Welcome To The Presentation Session

Case Study On eBay: Connecting Internationally

Group Name : D` dominatorz

No. Name ID Intake

01. Simon Haque [Group leader]

02. Rubel Rana 03. Md. Selim 04. Md. Batchchu Mia 05. Muhammad Redwan

08 09 21 01 018
08 09 21 01 012 08 09 21 01 008 09 10 31 01 156 07 08 31 01 092

18th
18th 18th 22nd 16

Summary

Questions For Discussions

1. What are the forces shaping the development of Internet businesses like eBay in the United States? How are these forces similar or different in other countries, such as Japan, China or India? 2. How do the texts terms customization and customerization apply to eBays marketing strategy?

3. How does eBay create value for the members of its community?
4. What marketing recommendations would you make to eBay to help it be successful as it enters the Chinese and Indian markets?

Solutions From The Study

SIMON HAQUE
ID: 08 09 21 01 018

Intake:

th 18

Question-1: What are the forces shaping the development of Internet businesses like eBay in the United States? How are these forces similar or different in other countries, such as Japan, China or India?

The forces shaping the development of Internet businesses like eBay in the United States:
Digitalization and connectivity. Customization and customerization. The explosion of the internet. New types of intermediaries.

Digitalization & Connectivity

Customization

Internet Business (eBay)

The explosion of the internet

New types of intermediaries

Attractiveness to investors in internet related business

Other factors: Geography Population population Density

Private and foreign investment in internet product and services

Political ideology: Govt. regulation and involvement in internet development

Usefulness and ease of the use of the internet business (eBay)

Development in technology

Ability and willingness to use the internet business

Availability and price structures of IT infrastructures, products and services

Education and other cultural factors

International and global forces

Economic factors: Income level income distribution

Diffusion level Diffusion pattern

Consequences and adoption: Economic Political Cultural

MD. SELIM
ID: 08 09 21 01 008

Intake: 18th

Question-2: How do the texts terms customization and customerization apply to eBays marketing strategy?

At first, we have to know what customization is and what customerization is.

Customization: Delivering marketing offers

which is based on individual customer needs.

Customerization: Combination of
operationally driven mass customerization with customized marketing in a way that empowers consumers to design the product and service offering of their choice.

eBays customization: From the beginning, the functions of eBay were customized. Because the software was programmed in a way by which a buyer can easily choose a product which s/he wants to purchase by clicking the category of that product. eBays customerization: Normally, eBay doesnt

follow the customerization strategy. Because the customers (members) have to follow that system which software is programmed by the eBay. There is no chance to fix the terms and conditions by the customers. Although the system is ever upgraded by eBay for gaining the customer satisfaction as well as revenues.

RUBEL RANA ID: 08 09 21 01 012 INTAKE: 18th

Question-3: How does eBay create value for the members of its community?

Segmentation: Divide the total market on the basis of Internet users.

Differentiation: They differentiate their market offer from the others by implementing auctions, Buy-it-now pricing system etc.

Create value for the community

Targeting: Select the segments that are eager to buy and sell on the online marketplace.
Positioning: Taking position of the market offerings in the mind of the target customers.

MD. BATCHCHU MIA ID: 09 10 31 01 156 INTAKE: 22nd

Question-4: What marketing recommendations would you make to eBay to help it be successful as it enters the Chinese and Indian markets?

In Chinese and Indian market eBay couldnt able to make the desired turnover. For being successful they might take the following steps:

Venture: They may venture with the other online business site like it in those countries for being more available.
Trading practical item: In china and India people hurried to the site to trade practical items like cellular phones. So they make available this type of practical product on the site.

Reduce formality: Without create an account one cant enter to this site. So, after reducing this formality, people will know this site better from previous and will be transferred to the actual customers from the potential customers. Promotional activities: They can advertise in the popular site such as facebook, yahoo!, skype, bing etc. it also may set billboards on the busy roads or take the sponsorship of international game like IPL for becoming more popular. Reduction of fees: As the promotional activities, firstly they may reduce the entry fee and closing fees in those countries.

Thank you All For your Kind Attention

Any Question ???

Goodbye