(FORMERLY SNR SONS COLLEGE - AUTONOMOUS) AFFILIATED

TO BHARATHIAR UNIVERSITY
APPROVED BY GOVERNMENT OF TAMILNADU, , AICTE & UGC NEW DELHI
RE-ACCREDITED WITH ‘A’ GRADE BY NAAC. AN ISO 9001:2008 CERTIFIED
INSTITUTION
SNR COLLEGE ROAD, COIMBATORE – 641006

PROJECT REVIEW RECORD

DEPARTMENT OF

BACHELOR OF BUSINESS ADMINISTRATION

BBA
BY
Balaji.M

Anjana.K

Jebin.D

Sridhar.S

Dinesh Babu CM
 GUIDE : REKHA .R MBA,MSC(Psy).,MHRM.,MIB.,
Assistant professor BBA

PROJECT REVIEW RECORD

PHASE – I

(INTRODUCTION)

REVIEW DATE: 15/03/2022

MARKS
S. NO REMARKS BY THE SUPERVISOR
AWARED
(MAX 25)

1. AREA OF THE STUDY

2. TITLE OF THE PROJECT

3. OBJECTIVES

4. INTRODUCTION PART

5. CONCEPT DEVELOPMENT
 TOTAL

AREA OF THE STUDY :

CANVINKARE

TITLE OF THE PROJECT :

A STUDY HOW TO PERFORM MARKET ORIENTATION IN
NEW PRODUCT DEVELOPMENT IN CAVINKARE

OBJECTIVE:

• To make Cavinkare an enduring organisation ,with a global

presence and a strong line up of luxury brand
• It is a strong regional player with primary focus on the bottom of
the pyramid segment
• The organisation needs to reinvent itself to bring about the
change
• Change the company from within to ready it for the next level of
growth
• To analyse the product efficiency of the customer
• To offer suitable suggestions based on the study
INTRODUCTION :

About C K Ranganathan Properties of Cavinkare

In 1983, a 22-year-old young man from the small town of Cuddalore in
Tamil Nadu decides to leave his house with just Rs 15,000 in hand and
a dream of starting his own business. The lad, C K Ranganathan, had
lost his dad a couple of years ago; now he was leaving behind his mom,
five siblings he had grown up with, and the family house located on a
30-acre farmland, where he had swum in the agriculture wells for
hours on end, fished in the ponds, reared hundreds of pigeons,
loitered around the coconut and mango groves, exercised on parallel
bars with friends, and lived a carefree life. It was a tough decision to
take for Ranganathan, following differences he had had with his elder
brothers on running the family business. (The family made Velvette
shampoo, a sachet product, which was quite popular those days.) But
in retrospect, Ranganathan, or CKR as he is fondly called, has no
regrets. For, 34 years later, the small-scale unit he started with a single
product, Chik shampoo, has metamorphosed into a Rs 1450 crore
turnover company, CavinKare Private Limited, with diverse interests in
personal care, dairy, snacks, beverages, and salons.

CONCEPT DEVELOPMENT :

➢ The level of awareness created among consumers for Cavinkare

beauty and health care products
➢ The factor influence the customer’s for selection of Cavinkare
beauty and health care products
➢ The level of satisfaction towards Cavinkare beauty and health care
products among customers
➢ The product efficiency of Cavinkare beauty To and health care .