Copy for brochure

Brief

2 leaflets one for concentrate and one for RTU.

1 page leaflet printed 1 side A4 in alignment with design format of wipes/dispenser

Concentrate copy

[SANDEEP TO REVIEW AND ADD ANY OTHER USP CONTENT / ALSO CAN WE USE ICON DESIGN FOR
USP AS PER SM]

The range a concentrated formula with the following benefits:

 Highly economical - Remains effective at high dilution rates

o High risk environments - 1 part solution to 30 parts water i.e. 33.3ml/L
o Low risk broad spectrum activity - 1 part solution to 257 parts water i.e.
4ml/Leducing the
o Environmental Fogging – 1 part with 100 parts water i.e. 10 ml/L

 Effective against 99.99% of bacteria, fungi, viruses, spores and mycobacteria including
ESKAPE pathogens.
 Independently tested to the highest British and European standards (EN1276, AFNOR,
EN14476,
 EN12504 , EN13727 and many other).
 Effective in under 30 seconds – 10 minutes and long lastinglong-lasting residual efficacy.
 Product is non-hazardous and non-toxic and has been MEA tested to ensure it is safe to use.
 Alcohol free and pH neutral, so gentle on skin and surfaces including upholstery and leather..
 Suitable for use on virtually all surfaces, including fabric, without damaging or degrading
them.
 Dual Action – Combined cleaning and disinfecting action eliminates the need for
 separate products and cleaning procedures.
 Environmentally friendly – Proven by independent audits to be non-toxic,
 biodegradable and non-accumulative in the ecosystem. No special procedures are required
for product disposal or in case of spillage.

Insert product table from main brochure [remove BC0025] & BC005/BC001 product image

Insert suitable for use on [Sandeep you need to add the areas you want it used on for this
brouchre specific to your customers] can you please add list below.
High Risk & Critical Areas (OT, ICU, Isolation Ward, Production Area, R&D Area, Lab etc.)
Low Risk & Common Areas (Lobby, reception, Floor, Walls, Surfaces, Workstations, Storage etc.)
Dental Chairs, Diagnostic Labs, Veterinary, Schools, Offices, Non-Critical Equipment, Utensils, Fabric
& Furnishings etc.
Fogging & Whole room decontamination of closed areas

Directions for Use: Prepare dilution as required. Mop with Two-Bucket system. Provide proper
contact time as per the dilution.

Fogging Chart:
Sl. No. Size of OT Dilution Fogging Time Contact Time AHU Time
1 up to 1000 CFT 20 Minutes
2 1000-2000 CFT 25 Minutes
3 2000-3000 CFT 10 ml/L 30 Minutes 20 Minutes 10 Minutes
4 3000-4000 CFT 35 Minutes
5 4000-5000 CFT 40 Minutes
Use of BGS Nanofogger with output of 50 ml/ Minute is recommended for best results.

Ready to use copy

[SANDEEP TO REVIEW AND ADD ANY OTHER USP CONTENT / ALSO CAN WE USE ICON DESIGN FOR
USP AS PER SM]

• Effective against 99.99% of bacteria, fungi, viruses, spores and mycobacteria including
ESKAPE pathogens.
• Independently tested to the highest British and European standards (EN1276, AFNOR,
EN14476, ,
• EN12504, EN13727 and many more).
• Effective in under 30 seconds and long lastinglong-lasting residual efficacy.
• Product is non-hazardous and non-toxic and has been MEA tested to ensure it is safe to use.
• Alcohol free and pH neutral, so gentle on skin.
• Suitable for use on virtually all surfaces, including fabric & synthetic leather, without
damaging or degrading them.
• Dual Action – Combined cleaning and disinfecting action eliminates the need for
• separate products and cleaning procedures.
• Environmentally friendly – Proven by independent audits to be non-toxic,
• biodegradable and non-accumulative in the ecosystem. No special procedures are required
for product disposal or in case of spillage.
Insert product table from main brochure [remove 25 litres BR025 , BIORTU050 & BIO10MLB] &
product image

High Risk & Critical Areas (OT, ICU, Isolation Ward, Production Area, R&D Area, Lab etc.)
Low Risk & Common Areas (Lobby, reception, Walls, Surfaces, Workstations, Storage etc.)
Dental Chairs, Diagnostic Labs, Veterinary, Schools, Offices, Non-Critical Equipment, Utensils, Fabric
& Furnishings etc.
Fogging & Whole room decontamination of closed areas

Direction For Use: Use directly on to the surface with the provided spray. Spray at least 25 cm
distance from the object to be disinfected. Do not spray directly on electric circuits

Fogging:
Sl. No. Size of OT Dilution Fogging Time Contact Time AHU Time
1 up to 1000 CFT 10 Minutes
2 1000-2000 CFT 13 Minutes
3 2000-3000 CFT RTU 15 Minutes 10 Minutes 10 Minutes
4 3000-4000 CFT 20 Minutes
5 4000-5000 CFT 25 Minutes
Use of BGS Nanofogger with output of 50 ml/ Minute is recommended for best results.

This was the start document which was sent by Stuart and review by Sandeep

I presented the brochure as per above content copy which all of us felt too content heavy
Stuart then sent the following USP Copy

Hi Tripta,

I have reduced the copy and made it more focused see below

The range a concentrated formula with the following benefits:

 Highly economical - Remains effective at high dilution rates

o High risk environments 1 part solution to 30 parts water i.e. 33.3ml/L
o Low risk broad spectrum activity 1 part solution to 257 parts water i.e.
4ml/Leducing the

o Powerful & Proven

o Effective against 99.99% of bacteria, fungi, viruses, spores
and mycobacteria including ESKAPE pathogens.
o Independently tested to European standards EN13704,
EN14476, EN13727,EN1276, EN1650.
o Laboratory testing conducted in dirty conditions to reflect
real life user situations.
o Proven efficacy at dilutions of 1:250 giving users
confidence it will work in dirties of conditions..
o Easy to use
o Fast acting in with contact time as short as 30 seconds with
residual efficacy, speeds up cleaning process.
o Cleans and disinfects all surfaces including fabric and soft
furnishings, decontaminate whole environment without
damage
o Eliminates need for multiple products speeds up cleaning.
o Safe
o No harmful VOC, MEA tested and dermatologically
approved for safety.
o Alcohol free and PH neutral
o Environmentally friendly breaks down into harmless salt
ions and water.
 
 
Regards,
 
Stuart Hay.
Managing Director

On 5th May 2022 during our Marketing call I had presented to you both the leaflet as
per above copy.

You recommended few corrections which were done and submitted to you on 10-05-22

This is where we are today, and we need to discuss further if the content copy needs to
be revised.