Cover page

A REPORT

ON

(Title of the SIP Report in CAPITAL LETTERS…)

By

(Name of the Student……)

Enrolment No….

(Name of the organization….)

DO NOT USE LOGO OF COMPANY

Title Page

REPORT ON
(Title of the SIP Report in CAPITAL LETTERS)
By
(Name and enrolment no. of the Student)

(Name of the Organisation for whom the Report was

written)

A report submitted in partial fulfilment of

the requirements of
PGPM Program of
IBS_______________

Distribution List:

Company Guide Faculty Guide

Date of Submission
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 AUTHORISATION

This indicates the person or the department which authorised the making of the report. It also
includes the Authorization Form.

For example:
This report, titled “<Title>” submitted by <Name of the student with enrolment number>
is a summary of the work carried out in <Name of the Organization> from < time period,
eg: 16th February 2021 to 21st May 2021>. The report is submitted as partial fulfilment of
the requirement of PGPM Program of IBS Pune under the guidance of <Name of company
Guide with designation> and <Name of Faculty Guide>.

Company Guide Faculty Guide

Name of Company IBS Pune

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 ACKNOWLEDGMENTS

There are many persons who may have helped you during the course of your SIP. It is your
obligation to acknowledge and thank them for their help. Customarily, thanks are due to the
following persons in the given order.

a. Head of the Organization (Company Head & Director of IBS)

b. Company Guide
c. Faculty Guide
d. Others (only professionals involved)

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 EXECUTIVE SUMMARY

Annexure-VI
Guidelines for Writing Executive Summary Report (Only with specific report)
The executive summary provides an overview of the SIP work. The executive summary
needs to be in fewest words. Make sure it is self-sufficient and can be understood in isolation.
Write this towards the end of the project in about two hundred to three hundred words (i.e.,
not more than a page). Use active-voice sentences with strong, enthusiastic, and proactive
language. Executive summary should be written in simple, short sentences intended to be
read by an executive. The executive summary should briefly highlight the below mentioned
points.
Points to be covered:
• Student Information

• Organization Description: Concept, Industry Type, Name and Address

• Title of the SIP Report

• Objective of the SIP

• Background

• Methodology used

• Findings & Conclusion

• Recommendations

• Special Achievements / Recognition

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TABLE OF CONTENTS
AUTHORISATION................................................................................................................................i
ACKNOWLEDGMENTS.....................................................................................................................ii
EXECUTIVE SUMMARY..................................................................................................................iii
1 INTRODUCTION.........................................................................................................................2
1.1 Objectives, Scope, and Limitations........................................................................................2
1.2 Sources and Methods.............................................................................................................3
1.3 Report Organization...............................................................................................................3
2 INDUSTRIAL ANALYSIS...........................................................................................................4
2.1 Overview of the sector...........................................................................................................4
2.2 Major Players.........................................................................................................................4
2.3 Porter’s Five Forces...............................................................................................................4
3 COMPANY OVERVIEW.............................................................................................................5
3.1 History...................................................................................................................................5
3.2 Mission & Vision...................................................................................................................5
3.3 Products & Services...............................................................................................................5
3.4 Organizational Structure........................................................................................................5
3.5 Business Model of the company............................................................................................5
3.6 Major Financial Indicators of the Company...........................................................................5
3.7 SWOT....................................................................................................................................5
3.8 Competitor analysis...............................................................................................................5
4 PROJECT EXECUTION DETAILS.............................................................................................6
4.1 Concept Description..............................................................................................................6
4.2 Importance of the project.......................................................................................................6
4.3 Roles & Responsibilities........................................................................................................6
5 DATA ANALYSIS.......................................................................................................................7
6 CONCLUSION.............................................................................................................................9
6.1 Brief about accomplishments.................................................................................................9
6.2 Recommendations..................................................................................................................9
6.3 Management Lessons.............................................................................................................9
7 REFERENCES............................................................................................................................10
8 ANNEXURE...............................................................................................................................11

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1 INTRODUCTION
1.1 Objectives, Scope, and Limitations (Briefly describe an overview of your SIP)
Example:
Objectives
This summer internship aimed at studying consumer behaviour towards the financial
newspaper ABC (name of the company). It focused on buying behaviour for a financial
daily based on several parameters such as content, quality, availability of the newspaper,
the relevance of the content etc. In addition, the study investigated certain demographic
parameters such as age, occupation, annual income etc. of the reader. As a part of the
project1, data from 200 users was collected to study the consumer behaviour (include all
project objectives here).
Scope
As part of the internship, the work, entitles doing Marketing and Sales for the company,
generating leads for the company, convincing them and converting them into actual
customers. The product is Hindi and English version of ABC newspaper as printed form
and also the ABC mobile application. The motive of this SIP is to maximize the sales for
the company. Visited corporate offices around the Pune city and pitched them about the
newspaper and its contents. The target market was Chartered Accountants, Company
Secretaries, Stockbrokers, Tax consultants, Banks, NBFCs, Coaching Institutes for
competitive exams (IAS, UPSC, CAT, MAT etc.), People dealing in financial markets or
interested in business news. Feedback was collected from the people who already
subscribed to ABC newspaper and its mobile application.
Limitations
a. The market for ABC newspaper is a niche market. It covers only those people who read
business newspapers.
b. The price of ABC newspaper is Rs 9/- (Monday – Saturday) which is higher than its
competitors such as XYZ which is sold at Rs 3/- and PQR at Rs 3/- etc.
c. The study is limited to cover only corporate as they read business newspapers daily. The
result might be different for households.

1
Do not use I, we, you, our etc…use the study/project/company

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1.2 Sources and Methods (Explain the methodology followed in the SIP)
Example
The methodology used to study the consumer behaviour towards financial daily, was
survey method using questionnaire as a tool. A scheduled questionnaire was administered
to the customers for their response and to study the various factors. Questionnaire has
been attached as annexure 1. Factors that play an important role in the buying decision of
a consumer were identified by administering the survey.
Marketing and Sales was an integral part of this internship. Accordingly leads were
generated for the company by contacting prospects and converting them into customers.
The motive of the internship was to maximize the sales for the company. 52 corporate
offices were visited and 20 new leads were generated before lockdown. Emails about the
newspaper and its contents were sent to them. 8 leads were converted.
1.3 Report Organization:
Following is the chapter scheme for the report:
Chapter 1: Introduction
Chapter 2: Industrial Analysis
Chapter 3: Company Overview
Chapter 4: Project Details
Chapter 5: Data Analysis
Chapter 6: Conclusions & Recommendations

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2 INDUSTRIAL ANALYSIS
2.1 Overview of the sector (History, Annual Growth rate, Economic significance of the
sector, GDP contribution, Market size, Future prospects, FDI etc.).
Example: As of November 2020, Assets Under Management (AUM) managed by the
mutual fund industry stood at Rs. 30 lakh crores (US$ 407.39 billion) (IBEF, 2021)
Examples of some sites for sector: https://www.ibef.org/industry.aspx;
https://www.moneycontrol.com/ ; https://www.bloomberg.com/asia ;
https://www.cmie.com/ ; https://www.marketresearch.com/ ; https://www.siam.in/ ;
https://nasscom.in/ ; https://www.ieee.org/
As per SIAM report published in 2019 (SIAM, 2019), domestic sales are growing at 20%
over last 2 years.
2.2 Major Players (Market share, business strategy, Indian players, foreign players in India)
2.3 Porter’s Five Forces
(4-5 pages)

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3 COMPANY OVERVIEW
3.1 History: details of company from company websites or above given sites
3.2 Mission & Vision.
3.3 Products & Services
3.4 Organizational Structure.
3.5 Business Model of the company.
3.6 Major Financial Indicators of the Company (wherever available in public
domain): Annual reports
3.7 SWOT.
3.8 Competitor analysis.
(4-5 pages)

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4 PROJECT EXECUTION DETAILS
4.1 Concept Description (key word(s) of your project. Eg: Distribution channel,
Recruitment, Selling process etc.)
4.2 Importance of the project (2-4 lines)
4.3 Roles & Responsibilities (process overview, process map, plan of action)

(At least 5 pages)

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5 DATA ANALYSIS
(optional if only you have quantitative data and use of tool)
5.1 Tools used for data collection.
5.2 Charts (bar/ line/ pie etc.) & Tables with inferences and reference in the text

Example

Looking forward, the market is estimated to reach US$ 103.7 billion in 2020 (figure 1). The
sector witnessed growth of 16.5 per cent in value terms between July-September 2018.

Figure 1- Trends of Revenue Growth

Source: (IBEF, 2021)

Inferences from the charts and tables

TABLE-I OCCUPATION OF THE INVESTORS

Options No of respondents Percentage

Business 31 62

Profession 6 12

Salaried 10 20

Homemaker 3 6

Total 50 100

Source: Primary Data

 
The above table gives the details about the occupation of the investors, 62% of them were

business people, 12% of them were professionals, 20% of them were salaried people and 6%

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of them were homemakers. The majority of the respondents are business people (62%), in

further analysis, opinions and views are more inclined to respondents whose occupation is

business.

5.3 Findings & Results

S.No. Objectives Findings

1
2
3

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6 CONCLUSION
6.1 Brief about accomplishments.
6.2 Recommendations (if any)
6.3 Management Lessons.

Professional & Personal learnings. Explain the implications of the study with respect to
academic and managerial or company perspective

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7 REFERENCES
Harvard Style of referencing

IBEF, 2021. Financial Services in India. [Online]

Available at: https://www.ibef.org/industry/financial-services-india.aspx
[Accessed 01 April 2021].

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8 ANNEXURE
Add questionnaire if used

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COMMON ISSUES

 No logo of the company should appear as this might violate copyright/trademark

privileges of the company
 Format related issues
A. Font Type: Times New Roman
B. Font Size:
 Cover pg: 20
 Chapter headings:16
 Sub headings in the chapter: 14
 Text:12
 Spacing: 1.5
C. Paragraphs to be justified (alignment)
D. Margins: 1-inch (2.54 cm) all sides
E. Each chapter on a fresh page
 Plagiarism
 Run through spell check and Grammarly

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