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REPOR
T
By M. Hammad
SP22-BBAH-0018
COMPANY’S PROFILE
The Coca-Cola Company is the world’s largest beverage company, The Coca-Cola Company
markets four of the world’s top-five soft-drink brands—Coca-Cola, Diet Coke, Sprite and
Fanta. And now currently the company has offered two new products in this market, Sprite
3G and Fanta Citrus. Their beverage offerings encompass nearly 400 brands, juices and juice
drinks, sports drinks and waters as well as carbonated soft drink. With operations in more
than 200 countries, they have a diverse workforce of approximately 50,000 individuals.
Together with their subsidiaries and bottling, they strive to be an integral and contributing
member of each of the communities where they operate. The Coca-Cola Company is the
world's leading manufacturer, marketer, and distributor of nonalcoholic beverage
concentrates and syrups, with world headquarters in Atlanta, Georgia. The Company and its
subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and
beverage bases for Coca-Cola, the Company's flagship brand, and over 230 other Company
soft-drink brands are manufactured and sold by The Coca-Cola Company and its subsidiaries
in nearly 200 countries around the world. The Coca-Cola company started his business in
Pakistan in 1960. By contract with The Coca-Cola Company or its local subsidiaries, local
businesses are authorized to bottle and sell Company soft drinks within certain territorial
boundaries and under conditions that ensure the highest standards of quality and uniformity.
OBJECTIVES
The ultimate objectives of their business strategy are to increase volume, expand their share
of worldwide nonalcoholic ready-to-drink beverage sales, maximize their long-term cash
flows, create economic-value-added by improving economic profit and creating such an
image of the company that the consumers start differentiating their product from other
competitors. They keenly focus on enhancing value for these customers and helping them
grow their beverage businesses. They strive to understand each customer's business and
needs, whether that customer is a sophisticated retailer in a developed market or a kiosk
owner in an emerging market.
Vision Statement
Be a great place to work where people are inspired to be the best they can be.
Bring to the world a portfolio of quality beverage brands that anticipate and satisfy
people's desires and needs.
Nurture a winning network of customers and suppliers, together we create mutual,
enduring value.
Be a responsible citizen that makes a difference by helping build and support
sustainable communities.
Maximize long-term return to shareowners while being mindful of our overall
responsibilities.
Be a highly effective, lean and fast-moving organization.
Mission Statement
TOPIC
CHAPTER 5
LINEAR FUNCTIONS: APPLICATIONS
LINEAR PROFIT FUNCTION
Profit for an organization is the difference between its total revenue and its total cost.
Stated in equation form:
Profit = Total Revenue – Total Cost
Total Revenue = R(x)
Total Cost = C(x)
Where x equals the quantity produced and sold, then profit is defined as
P(x) = R(x) – C(x)
When total revenue exceeds total cost, profit is positive. In such cases the profit may be
referred to as a net gain, or net profit. When total cost exceeds total revenue, profit is
negative. In such cases, the negative profit may be referred to as a net loss, or deficit. When
the revenue and cost are linear functions of the same variable(s), the profit function is a linear
function of the same variable(s).
GRAPHS
Earnings(in millions of USD)
45000
40000
35000
30000
25000
20000
15000
10000
5000
0
2017 2018 2019 2020 2021