A Presentation on B-Plan of Sky Diving

By
Manthan Lakhani

OVERVIEW OF SKYDIVING INDUSTRY

Skydiving is one of the most visually stimulating aero sports and is fast becoming a popular activity amongst adventure

enthusiasts.
In sky diving, one has to jump from an aircraft that is at certain altitude and fly free in the air without using the parachute at the start. Typically, a trained skydiver and a group of associates meet at an isolated airport, referred to as a Drop Zone Landing Area. An operator at that airport usually operates one or more aircraft, and takes groups of skydivers up for a fee.

About Dream Fly

In sky diving business we are first to enter in to Gujarat . Dream fly firm is a form of proprietary business. Name of Owner: Manthan Lakhani We will contributing 60,00,000 it means out total capital invested in this business is Rs. 60,00,000

It is assumed that our firm will fulfill all legal formalities and procedures according to Indian Law system.

Mission, Vision And Objective

MISSION
Adventure - a thrilling Experience

VISION
To provide the most thrilling, memorable and safe experience to adventure lover people while maintaining as much fun and enjoyment as possible

OBJECTIVE
To provide thrilling experience of sky diving to satisfy the needs of adventurous people

Skydiving Varieties

Market Structure and Analysis

Segmentation
Demographic base

Age : - 18-25,

25-30, 30-35, 35-40

Gender : - Male, Female

Target Market
Age : - 18-25,

25-30

Gender : - Male, Female Customer base: - Training Sessions

- Facilities
- Skydiving Club - LCD and video

Air craft PAC750 XL

Porters Five Force Analysis of Industry

Threat of New Entrants [Very Low]

Bargaining Power of Buyers [Moderate]

Competitive rivalry within an industry [Low]

Bargaining Power of Suppliers [Low]

Threat of substitute products [Very Low]

Marketing Potentials
In Gujarat, there are no companies which are engaged in this activity Hence, this would result in high growth potential in Adventure Business particularly to Ahmedabad city. Market of Sky diving in India is referred to as Emerging market it means it is in the Introduction stage. The trend of skydiving in India is downward due to moderate awareness about skydiving business but it is expected to grow in future.

Competitive Advantage
To outcompete your rivals or to do something better than rivals or to do something which they cant do.
There is no other company which provides sky diving services in Gujarat. A unique location advantage

Marketing and Sales

Sales
Our projected sales to be reached in next 3 years would be approximately Rs. 1 cr.

Marketing and Communications

Electronic bill boards Newspapers Television Consumers magazines Opening sky diving club Pamphlets Maintaining fully informative website where customer can get all details and book the schedule date on which they want to go for sky diving Partnership with hotel industry/ Club FM Radio Word of mouth marketing

 Sales Promotion Activities

Gift to clients Holiday packages Monthly installment facility on payment Coupons

Procurement Method

One level marketing channel

Data Analysis and Interpretation

Q:1 Are you aware about Skydiving?

Percentage
Yes No

8%

92%

Q:2

What is the reason for experiencing Skydiving?

Percenntage
Percenntage

60%

53%

50%
40% 30% 20% 10% 0% Interest Removal Of mental pressure Hobby Fitness Other 20% 13% 10% 4% Percenntage

Q:3 Which specific time will you prefer for Skydiving?

Percentage

33% 6 am to 8 am 5 pm to 7 pm 67%