. Apple
became the first firm to reach the $700 billion mark in early 2015. Apple recently surpassed Google as
the world’s most valuable brand. Apple’s stock price jumped from $645 to $94 after a seven-for-one
stock split in June 2014. Tim Cook, the CEO of Apple, earned $9 million in 2014.

Sure, it’s a big amount, but not when you consider Apple is the most valuable firm on the planet.

The iPhone was almost called something different, with names including Mobi, Telepod, and Tripod
being considered. The term “iPad” was considered for the company’s smartphone as well. On December
12, 1980, Apple made its initial public offering.

At a price of $22 per share, the business sold 4.6 million shares. Apple first entered the Fortune 500 in
1983, and has been there ever since. Apple makes about $85 more profit on each iPhone 6 Plus sold
than on its smaller sibling. In 2005, Apple had 116 retail shops around the world, the majority of which
were in the United States. By 2010, the number had risen to 317, and by 2014, it had risen to 437.Since
2005, the number of Apple stores has expanded year after year. Apple used to be unable to promote its
iPhone in Brazil since the trademark was owned by another company. Until Apple won a trademark
battle in the country, IGM Electronics, a telecommunications business, was a thorn in Apple’s side. You
might think of Apple and Samsung as strong competitors, but they have a different kind of connection.
The retina display on the Apple iPad and a portion of the memory chips used in the iPhone 6 are made
by Samsung (though Apple has cut back on its reliance on Samsung).

In 2013, one of the first Apple laptops sold for more than $387,000 at auction.

On December 12, 1980, Apple made its initial public offering. At a price of $22 per share, the business
sold 4.6 million shares.
Apple’s second-largest market is China, after only the United States. In the second quarter of 2015,
China’s revenue increased to about $17 billion. Despite being the company’s founder, Steve Jobs was
sacked from Apple in 1985 when he was just 30 years old. Apple is notorious for its secrecy. Employees
and managers are claimed to have been given phoney projects to work on. You can get on the road once
the news gets out. They’ll be able to pinpoint who leaked the information. The original Apple computer
was built for $666.66. Despite the numerous conspiracy theories, it has yet to be confirmed that anyone
at Apple worshipped the devil throughout the manufacturing process.

In several places of China, fake Apple retail outlets have arisen (and closed).

These stores in Kunming, for example, appeared to be so genuine that even employees were misled.
Apple used to be unable to promote its iPhone in Brazil since the trademark was owned by another
company. Until Apple won a trademark battle in the country, IGM Electronics, a telecommunications
business, was a thorn in Apple’s side. Even though CEO Tim Cook has stated that the business does not
seek a cash hoard, he has stated that he does not regret his decision. Apple’s income exceeds the GDP
of a number of countries, including Ecuador, Libya, and Iraq, among hundreds of others.

Apple Inc.’s Global Competitive Advantages

Some evidence of its performance may be found in its sales, which increased by 21.7 percent in 2014.
Apple Inc.’s 10-K for 2014 may be seen here. Based on the Star Analysis framework, this essay will
examine how Apple Inc. achieves a global competitive edge. ADVANTAGE OF HAVING A HOME COUNTRY
Apple Inc. was founded in 1976 in the United States and has been at the forefront of product innovation
ever since. However, the company has had its ups and downs since its inception. Apple Inc.’s success,
according to co-founder Stephen G. Wozniak, was aided by the location “Silicon Valley.”

Marketing Plan for Apple Watch

Despite the fact that Apple’s Apple Watch was introduced to an already established market in which
competitors had an advantage in the way they were better established on the subject, sales and reviews
statistics have proven its current success to the point where it has gradually dominated the market. “The
Apple Watch’s share in the smartwatch market might surpass 68 percent by the end of the year,”
according to a Forbes storey citing Tractica, a market intelligence agency.

Although Apple’s pricing strategies in the introduction stage enabled the business to increase the
income and perceive a significant difference from its cash outflow, sales revenue does not equate to
profit, and thus its previous estimated profits justified directly through the business annual report, these
statistics show the market presence of Apple and its competitors in terms of percentage, which also
resemble sales revenue Apple has from its product. Sales revenue does not equate to profit, even
though Apple’s pricing strategies in the introduction stage enabled the business to increase the income
and perceive a significant difference.