GROUP - 6

BUSINESS PLAN
 Prepared By -
ANKITA SHARMA 20ec01020
CAUVERY BINDLISH 20ME02022
ISHANI DEY 20ec01038
MUSHINI AKSHAYA 20ec01037
sreePARVATHY S MENON 20me01026
RIYA KOTALWAR 20ee01025
SARITA ShUBHADARSHINI 20me01065
SHREYA MOHANTy 20ec01057
V ROSHNI PATRO 20ec01025
TOURADIL
One stop for all your vacations
 table of contents
01 02 03
BUSINESS OPERATING MARKET
OVERVIEW PLAN ANALYSIS

04 05 06
FINANCIAL FUTURE
Market Plan
PLAN PLANS
 BUSINE
01 SS
Let’s explore Touradil
 Travel is not reward for working, it’s
education for living.

Travelling is about finding those things

you never knew you were looking for

Our company Touradil will make you experience the

wonders and thrill of travelling
MISSION
STATEMENT
Our vision is to build a travels and tours
agency brand that will expand tourism and
promote Indian tourism in other countries
 Our VISION STATEMENt

● Our vision reflects our values: integrity, service, excellence

and teamwork.

● Our mission is to provide professional and trusted travels and

tours services that assist individuals, corporate organization
and non-profit organizations in organizing all of their travels and
tours.
 COMPANY DESCRIPTION
● It is a tourism company based in Delhi having strong presence
in inbound travel trade and corporate segment. The company
with its professionally managed travel engine is planning to
specialize mainly in organizing adventure, cultural,religious,hill
station,educational and wildlife tours in india.

● We offer 24x 7 services via website and app that include travel
planning, hotel bookings, ticket reservation and transport
facilities. We also provide packages customized as per clients
need and budget.
 OUR products and services
Our Business Offerings are listed below:

Travels and tours consulting and advisory

Booking for shuttle Buses/ taxi cabs
services for individuals and corporate clients

Booking of flight tickets Car Rental Services

custom packages according to clients

Hotel bookings
specifications

Securing transit visas

 OU
R
Great things in business are never done by one
person. They are done by a team of people.

Let’s introduce you to our team !

 OUR TEAM
Riya kotalwar V Roshni Parto Ishani Dey
Chief Executive Officer Chief Operating Officer Chief Technical Officer

Sarita shubhadarshini Cauvery Bindlish Ankita sharma

Chief Marketing Analyst Chief Marketing Officer Chief Advertising Officer

sreePARVATHY S
Mushini akshaya MENON
sreePARVATHY S Shreya Mohanty
Chief Financial Officer Chief Advisor
Chief Financial Officer MENON
 OPERAT
02 ING

Outlines the key

activities
and targets
 OUR PROCESS

Stage Branches in
1 Stage 3
Major Cities of Overseas
India Expansion

Local Setup Attracting Foreign

Tourists to India
Stage 2 Stage 4
 Stage 1
Headquarter - Delhi

Address - Vasant Kunj Marg, New Delhi

Departments -
Reception - 2 employee
Helpdesk - 1 employee
Service Provider - 1 employee
Technical Staff - 2 employee
 Stage 1
FACILITIES -

1. Hotel Bookings 2. Local Transportation Bookings

 Stage 1
FACILITIES -
3. Providing Guides 4. Suggest best places
according to customer’s
needs
 Stage 1
FACILITIES -

6. Provide reviews given by people

who have already visited a particular
place or used a service on our websites
This will help our visitors to make a right
choice before travelling to some place.
Our service will become more user
friendly.
Stage 1
FACILITIES -

7. Provide customized trip

suggestions for family, old
people, children,
college students, couples.
 Stage 1i
BRANCHES -

BANGALORE JAIPUR

GUWAHATI BHOPAL
 Stage 1i
1. Provide Courses in following fields-

Hotel Management

Language learning courses

Tourist Guide Training

Courses in Hospitality and Tourism

Stage 1i
2. Highly customized services: -

Planning destination trips for special

occasions like wedding, birthday,
anniversary , festivals , celebrations ,
etc.
 Stage 1i
3. Providing internships: -

At starting unpaid internships but

later stipends might be given
depending on our budget and their
work. Few of them might be given
major responsibilities.
Which might include hiring them as part
of our startup.
 Stage 1i
Criteria for Hiring Employees -

1. Proficient in many local languages

2. Qualification - BSC/ BA/ BBA or any certified course in travel and tourism
or business management
3. Well cultured and interactive.
4. Technical staff - Should have experience in working with softwares that
our company will use, extensive knowledge of web servers, ability to bring
new features to the websites according to the need.
 Stage 1ii
Attracting foreign tourists in India

Tasks -

Task is to get our website to global

reach.

Showing prices in local currency.

Monitoring and responding to online

reviews.
Hiring people who know proficiently
languages of different countries.
 Stage 1ii
Attracting foreign tourists in India.

Tasks -

Translate our website content to the

local language.

Promoting Ecotourism
Stage 1ii
Attracting foreign tourists in
India.

Tasks -

Emphasising on India’s rich

culture and diversity

Planning to get fundings from

Government.
 Stage 1ii
Attracting foreign tourists in India.

Tasks -

Promoting adventure and sports

tourism in India.

Promoting medical tourism.

 Stage 1v
Expanding overseas

Tasks -

Promoting sustainable tourism

Partnership with local business in

other countries

Working with global PEO

 Stage 1v
Expanding overseas

Tasks -
Emphasize on following countries and cities where Indians travel the most -
Singapore - Approx 1.2. Million indians went to travel to Singapore in the past years
Dubai - One of the top countries for tourists and second most travelled country by
Indians
Maldives - Famous among Indians for its natural beauty
Bali, Indonesia - India ranked sixth in tourist arrivals in Indonesia
Few more top countries/cities are Switzerland, Mauritius, Bangkok, Paris, London,
New York
Our website
Our website
Our website
 MARKET
03 ANALYSIS
Branches of tourism market
 TOURISM MARKET TRENDS
TYPES OF TOURISM –
1.Outbound Tourists- those leaving their usual country of residence
2.Inbound Tourists- those arriving in a country different from their usual country of residence
3.Domestic Tourists- those travelling in their own country
DOMESTIC
mARKET
 TARGET

GENDER
AGE
Domestic- Domestic-
53.8% 46.2%
<30 International-59.6% International-40.4%

30-40 2.8%
40-50 1.8%
50-60 13.6%
>60 60.3%
 INDIA’S TOURISM POTENTIAL

•In FY20, tourism sector in India accounted for 39

million jobs, which was 8.0% of the total employment
in the country. By 2029, it is expected to account
for about 53 million jobs. According to WTTC, India
ranked 10th among 185 countries in terms of travel &
tourism's total contribution to GDP in 2019.
• We have a deep and diverse heritage with almost
40 UNESCO-listed sites, an attractive climate, rich
and unique wildlife, and a famously popular national
cuisine. We have jungles, mountains, beaches,
deserts and vibrant mega-cities. Being one of the
world’s growing economies we have immense
possibilities including huge domestic tourism.
 Market
SHARE
 COMPETITION ANALYSIS
DESCRIPTI
description TOURADIL
ON

We’ll allow
It aims to provide
comparison of
TRIVAGO comparison of
hotels and
hotels prices.
flights prices

We’ll also
It’s a broad arrange for
platform for travel tourists guides
MMT
booking including and mode of
hotels
. travel while
sight-viewing

We’ll be a
Oyo provides
combination of
OYO Hotel bookings
tourism
only
facilities
 THEM VS. US
THEM
Very few of the apps pertaining to tourism
has this feature of virtual tourism.

US
VIRTUAL REALITY TOURISM: Virtual reality is one of the
major tourism trends disrupting the industry and capitalizing on the
technology can give you an edge over rivals who have not yet adopted it.
Through online VR tours, customers can experience hotel interiors,
restaurant interiors, outdoor tourist attractions and more, all from their
home.
Crucially, they are able to do this at the decision-making phase of the
customer journey. This can then be the difference between customers
completing a booking or backing out and VR is especially useful within
the context of COVID, where customers may have second thoughts and
may need extra encouragement.
WHY US ?
 WHY US ?
1.Contribute a share of its
profits
2.Respect the culture of local
employees
3.Ensure community benefits
from our presence
4.Buy seasonal produce
5.Promote cultural attractions
6.Buy products that benefit
local artisans
04
 OUR SERVICES
Discount &
tour plan
Be it one day family picnic or offers
Discounts on flight trips
a week long trip to Manali
with friends, we provide all the or hotel stays.
plans

Transport services Foreign customers

Provided with tour guide
Flights, trains, buses. and proper travel plan

Stay Internships
Best of the selected
places to stay as per your
courses
plan We will offer courses
and internships
For great plans

Personality
genuine , legitimate, open, friendly, warm,
versatile, creative, trustworthy, respectful
Consumer benefit
Best of the plans for the consumer as per their
budget and interest. We believe in providing
the best experience. .
Brand pyramid
1 Essence
We are a part of everybody’s plan
2
Core values
3 We think about everybody’s need and provide
the with what exactly they wish for. Value
budget of consumer. Respect them
4
Key attributes
5 local enhancement, strong indegenious
connection, local communities participation,
for all age groups, customised or regular plans.
Target Market

Travel parties: Families, Couples, Friends, Students

(school/college), Old, Solo, business travel

Areas: All places, from heritage to hill stations and

beaches
 Marketing budget

The company has approved us with 94,00,000 Rs.

budget.

Major marketing budget will be expended in online

marketing, like for social media, app, website, virtual
reality, commercials, etc

The remaining part of the expense would be used for

local marketing which includes promotion via
hoardings, poster, mouth word by locals.
Marketing strategies

● Content creation
● context- aware marketing
● Understanding our audience
● Email marketing
● Social media marketing
● Virtual reality
● Vouchers, coupons, memberships
● Advertisements and promotions
● Educational institutions and corporate
companies
● collaborations
● App and website
Content creation
A clear and concise content is very important.
Content about our company will be available on our
website, app, blog, ads. Including images of travel
places will attract our audience to visit our point of
contacts and through this it will initiate a series
where they will look into our plans. Plans and
places we provide will attract the audience into
booking. Search engines love fresh content, so
keeping it updated and relevant can drive our
organic search engine ranking up.
For this we will reach out to a professional
copywriter or content creator.
Context aware
marketing
Since because of covid people have been
staying at home. We are always there for our
customers with plans that would let them know
that they need a much deserved getaway. So
addressing this issue and letting them plans like
“last-minute getaway”.
Collaborating short and cool trips to nearby
chilling places can act a refresher.
Or we can collaborate with apps which provide
relaxation with certain deliverables.
 Understanding our audience

An important part of our planning would how our audience reached out to
us. Backtracking to all the online and offline contact points will let us know
where we need to put out our word to reach more.
Email marketing

Email is the most valuable assets. As per

research email marketing drives more
conversations than social and search. A good
newsletter in the emails will drive the audience
to the website to explore more options
 Social media marketing

● Instagram/Facebook/twitter: creating a page where people can view

our offers, plans, seasonal offers, reviews of other travels, tour
pictures. Conducting lives, uploading videos of tour places, hotels,
staying areas. Promoting our collaborators and in return they
promote us.
● Youtube: travel vlogs, videos of tours, tutorial videos. Film snippets
of your tours, staff holidays, family, customer testimonials, how-to-
pack guides,
Virtual reality

Virtual reality provides consumers with

wanderlust a chance to experience destinations
without leaving their homes.
compelling representation of the destination.
The audience can engage virtual reality when
planning ahead for their next trip.
 Vouchers, coupons, memberships

vouchers/coupons: releasing vouchers/coupons in

collaboration with supermarkets, malls, etc for
their customers can increase our reach.

Memberships: providing memberships and

discounts, maintaining point system on each travel
can keep our consumers connected with us and
they can pass on the word to other interested
people.
Educational institutions
and corporate
companies

We will appoint one ambassador in each

institute such that if the institute plans on a trip,
they can directly contact us.
The mouth word spread would be efficient in
our case.
collaborations

Collaborating with the best places in the

destination.
Like nearby cafes, or restaurants. Or small
local communities who would provide
entertainment for the consumer like local
dance or songs, etc.
Advertisement and
promotion

Tv commercials, hoardings, banners, posters,

newspaper ads.
 ADVERTISE
MENT

PROMOTION
 WHY ADVERTISEMENT
FOR TOURISM ?
PERSUADE
PERVADE To persuade/ influence the
To inform tourists to visit tourists to visit a
a destination and destination
everything they need to
know about the place

PROMPT
To remind tourists about a
destination and where to
make the travel plan from
 ADVERTISEMENT AND
PROMOTION
❖ Social Media and Influencer
Marketing

Leveraging social media, blogs and online

videos to connect with the target market

❖ Banners and Hoardings

Placing ad banners, fliers, handbills,etc.

on roads, newspapers and on certain
websites
ADVERTISEMENT
AND PROMOTION
❖ Using Email Newsletters

Email newsletters and CRM provides necessary

information about current offers

❖ Tourist Promo Videos

Using positive testimonials, as well as

positive photos and videos of clients
enjoying their tour to showcase what we
offer
 ADVERTISEMENT AND
PROMOTION
TV Commercials
Doing TV Commercials after reaching a
good financial state (probably in the
intermediate of stage 2 and 3) with tv
actors, influencers, etc.

Logo Advertisement
Distribution of branded merchandise
to the tourists and travelling via
vehicles with the logo of company
 ADVERTISEMENT
AND PROMOTION
STAGE IV:

❖ Collaborations with :
Influencers, artists, celebrities from
different parts of the world
Travel vloggers to gain authenticity

❖ Monitor and respond to online reviews to

give our website global reach
❖ Increase the number of sponsored ads on
platforms like Youtube
FINANC
IAL 05
Startup Costs
Startup costs can be divided into two categories:
1. Startup expenses and
2. Startup assets

We separated costs into expenses and assets, as expenses are deductible

against income(they reduce taxable income) whereas assets are not
deductible against income.
1. Startup Expenses

These are expenses before launching or starting to bring any

revenue.

These can be divided into two categories:

1. One-time expenses
2. Ongoing expenses
One-time Expenses
Registration and License

• Company registration(LLP) - ₹8,000

• Tax registration - ₹3,000
• Trademark registration - ₹4,500
• Necessary Licenses and Permissions - ₹45,000
• Legal Department expenses(seed level) - ₹1,00,000
One-time Expenses

Designing
• Logo design - ₹1500
• Website and App design - ₹80,000
• Brochure and business card designing - ₹60,000
Ongoing Expenses
• Marketing Costs
Different strategies of marketing Budget(in ₹)
Content creation
4,00,000.00
Ads on social media(Youtube, Google and
different sites) 30,00,000.00
Hoardings and Posters(offline marketing)
10,00,000.00
Influencer Marketing
50,00,000.00
Grand Total
94,00,000.00
Ongoing Expenses

• Rent - ₹6,00,000
• Payroll - ₹19,26,000
• Legal services - ₹3,00,000
• Website maintenance - ₹1,00,000
• Utilities - ₹1,80,000
2. Startup assets
These are the costs associated with long-term assets purchased in order to start
our business.

• Starting inventory - ₹2,00,000

• Computers and Tech equipment - ₹5,00,000
• Office equipment - ₹2,50,000
• Office furniture - ₹4,00,000

So, the total Startup costs are going to be ₹1,40,32,000.

 INVESTMENT
1.4
CRORES
60 L 80 L
Rs 60 LAKHS would be Rs 80 LAKHS through
raised by the team bank loans
 BALANCE SHEET
Total Capital and Liabilities

Share Capital ₹
60,32,000

Long Term Borrowing ₹ 80,00,000

Total
₹ 1,40,32,000

Total Assets

Inventory and Equipment ₹ 13,50,000

Security deposit ₹
26,82,000

Cash ₹
 REVENUE SOURCES

RS 1500
Yearly payment of Rs 1500
from paid subscription
% $4
% Commission will be
$4 CPM for advertisements
collected from the total tour
in our app
package
 COMMISSION

PACKAGE ELEMENTS COMMISSION

HOTEL BOOKINGS 15%

TAXI 15%

TRAIN TICKETS 5%

FLIGHT TICKETS 10%

GUIDES 10%
 OUR PLANS
FREE Rs 1500
It is a loyalty program that
Custom packages according empowers domestic
to clients’ specifications travelers to cancel tickets
with other added services free of cost and to avail
discounts in the basic plan
BASIC
DOMESTIC
TRAVELERS
$35
It is a loyalty program that
empowers international
travelers to cancel tickets
free of cost and to avail
discounts in the basic plan
INTERNATIONA
L travelers
 PAID SUBSCRIPTION
●
MODEL
It is a one-of-a-kind loyalty program for our frequent travel
buds with which you can book and travel without worrying
about cancellation charges.
● The subscription fees is Rs 1500 per annum for domestic
customers and $35 for international customers
● This program empowers you to cancel your tickets free of
cost! The amount would be refunded within 2 weeks. The
refund amount will be capped at Rs. 20,000, under the
membership.
● With this program, you can avail free cancellations for the
member + 1 co-traveller.
● You can also earn top ups and discounts over your tour
package upto Rs 25000.
 PREDICTED GROWTH
ASSUMPT YEAR 1
IONS GROWTH
+10,000 ● Rs 20,000 average tour package of Delhi
Every year delhi sees 2.3 (includes hotel tickets and taxi) 3CR
crore tourists out of which ● 60% through train and 40% through flight
we aim to attract at least ● Rs 2000 avg train ticket 6L
10,000 customers in year 1 ● Rs 10,000 avg flight ticket 40 L

No more nationwide 3.46 crores

lockdowns
 PREDICTED GROWTH
YEAR CUSTOMERS ESTIMATED REVENUE ESTIMATED PROFIT

Year 1 10,000 ₹ 3,46,00,000.00 ₹ 2,06,00,000.00

Year 2 15,000 ₹ 5,19,00,000.00 ₹ 3,95,20,000.00

Year 3 20,000 ₹ 6,92,00,000.00 ₹ 5,68,20,000.00

Year 4 30,000 ₹ 10,38,00,000.00 ₹ 9,14,20,000.00

Year 5 50,000 ₹ 17,30,00,000.00 ₹ 16,06,20,000.00

PROFIT MADE WITHIN 5 YEARS = ₹

36,89,80,000.00
PREDICTED GROWTH
FUTURE
PLANS
 FUTURE PLANS
Sustainability and expansion
strategy
If
we continue to deliver excellent travels and tours services, there
will be steady flow of income for the organization.

Our key sustainability and expansion strategy is to ensure that we

➔ only hire competent employees
➔ create a conducive working environment and
➔ employee benefits for our staff members.
 FUTURE PLANS
Providing Unconventional
accomModations
● More business travelers opt to stay in home-like accommodations.
● Small boutique hotels and home rentals have the edge over traditional
chain hotels.
● Additionally, more corporate travelers prioritize comfort and
proximity to leisure activities.
 FUTURE PLANS
THE RISE OF AI, Virtual Reality, and intelligent assistants

● Artificial intelligence and virtual reality can be used to

discover travelers’ preferences and virtual tours.

● We will employ Siri and Cortana to provide itinerary

updates.
 Future plans
METAVERSE tourism
(METATOURISM)
It is likely that the metaverse will play a larger role in the tourism
industry, enhancing communication and the customer or guest
experience.Our company will exploit this technology in near future.

Potential benefits for tourism in metaverse

Enhance the Increasing

Inspire Tourism
booking Booking
related purchases
experience Volume
 How do we plan to implement meta tourism

★ Immersive Virtual Travelling - VR Tourism

★ Use of Augmented Reality
★ Establishing Virtual Theme Parks and other attractions.
★ Blockchain Technology : It can be used for everything from
secure payments to ID verification.
ATTRACT MORE FOREIGN VISITORS
Considering EXHIBITING AT
TRADE SHOWS
There are numerous shows, associations and
government organizations that can help in the
international arena.

GIVING OUR WEBSITE

GLOBAL REACH
We will benefit from customising our website to the target market with
simple visual aids.
Content marketing aimed at specific countries can drive more visits to
our site.
 ATTRACT FOREIGN VISITORS

MAKING BUSINESS MULTI-

SEASONAL
We can grow our revenues by building all-season capacity into our
business for attracting international visitors.

This can be achieved by assessing the potential year-round

activities in our country.
 ATTRACT FOREIGN VISITORS
MoNITOR AND RESPOND TO
ONLINE REVIEWS
We will regularly monitor and respond to reviews, making
sure to quickly resolve any issues with unsatisfied
customers.

Eco-tourism AND ADVENTURE

TRAVEL
We can appeal to foreign visitors by helping them find local eco-
tourism activities.
 CONCLUSION

Tourism contributes an estimated 10% to the Indian economy and is our biggest ambassador to
the world. It can thus also be an engine to revive growth as it offers great opportunities for
employment and showcases brand India to the world.
Touradil offers you vast options of good and services that will make your travel experience
exciting and full of memories.
Do you have any questions?

infodesk@touradil.ac.in

+91 98765 43210

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