User Interface Graphics

Mentor : Prof. Nitin Gawai

Upasana Dhar
19080121086
Symbiosis Institute of Design
Introduction
What are personalised gift hampers?

These hampers contain gifts which are specifically

designed for a person, based on their preferences. The
best personalised gifts are made with the recipient's every
quirk, preference and personality trait in mind.
The perfect gift is unique and personal that the receiver
would cherish for a long time.
Hence, personalised gifs are the perfect way to express
yourself and your affection for someone else.
Introduction

Personalisation

Many companies are investing in this area for

big amounts of accuracy. The industry has seen
a spike in gearing up their ante on ensuring
that they create gifts that are of personal value
to the receiver. It also considers the value that
the sender has in giving a gift. Many gifts can
be curated based on personal choice and
needs. Tis makes the industry very sensitive to
the attitudes of people. The industry will see
further interest in learning consumer behavior
and reduce generalised gifting options.
Secondary Research

Indian e-gifting market has grown exponentially, at a rate of 3x,

year-on-year. eGift cards have grown at a faster pace in India
unlike in the West where consumer adoption took much longer.

The research study by Technavio on the global personalized gifts

market for 2017-2021 provides detailed industry analysis based
on skill and technology (hand decoration, embroidery, engraving,
printing, and carving), product (photo and non-photo
personalized gifts), retail format (in-store and online), and
geography (the Americas, Europe, APAC, and MEA).
Secondary Research

A secondary research was conducted to gain an overall

understanding of the current scenario of the gifting sector
in India and other parts of the world.
Secondary Research
This market research report segments the personalized gifts market
in the US into the following products (non-photo personalized gifts
and photo personalized gifts) and distribution channel (offline
distribution channel and online distribution channel).

The report on the personalized gifts market provides a holistic

update, market size and forecast, trends, growth drivers, and
challenges, as well as vendor analysis.
Secondary Research
The report offers an up-to-date analysis regarding the
current global market scenario and the overall market
environment. The market is driven by the continuous
development of new products.
The personalized gifts market analysis includes the
product, distribution channel, and geography
landscape. This study identifies the rising demand for
3D printed personalized gifts as one of the prime
reasons that will further drive the personalized gifts
market growth during the next few years.
This report presents a detailed picture of the market
by the way of study, synthesis, and summation of data
from multiple sources by an analysis of key
parameters.
Competitor Analysis
Primary Research

Primary research was conducted to gain a first hand report

from users and research insights were gained through online
interactions.
Primary Research
How do people prefer purchasing gifts?

78% out of 31 people prefer

buying gifts online.
Primary Research
How often do people purchase personalised gifts?

65% prefer buying personalized gifts for birthdays/ festivals.

20% buy personalized gifts once/ twice a year.

21% prefer buying personalised gifts from the store.

4% buy personalized gifts all the time as they love giving gifts.
Primary Research
Do people prefer buying a hamper/gift box?

72% said YES

28% said NO

Reason : They would rather

create the hamper themselves.
Primary Research
How much money do you usually spend on gifts?

52% Rs. 1000 - 2000

22% Rs. 2000 and above

12% Rs. 500 - 1000

14% Rs. 2000 and above

Design Statement
To design a mobile application for Confetti Gifts, in general, cater to
better user experience, load content faster and is very easy to use and
navigate, unlike the websites. A well designed application can perform
tasks much faster than a website.

Design Scope
This outlines the general aims and goals of the project design and lists the
major deliverables and milestones.
The targeted areas are :
For a better user experience
For better and faster navigation
For a user friendly experience

Keywords
Efficient, categorized, easily navigable, well segregated, great
user experience.
Identity

confetti

#6441A5 Typeface Brand Vision

Segoe UI Confetti aims to provide refreshing
gifting experience to customers and
#FFFFFF provide a platform where they can
discover unique and extraordinary
gifting ideas for their loved ones.
Requirement list
User Personas

About Frustrations Wants

Rohan is the He is in charge of He is really in
creative director choosing the gifts need of a place
of a successful which are to be which customizes
startup in given to clients gifts according to
Bangalore. He is on behalf of the his preference
very passionate company. Hence, and does not
Rohan Seal about his work he needs to get in compromise with
and found mostly touch with a the quality.
Age : 50 in his cabin, platform which
Location : Bangalore working more caters to serving
Profession : Creative Director than 10 hours per personalised
Income : Rs. 500,000/- pm day. gifts.
User Personas

About Frustrations Wants

Divya is a teacher Being a blogger Divya really needs
at a primary and an influencer, a professional to
school and a she receives a lot consult her when
mother of two. of gift hampers. it comes to
She is well known But when her turn gifting somebody.
food blogger as comes to gift She had tried
Divya Jain well. people, she gets taking
confused and suggestions from
Age : 27 ends up wasting a people but it
Location : Mumbai couple of days on wasn't upto the
Profession : Teacher, Food it. mark.
Blogger
Income : Rs. 70,000/- pm
Empathy Map

Says Think
I need a professional to Is ordering online safe?
consult me on giving Should I go for it?
personalized gifts to my I don't want to create a
clients. bad impression on my
company if the gifts
turn out damaged.

Does Feel
Talks to his colleagues Rohan Seal Confused
Researches the internet Cautious
Evaluates the options available.
 User Case

Rohan opens the Confetti app Clicks on Log in Enters username and password Clicks on the arrow

Clicks on 'Add' under Vanilla Clicks on 'Next' Clicks on 'Add' under the Clicks on 'Style your
Coffee Gold Leaf Box own box'

Clicks on 'Next' Clicks on 'Add' under the 'I am sorry' card Clicks on 'Next'

Clicks on 'Check out' after checking Checks the price and adds bundle
Adds contact and shipment address out the price inclusive of shipping to cart
charges and taxes

Goes to the payment section Sets payment to COD Clicks on 'Complete order'

Confetti confirms the order in the next screen

 Information architecture (We are following a thread here)

Onboarding Log in Style your own box Choose your box Choose your products Choose the greeting card

Add the whole bundle to cart

Check out to the payment section

Confirm email & shipping address

Continue to payment

Clicks on COD

Completes order

Order confirmed
User flow
Opens app Login Style your own box Choose your box Choose your products

Choose the greeting card

Check out

Make payment
Paper prototypes
Paper prototypes
Wireframes
Wireframes
Wireframes
Hi Fidelity wireframes Onboarding
Hi Fidelity wireframes Home page & 'Style your own box' thread
Hi Fidelity wireframes 'Style your own box' thread contd.
Hi Fidelity wireframes Payment thread
App prototype
The link to the app prototype is given below

https://xd.adobe.com/view/8707853f-b91f-47d9-
b869-f33914a93de2-d254/?fullscreen&hints=off
User testing
User testing was conducted with the prototype of the app
and validated with the System Usability Scale (SUS).

Most users agreed that the app was easy to use.

They didn't notice any inconsistency with the app.
They felt confident while using the app.

An average of 82.5% was achieved in the SUS testing

which means that the respondents loved the app and
would actively use it.
Thank you