{I}

(2021-2022)

BUSINESS MODEL

MINI PROJECT REPORT ON

THE TRAVEL STORE

Under Supervision of: Submitted By:

Mr. Rohit Mehta Jayshree Chakravorty

Assistant Professor MBA I Semester

SMS, Varanasi Roll No.:MBA2109072

 DECLARATION

I, JAYSHREE CHAKRAVORTY Student of “SCHOOL OF MANAGEMENT SCIENCES

(SMS, VARANASI)” hereby declare that I have completed the Business Model Report in

academic year of 2021-2022 on “THE TRAVEL STORE”

I feel extremely exhilarated to have completed this Business Model Report under the able and

inspiring guidance of (Assistant Professor SMS, Varanasi). His guidance and timely

encouragement has infused courage in me to complete the work successfully.

The information provided is true and original to the best of my knowledge.

Jayshree Chakravorty

Roll No.: MBA2109072

 ACKNOWLEDGEMENT

Many have contributed to the successful completion of this Business Model Report, I would

like to place on record my grateful thanks to each of them, and report would be incomplete

without giving due credit to them.

I feel extremely exhilarated to have completed this Business Model Report under the able and

inspiring guidance of Mr. Rohit Mehta (Assistant Professor SMS, Varanasi). His guidance

and timely encouragement has infused courage in me to complete the work successfully.

In the end I sincerely thank all the respondent, friends and all others who helped me in

completion of this Business Model Report.

JAYSHREE CHAKRAVORTY

MBA I Semester

Roll No.: MBA2109072

 Table of Content

S.No. Topic Page No.

1 Executive Summary 1

2 Enterprise Description 9

3 Products/Services 13

Description

4 Industries Analysis 14

5 Competition Analysis 21

6 SWOT Analysis 25

7 Marketing Sub-Plan 30

8 Operations Sub-Plan 47

9 Human Resources Sub-Plan 49

10 The Budget 53

11 Financial Sub-Plan 58

12 Milestone Schedule 62

13 Appendix 65
 1 .Executive Summary

THE TRAVEL STORE is established to supply wealthy clientele with hard-adventure

sport/travel packages that included luxurious hotels, gourmet food, and celebrity service

providers. Helicopter skiing, kayaking, white-water rafting, and mountain biking are just a

few of the rough adventures available at THE TRAVEL STORE. Jayshree Chakravorty is

the founder of THE TRAVEL STORE (MBA). They are enthusiastic about the activities

that THE TRAVEL STORE will provide, in addition to their MBA status.

An opportunity exists for two reasons:

1. Tourism is a growing industry (4% annually), and within the industry adventure travel

is growing at 10%.

2. There are few providers of hard-adventure travel to upscale clients.

Almost every company that offers "hard" adventure activities caters to a lower-income

clientele. "Soft" adventure packages are typically offered by companies that cater to a richer

clientele. Hard-adventure activities necessitate substantial physical exertion. They come with

a larger danger than "soft" activities. Soft Adventure activities may require some physical

exertion, but they are low-risk and can be undertaken by non-athletic individuals.

The company's target clients are health-conscious individuals with a high income (minimum

Rs75,000 for a single person) who are interested in popular hard-adventure sports. Lawyers,

bankers, executives, doctors, and other professionals fall under this category. The majority of

buyers are concentrated in the metropolitan areas of Uttar Pradesh's major cities. Our
consumers are more likely to be married than other customers. Men make up 51% of the

population, while women make up 49%.

In addition, niche markets are becoming more prevalent. It will be challenging to compete

with seasoned providers, particularly market leaders, at first. The target market for THE

TRAVEL STORE, on the other hand, is an exploitable niche, and our offering is unique.

Members of THE TRAVEL STORE's target market will share comparable activity interests,

have greater disposable income and be less price sensitive.

THE TRAVEL STORE will charge the highest possible fee for its services. We will deliver a

high-end service with a high level of prestige. The bulk of adventure tourists will be unable to

afford our charges. The pricing of the service will be determined by luxury rival costs as well

as the value added of our offering. Luxury services identical to ours are offered by providers

at similar pricing. In the luxury sector, we are reasonably priced. Volume will be limited

because we cater to a smaller clientele. We will, nevertheless, be able to achieve a higher

gross profit margin.

The following are Adventure Excursions Unlimited goals for the first three years of

operation: • To build a service-based firm whose primary goal is to exceed customers'

expectations.

• Capturing a quarter of the market for high-end hard-adventure travel.

• To build a lucrative, long-term business.

· Achieve a 35 percent customer return rate in the first three years.

The objective of Adventure Excursions Unlimited is to give consumers with the best outdoor

adventure possible. We exist to bring in and keep clients. Everything else will fall into place

if we follow this maxim.

 Enterprises Description

Adventure Excursions Unlimited, based in Varanasi, will cater to the elite echelon of the

tourism industry with hard-adventure trips. Jayshree Mountain biking, heli-skiing, and white-

water adventures will be the main focus of the travel store. Jayshree The travel agency has

picked these three activities to allow the business to be unrestricted by seasons; trips will take

place all year. While the office of THE TRAVEL STORE is in Varanasi, it will be leading

trips all across Uttar Pradesh and the India.

THE TRAVEL STORE anticipates using the first few months to arrange trips and train trip

leaders. By the conclusion of the first year, the travels should be well underway, and THE

TRAVEL STORE will have established a solid foundation.2.1 Company Ownership

Adventure Excursions Unlimited will be a privately held Oregon Corporation. Jayshree

chakravorty, will all hold equal number shares of JAYSHREE THE TRAVEL STORE stock.
Adventure Excursions Unlimited start-up costs include all the equipment needed for an

office, as well as the equipment needed for the mountain bike trips and white-water

adventures. Other costs will be marketing fees, website development, insurance and a deposit

for the office lease.

The office equipment will consist of four computer systems, DSL router, printer, CD-RW,

CPU to be used as an internal server, phones, copier, fax machine and installation of DSL and

two phone lines.

The equipment needed for the mountain bike trip will be a fleet of 15 bicycles, a self

contained kitchen, shower and toilet system, and bicycle tools.

The equipment for the white-water adventures will include inflatable rafts (and other requisite

related equipment), self contained kitchen set up, portable shower and toilet facilities, and

lots of dry bags.

The marketing costs are for the brochures and advertisements. JAYSHREE THE TRAVEL

STORE will also incur costs in the development of our website. Lastly, insurance will be a

large start-up expense.

 Product Services Description

THE TRAVEL STORE will target the hard-adventure market as a specialty service provider.

It will provide high-quality extreme sports travel packages. To begin, THE TRAVEL

STORE will offer six trips: helicopter skiing in India, white-water rafting in Varanasi and a

mountain bike adventure from Manali-Leh , Kangra velly , Gharwal and Kumon.

The target market will be young professionals who work and play hard. These are people who

can afford to spend a lot of money on games and are willing to pay for our services in

exchange for their time. The hard-adventure niche market will be served by THE TRAVEL

STORE, which will provide a high-quality, full-service experience. THE TRAVEL STORE

defines quality by the distinguishing features of the services provided. These qualities include

booking group or individualised trips, dealing with passports, providing top-of-the-line

equipment and supplies, and delivering a superior service offering with access to more

terrain, luxury hotels, entertainment, celebrity exposure, and gourmet food.

The tours to be offered are as follows:

• Mountain Biking: This event will take place on the Manali-Leh Trail, which runs from

Kangra Velly and is geared toward serious bikers who enjoy a little creature comforts along

the way. Showers, excellent meals, and entertainment will be provided. A staff-to-client ratio

of 1:2 will be maintained on all outings.

Adventure Cycling has designed a comprehensive map system that is presently available for

purchase. The route, camping spots, food stores, and Laundromats are all well marked on the

map. The guides' leadership training will be produced in-house with the help of certain

outside resources. There are several comparable organizations that can provide useful

information.

 The majority of the items required for this journey have already been manufactured. A

privacy box for the solar shower is one item that needs to be planned and built. Jordan

will design it, and it will be made in-house. There will also be a cookbook created

with basic dishes, including some personal favorites. Professional chefs will be given,

and if necessary, flown inhale-skiing: Helicopter skiing has become a popular

alternative to resort skiing. It offers uncrowned access to the best terrain. For those

who like to get off the beaten path heli-skiing is for them. THE TRAVEL STORE

has planned annual and custom trips to three destinations. Everything will be taken

care of for the customer. Transportation, lodging, transfers and skiing is included in

the package. Although our trips are planned at peak ski seasons, mother nature cannot
 be predicted. In the event that the weather is too treacherous to ski the trip will be

postponed. An in–house travel consultant will accompany each group and take care of

all check-in and transfer issues.

THE TRAVEL STORE will not send clients to locations that we would not visit ourselves.

Every service provider will be a top-tier professional with a proven track record. They will

receive medical training and will be evaluated for their knowledge and abilities in order to

assure safety and high-quality service. They will not be used if they fail to meet our stringent

quality criteria at any moment. If the quality declines, they will be replaced by another

provider. We will engage local guides to accompany our professional guides and service

providers because these activities will take place outside of Uttar Pradesh. And across india.

• White-water Sports: For these ten-day hard-adventure tours, Varanasi and Rishikesh were

picked. Each group can have a maximum of ten participants. Trips to each location will be

scheduled on an annual basis.

Industries Analysis:-

Travel industry is an upward growth industry. There are several reasons for this increase.

First, a relative healthy domestic economy over the last several years and the devaluation of

currency in other regions has made travel less expensive for Indians. Pleasure travel has

increased by 3.2% in 1999 and is predicted to grow 2.0% in 2000. Second, the healthy

economy has increased business, which in turn boosted domestic business travel 4.8% in

1999 with an estimated increase of 3.6% in 2000.

Adventure travel is a growing segment of the travel industry. One theory of the recent

increase in extreme sports has to do with the strong competitive nature of younger

Americans. Statistics show that 8,000 Indian companies (that offer adventure

packages) generated Rs7 billion in 1999. There also has been a 66% increase in executive

participation between 1996 and 2000 (or an increase of 2,000 participants)

Some quick facts:

 Adventure travelers: More than 50% of the Indian adult traveling population, or 147

million people, have taken an adventure trip in their lifetime (98 million in the past

five years). Thirty-one million adults have engaged in hard-adventure activities like

white-water rafting, scuba diving and mountain biking. An additional 25 million

engaged in both a hard- and soft-adventure activity. Six-percent of those who

participated in adventure trips spent more than Rs2,500.

 Activities most commonly participated in during adventure vacations: camping

(85%), hiking (74%), skiing (51%), snorkeling or scuba diving (30%), sailing (26%),

kayaking or white-water rafting (24%), and biking trips (24%).

 Biking vacations: Twenty-seven million travelers with customers that tend to be

young and affluent. Ages 18-34 and one-fourth are from household's w/annual income

of Rs75,000 or above.
 Market Segmentation:-

THE TRAVEL STORE's target customers are high income (min. Rs75,000 for single

person), health-conscious individuals interested in popular hard-adventure sports such as

skiing, white-water sports and mountain biking. The major purchasers are located in urban

areas within these Uttar Pradesh citys.

Customer Location (within the Uttar Pradesh):

1. Rishikesh

2. Manali-Leh

3. Ladhak

4. Uttarakhand

Hard-adventure travelers are more likely to be men. Therefore, THE TRAVEL STORE's

primary target market for hard-adventure sports is men between the ages of 18-34. However

an increasing number of hard-adventure travelers are women (some statistics suggest that

women comprise 49% of the hard-adventure market). Men, on average, spend more than

women on their adventure travels.

Customers will be reached through traditional marketing communication methods.

Information has been located relating to specific profiles of both hard- and soft-adventure

travelers, where they live, work, what they do, etc. Research suggests that many of our target

customers, and travelers in general, are Internet savvy. As such, the Internet will serve as an

appropriate and effective medium of communication. Many adventure travelers purchase over

the Internet or buy through travel agents. Purchase decisions are influenced by the amount of

disposable income held, family issues, and the economy of a given year.
THE TRAVEL STORE will be targeting two specific groups:

1. High-income health-conscious individuals.

2. Young, active "trustafarians."

The common elements between these two groups are money and a love for adventures. Group

one has a lot of money from income that they earn. Group two has a lot of disposable income

because the money was given to them, typically by members of their family. The second

group, the trustafarians, is a very small group relative to the first group.

Market Analysis

Year 1 Year 2 Year 3 Year 4 Year 5

Potential Customers Growth CAGR

High-income
12% 1,300,000 1,456,000 1,630,720 1,826,406 2,045,575 12.00%
Health-conscious
Individuals

Young, Active
5% 500,000 525,000 551,250 578,813 607,754 5.00%
Trustafarians

Other 0% 0 0 0 0 0 0.00%

Total 10.19% 1,800,000 1,981,000 2,181,970 2,405,219 2,653,329 10.19%

Target Market Segment Strategy:-

THE TRAVEL STORE will promote/position itself as a differentiated provider of luxury

hard-adventure travel, and will price accordingly within the chosen service niche.

THE TRAVEL STORE is targeting this special population for several reasons:

1. This segment, up until now, has been underserved.

2. This market segment traditionally spends a fair amount of money on adventure trips.

3. This target segment seems to be willing to pay a premium for a top-shelf adventure

excursion.

Methods of communication will include direct mail, magazine advertising, personal selling

and WWW presence. Continuous magazine advertising will be costly. Initially the use of

direct mail, and personal selling will be employed. These methods of communication will be

tailored to reach our target segment.

Service Business Analysis:-

As operations progress, THE TRAVEL STORE will continue to measure our progress

relative to competitors and to the growth of the market(s) in which we operate. Though the

primary target market has been defined, there may be new possibilities to serve additional

segments. As the product is defined, and the strategy differentiation is defined based on

competitive strengths, THE TRAVEL STORE will be better able to determine whether

adjustments in positioning are necessary. Access to important information concerning the

market, competitors, etc., is available. However it is not free. For the purposes of this project,

we feel it is unnecessary to incur additional expense.

The marketing strategy will be to develop long-term relationships with customers. We will

keep a database from which to obtain important demographic and psychographic information.

As the business becomes profitable, plans will be implemented to expand. There is virtually

no limit to the number and variety of trips n THE TRAVEL STORE can provide. Trips can

take place on every continent and in most countries. The goal is to establish THE TRAVEL

STORE as an international provider of top-of-the-line hard-adventure travel.

Competition analysis:-

Strengths and weaknesses of the competitors:

The competitors in this market are of two primary types. First there is the adventure provider

who specializes in a single type of hard-adventure activity such as white-water rafting. They

typically serve clients who purchase trips for less than Rs2,000 (and closer to the mean

purchase price of around Rs900). Their strength is their expertise in a given sport. Their

weakness is that they provide an undifferentiated product in a competitive market. In

addition, they do not have the resources, ability or desire to target and/or accommodate a

customer demanding more accommodation and a more luxury/adventure-oriented service.

Companies that offer higher-priced, more luxurious packages generally provide a "soft"

adventure. The activities are more along the lines of sightseeing and low-risk alternatives.

The advantages these companies have include established reputations, extensive knowledge

of the industry, and key personnel and management. Some have been in operation for more

than twenty years. They are familiar with local service providers and have established

strategic relationships.

Disadvantages to us:

 It will be difficult to price ourselves competitively when we first enter the market.

 Many of THE TRAVEL STORE's activities are seasonal. Recurring revenue will

depend upon successful trips in various regions of the Inida. For example, ski trips

will end in April in Nagaland. THE TRAVEL STORE will then have to move sky

operations to places like Rishikesh and haridwar

  The weather for a given year is hard to predict. Poor conditions will threaten the

success of trips. Unforeseen occurrences such as inadequate snowfall could effect the

viability of activities such as skiing and white-water sports.

Closely related competitors:

Abercrombie & Kent: A well-established, national travel provider. Their focus is mainly on

"soft" adventure packages such as safaris, river tours, trekking, sightseeing, etc. However

they do offer a "Connoisseur" line of packages. These are generally priced starting from

Rs4,000-7,000. Some of their packages include white-water activities and hiking, however

most are touring packages.

Competing or substitute products:

There are many activities and types of travel available to people contemplating a vacation.

Theme parks, motorhome trips, and cruises are just a few. Substitutes could include less

expensive, self-planned trips, trips geared towards soft-travel, adventure trips involving

hunting or fishing as primary activities, or exclusive adventure trips such as personal

submarine tours of the Titanic or a trip around the inida in a Leer Jet. Many activities that

take place outside and involve some level of risk could be seen as hard-adventure

competition.

Another alternative is to do nothing. Consumers do not have to vacation. They may opt to

spend the money they would have otherwise spent on a vacation on something else.
Adventure Excursions Unlimited will be going after the upper-end of the hard-adventure

market. This market up until now has been underserved, there are hard-adventure tour

companies, but none that are catering to the high-end spectrum. With the adventuring

traveling industry steadily increasing, THE TRAVEL STORE sees a unique opportunity.

THE TRAVEL STORE's main objective in its marketing and sales activity is to make the

impression on prospective customers that THE TRAVEL STORE offers a higher level of

service relative to any other provider of hard-adventure tours. This will be communicated

through all of the different media that we use. If THE TRAVEL STORE can make the

impression that our trips are truly different and superior, then our research indicates that there

will be steady demand.

Once THE TRAVEL STORE has clients signed up and participating on our trips, it will rely

on superior customer attention and service to impress and retain clients for future

trips. Developing long-term relationships will be the key to steady growth.

Competitive Edge :-

The competitive edge in our services is the access we provide to popular "hard" adventure

sports without the budget constraint of typical travelers. That is, most travelers are looking to

spend less than "hard" adventure sports without the budget constraint of typical travelers. The

majority of providers cater to these people. Adventure Excursions Unlimited intends to use

the same service providers but provide more exclusive trips. Accommodations will be

primarily in small luxury hotels and resorts. Meals will be exceptional, more like gourmet

cuisine. In addition, the adventure activities will be better than average because the clients

have more money. They won't get stuck with people they don't like; they will get access to
the best terrain, sections of rivers, etc. THE TRAVEL STORE's activities are very popular.

THE TRAVEL STORE's target market has no problem spending Rs4,000 per week on heli-

skiing. Moreover, they generally make this type of activity an annual event.

SWOT Analysis:-

Strength of The Travel Store- Following are the major strength of The Travel Store

 Cultural Heritage

 Local Festival

 Safe Environment

 Accommodation Facilities

Weakness of The Travel Store- Following are the Weakness of The Travel Store

 New Startup

 Lack of knowledge

 High Turnover Rate

 Seasonal Staff

Opportunities for The Travel Store- Below are the Opportunities of The Travel Store

 Venues Attract Perpel

 New product

 Economical services
Threats to The Travel Store- Following are the Threats of The Travel Store

 Pandemic COVID-19

 Limited Finance

 Highly Competitive

 Over Tourism and Over Crowding

Market Sub-Plan:-

The sales strategy is to create long-term relationships with customers through superior

service. The intent is to initially target the primary customer group. This group has been

defined as persons who have purchased, or are likely to purchase, a "hard-adventure"

vacation for over Rs2,500.

The trips planned are designed with the wealthy adventure traveler in mind. Later marketing

efforts may include trips geared towards corporate clients, Eco-tourism or hard-adventure

trips for people who want to spend less money. Target customers will be identified through

standard research methods. There are a number of publications available that contain profiles

of Adventure travelers.

Methods by which we will contact customers will depend on results of marketing/sales

research. We will likely use trade or special interest magazines, direct mail, Web-based

communication, and personal selling. In addition printed materials will be made available to

customers through travel agencies that cater to the adventure target market. Initially, service

will be introduced regionally, and possibly nationally. Sales will be extended into the global

market within a few years of operation.

Our services are seasonal. Recurring revenue will be dependent upon successful trips

involving a variety of activities offered year-round. We hope to promote out of season

services through frequent customer contact and our own publication, most likely a magazine

of some sort. We will review up-and-coming trips, offer highlights of past trips and try to do

other creative articles, giveaways, customer profiles, etc.

Most sales will occur at the retail level. The sales that occur between customers and travel

agencies will be discounted appropriately, approximately 15%. Transactions will occur as the
result of customer contact in response to communication efforts. In addition, THE TRAVEL

STORE will engage in personal selling.

Sales Forecast:-

The following charts and table shows THE TRAVEL STORE's expected sales forecast.
Sales Forecast

Year 1 Year 2 Year 3

Sales

Heli-skiing Rs360,000 Rs500,000 Rs570,000

White-water Rafting Rs140,000 Rs260,000 Rs310,000

Mountain Biking Rs100,000 Rs200,000 Rs240,000

Other Rs0 Rs0 Rs0

Total Sales Rs600,000 Rs960,000 Rs1,120,000

Direct Cost of Sales Year 1 Year 2 Year 3

Heli-skiing Rs0 Rs0 Rs0

White-water Rafting Rs40,000 Rs70,000 Rs78,000

Mountain Biking Rs28,000 Rs50,000 Rs64,000

Other Rs0 Rs0 Rs0

Subtotal Direct Cost of Sales Rs68,000 Rs120,000 Rs142,000

.
5.3 Milestones Schedule:-

Adventure Excursions Unlimited will have several milestones early on:

1. Business plan completion. This will serve as a roadmap for the

organization. While THE TRAVEL STORE does not need a business plan to raise

capital, it will be an indispensable tool for the ongoing performance and improvement

of the company.

2. Set up the office. This will be the main/only office located in Varanasi, OR.

3. Develop the training program. This program will be used to train the leaders of our

trips.

4. Completion of first trip.

5. Completion of twentieth trip.

Milestones
Milestone Start Date End Date Budget Manager Department

Business Plan
1/1/2001 1/21/2001 Rs0 Jordan Marketing
Completion

Office Set-up 1/1/2001 2/1/2001 Rs0 Jillyn Department

Develop Leadership
2/1/2001 3/1/2001 Rs0 Jordan Department
Training Program

Completion of First
4/1/2001 5/1/2001 Rs0 Loren Department
Trip

Completion of 20th
4/1/2002 5/1/2002 Rs0 Loren Department
Trip

Totals Rs0

Management Summary

The three founders of Jayshree The travel store are Jayshree chakravorty, . They will occupy

management roles within JAYSHREE THE TRAVEL STORE, as well as being the specialist

in at least one type of hard-adventure activity and being responsible for the management and

operation of key functional areas.

Jayshree chakravorty, VP, Corporate Council, Business Development, and Mountain Biking

Activity Supervisor: Jordan received his Bachelor of Arts in philosophy from Washington

and Jefferson College in Washington, PA. While there, he was president of the Washington

and Jefferson Cycling Club and Team for two years. He completed his Master of Business
Management/Doctor of Jurisprudence, joint degree program at Willamette University where

he has served as the secretary of the Environmental Law Society, and chairperson for the

Willamette University Public Interest Law Project (WUPILP). As chairperson, Jordan

supervised twenty-five staff members and raised Rs14,000. Jordan has also managed a

bicycle shop for two years. Following graduate school, Jordan worked for Counterclaim.com

where Jordan did business development, organizational development, and other management

activities. He is responsible for all logistics on the mountain bike trips.

Jordan's expertise in mountain bike trip logistics comes from years of cycle touring. Jordan

has cycled across the country and around the Upper Peninsula of Michigan and Vermont.

Jordan has also done a great deal of backpacking, backcountry hiking and snowshoeing. He

has served as a consultant on many long-distance bicycle tours in the Uttar Pradesh and

abroad. In addition to his role as logistical planner, Jordan will be responsible for part-

manufacturing for the mountain bike trips as he has manufacturing expertise from several

years of design and improvement experience with outdoor gear.

Jordan's extra curricular activities are based upon his love for the outdoors. He has been a

competitive cyclist and runner for the last five years. He competes in cycling road races,

endurance mountain bike races, and road/trail running races up to half-marathons. His current

favorite activity is the duathlon or run/bike/run events. He would like to combine his

experience and education with his love for the outdoors. The JAYSHREE THE TRAVEL

STORE business concept is a reflection of this desire.

Jillyn Certo, VP, Human Resource Manager/Corporate Trainer, and Ski-trip Coordinator:

Jillyn graduated with two Bachelor of Science Degrees, one in corporate and industrial fitness

and the other in occupational safety, from Oregon State University in 1991. Jillyn completed

her MBA work at Atkinson Graduate School of Management in 1998. She has six years
experience in the field of safety. After A tkinson Jillyn worked at Nike as a human resource

specialist. Her interests include scuba diving and downhill skiing. Jillyn has competed in

track & field as well as in horse shows and barrel racing. Along with her interest in sports,

Jillyn has a variety of experience with business and pleasure travel. Jillyn will supervise the

training of our leaders.

Loren Harlo, Marketing Manager and White-water Adventure Coordinator: Loren is twenty-

seven years old. He received his Bachelor degree in psychology from Western College and

graduated Magna cum Laude. He will complete his Master of Business Administration

degree (with an emphasis in marketing) in 1998. Following graduate school, Loren worked

for Burley Cooperative as a marketing manager. Loren has been active in athletics for twenty-

years. He played football at the grade school, high school and college level, as well as

basketball, track and field, and competition karate. He is an avid outdoorsman with a passion

for water sports, skiing, hiking, hunting and fishing. He has recently taken up kayaking.

Loren gained self-employment and management experience as an independent contractor for

the Union Pacific Railroad. He has also managed and operated a small restaurant. He has

always planned to own his own business and realized, while working independently, that he

needed the knowledge of business management that an MBA program could provide.

Though the founding members intend to take an active role in the operation of JAYSHREE

THE TRAVEL STORE, additional management will be sought out. THE TRAVEL STORE

is open to assistance from experienced managers associated with venture capital providers.

6.1 Personnel Plan:-

The following table shows the personnel plan for THE TRAVEL STORE.
Personnel Plan

Year 1 Year 2 Year 3

Jayshree
Rs30,000 Rs30,000 Rs30,000
chakravorty

Jillyn Certo Rs30,000 Rs30,000 Rs30,000

Loren Harlo Rs30,000 Rs30,000 Rs30,000

Mountain

Bike Trip Rs70,000 Rs150,000 Rs170,000

Personnel

Heli-skiing
Rs120,000 Rs170,000 Rs200,000
Personnel

White-water

Adventure Rs70,000 Rs125,000 Rs155,000

Personnel

Secretary Rs18,000 Rs0 Rs0

Total People 4 19 19

Total
Rs368,000 Rs535,000 Rs615,000
Payroll
FINANCIAL SUB-PLAN

The following subtopics will provide more financial information.

7.1 Projected Cash Flow:-

The following chart and table indicates projected cash flow.

Pro Forma Cash Flow

Year 1 Year 2 Year 3

Cash Received

Cash from Operations

Cash Sales Rs600,000 Rs960,000 Rs1,120,000

Subtotal Cash from

Rs600,000 Rs960,000 Rs1,120,000
Operations
Additional Cash

Received

Sales Tax, VAT,

Rs0 Rs0 Rs0
HST/GST Received

New Current Borrowing Rs0 Rs0 Rs0

New Other Liabilities

Rs0 Rs0 Rs0
(interest-free)

New Long-term
Rs0 Rs0 Rs0
Liabilities

Sales of Other Current

Rs0 Rs0 Rs0
Assets

Sales of Long-term
Rs0 Rs0 Rs0
Assets

New Investment
Rs0 Rs0 Rs0
Received

Subtotal Cash Received Rs600,000 Rs960,000 Rs1,120,000

Expenditures Year 1 Year 2 Year 3

Expenditures from

Operations

Cash Spending Rs368,000 Rs535,000 Rs615,000

Bill Payments Rs168,145 Rs245,468 Rs305,745

Subtotal Spent on
Rs536,145 Rs780,468 Rs920,745
Operations

Additional Cash Spent

Sales Tax, VAT,

Rs0 Rs0 Rs0
HST/GST Paid Out

Principal Repayment of
Rs0 Rs0 Rs0
Current Borrowing

Other Liabilities
Rs0 Rs0 Rs0
Principal Repayment

Long-term Liabilities
Rs0 Rs0 Rs0
Principal Repayment

Purchase Other Current

Rs0 Rs0 Rs0
Assets

Purchase Long-term
Rs0 Rs0 Rs0
Assets

Dividends Rs0 Rs0 Rs0

Subtotal Cash Spent Rs536,145 Rs780,468 Rs920,745

Net Cash Flow Rs63,855 Rs179,532 Rs199,255

Cash Balance Rs108,455 Rs287,987 Rs487,243

General Assumptions
 Year 1 Year 2 Year 3

Plan Month 1 2 3

Current
10.00% 10.00% 10.00%
Interest Rate

Long-term
10.00% 10.00% 10.00%
Interest Rate

Tax Rate 25.42% 25.00% 25.42%

Other 0 0 0
Break-even Analysis:-

This Break-even Analysis table and chart, below, project the figures for monthly sales break

even.

Break-even Analysis

Monthly Revenue
Rs43,114
Break-even

Assumptions:

Average Percent
11%
Variable Cost

Estimated Monthly
Rs38,228
Fixed Cost
The following table indicates the projected profit and loss.
Pro Forma Profit and Loss

Year 1 Year 2 Year 3

Sales Rs600,000 Rs960,000 Rs1,120,000

Direct Cost of Sales Rs68,000 Rs120,000 Rs142,000

Other Rs0 Rs0 Rs0

Total Cost of Sales Rs68,000 Rs120,000 Rs142,000

Gross Margin Rs532,000 Rs840,000 Rs978,000

Gross Margin % 88.67% 87.50% 87.32%

Expenses

Payroll Rs368,000 Rs535,000 Rs615,000

Sales and Marketing and

Rs21,000 Rs0 Rs0
Other Expenses

Depreciation Rs4,332 Rs4,332 Rs4,332

Leased Equipment Rs0 Rs0 Rs0

Utilities Rs0 Rs0 Rs0

Insurance Rs4,800 Rs4,800 Rs4,800

Rent Rs5,400 Rs5,400 Rs5,400

Payroll Taxes Rs55,200 Rs80,250 Rs92,250

Other Rs0 Rs0 Rs0

Total Operating Expenses Rs458,732 Rs629,782 Rs721,782

Profit Before Interest and

Rs73,268 Rs210,218 Rs256,218
Taxes

EBITDA Rs77,600 Rs214,550 Rs260,550

Interest Expense Rs0 Rs0 Rs0

Taxes Incurred Rs17,825 Rs52,555 Rs65,122

Net Profit Rs55,443 Rs157,664 Rs191,096

Net Profit/Sales 9.24% 16.42% 17.06%

7.5 Projected Balance Sheet:-

Pro Forma Balance Sheet

Year 1 Year 2 Year 3

Assets

Current Assets

Cash Rs108,455 Rs287,987 Rs487,243

Other Current Assets Rs0 Rs0 Rs0

Total Current Assets Rs108,455 Rs287,987 Rs487,243

Long-term Assets

Long-term Assets Rs13,000 Rs13,000 Rs13,000

Accumulated Depreciation Rs4,332 Rs8,664 Rs12,996

Total Long-term Assets Rs8,668 Rs4,336 Rs4

Total Assets Rs117,123 Rs292,323 Rs487,247

Liabilities and Capital Year 1 Year 2 Year 3

Current Liabilities

Accounts Payable Rs4,080 Rs21,617 Rs25,444

Current Borrowing Rs0 Rs0 Rs0

Other Current Liabilities Rs0 Rs0 Rs0

Subtotal Current Liabilities Rs4,080 Rs21,617 Rs25,444

Long-term Liabilities Rs0 Rs0 Rs0

Total Liabilities Rs4,080 Rs21,617 Rs25,444

Business ratios for the years of this plan are shown below.

Industry profile ratios based on the Standard Industrial

Classification (SIC) code 4725, Tour Operators, are shown

for comparison.

Ratio Analysis

Industry
Year 1 Year 2 Year 3
Profile
Rs60,000 Rs60,000 Rs60,000
Sales Growth 0.00% 60.00% 16.67% 4.00%

Percent of

Total Assets

Other Current
0.00% 0.00% 0.00% 42.80%
Assets

Total Current
92.60% 98.52% 100.00% 65.80%
Assets

Long-term 7.40% 1.48% 0.00% 34.20%

Assets

Total Assets 100.00% 100.00% 100.00% 100.00%

Current
3.48% 7.39% 5.22% 33.10%
Liabilities

Long-term
0.00% 0.00% 0.00% 16.40%
Liabilities

Total
3.48% 7.39% 5.22% 49.50%
Liabilities

Net Worth 96.52% 92.61% 94.78% 50.50%

Percent of

Sales

Sales 100.00% 100.00% 100.00% 100.00%

Gross Margin 88.67% 87.50% 87.32% 40.10%

Selling,

General &
79.51% 71.08% 70.16% 30.80%
Administrative

Expenses

Advertising
0.00% 0.00% 0.00% 0.80%
Expenses

Profit Before
12.21% 21.90% 22.88% 1.20%
Interest and
Taxes

Main Ratios

Current 26.58 13.32 19.15 1.66

Quick 26.58 13.32 19.15 1.29

Total Debt to
3.48% 7.39% 5.22% 49.50%
Total Assets

Pre-tax Return
64.81% 77.66% 55.48% 2.70%
on Net Worth

Pre-tax Return
62.56% 71.91% 52.58% 5.30%
on Assets

Additional
Year 1 Year 2 Year 3
Ratios

Net Profit
9.24% 16.42% 17.06% n.a
Margin

Return on
49.05% 58.24% 41.38% n.a
Equity

Activity

Ratios

Accounts

Payable 42.21 12.17 12.17 n.a

Turnover
Payment Days 33 18 28 n.a

Total Asset
5.12 3.28 2.30 n.a
Turnover

Debt Ratios

Debt to Net
0.04 0.08 0.06 n.a
Worth

Current Liab.
1.00 1.00 1.00 n.a
to Liab.

Liquidity

Ratios

Net Working
Rs104,375 Rs266,370 Rs461,798 n.a
Capital

Interest
0.00 0.00 0.00 n.a
Coverage

Additional

Ratios

Assets to Sales 0.20 0.30 0.44 n.a

Current

Debt/Total 3% 7% 5% n.a

Assets

Acid Test 26.58 13.32 19.15 n.a

Sales/Net
5.31 3.55 2.43 n.a
Worth

Dividend
0.00 0.00 0.00 n.a
Payout

Paid-in Capital

Retained Earnings (Rs2,400) Rs53,043 Rs210,706

Earnings Rs55,443 Rs157,664 Rs191,096

Total Capital Rs113,043 Rs270,706 Rs461,802

Total Liabilities and Capital Rs117,123 Rs292,323 Rs487,247

Net Worth Rs113,043 Rs270,706 Rs461,802

Operation sub –plan

Under this heading we will be providing almost all the important internal

information about our business in other words we can say that this section

includes all the internal information about the business to see that the

business would be running effectively and efficiently. Its main purpose is to

draw attention to your team and allows you to develop strategies on how to

make your management good and more effective. It is a outline of the steps

that you would be taking complete your mission. Following are some internal

details related to my business.

 Our business is provide online facilities to people to book their order

by just sitting at their homes this will help to save time of the

customers.

 The area I have selected to setup our business is in Gamharia ,

Jamshedpur. As in this area there are no one industries of Paper Plate

and made from paper products. Which is beneficial for our

industries. Since there is no other industries like us , we will get

more customers.

 The place where I am setting up our business premises in that place

where I will be able to get all the needful things which I need for

running my business such as land, electricity.

 We have choose this project because as we know that our earth is

polluted by more Non- biodegradable items and papers products are

eco friendly and biodegradable which is beneficial for our

environment.

HUMAN RESOURCE
Human resource is a group of people who are responsible for workforce

of any organization, business sector, economy or industry in other

words these are those people on whose efficiency whole organization

working depends on. In this people gets selected on the basis of their

specialty they hold in them. They have different departments which

have different works/functions such as recruiting, overseeing

compensation, monitoring performance and providing trainings. This

title tells us that humans/employee is also treated as resources for an

organization (HR).

There are always some purpose and requirements for hiring human

resources. There are always some activities which are core functions of

HR:-

 Staffing

 Developing

 Compensation

 Safety and Health

 Employee and Labor Relations

Our company management structure will be as follows:-

Company's
head
Manager
s
Employee
s

(Increasing level of position from bottom to top.)

I will be hiring somewhat less number of employees. As business is a

startup, so I will be hiring 3-4 employees only, they will be fulltime

employees.

The following are the skills that we are looking are:-

Should be having a problem solving behavior.

He/she should be able to organize things or data properly.

 He/she should be networking savvy.

He/she should have some knowledge about computers.

He/she should be good in negotiating skills.

As we all know that making a client happy is very difficult so

he/she should have client-first approach.

He/she should be having patience to tackle with the problems

that our clients will come through.

He/she should be leadership quality.

He/she should have creative mind.

He/she should be tech savvy too.

He/she should have decision making quality.

These are the skills which we would be wanting in the people we hire.

The only training that I would have to give them will be related to the computers.
We will be doing many team exercises to buildup team understanding, we

will also give incentives to the one whose targets will be completing or

who will be performing good and many other activities to improve our

team work and overcome all kinds of barriers between us.

So this was details about how we will be selecting are staffs and all.
 THE BUDGET

Budget is the estimated plan of revenue and expense over a certain future period

of time. In other words a budget is a estimated statement of total earning and

spending over a year.

Now budgeting is a process of how you will be spending your

coming in coming time and this spending of money is called budget.

Creating this plan of expense can help you to judge that whether you

will have or not that much amount in future time. Now you can say

that budget is just balancing of your expenses with your earnings.

My budgets as follows:-
My total budget is

Rs.10,00,000 This

includes:-

Machineries

Raw materials

Television advertisement cost

Electricity bills

Furniture cost

Salaries

Newspapers advertisement

Radio advertisement

Social media advertisement

Above is the list of things on which I will be spending my 100000.

 LIQUIDITY

As we all know the asset that is most liquid and tangible is cash. The movement of

cash is the business is known as LIQUIDITY.

There are two types liquidity:-

Market liquidity

Accounting liquidity

There will be 100% liquidity in my project.

 FINANCIAL SUB-PLAN

Expenses (as applicable) Year 1 Year 2 Year 3

Business Name Availability Check: NIL 0 0

Business Registration: 6000 0 0

Opening of Corporate Bank Accounts: 5000 0 0

Securing Point of Sales (POS) Machines: 1000 0 0

Opening Mobile Money Accounts: NIL 0 0

Opening Online Payment Platforms: 2000 0 0

Application and Obtaining Tax Payer’s ID: NIL 0

Application for business license and permit: 4000 0 0

Purchase of Insurance for the Business: 30000 30000 30000

Leasing of facility and remodeling the facility: 50000 0 0

Conducting Feasibility Studies: 5000 0 0

Generating capital from family members: NIL 0 0

Applications for Loan from the bank: 2000 0 0

Writing of Business Plan: NIL 0 0

Drafting of Employee’s Handbook: 3000 2000 0

Drafting of Contract Documents and other relevant Legal

Documents: 15000 0 0

Design of The Company’s Logo: 1000 0 0

Graphic Designs and Printing of Packaging Marketing /

Promotional Materials 8000 0 0

Recruitment of employees: 1000 0 0

Bike 70000 0

Bike maintenance 60000 60000 60000

CASH FLOW FINANCIAL PROJECTION

Salaries 400000 400000 400000

Purchase of the needed furniture, racks, shelves, computers,

electronic appliances, office appliances and CCTV: 200000 0 0

Purchase of raw materials such as polish brush 25000 30000 30000

Creating Official Website for the Company: 2000 0 0

Machinery and other equipments 75000 0 0

Creating Awareness for the business both online and around the

community:
25000 25000 10000

RENT 60000 60000 60000

Health and Safety and Fire Safety Arrangement (License): 2000 0 0

Electricity 12000 12000 15000

Opening party / launching party planning: 30000 0 0

Establishing business relationship with vendors – suppliers of shoe

and footwear repair raw materials: NIL 0 0

TOTAL

1094000 6,19,00 605000

Revenue

Estimated revenue from all sources including grants, contracts,

services, R&D, industry training, etc. 934000 895650 124890

0
Balance Sheet (Projected)

RADIANCE SHOE LAUNDRY

Beginning Projected

31-03-2023 31.03.2024

Assets

Current Assets

Cash in bank Rs5,000.00 Rs5,000.00

Accounts receivable Rs0.00 Rs0.00

Inventory 100000 100000

Prepaid expenses 32000 Rs30,000.00

Other current assets Rs0.00 Rs0.00

Total Current Assets Rs1,37,000.00 Rs1,35,000.00

Fixed Assets

Business Registration: Rs6,000.00 Rs0.00

Machinery & equipment Rs2,00,000.00 Rs1,80,000.00

Furniture & fixtures 200000 Rs1,80,000.00

Leasehold improvements Rs0.00 Rs0.00

Land & buildings Rs0.00 Rs0.00

Other fixed assets 74000 Rs67000

(LESS accumulated
depreciation on all fixed

assets) Rs4,80,000.00 Rs3,60,000.00

Total Fixed Assets (net of

depreciation)

Other Assets Rs0.00 Rs0.00

Intangibles Rs0.00 Rs2,76,650

Deposits Rs0.00 Rs0.00

Goodwill Rs0.00 Rs0.00

Other Rs0.00 Rs0.00

Total Other Assets

Rs6,17,000.00 Rs8,34,650.00

TOTAL Assets

Liabilities and Equity

Current Liabilities Rs0.00 Rs0.00

Accounts payable Rs0.00 Rs0.00

Interest payable Rs0.00 Rs0.00

Taxes payable Rs0.00 Rs0.00

Notes, short-term (due

within 12 months) Rs0.00 Rs0.00

Current part, long-term debt Rs0.00 Rs0.00

Other current liabilities Rs0.00 Rs0.00

Total Current Liabilities

Long-term Debt Rs0.0 Rs0.00

0 Rs0.00
Bank loans payable
Rs0.0 Rs0.00
Notes payable to
0
stockholders
Rs0.0

LESS: Short-term portion Rs0.00 Rs0.00

Other long term debt Rs0.00 Rs0.00

Total Long-term Debt

Rs0.00 Rs0.00

Total Liabilities

Owners' Equity Rs6,17,000.00 Rs5,58,000.00

Invested capital Rs0.0 Rs2,76,65

0 0

Retained earnings - Rs0.00 Rs0.00

beginning
Retained earnings - current Rs6,17,000.00 Rs8,34,650.00

Total Owners' Equity

Rs6,17,000.00 Rs5,58,000.00

Total Liabilities & Equity

MILESTONE SCHEDULE
Assistance Required Date Cost

JAN -

Business Name Availability Check: MARCH NIL

Business Registration: MARCH 6000

Opening of Corporate Bank Accounts: APRIL 5000

Securing Point of Sales (POS) Machines: APRIL 1000

Opening Mobile Money Accounts: APRIL NIL

Opening Online Payment Platforms: APRIL 2000

APRI

Application and Obtaining Tax Payer’s ID: L- NIL

JUNE

FEBRUA

Application for business license and permit: RY- 4000

APRIL

Purchase of Insurance for the Business: APRIL 30000

Leasing of facility and remodeling the facility: MARCH 50000

Conducting Feasibility Studies: JAN- 5000

APRIL

Generating capital from family members: MARCH NIL

Applications for Loan from the bank: MAY 2000

Writing of Business Plan: FEBRUAR NIL

Drafting of Employee’s Handbook: MARCH 3000

MARC

Drafting of Contract Documents and other relevant Legal Documents: H- MAY 10000
 Appendix

References :

www.statistica.com

www.google.com

Economicstimes.com

Wikipedia

Smallbusinnessplan.com

Data.gov.in

Ivestopedia.com

Bplan.com
Sales Forecast

Month Month Month Month Month Month Month

Month 6 Month 7 Month 8 Month 9 Month 10
1 2 3 4 5 11 12

Sales

Heli-
0% Rs0 Rs0 Rs0 Rs0 Rs0 Rs120,000 Rs0 Rs0 Rs120,000 Rs120,000 Rs0 Rs0
skiing

White-

water 0% Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs70,000 Rs0 Rs70,000 Rs0 Rs0

Rafting

Mountain
0% Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs50,000 Rs50,000 Rs0 Rs0 Rs0 Rs0
Biking

Other 0% Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0

Total
Rs0 Rs0 Rs0 Rs0 Rs0 Rs120,000 Rs50,000 Rs120,000 Rs120,000 Rs190,000 Rs0 Rs0
Sales

Direct
Month Month Month Month Month Month Month
Cost of Month 6 Month 7 Month 8 Month 9 Month 10
1 2 3 4 5 11 12
Sales

Heli-
Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
skiing
White-

water Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs20,000 Rs0 Rs20,000 Rs0 Rs0

Rafting

Mountain
Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs14,000 Rs14,000 Rs0 Rs0 Rs0 Rs0
Biking

Other Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0

Subtotal

Direct
Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs14,000 Rs34,000 Rs0 Rs20,000 Rs0 Rs0
Cost of

Sales
Personnel Plan

Mont Mont Mont Mont Mont Month Month Month Month Month Mont Mont

h1 h2 h3 h4 h5 6 7 8 9 10 h 11 h 12

Jayshree
0 Rs2,5 Rs2,5 Rs2,5 Rs2,5 Rs2,5 Rs2,50 Rs2,50 Rs2,50 Rs2,50 Rs2,50 Rs2,5 Rs2,5
chakrav
% 00 00 00 00 00 0 0 0 0 0 00 00
orty

Jillyn 0 Rs2,5 Rs2,5 Rs2,5 Rs2,5 Rs2,5 Rs2,50 Rs2,50 Rs2,50 Rs2,50 Rs2,50 Rs2,5 Rs2,5

Certo % 00 00 00 00 00 0 0 0 0 0 00 00

Loren 0 Rs2,5 Rs2,5 Rs2,5 Rs2,5 Rs2,5 Rs2,50 Rs2,50 Rs2,50 Rs2,50 Rs2,50 Rs2,5 Rs2,5

Harlo % 00 00 00 00 00 0 0 0 0 0 00 00

Mountai

n Bike
0 Rs35,0 Rs35,0
Trip Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
% 00 00
Personn

el

Heli-
0 Rs40,0 Rs40,0 Rs40,0
skiing Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
% 00 00 00
Personn
el

White-

water

Adventu 0 Rs35,0 Rs35,0

Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
re % 00 00

Personn

el

Secretar 0 Rs2,0 Rs2,0 Rs2,00 Rs2,00 Rs2,00 Rs2,00 Rs2,00 Rs2,0 Rs2,0
Rs0 Rs0 Rs0
y % 00 00 0 0 0 0 0 00 00

Total
3 3 3 4 4 9 9 14 9 14 4 4
People

Total Rs7,5 Rs7,5 Rs7,5 Rs9,5 Rs9,5 Rs49,5 Rs44,5 Rs79,5 Rs49,5 Rs84,5 Rs9,5 Rs9,5

Payroll 00 00 00 00 00 00 00 00 00 00 00 00

General Assumptions

Month Month Month Month Month Month Month Month Month Month Month Month

1 2 3 4 5 6 7 8 9 10 11 12

Plan
1 2 3 4 5 6 7 8 9 10 11 12
Month

Curre 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00
nt % % % % % % % % % % % %

Interes

t Rate

Long-

term 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00

Interes % % % % % % % % % % % %

t Rate

Tax 30.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00

Rate % % % % % % % % % % % %

Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Profit and Loss

Mont Mont Mont Month Month Mont Month Mont Mont Mont Month Month

h1 h2 h3 4 5 h6 7 h8 h9 h 10 11 12

Rs120 Rs50, Rs120 Rs120 Rs190

Sales Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
,000 000 ,000 ,000 ,000

Direct
Rs14, Rs34, Rs20,
Cost of Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
000 000 000
Sales

Other Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
Total
Rs14, Rs34, Rs20,
Cost of Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
000 000 000
Sales

Gross Rs120 Rs36, Rs86, Rs120 Rs170

Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
Margin ,000 000 000 ,000 ,000

Gross
0.00 0.00 0.00 100.0 72.00 71.67 100.0 89.47
Margin 0.00% 0.00% 0.00% 0.00%
% % % 0% % % 0% %
%

Expens

es

Rs7,5 Rs7,5 Rs7,5 Rs9,5 Rs9,5 Rs49, Rs44, Rs79, Rs49, Rs84, Rs9,5 Rs9,5
Payroll
00 00 00 00 00 500 500 500 500 500 00 00

Sales

and

Market
Rs5,0 Rs1,5 Rs3,0 Rs5,0 Rs6,5
ing and Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
00 00 00 00 00
Other

Expens

es

Deprec Rs36 Rs36 Rs36

Rs361 Rs361 Rs361 Rs361 Rs361 Rs361 Rs361 Rs361 Rs361
iation 1 1 1
Leased

Equip Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0

ment

Utilitie
Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
s

Insuran Rs40 Rs40 Rs40

Rs400 Rs400 Rs400 Rs400 Rs400 Rs400 Rs400 Rs400 Rs400
ce 0 0 0

Rs45 Rs45 Rs45

Rent Rs450 Rs450 Rs450 Rs450 Rs450 Rs450 Rs450 Rs450 Rs450
0 0 0

Payroll 15 Rs1,1 Rs1,1 Rs1,1 Rs1,4 Rs1,4 Rs7,4 Rs6,6 Rs11, Rs7,4 Rs12, Rs1,4 Rs1,4

Taxes % 25 25 25 25 25 25 75 925 25 675 25 25

Other Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0

Total

Operati
Rs9,8 Rs9,8 Rs9,8 Rs12, Rs12, Rs63, Rs53, Rs95, Rs63, Rs104 Rs12, Rs12,
ng
36 36 36 136 136 136 886 636 136 ,886 136 136
Expens

es

Profit
(Rs9, (Rs9, (Rs9, (Rs12, (Rs12, Rs56, (Rs17, (Rs9, Rs56, Rs65, (Rs12, (Rs12,
Before
836) 836) 836) 136) 136) 864 886) 636) 864 114 136) 136)
Interest
and

Taxes

EBITD (Rs9, (Rs9, (Rs9, (Rs11, (Rs11, Rs57, (Rs17, (Rs9, Rs57, Rs65, (Rs11, (Rs11,

A 475) 475) 475) 775) 775) 225 525) 275) 225 475 775) 775)

Interest

Expens Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0

Taxes
(Rs2, (Rs2, (Rs2, (Rs3,0 (Rs3,0 Rs14, (Rs4,4 (Rs2, Rs14, Rs16, (Rs3,0 (Rs3,0
Incurre
951) 459) 459) 34) 34) 216 72) 409) 216 279 34) 34)
d

Net (Rs6, (Rs7, (Rs7, (Rs9,1 (Rs9,1 Rs42, (Rs13, (Rs7, Rs42, Rs48, (Rs9,1 (Rs9,1

Profit 885) 377) 377) 02) 02) 648 415) 227) 648 836 02) 02)

Net -
0.00 0.00 0.00 35.54 - 35.54 25.70
Profit/S 0.00% 0.00% 26.83 0.00% 0.00%
% % % % 6.02% % %
ales %

Pro Forma Cash Flow

Mont Mont Mont Mont Month Mont Mont Mont Mont Mont Mont Mont

h1 h2 h3 h4 5 h6 h7 h8 h9 h 10 h 11 h 12

Cash
Receive

Cash

from

Operatio

ns

Cash Rs12 Rs50, Rs120 Rs12 Rs19

Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
Sales 0,000 000 ,000 0,000 0,000

Subtotal

Cash
Rs12 Rs50, Rs120 Rs12 Rs19
from Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
0,000 000 ,000 0,000 0,000
Operatio

ns

Addition

al Cash

Receive

Sales

Tax, 0.0
Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
VAT, 0%

HST/GS
T

Receive

New

Current
Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
Borrowi

ng

New

Other

Liabiliti
Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
es

(interest-

free)

New

Long-

term Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0

Liabiliti

es

Sales of

Other
Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
Current

Assets
Sales of

Long-
Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
term

Assets

New

Investm

ent Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0

Receive

Subtotal

Cash Rs12 Rs50, Rs120 Rs12 Rs19

Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0
Receive 0,000 000 ,000 0,000 0,000

Expendit Mont Mont Mont Mont Month Mont Mont Mont Mont Mont Mont Mont

ures h1 h2 h3 h4 5 h6 h7 h8 h9 h 10 h 11 h 12

Expendit

ures

from

Operatio

ns

Cash Rs7,5 Rs7,5 Rs7,5 Rs9,5 Rs9,5 Rs49, Rs44, Rs79, Rs49, Rs84, Rs9,5 Rs9,5
Spendin 00 00 00 00 00 500 500 500 500 500 00 00

Bill
(Rs9 (Rs1, (Rs95 (Rs1, (Rs1,4 Rs18 Rs27, Rs19, Rs46, Rs28, Rs53, (Rs1,
Payment
76) 427) 2) 227) 93) 3 193 514 704 451 668 493)
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